Everpure Sulfate-Free Weightless Blow Dry Primer, Heat Protectant

Nourishing heat protectant treatment. Provides up to 450F heat protection and 48 hour frizz control. Helps perfect blow dry results by providing enhanced style memory. Helps keep hair looking nourished, smooth and beautifully shiny without weigh down. Heat protectant for all hair types.

  • 5.1 OZ
Product details
L'Oreal Paris EverPure Weightless Blow Dry Primer with rose extract helps perfect blow dry results by providing enhanced style memory and up to 48-hour frizz control. Formulated with 450F heat protection, our primer helps keep hair looking nourished, smooth and beautifully shiny - without weighing down. Our purest respect for your hair - 100% sulfate-free, paraben-free, dye-free, gluten-free and vegan. Validated by hair colorists.* Because You're Worth It *Validated by an internal expert team of professional hair colorists with extensive in person testing.
Aqua / Water / Eau, Isopropyl Myristate, Dimethicone, Amodimethicone, Triethanolamine, Parfum / Fragrance, Phenoxyethanol, Carbomer, Polyquaternium-4, Potato Starch Modified, Hydroxypropyl Guar, Behentrimonium Chloride, Coco-Betaine, Trideceth-6, Ethylhexyl Salicylate, Isopropyl Alcohol, Propylene Glycol, Sodium Chloride, Limonene, Linalool, Cetrimonium Chloride, Hydroxycitronellal, Citronellol, Coumarin, Rosa Centifolia Extract / Rosa Centifolia Flower Extract, Geraniol Fil T281695/1
Shampoo and condition with EverPure Bond Strengthening. Then, apply EverPure Weightless Blow Dry Primer to towel-dried hair, blow dry for desired look. Restyle with the use of heat tools as needed.

L'Oréal Paris is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of  US L'Oréal Paris Products compared to other L’Oreal Groupe products in the same category around the world in 2020. 

The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor.  The score takes into account 14 environmental impact factors all along the product's life cycle. 

Learn more about the methodology, here

Overall environmental impact

Compared to other similar L'Oréal Groupe products sold worldwide in 2020 SCORE B

Carbon Footprint

19g1 per average amount used
23g per 10mL

Water Footprint

1.92 per average amount used
2.1 per 10mL

Manufacturing conditions

Made in a
Renewable Energy: 100%

Packaging facts

% of cardboard/paper certified FSC™ or PEFC: 0%
% of recycled material including colorant3 : 16%
Refillable or rechargeable: No

Social impact of the product

The ingredients and components of this product are sourced from suppliers committed to respect the .

1 or more suppliers used in the making of this product are part of the .

1 Grams of CO2 equivalent ("leave-in & oil" category average = 54g)
2 Water index including water quality + water scarcity (m3) - "leave-in & oil" category average = 182
3 Excluding pumps and/or caps

Discover our evaluation methodology and all that we are implementing to reduce our impacts together.

5.1 OZ
Sulfate-Free Weightless Blow Dry Primer, Heat Protectant
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