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6 Ways to Prevent Hair Color From Fading

Extend the time between touch ups.
May 23, 2022

If you’ve spent the time and money to color your hair, it only makes sense that you would want your pretty new hair color to stay around for a while. But no matter how bold your hair color is, without the proper hair care maintenance, your new shade could rinse off your strands and straight down the drain. 

To help you keep your hair color from fading, ahead we’re sharing six of our all-time favorite hair care tips for color-treated hair. From the shampoo and conditioner you use to the hair style products your colored hair can’t survive without, your ultimate hair care routine for a vivid mane is below.

1. Use Products Formulated for Color-Treated Hair

Not all shampoos and conditioners are created equally. If you dye your hair, it’s important to look for a system of shampoo and conditioner formulated for color-treated hair. Try a duo of sulfate-free products, like the L’Oréal Paris EverPure Sulfate Free Repair & Defend Shampoo and L’Oréal Paris Sulfate Free EverPure Repair and Defend Conditioner. These both work to defend color-treated hair against damage so that the color isn’t affected.

To give your colored locks some extra TLC, you can also use a deep conditioner like the L’Oréal Paris Elvive Total Repair 5 Rapid Reviver Deep Conditioner. If you have blonde or silver tresses, look for a purple shampoo — like the L’Oréal Paris EverPure Sulfate-Free Brass Toning Purple Shampoo to combat brassiness in light-colored hair. Follow it up with the L’Oréal Paris EverPure Sulfate-Free Brass Toning Purple Conditioner.

2. Keep It Cool

Showering in super-hot water might feel relaxing, but it can actually do a number on your hair, leaving it feeling dry and looking dull. Everyone can benefit from turning down the temperature in the shower, but it’s extra important for folks with color-treated hair to heed this advice. Wash your hair in lukewarm water — not hot. Your future-self with vibrant hair will thank you.

3. Make Time for Masking

Using the proper shampoo and conditioner in your hair care routine is a big step, but when it comes to protecting against color fade, it’s not quite enough. To elevate your hair care routine to match your hair color's high maintenance needs, stock your shower with a couple of hair masks.

If you’re using the shampoo and conditioner we recommended above, give the L’Oréal Paris EverPure Sulfate-Free Signature Masque a try. It hydrates and nourishes colored hair for a shiny, healthy-looking mane. If you’re looking to upkeep your blonde strands (or if you have dark hair with highlights), the L’Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment is also a great option.

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4. Air Dry Your Hair

Since heat can be a culprit of hair color fading, try to air dry your hair as often as possible when you want to elongate the length of time between color touch-ups. To help enhance your style sans a blow-dryer, add a bottle of the L’Oréal Paris Advanced Hairstyle Boost It Volume Inject Mousse to your routine. Just a few dollops will enhance your natural hair texture and leave your strands looking silky smooth, buoyant and healthy.

5. Use Heat Protectant

On those days when you absolutely cannot avoid heat styling, just be sure to start with a heat protectant. Work the L’Oréal Paris EverPure Sulfate-Free Weightless Blow Dry Primer, Heat Protectant through your strands, then feel free to grab your blow dryer or flat iron.

6. Touch Up With A Hair Gloss

To keep your hair color looking fresh, touch-ups are a must. Use the L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss to help revitalize and brighten your hair color in just one use. 

This gloss also works to improve texture and shine — making your ‘do look as silky and fresh as it did when you left the salon. There’s even a clear shade that you can use on your natural hair color.

What to Do When Your Color Starts to Fade

There will come a time when you’ll have to touch up your hair color with dye. Keeping a box of your preferred hair dye stocked in your vanity can help when this happens. But you may be wondering if there are other tips and tricks to keep your color looking fresh before you get to the salon. Lucky for you, we know a few.

1. Touch Up Your Roots

One of the first things you may start to notice as your hair color fades is noticeable root growth. To conceal your roots, keep a root spray or pen on hand. Try the L’Oréal Paris Magic Root Cover Up to conceal grays or the L’Oréal Paris Magic Root Precision Pen which works on any hair type. They’re both available in a variety of shades for quick, easy coverage.

2. Use Temporary Hair Color

Waiting for your salon visit and too afraid to color your hair at home? Use a temporary hair color that washes out in just one shampoo. There’s no damage or commitment required, making it an easy way to refresh your mane without the fear of messing up your color. Choose a hue (or two) from the L’Oréal Paris Colorista Hair Makeup Temporary 1-Day Hair Color Spray.

3. Try a Hair Treatment

Depending on your color, there are hair treatments that can be added to your routine to boost your color. Try the L’Oréal Paris Sulfate-Free Glossing In Shower Acidic Glaze, which restores the hair’s natural pH levels while giving color-treated hair a shiny and healthy-looking finish. 

To use, start with the L’Oréal Paris Sulfate-Free Glossing Shampoo, pH Balanced, rinse, and then spritz the in-shower glaze throughout the hair and leave in for one to three minutes. Without rinsing, apply the L’Oréal Paris EverPure Sulfate-Free Glossing Conditioner, pH Balanced and massage gently, rinsing both out afterwards.

Next: How to Dye Naturally Curly and Coily Hair Safely

Edited by: Shannon Stubbs, Photo Credit: Chaunte Vaughn

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