Hair Color
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Benefit
  • Iridescent
  • Color Restorative
  • Natural Looking Color
  • Permanent
  • Long-Lasting
  • Shine
  • Ultra Shine
  • Root Solution/Cover Up
  • Gray Coverage
Product Status
  • New
  • Trending
  • Beauty-O-Wards
  • Bestseller
Product Type
  • Root Touch Up
  • Semi-Permanent Hair Color
  • Temporary Hair Color
  • Hair Color Device
  • Hair Color Remover
  • Hair Highlights
  • Permanent Hair Color
Finish
  • Cover Grey Hair
  • Bleach My Hair
  • Play with colors
  • Anti-Brass
  • Vibrant Hair Color
  • Enhance my Natural Hair Color
Concern
  • Shine Enhancing
  • Dull Hair
  • Toning Conditioner
  • Nourishing
  • Color Treated Hair
Color
  • Dark Brown
  • Brown
  • Ash Blonde
  • Ash Brown
  • Black
  • Blonde
  • Blue
  • Pink
  • Red
  • Medium Brown
  • Blonde
  • Dark Blonde
  • Silver
  • Light Brown
  • Violet
  • c9c95fe0-da34-458b-87c2-355f7332b9d3
  • Auburn
  • Brown
  • Gray Hair Coverage
  • Light Blonde
Key Ingredient
  • Vitamin E
  • Phthalates
  • Camelia Oil
  • Antioxidants
  • Coconut Oil
Formulated Without
  • Peroxide Free
  • Ammonia Free
  • Silicone-Free
  • No Phthalates
  • Ammonia-Free
  • Peroxide Free
  • Mineral Oil Free
  • Paraben Free
  • Sulfate Free
  • Paraben-Free
  • Vegan
  • Mineral-Oil Free
  • Alcohol Free
Hair Type
  • All Hair Types
  • Color Treated Hair
Coverage
  • Subtly enhanced color and tone
  • Color with Incredible Dimension and Luminosity
  • Toning Gloss
  • Fun and Trendy Colored Ombre, Streaks and Strands
  • Multi-Faceted Shimmering Color
  • Hair lightened up to 8 levels
  • Gray Coverage
  • Fun and Trendy Colored Hair Tips and Strands
  • All Hair Types
Sub-Brand
  • Excellence Age Perfect
  • Le Color Gloss
  • Superior Preference
  • Colorista
  • Frost and Design
  • Magic Root
  • La Petite Frost
  • Excellence Creme
  • Colorist Secrets
  • Feria
  • Couleur Experte
  • Colorsonic
Desired Color
  • Blue
  • Gold
  • Blonde
  • Pink
  • Silver
  • Plum
  • Red
  • Black
  • Purple
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