We commit to making beauty more sustainable
As part of L’Oréal’s sustainability program, Sharing Beauty With All, launched in 2013, the Group has set itself a series of tangible commitments to transform its business model towards a more inclusive and responsible business. These commitments address all the Group’s impacts and engage its whole value chain – from product design to distribution – including the production process and the sourcing of raw materials, the development of employees and the commitment to communities. As a major brand of the L'Oréal Group, L’Oréal Paris contributes directly to these achievements.
The Elvive Commitment
Flying the flag of L’Oréal Paris’ ambitions toward sustainability, is Elvive. Proving that planet-friendly credentials and innovative products are not mutually exclusive, Elvive is making great strides to minimize its footprint on the environment. The game plan? Sustainable packaging and a more sustainable formula. Here’s how!
By the end of 2020 all Elvive shampoo and conditioner bottles will use 100% recycled plastic (saving a whopping 7,000 tons of virgin plastic, the equivalent of the weight of the Eiffel Tower) and will also be 100% recyclable.
And for Elvive’s beloved formulas?
The latest generation co-emulsion technology means that the thinnest coating of microdroplets is used to wrap the fibers. This means that not only is less silicon used, but the biodegradability of the formula is increased without having to reinvent it (Elvive Mask Full Resist is already 97.5% biodegradable). In addition, steps have been taken to reduce the list of ingredients including some preservatives and perfume components, whilst working towards more concentrated, waterless treatments.
What else ?
But moves towards nurturing a cleaner, greener planet also have to start at the very beginning; the manufacturing process. Elvive is produced in a carbon neutral factory, which uses 100% renewable energy with zero C02 emissions. In fact, we power the plant by repurposing waste from our local forest.
Elvive has truly set the grounds of what will soon become L’Oréal Paris’ global sustainability standards. We are determined to take up the challenges the planet has set for us.