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15 Valentine's Day Makeup Looks You’ll Fall in Love With This Year

Dreamy makeup looks to wear for a big night out or a lowkey evening in.
January 20, 2023

February 14 is just around the corner and that means it’s time to start dreaming up new Valentine’s Day beauty ideas. Whether you’re going out on a date night with your valentine, watching a rom-com at home solo, or making it a celebration with friends, it’s the perfect opportunity to give your go-to makeup look a switch up. 

If you want to keep things subtle, you can go wrong with a classic no-makeup, makeup look but if you’re looking to turn things up a notch, graphic eyeliner and glittery eye makeup are sure to capture a few hearts. Ahead are 15 trendy Valentine’s day makeup ideas — from glossy lips to the viral siren eyes — to get you in the mood for the holiday of love.

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How Do You Do Eyeshadow for Valentine’s Day?

Valentine’s Day is a great time to go big, bold and over-the-top with your eyeshadow. Think pink monochrome eyeshadow looks or glamorous smokey eyes — looks that tend to be more elevated than what you choose for your everyday routine. With that said, neutral eyeshadow looks are always on trend and sometimes simplicity is best. Plus, you can easily elevate a simple makeup look by adding some shimmer or false eyelashes.


If you prefer to go the bold eyeshadow route for the love holiday, consider finishing your eyes before moving on to the rest of your makeup to avoid eyeshadow fallout and smudging.


How Do You Do Makeup for Valentine’s Day?

Valentine’s Day makeup can go as glamorous or as lowkey as your plans call for. If you’re going on a date, a negative space cut crease with subtle contouring or rhinestone winged eyeliner and glowy skin are gorgeous contenders. If you’re keeping your plans simple, a natural makeup look or a nude eyeshadow look may be more to your liking.


If you need some inspo, check out these 15 makeup looks to consider for Valentine’s Day that can suit a variety of plans.


1. Moody Red Lips 

Nothing screams Valentine’s Day more than vibrant red lips. Whether you’re keeping your look low-key and want to stop there or plan to up the ante and pair it with a flawless complexion, this rich hue gives your pout a sultry and sexy look that is always on-trend. 


Showcase your pout with the help of the L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in Le Rouge Determination. Thanks to an innovative powdery finish, this matte lipstick comfortably sits on the lips without bleeding or feathering. Along with that, the slim-bullet makes for precise, easy application that doesn’t require a lip liner. 


2. Pastel Pink Eyes

If there is one thing we learned last year in terms of beauty, it’s that all things pastel are back, and prettier than ever. Pink eyeshadow, in particular, will provide a playful yet sophisticated vibe that won’t go unnoticed and if you want to pull out all the stops this Valentine’s Day, this color is sure to take you there. 


Paint your lids pink with the L'Oréal Paris Colour Riche Monos Eyeshadow in Mademoiselle Pink and a fluffy eyeshadow brush to make a lasting impression. Don’t forget to top off your eye look with a little bit of lengthening mascara, like the L’Oréal Paris Telescopic Instant Lift Washable Mascara


3. Heart-Eye Makeup

Serve up good looks with some heart-eye makeup this Valentine’s Day. If you ask us, there couldn’t be a more perfect occasion to adorn your eyes with red and pink hearts. Use a neutral eyeshadow or bronzer, like the L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Bronzer in the crease, then scatter hearts across your lids. 


Use the L'Oréal Paris Colour Riche Lip Liner in pink and red to draw on your hearts or grab some glitzy rhinestones and quickly reinvent your makeup look.

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4. Glossy Lips and Baby Pink Blush

Glossy lips may not be kiss-proof, but they are key to achieving a juicy, plump and voluminous pout. Just one swipe of the right lip gloss, like the L’Oréal Paris Infallible 8 HR Gloss or L'Oréal Paris Glow Paradise Lip Balm-in-Gloss Pomegranate Extract, is all you need to enhance the shape of your lips and call attention to your pout. Both have hydrating formulas that work wonders to keep your lips soft and smooth — not sticky — for a polished finish. 

Baby pink blush is flirty for Valentine’s Day and perfect for creating a healthy flush. With a fluffy brush, dip into the L’Oréal Paris True Match Blush in Tender Rose and apply a generous layer to the apples of your cheeks.

