Find your True Match shade NOW!
Try our virtual shade finder now or scroll down to learn more.
Receive $3 off your True Match purchase after you have completed your shade match.
Tools & Consultations
Our Makeup Brands
Tools & Consultations
Our Skin Care Brands
Tools & Consultations
Our Hair Color Brands
Tools & Consultations
Our Hair Care & Styling Brands
Try our virtual shade finder now or scroll down to learn more.
Receive $3 off your True Match purchase after you have completed your shade match.
The first virtual shade finder by L'Oréal Paris powered by artificial intelligence to find your perfect shade in 10 seconds.
TAKE A 360° SELFIE VIDEO.
ANALYZE YOUR SKINTONE & UNDERTONE BASED ON A LIBRARY OF 45,000 SKIN TONES.
MEET YOUR BEST MATCH PLUS 2 ADDITIONAL OPTIONS.
This site is for US consumers. Cookies, related technologies and device identification are used for Personalized Advertising. To learn more, or opt-out, visit AdChoices and our privacy policy, terms of use and CA privacy
Your Privacy Choices