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It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.5, "reviewCount": 1199 } } , { "@type": "Product", "position": 3, "name": "Fade-Defying Shine Permanent Hair Color", "description": "Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 9 weeks. Available in 50 luminous shades. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 3508 } } , { "@type": "Product", "position": 4, "name": "Colorista Hair Bleach & Lightener At Home Kit", "description": "Customizable looks: all over, ombré, or highlights. DIY looks inspired by the pros. Use with Colorista Semi-Permanent Color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 2.1, "reviewCount": 40 } } , { "@type": "Product", "position": 5, "name": "Multi-Faceted Shimmering Permanent Hair Color", "description": "A brilliant permanent hair color that never leaves hair dull or flat. The shimmering formula is long-lasting and suitable for all hair types.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.8, "reviewCount": 854 } } , { "@type": "Product", "position": 6, "name": "Universal Nudes", "description": "An easy-to-use, at-home hair color kit that offers 100% gray coverage and rich, radiant hair color with an ammonia-free, paraben-free, phthalate-free and mineral oil-free formula. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.5, "reviewCount": 1139 } } , { "@type": "Product", "position": 7, "name": "Hair Color Device", "description": "Only L’Oreal Paris, the inventor of permanent hair color, could reinvent it. Colorsonic, the next generation of at-home hair color, delivers the best color of your life at the press of a button. Pick your shade, pop it in the device, press for color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.1, "reviewCount": 515 } } , { "@type": "Product", "position": 8, "name": "Permanent Hair Color Cartridge", "description": "Only L’Oreal Paris, the inventor of permanent hair color, could reinvent it. Colorsonic, the next generation of at-home hair color, delivers the best color of your life at the press of a button. Pick your shade, pop it in the device, press for color. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.1, "reviewCount": 515 } } , { "@type": "Product", "position": 9, "name": "Hair Makeup Temporary 1-Day Hair Color Spray", "description": "A temporary hair dye that uses pure pigments to coat hair with vivid color. Its formula is ammonia-free and peroxide free, suitable for all hair types and textures, and requires no bleaching.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.3, "reviewCount": 979 } } , { "@type": "Product", "position": 10, "name": "Power Toner, Long Lasting Anti Brass Toner", "description": "Eliminates brass and adds cool tones to reduce unwanted warmth. Built-in conditioning for a softer, smoother, shinier, blonde result. High-speed technology delivers gorgeous, cool tone in as little as 5 minutes.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.4, "reviewCount": 733 } } , { "@type": "Product", "position": 11, "name": "Cool Supreme Permanent Gray Coverage Hair Color", "description": "100 percent gray coverage, even on stubborn grays. Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks. New gentle shampoo smooths the hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.3, "reviewCount": 173 } } , { "@type": "Product", "position": 12, "name": "Balayage At-Home Highlighting Kit", "description": "An at-home balayage kit that lets you get perfectly blended highlights on your own. The formula is suited for blonde and brunette hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.8, "reviewCount": 419 } } , { "@type": "Product", "position": 13, "name": "Cool Blonde Fade-Defying Shine Permanent Hair Color", "description": "Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 8 weeks. Available in 50 luminous shades. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.3, "reviewCount": 21 } } , { "@type": "Product", "position": 14, "name": "Age Perfect™", "description": "Our 1st Haircolor for Mature Hair. Layered-Tones, Flattering Color. Fuller, Thicker-looking Hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.4, "reviewCount": 37 } } , { "@type": "Product", "position": 15, "name": "One Step In-Shower Toning Gloss", "description": "An in-shower at-home toning gloss that corrects brassy, faded tones, leaving hair with a glassy shine and luxurious feel. The vegan formula is keratin safe and ammonia-free, paraben-free, phthalate-free, sulfate-free, and mineral oil-free. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.6, "reviewCount": 3100 } } , { "@type": "Product", "position": 16, "name": "Midnight Bold Multi-Faceted Permanent Hair Color", "description": "Feria Midnight Bold, Multi-faceted color with 4X Highlights transforms dark hair in 1 step to high impact, vibrant colour without bleach. Bold on color, gentle on hair. Formulated with 4 vibrant tones for a bold, warm violet in 1 step. Power Shimmer Conditioner seals and smooths for a deeply conditioned result. Never leaves hair dull or flat.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 404 } } , { "@type": "Product", "position": 17, "name": "Colorista At Home Hair Bleach & Lightener", "description": "Customizable looks: all over, ombré, or highlights. DIY looks inspired by the pros. Use with Colorista Semi-Permanent Color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.1, "reviewCount": 851 } } , { "@type": "Product", "position": 18, "name": "Semi-Permanent Hair Color", "description": "Dare to be bold with L'Oréal Paris Colorista! Our gentle 2-in-1 semi-permanent hair color conditioning hair mask delivers a supercharged bold look in one easy step, without the long-term commitment. The lighter the hair, the brighter the result.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 2.7, "reviewCount": 1883 } } , { "@type": "Product", "position": 19, "name": "Hyper Platinum Advanced Lightening System Bleach", "description": "Our most advanced hair lightening system provides crystal clear platinum blonde hair results for weeks Lighten your hair up to 8 levels- ideal for dark brown hair to light brown hair Anti-brass purple conditioner minimizes brass with each use while reinforcing care for strong hair", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.3, "reviewCount": 649 } } , { "@type": "Product", "position": 20, "name": "Permanent 10 Minute Root Coloring Kit", "description": " ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.8, "reviewCount": 830 } } ] }

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