EverPure Sulfate-Free Anti Brass Purple Mask Treatment

$12.99
071249628331 T1
  • 3
PRODUCT DETAILS
Reset your ultimate blonde in just 5 minutes with our EverPure Sulfate-Free Anti-Brass Purple Mask. This ultra-pigmented treatment with hibiscus utilizes extra toning power to neutralize stubborn brass and deeply nourish dry, colored hair.

Your beautiful blonde colored, bleached, or highlighted hair can turn brassy over time. Our EverPure Sulfate-Free Anti-Brass Purple Mask with hibiscus neutralizes stubborn brass and deeply nourishes hair for your brightest blonde in just 5 minutes. Blonde color-treated hair requires special care. Formulated with even more toning pigments than our purple shampoo and 100% free of sulfates, parabens, harsh salts and surfactants, our intense mask treatment helps correct your color without stripping your hair. Experience a rich, creamy texture, easy application, and powerful results in just 5 minutes! Because you’re worth it!

*No animal derived ingredients or by-products
INGREDIENTS
AQUA / WATER / EAU CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE ORBIGNYA OLEIFERA SEED OIL PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE CI 60730 / ACID VIOLET 43 CI 42090 / ACID BLUE 9 HIBISCUS SABDARIFFA FLOWER EXTRACT LACTIC ACID SODIUM HYDROXIDE HYDROXYCITRONELLAL PHENOXYETHANOL ACETIC ACID TRIDECETH-5 TRIDECETH-10 SALICYLIC ACID DILAURYL THIODIPROPIONATE CHLORHEXIDINE DIGLUCONATE POLYQUATERNIUM-67 LINALOOL ISOPROPYL ALCOHOL AMODIMETHICONE PARFUM / FRAGRANCE SORBITOL CITRIC ACID BUTYLENE GLYCOL HEXYL CINNAMAL GLYCERIN
HOW TO USE
Step 1: After using EverPure Purple Shampoo, dispense contents of entire tube of EverPure Anti-Brass Purple Mask into hands.
Step 2: Apply to damp, towel-dried hair. Massage gently. Leave on for up to 5 minutes.
Step 3: Rinse thoroughly. Use as needed. To avoid over-toning, do not use more than 1x per week.
Want to learn more about this product? Ask me anything!
LOreal Haircare EverPure Purple Fullmg D 2 2A Min
LOreal Haircare EverPure Purple Fullmg D 3 3A Min
LOreal Haircare EverPure Purple Fullmg D 4 4A Min


Frequently Asked Questions
What does Purple Shampoo do?
Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair.
What hair types and colors does this shampoo work on?
The EverPure Purple system is for all shades of blonde, highlighted brunette, silver, and gray hair colors.
Will this regimen dry my hair out?
No, the EverPure Purple system leaves hair feeling hydrated and moisturized.
I have gray, white or silver hair, what should my haircare regimen be?
Use EverPure Purple 1-3x per week. Between toning washes, use daily EverPure Silver Care Shampoo and Conditioner for hair that looks soft as silk.
My hair has a purple tint to it after using this product, why did that happen?
If your see purple hues in your hair, try decreasing the amount of product and the length of time you let it sit in your hair. You are likely leaving it on too long.
The packaging on this product looks different than before. Which is the right one?
We have undergone a few changes to package design. Packaging may vary. But it’s the same formula you know and love!
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Ratings and Reviews

Reviews

Reviews

Rating Snapshot

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71 reviews with 5 stars.
15 reviews with 4 stars.
6 reviews with 3 stars.
1 review with 2 stars.
1 review with 1 star.

Overall Rating

4.6

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Most Helpful Favourable Review

Hydrating and color-restoring

3 years ago
My hair was dry and looked orange. I used this mask yesterday, after shampooing and instead of conditioner, and my hair is soft, shiny, and the color is restored, looking like a nice shade of dark blonde. Really amazing product. (It is a bit messy so be careful and rinse everything well!)
11 people found this helpful
Show Reviews:

Most Helpful Critical Review

Not better than salon toner

5 years ago
I preorder salon toner as it works Better and has a better smell. Salon toner however will turn your hair grey if you leave it in Too long. This however doesn't seem to have as strong of an effect.
3 people found this helpful
Show Reviews:

Filter Reviews

  • softness
  • satisfaction
  • color
  • smell
  • for brown hair
  • for everyday use
  • for blonde hair
  • grey
1 to 8 of 94 Reviews.
1 – 8 of 94 Reviews
Review 1
Votes 0

Would not use again.

