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Beauty Genius is the first personal, always-on and at-your-side beauty assistant. Powered by generative AI, Beauty Genius answers your questions and creates personalized routines and products based off your preferences. Embrace the new you. Spark inspiration and experiences to build your look, your knowledge, and your confidence.

Beauty Genius will not always get everything right and may produce inaccurate information about people, places or facts. Your interactions and feedback will only make it better.


  • Products you will love. Routines you will keep.

    Ask Beauty Genius anything and everything. You’ll get​ the latest looks, science-backed routines, and product recommendations to match your style, personality, and occasion.​

  • Tutorials & Tips, Results guaranteed.

    Interested in Panorama Mascara, but not sure how to apply to get a voluminous effect. Ask and Beauty Genius will compile the best articles, expert videos and product information on the what, how and expected results.

  • All of your ingredients questions answered.

    Hyaluronic acid, Pure-retinol, Vitamin C...? Science based and data-powered Beauty Genius will explain what product will work (or won’t) for you.

  • Smart beauty services in the palm of your hand.

    Giving you access to all beauty services: Skin Genius, Makeup Try on, Hair Color Try on, Match My Shade, Men Shade match your skin, hair color shade, and hair.


What is L’Oréal Paris Beauty Genius?

L’Oréal Paris Beauty Genius is the first personal virtual beauty assistant. It is an artificial intelligence (AI) conversational tool powered by a combination of cutting-edge generative AI, augmented reality services and the expertise of L’Oréal Paris (proprietary knowledge on beauty in Hair Care, Hair Color, Makeup, Skin Care, as well as clinical studies, ingredients, routines, and extensive product catalog).

How do I use L’Oréal Paris Beauty Genius?

In the field “Ask me anything”, you can type in any question or an action that you would like L’Oréal Paris Beauty Genius to do for you. In seconds, you will receive answers! For example, L’Oréal Paris Beauty Genius can help you with:
• Personalized diagnostics of both skin and skin tone.
• Tailored recommendations from over 750 skincare, makeup and hair color L’Oréal Paris products and the option for virtual try-ons.
• Personalized education curated from brand platforms.
• Consumer care to answer any questions about sensitive topics in a safe digital space.

How is L’Oréal Paris Beauty Genius different from other AI tools?

This seamless beauty experience and first-of-its-kind service for the L’Oréal Group leverages a combination of the latest tech: Gen AI, augmented reality, computer vision and color science. It combines its unique knowledge with a proprietary chain of reasoning, semantic filters, and intent detection to provide an assistant that can securely and accurately answer any question about Beauty. It does so with the luxurious and pioneering touch of the L'Oréal Paris brand, providing a state-of-the-art, refined yet accessible experience.

• L’Oréal Paris Beauty Genius includes virtual try-on technology that has been trained on an inclusive data set of over 6,000 images and tested by make-up artists on more than 10,000 products in 50 countries.
• It is protected with 10+ patents.
• For the service’s skin diagnosis, our algorithms have been trained on over 16 000 inclusive images, and over 150 000 dermatologists annotated images, powered by a significant number of publications and patents.

Do I need to create an account to use L’Oréal Paris Beauty Genius?

You can sign up for a free account to save your favorite products and articles! For now, You will need an additional account in Beauty Genius on top of your website account.

Will L’Oréal Paris Beauty Genius remember our conversation?

Yes, if you have created an account in L’Oréal Paris Beauty Genius your full history is preserved and you can pick up conversations after you exit the browser.

How can I contact Customer Service?

You can ask L’Oréal Paris Beauty Genius: “can I talk to consumer service?" You'll be then redirected to the customer care landing page.
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