Overview

For most, the name “L'Oréal Paris” is immediately evocative of the brand’s signature tagline, "Because I'm Worth It”— first brought to life in the legendary Superior Preference® hair color advertising campaign of the 1970’s. Today, it represents the essence of the L'Oréal Paris brand as a whole, symbolizing our relentless pursuit to empower individuals of all cultures, ethnicities and backgrounds to embrace their unique beauty, and reinforce their innate sense of self-worth.

As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L'Oréal Paris is notably dedicated to celebrating the diversity of beauty – with the company’s broad range of spokespeople including Aja Naomi King, Andie MacDowell, Camila Cabello, Elle Fanning, Eva Longoria, Helen Mirren, Kate Winslet, Katherine Langford, Viola Davis and others.

L'Oréal Paris is a truly global beauty brand with many internationally renowned products. The brand encompasses five major beauty categories – hair color, hair care, hair style, skin care and cosmetics – and includes well-known brands like Superior Preference® and Excellence hair colors; EverPure, EverStrong, EverSleek, EverCreme and EverStyle hair care; Elnett and Studio Line hair style products, and skin care brands including Revitalift®, Youth Code, Age Perfect®, Men Expert, Pure-Clay and Pure-Sugar products and L'Oréal Paris Cosmetics, including Colour Riche®, True Match™ , Voluminous®, Lash Paradise, Telescopic® mascaras, among many others.