5. Glittery Eyes

From subtle shimmers to brilliant metallics, glittery eye makeup is another trend we can’t get enough of. Perfect for special occasions (including Valentine’s Day), glitzy shadows always add a lustrous touch to your glam. To achieve the look, use the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eyeshadow Makeup because its liquid formula offers high-shine glitter while proving to be extremely blendable and transfer-proof so don’t have to worry about fallout. 

6. Voluminous Lashes and Metallic Eyeliner

One of the easiest ways to upgrade your for Valentine’s Day makeup is to focus on your eyes. Voluminous lashes add an extra touch of glam to your look with very little effort required on your part. After curling your lashes, shimmy on a few coats of the L’Oréal Paris Telescopic Instant Lift Washable Mascara to add a noticeable boost. The lengthening and volumizing formula not only lifts the lashes but includes a double hook brush to keep them separated.

To give your natural lashes an extra boost, prime them with the L’Oréal Paris Voluminous Lash Paradise Mascara Primer/Base. The formula is infused with rose oil to create the illusion of thicker lashes while enhancing volume.

As for the metallic eyeliner, opt for foiled shades like silver, gold or rose gold that can pop against your dramatic lashes. For a golden glow, we like the L’Oréal Paris Easy-Glide Mechanical Eyeliner, Waterproof in Gold Velvet

7. Neutral Eye Makeup and Lipstick

Neutral eye makeup looks in shades of brown, tan and beige will never go out of style. They’re extremely versatile, flattering and can be worn for every mood — especially for a romantic dinner date. Not to mention, they’re typically easier to execute than bright and bold makeup looks, making it harder to mess up. 

If you want to stick with the good ol’ classics for V-Day, opt for a sultry yet sophisticated smokey eye, using the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Brown Denim. This gel liner glides across the lid, has  intense color payoff and includes a built-in smudger to create smokey looks with ease. 

Pair your neutral eye with the L'Oréal Paris Les Nus by Colour Riche Intense Nude Lipstick, a hydrating lipstick that comes in a number of stunning colors that look beautiful on all skin tones.

8. Dewy Skin

If you’ve been spending more time then you should scrolling on TikTok, then you’d know that dewy skin, also known as glass skin and glazed donut skin, has been popular on the social media platform. With Valentine’s Day falling smack in the middle of winter, there’s no better time to turn to hydrating formulas for a dewy makeup look. 

In order to achieve that glowy, sought-after finish, the L'Oréal Paris True Match Hyaluronic Tinted Serum is a must in your makeup routine. Formulated with the MVP hydrator, hyaluronic acid, this all-in-one tinted serum instantly brightens, evens skin tone and makes skin feel hydrated. 

Top off the look with a dewy liquid blush, like the L’Oréal Paris Glow Paradise Lip and Cheek Tint to give your cheeks a flushed, rosy glow. This hybrid lip and cheek tint is infused with vitamin E to gently nourish the cheeks and lips.

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9. Smokey Eye

When it comes to date night or any type of elevated occasion, one cannot go wrong with a smokey eye. Whether you want to keep things subtle or take your look to the next level, it’s a great way to turn heads while serving up some drama. For Valentine’s Day, opt for a smokey eye to flatter your eye shape and consider incorporating a burgundy or fuchsia shade for a romantic twist. 

The L'Oréal Paris Colour Riche Pocket Palette Eye Shadow in Avenue Des Roses has everything you need to create a pretty-in-pink look, plus a matte brown shade that’s perfect for smoking out your lid and lower lash line.

10. Winged Eyeliner

Winged eyeliner is a timeless pick for any occasion. When done correctly, a traditional cat eye enhances the shape of your eyes while serving up some serious sass and timeless beauty and it’s a great way to usher in Valentine’s Day on an electrifying note. 

Reach for the L’Oréal Paris Infallible Grip Precision Felt Waterproof Eyeliner to craft the perfect feline flick. The felt tip is key for creating sharp wings and the waterproof formula ensures that your makeup will last all night long.

11. Soft Glam Matte Makeup 

If you and your oily skin prefer the velvety finish of matte foundation, use it as the centerpiece for a soft-glam makeup look. First, begin by priming your skin with the L’Oréal Paris Prime Lab Up to 24H Pore Minimizer that best suits your needs. If you have the aforementioned oily skin type, try the Matte Setter and if you’re dealing with winter dullness, try the Dullness Reducer.