16 days ago
Used once. Left on for three minutes. My salt and pepper hair looked horrible afterwards - frizzy and a strange color. I quit coloring my hair because of migraines and this gave me a horrible migraine. I washed it today but it seems as if the steel-blue color is going to last longer that I would like it to.
Helpful?
Response from L'Oreal:
10 days ago
LeCare
Hi. Thank you for reaching out to L'Oreal regarding the EverPure Anti Brass Purple Mask Treatment. We are sorry to hear about the experience you had. We would like to speak with you directly about it. Please give us a call at 1-833-856-7325, M-F, 9am -5:30pm, ET. It would be helpful if you could have the product available and provide us with case #47364251 when you call.
North Carolina
Review 1
Votes 0
Age:18 to 24
Gender:Female
My eye color:Dark Brown
My hair color:Light Brown
My complexion:Fair
My undertone:Neutral Undertone

Love

5 months ago
Loved the scent of this. Made my hair so soft and healthy!!!
Would you purchase this again:Yes
Helpful?
Macon, ga
Review 1
Votes 4
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Fair
My undertone:Neutral Undertone

Love it!!

a year ago
Love it!! Actually works, immediately made my gray in my brown hair look like highlights & made my hair so soft I wanted to use it every day. Warning though, I loved it so much that I later bought elvive purple conditioner, don't go there, it's very drying & awful feeling.
Would you purchase this again:Yes
Helpful?
NEW SMYRNA BEACH, Florida
Review 1
Votes 4
Age:65 or over
Gender:Female
My eye color:Hazel
My hair color:Medium Blonde
My complexion:Medium
My undertone:Warm Undertone

Excellent Product

2 years ago
Not only does this mask make my hair feel and look beautiful, it really does take out the brassy color. I get compliments every time I use it. Wish it lasted longer though but will keep using it every week.
Would you purchase this again:Yes
Helpful?
Review 1
Votes 11

Hydrating and color-restoring

3 years ago
My hair was dry and looked orange. I used this mask yesterday, after shampooing and instead of conditioner, and my hair is soft, shiny, and the color is restored, looking like a nice shade of dark blonde. Really amazing product. (It is a bit messy so be careful and rinse everything well!)
Helpful?
Tx
Review 1
Votes 7

Great product

5 years ago
I'm a licensed hairstylist. This product is very comparable to high end purple shampoos and brass fighting treatments

Yes, I recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
CCC
Hi Hair1! Thank you for taking the time to share your feedback about EverPure Purple Anti-Brass Purple Mask. We appreciate you sharing that this product is comparable to other brass toning treatments! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback. Please do not hesitate to contact us again if you have more feedback to share!
New york
Review 1
Votes 3

Not better than salon toner

5 years ago
I preorder salon toner as it works Better and has a better smell. Salon toner however will turn your hair grey if you leave it in Too long. This however doesn't seem to have as strong of an effect.

Yes, I recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
Consumer Care Center
Hi Jennie2, Thanks for reaching out! We are sorry to hear about your experience using Sulfate-Free Anti Brass Purple Mask Treatment. We thank you for giving it a try!
Utah
Review 1
Votes 6

Perfect color

5 years ago
This made my hair so smooth!! I was worried that it would end up too blue because I have light blonde hair , but when I rinsed it off I was left with the perfect color!

Yes, I recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Anti-Brass Purple Mask Treatment. We are so happy you like the product! Visit lorealparisusa.com to see all the products we offer. Thank you for taking time to write a review.
1 – 8 of 94 Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
71 reviews with 5 stars.
15 reviews with 4 stars.
6 reviews with 3 stars.
1 review with 2 stars.
1 review with 1 star.

Overall Rating

4.6

Review this Product

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Most Helpful Favourable Review

Hydrating and color-restoring

3 years ago
My hair was dry and looked orange. I used this mask yesterday, after shampooing and instead of conditioner, and my hair is soft, shiny, and the color is restored, looking like a nice shade of dark blonde. Really amazing product. (It is a bit messy so be careful and rinse everything well!)
11 people found this helpful
Show Reviews:

Most Helpful Critical Review

Not better than salon toner

5 years ago
I preorder salon toner as it works Better and has a better smell. Salon toner however will turn your hair grey if you leave it in Too long. This however doesn't seem to have as strong of an effect.
3 people found this helpful
Show Reviews:

Filter Reviews

  • softness
  • satisfaction
  • color
  • smell
  • for brown hair
  • for everyday use
  • for blonde hair
  • grey
9 to 38 of 94 Reviews.
9 – 38 of 94 Reviews
Seattle,wa
Reviews 9
Votes 3

Great!

5 years ago
I have used purple shampoo before and this stuff is the best. Purple shampoo helps with the brassiness that can come with blonde hair. This helps.with brassiness and left my hair feeling fresh and bright!

