• SAY HELLO TO BEAUTY GENIUS

    • MEET YOUR PERSONAL BEAUTY ASSISTANT, POWERED BY AI TECHNOLOGY.

    Beauty expertise is now in the palm of your hand.

    Beauty Genius was created to give you expert analysis, product recommendations and personalized routines – all tailored to your individual needs. It’s seamless, simple-to-use, and has the answers to all your beauty questions – whenever you need them, wherever you are.

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    ASK BEAUTY GENIUS ANYTHING AND GET:

    • Personalized answers

      And beauty advice from the world’s leading beauty experts, tailored just for you.

    • Customized recommendations

      And routines for haircare, skincare, hair color and makeup – with real time try-ons.

    • Expert tips and trends

      curated from social media and our L’Oréal brand platforms.

    • Safe space conversations

      To discuss your most intimate and sensitive concerns.
    How Can I Help You?
    What is the best mascara for me?
    What is the right skincare routine for me?
    How do I dye my hair at home?
    START THE CONVERSATION
    D First Ever AI Powered Beauty Conversations

    Go ahead, ask anything

    Beauty Genius combines decades of beauty expertise and the latest AI technologies to help you learn anything and everything about beauty in a simple, safe and easy way. Start a private conversation today to get personalized advice right at your fingertips – all with the luxurious and pioneering touch of L'Oréal Paris.

    D Precisely Curated Recommendations

    Choices specifically for you

    Powered by L'Oréal Paris's expertise in hair care, hair color, makeup, and skincare, along with data from top dermatologists and hair professionals, Beauty Genius shares personalized routines and recommendations from over 750 L'Oréal Paris products.

    D Expert One On One Discussions

    Your personal questions answered

    So you can have that perfect, private experience of a natural conversation with a beauty expert, Beauty Genius is informed by thousands of professional and real-life discussions. It ensures that even your most intimate questions and concerns are answered authentically, accurately, and securely—anytime, every time.

    D Real Time Try Ons

    Explore all your possible looks

    Beauty Genius’ virtual try-on feature lets everyone experiment with new looks in real-time, offering suggestions tested by makeup artists on over 10,000 products from 50 countries. Using augmented reality, you’ll see highly realistic imagery to inspire your new looks and choices. Start a conversation now to unleash your creativity and find the perfect products for you.

    D Private And Secure

    Your Data is Your Data

    Your personal data and privacy are fundamental rights. That’s why Beauty Genius conversations are private and secure. Voluntary consumer feedback, testing by professional beauty advisors, and over 11,000 terabytes of data continually improve and evolve your personalized beauty experience.

    FREQUENTLY ASKED QUESTIONS

    What is L’Oréal Paris Beauty Genius?
    L’Oréal Paris Beauty Genius is the first personal virtual beauty assistant. It is an artificial intelligence (AI) conversational tool powered by a combination of cutting-edge generative AI, augmented reality services and the expertise of L’Oréal Paris (proprietary knowledge on beauty in Hair Care, Hair Color, Makeup, Skin Care, as well as clinical studies, ingredients, routines, and extensive product catalog).
    How do I use L’Oréal Paris Beauty Genius?
    In the field “Ask me anything”, you can type in any question or an action that you would like L’Oréal Paris Beauty Genius to do for you. In seconds, you will receive answers! For example, L’Oréal Paris Beauty Genius can help you with:
    • Personalized diagnostics of both skin and skin tone.
    • Tailored recommendations from over 750 skincare, makeup and hair color L’Oréal Paris products and the option for virtual try-ons.
    • Personalized education curated from brand platforms.
    • Consumer care to answer any questions about sensitive topics in a safe digital space.
    How is L’Oréal Paris Beauty Genius different from other AI tools?
    This seamless beauty experience and first-of-its-kind service for the L’Oréal Group leverages a combination of the latest tech: Gen AI, augmented reality, computer vision and color science. It combines its unique knowledge with a proprietary chain of reasoning, semantic filters, and intent detection to provide an assistant that can securely and accurately answer any question about Beauty. It does so with the luxurious and pioneering touch of the L'Oréal Paris brand, providing a state-of-the-art, refined yet accessible experience.

    • L’Oréal Paris Beauty Genius includes virtual try-on technology that has been trained on an inclusive data set of over 6,000 images and tested by make-up artists on more than 10,000 products in 50 countries.
    • It is protected with 10+ patents.
    • For the service’s skin diagnosis, our algorithms have been trained on over 16 000 inclusive images, and over 150 000 dermatologists annotated images, powered by a significant number of publications and patents.
    Do I need to create an account to use L’Oréal Paris Beauty Genius?
    You can sign up for a free account to save your favorite products and articles! For now, You will need an additional account in Beauty Genius on top of your website account.
    Will L’Oréal Paris Beauty Genius remember our conversation?
    Yes, if you have created an account in L’Oréal Paris Beauty Genius your full history is preserved and you can pick up conversations after you exit the browser.
    How can I contact Customer Service?
    You can ask L’Oréal Paris Beauty Genius: “can I talk to consumer service?" You'll be then redirected to the customer care landing page.