You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Find the perfect gift from our carefully curated selection of top beauty favorites
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Get personalized steps for ultimate results
Browse your saved items
Sorry, you must log in to save an item.
When it comes to how you behave, maturity is the gold standard. But when it comes to your skin? Well, you might not be quite as big of a fan. That’s because mature skin has its own set of concerns that typically aren’t appreciated, from sagging skin to wrinkles. The trick to embracing your aging skin the mature way is to follow certain skin care rules that will keep your complexion looking its best. Ready to care for your aging skin the right way? Below, we’re sharing 10 skin care rules for mature skin.
As skin matures, it can lose moisture, nutrients, and natural oils, resulting in drier skin. So, your first anti-aging skin care step should be reaching for a cream cleanser, like the L’Oréal Paris Age Perfect Nourishing Cream Cleanser. It’s formulated with replenishing oils to help gently yet effectively remove traces of makeup so that you can cleanse your skin without over-drying. Every morning and evening, lather the cleanser into wet hands, gently massaging it onto skin. Rinse thoroughly and pat dry.
If you have mature skin and you haven’t yet added a serum to your anti-aging skin care routine, it’s time to get on it! As you age, the look of skin’s radiance can decrease. The L’Oréal Paris Age Perfect Cell Renewal Golden Serum is formulated with golden micro-reflectors to help illuminate the look of your complexion. Instantly, skin feels softer and appears refreshed. Apply this non-greasy, lightweight serum onto cleansed skin morning and night.
After you apply your serum and smooth on a moisturizer for mature skin, consider using a facial oil for an extra layer of hydration. This simple step can help lock in moisture and give your skin a radiant look. Smooth a few drops onto your face slowly and deeply, using the whole surface of your hands. Immediately, skin feels nourished and appears more radiant. Bonus: Using a facial oil can be totally relaxing—you’ll feel like you’re giving yourself a mini facial right at home!
Ah, this is one skin care step that is often overlooked—but if you have mature skin, an eye cream is an absolute must for your anti-aging regimen. The thing is, as you age, your eye area can lose the look of vitality. The L’Oréal Paris Age Perfect Eye Renewal Eye Cream helps hydrate the eye area immediately and diminish the appearance of dark circles, under-eye bags, and crow’s feet with continued use over time. After applying serum and/or facial oil, use your fingertips and apply a small amount of eye cream around your entire eye area. Be sure to pat gently until thoroughly absorbed.
We can’t stress enough how important it is to take sun protection measures. Spending prolonged periods of time in the sun without applying sunscreen can lead to visible signs of aging developing over time. According to the Food and Drug Administration (FDA), you should wear a broad-spectrum sunscreen with an SPF of 15 or higher daily as well as reapply every two hours or immediately after swimming or sweating. That’s not all for your sun protection routine, though.
Per the FDA, you should also take other measures such as limiting your amount of time in the sun, seeking shade, and covering up exposed areas in long sleeves, pants, a broad-brimmed hat, and UV-blocking sunglasses.
Since your skin tends to be a little more on the dry side, when applying makeup, it’s always smart to stick with hydrating formulas. The L’Oréal Paris Age Perfect Makeup Radiant Serum Foundation with SPF 50 helps to keep skin hydrated and provides natural-looking, even coverage that won’t settle into lines. Best of all, this offering provides broad-spectrum sun protection. Call it a win-win. With the L’Oréal Paris Infallible Blend Artist Foundation Blender, buff the foundation onto your skin, paying attention to the chin, neck, and hairline areas to avoid harsh lines.
To keep your skin looking as youthful and radiant as possible, masking your dark circles and under-eye bags is an absolute must. See, your eyes are usually the first spot that shows signs of aging, and adding a concealer into the mix—in combination with your eye cream—can help with that. Try the L’Oréal Paris Age Perfect Makeup Radiant Concealer with Hydrating Serum, which helps to hydrate and brighten the under-eye area.
While this skin care rule is essential for all skin types, mature skin especially can benefit from this tip. Excessive rubbing and pulling can tug the skin and cause fine lines and wrinkles to develop. And if you’re not diligent about removing makeup before bed, it can mix with dirt and oil that has built up throughout the day and lead to breakouts. Eek! Most importantly, it can prevent your nighttime anti-aging products from working their best. So, there’s no question about it, you’ll want to remove all makeup and apply your products to a clean face to keep your mature skin in proper shape.
Pampering should always be on the menu! Give your skin a little extra TLC with the help of a face mask. The L’Oréal Paris Age Perfect Cell Renewal Rosy Tone Face Mask steps in to refresh and renew your skin’s rosy tone, all while delivering a cooling sensation. Formulated with AHA, imperial peony, and a mineral exfoliant, this powerful gel mask instantly smooths and restores your skin. Now, that’s what we call an at-home spa experience!
You’ve reached the end of your anti-aging skin care routine—so go ahead and pick up your moisturizer of choice. Here are two day creams to choose from:
L’Oréal Paris Age Perfect Cell Renewal Day Cream: This day cream covers all the bases to hydrate and nourishes your mature skin. Formulated with a rich, silky texture and LHA, this moisturizer keeps your skin hydrated all day long and stimulates surface skin cells renewal for radiant, youthful-looking skin. It’s also formulated with broad-spectrum sunscreen SPF 15.
L’Oréal Paris Age Perfect Hydra Nutrition Honey Day Cream: This creamy and luxurious day cream is formulated with manuka honey extract and infused with calcium and antioxidants. Non-greasy and non-sticky, this cream will leave your skin softer, firmer, and more supple with continued use.
As far as your nighttime skin care routine goes, you want to reach for an offering that provides long-lasting hydration to keep your skin strong and radiant. Here are two to choose from:
L’Oréal Paris Age Perfect Cell Renewal Night Cream: If you’re ready to restore radiance, resilience, and vitality to your skin, this is the night cream for you. Formulated with LHA, this moisturizer stimulates surface cell renewal to reveal youthful-looking skin in the AM. Instantly, skin feels nourished, while skin appears renewed with continued use over time. Simply smooth it over your face and neck until thoroughly absorbed.
L’Oréal Paris Age Perfect Hydra Nutrition Honey Night Balm: If dry skin is the bane of your existence, a deeply hydrating moisturizer is what you need. This night balm, which is formulated with nourishing manuka honey extract and infused with antioxidants, helps keep skin balanced, refreshed, and radiant.
Next: 10 Makeup Tips for Women Over 50
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.