MEET YOUR PERSONAL BEAUTY ASSISTANT, POWERED BY AI TECHNOLOGY.
Beauty expertise is now in the palm of your hand.
Beauty Genius was created to give you expert analysis, product recommendations and personalized routines – all tailored to your individual needs. It’s seamless, simple-to-use, and has the answers to all your beauty questions – whenever you need them, wherever you are.
Go ahead, ask anything
Beauty Genius combines decades of beauty expertise and the latest AI technologies to help you learn anything and everything about beauty in a simple, safe and easy way. Start a private conversation today to get personalized advice right at your fingertips – all with the luxurious and pioneering touch of L'Oréal Paris.
Choices specifically for you
Powered by L'Oréal Paris's expertise in hair care, hair color, makeup, and skincare, along with data from top dermatologists and hair professionals, Beauty Genius shares personalized routines and recommendations from over 750 L'Oréal Paris products.
Your personal questions answered
So you can have that perfect, private experience of a natural conversation with a beauty expert, Beauty Genius is informed by thousands of professional and real-life discussions. It ensures that even your most intimate questions and concerns are answered authentically, accurately, and securely—anytime, every time.
Explore all your possible looks
Beauty Genius’ virtual try-on feature lets everyone experiment with new looks in real-time, offering suggestions tested by makeup artists on over 10,000 products from 50 countries. Using augmented reality, you’ll see highly realistic imagery to inspire your new looks and choices. Start a conversation now to unleash your creativity and find the perfect products for you.
Your Data is Your Data
Your personal data and privacy are fundamental rights. That’s why Beauty Genius conversations are private and secure. Voluntary consumer feedback, testing by professional beauty advisors, and over 11,000 terabytes of data continually improve and evolve your personalized beauty experience.
FREQUENTLY ASKED QUESTIONS
What is L’Oréal Paris Beauty Genius?
How do I use L’Oréal Paris Beauty Genius?
• Personalized diagnostics of both skin and skin tone.
• Tailored recommendations from over 750 skincare, makeup and hair color L’Oréal Paris products and the option for virtual try-ons.
• Personalized education curated from brand platforms.
• Consumer care to answer any questions about sensitive topics in a safe digital space.
How is L’Oréal Paris Beauty Genius different from other AI tools?
• L’Oréal Paris Beauty Genius includes virtual try-on technology that has been trained on an inclusive data set of over 6,000 images and tested by make-up artists on more than 10,000 products in 50 countries.
• It is protected with 10+ patents.
• For the service’s skin diagnosis, our algorithms have been trained on over 16 000 inclusive images, and over 150 000 dermatologists annotated images, powered by a significant number of publications and patents.
Do I need to create an account to use L’Oréal Paris Beauty Genius?
Will L’Oréal Paris Beauty Genius remember our conversation?
How can I contact Customer Service?
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