Once your complexion is primed, proceed with your matte foundation of choice. We recommend the L’Oréal Paris Infallible Pro-Matte Foundation, which has an ultra-lightweight, demi-matte finish and medium coverage. As an alternative, we like the L’Oréal Paris Infallible Up to 24H Fresh Wear Foundation in a Powder, a lightweight powder foundation that lightly blurs the skin and wears for up to 24 hours without smudging or transferring.

Once you’ve mastered your foundation and concealer, use a matte bronzer, like the L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Bronzer to add some sun-kissed-looking color and dimension to your skin. 

Take the same bronzer in your crease to add some definition, then line your upper lash line with a sharp wing, using the L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner. Finish the look with matte lipstick in a shade of your choice. We like the L’Oréal Paris Colour Riche Matte Lipstick in Doesn’t Matte-r.


12. Siren Eyes 

If you want to enchant your valentine with your eye makeup, look no further than the viral siren eyes. The look is all about elongating your eye shape with eyeliner.

To get the alluring, siren gaze, you’ll need a liquid eyeliner with a pointed felt tip, like the aforementioned L’Oréal Paris Infallible Grip Precision Felt Waterproof Eyeliner. On the upper lash line, create a wing in the outer corner that extends slightly upward. Then, create a sharp wing in the inner corner of your eye. 

Lengthening mascara, like the L’Oréal Paris Voluminous Lash Paradise Waterproof Mascara, is a must for finishing off the look. Focus the mascara on the outer corner of your lashes to further enhance the lifted shape you created with eyeliner.

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13. Doe Eyes

Unlike the seductive siren eyes, doe eyes offer a softer, bright eye look and they look just as good for a Valentine’s Day makeup look. To achieve the bright, wide-eyed gaze that is so synonymous with a doe eye makeup look, you’ll need a pencil eyeliner in a light color, like the L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Silver. Place the eyeliner in the waterline to instantly make your eyes appear wider.

Finish off the look with gel eyeliner, like the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner, using it to line your upper and lower lashline, following your natural eye shape. If you want to add a wing, keep it short and chunky to maintain the openness of your eye look. 

14. Purple Blush and Purple Mascara

If you spend any part of your free time on BeautyTok, you’ve definitely seen the purple blush trend in action. While purple can feel intimidating, it’s not that far off from your go-to peachy or berry shades of blush and it looks gorgeous on all skin tones. To give the look a try, reach for  the L'Oréal Paris Age Perfect Radiant Satin Blush with Camellia Oil in Berry. It’s formulated with anti-aging ingredients like nourishing camellia oil, and the cream-to-powder formula instantly gives the cheeks healthy, radiant color with a satin finish. 

The trick is to apply just the slightest bit to your cheekbones, with the goal of creating a natural flush. It’s easier to add more blush than it is to take some off so start with a light layer and build it up to your liking.

A few coats of dark purple mascara, like the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Violet will give your makeup look a monochrome and unexpected twist. Since purple is still a dark shade, it’s not too different from a typical black mascara but it’s just enough to add a gorgeous pop against the rest of your makeup.

15. Brown Lips and Brown Lids

While red lipstick feels like the obvious choice for Valentine’s Day, a dark brown lip is just as striking and eye-catching. Brown lipstick and brown lip liner is a major ‘90s throwback that is effortlessly working its way back into the top beauty trends, as evidenced by the many influencers, runway models and celebs embracing the neutral, vampy tone.

For a fashionable, V-Day pout that strays from the status quo, line and fill your lips with the L’Oréal Paris Colour Riche Lip Liner in More Chocolate. For a glossy lip look, top them off with a coat of the L'Oréal Paris Infallible Pro Gloss Plump in Mirror.

Finish the monochrome look with the L’Oréal Paris Colour Riche Pocket Palette Eye Shadow in French Biscuit, taking the matte brown shade and a fluffy eyeshadow brush to paint your lids. For a shimmery pop, dip your finger into the shimmery brown shadow and swipe it across your lid.

Next: What's the Difference Between a Lip Stain, Lip Gloss, and Lipstick?

Photographer: Chaunte Vaughn, Art Director: Hannah Packer, Creative Producer: Becca Solovay, Digital Tech: Erik Dalzen, Photo Assistant: Sam Kang, Makeup Artist: Jonet Williamson, Hair Stylist: Mirna Jose, Hair Assistant: Keila Rivera, Wardrobe Stylist: Alexis Badiyi, Wardrobe Assistant: Jazmine Alzado, Model: Omega

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