Yes, I recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment. We are so happy you like the product! Thank you for taking time to write a review.
NY
Reviews 5
Votes 0

Great toning

5 years ago
Very easy to use and brassy tones disappeared! Will definitely keep using

Yes, I recommend this product.

Helpful?
Jackson, MS
Review 1
Vote 1

LOVE!!

5 years ago
I love this product! It helps get rid of the brassy tones.

Yes, I recommend this product.

Helpful?
USA
Review 1
Votes 0

Wonderful shampoo

5 years ago
What wonderful shampoo! It's super purple! I love how it saves my locks from brashness!

Yes, I recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
Consumer Care Center
Hi there, thank you for sharing your experience with our Sulfate-Free Anti Brass Purple Mask Treatment. We are so glad to hear your hair is brass free. We hope you continue using with great satisfaction!
Quincy ma
Review 1
Votes 0

Great value

5 years ago
This product left my hair silky smooth! Worked great and my hair looked brighter

Yes, I recommend this product.

Helpful?
Atlanta, Georgia
Review 1
Votes 0

Very pigmented and effective mask!

5 years ago
This is the product I've been looking for to help with my brassy highlights! I've been using these masks as directed and although I have very long hair I've actually managed to get multiple uses out of each tube because the product is highly pigmented and rich. After each use I've been pleasantly surprised with seeing my highlights' orangey undertone be toned way down. As a conditioner it's a rich and moisturizing product as well and I felt totally fine using this instead of my regular conditioning treatment. I noticed a difference in the tone of my hair after one use and that's even with having dark and understated balayage highlights. I think the effect would be even more noticeable for someone with lighter blonde or even platinum in their hair. I'll be getting more to tame the brass before getting professional family photos taken in about a month!

Yes, I recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
Consumer Care Center
Hey There! Thank you for sharing your experience with our Sulfate-Free Anti Brass Purple Mask Treatment. We are happy to hear that you are enjoying this product. Feedback from our consumers are important and helps us improve our products. We hope you continue using this product with great satisfaction!
La
Reviews 4
Vote 1

Somewhat Effective.

5 years ago
This will help a good amount with brassy hair. Not the best toning product but good for a drugstore product. It can be quite messy and will stain you scalp so rinse very thoroughly. It's a bit drying as well.

Yes, I recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
Consumer Care Center
Hi there! Thank you for sharing with us some feedback on our Sulfate-Free Anti Brass Purple Mask Treatment. We are sorry to hear that this product was not your favorite. We thank you for giving this product a try as we will be passing on your comments to others on our team.
Philadelphia
Reviews 3
Votes 3

Super

5 years ago
This conditioner smells as good as shampoo. My hair is constantly tangling so it is a must for me to use a conditioner. I was surprised with this one because I was able to detangle my hair super fast! It made my hair feel so much smoother and frizz free! He also left my hair smelling delicious!

Yes, I recommend this product.

Helpful?
NJ
Review 1
Votes 0

Nice product!

5 years ago
I like that this product is in conditioner form so it's not drying but it does not work as well at getting rid of brass as some professional products.

Yes, I recommend this product.

Helpful?
Portland, or
Review 1
Votes 0

Nice

5 years ago
This was a nice product but the single use packaging was not my favorite, could be something much more environmentally friendly.

No, I do not recommend this product.

Helpful?
Rockdale IL
Reviews 5
Vote 1

Keeps my blonde hair blonde

5 years ago
This made my hair feel soft and smelled great. It helped control the brassiness of my bleached blonde hair. I also love that it is vegan and sulphate free! So amazing and it definitely make your hair look and feel great.

Yes, I recommend this product.

Helpful?
Illinois
Review 1
Vote 1

Amazing product

5 years ago
It did a fantastic job at keeping my follicles smooth so I had less frizz than the I usually have. So i was very impressed from the first use inke, it word perfectly for me.

Yes, I recommend this product.

Helpful?
Wellington fl
Reviews 3
Votes 2

Wow love this

5 years ago
This stuff really brought my blonde back to life! It brightened it and made it look amazing

Yes, I recommend this product.

Helpful?
Michigan
Reviews 3
Votes 2

Banish brass with this thick opaque hair mask!

5 years ago
This EverPure Sulfate-Free Anti Brass Purple Mask from Loreal Paris is a single-stage treatment with hibiscus and pure purple pigment that both tones and nourishes bleached hair, which is perfect for my situation. Better yet, it is completely sulfate free, paraben free, and contains no harsh salts, and it's only a 5-minute process to use! I'm not at all unfamiliar with purple masks for my blonde, and I always struggle with brassiness, so I was really looking forward to testing this out. This one has an extremely opaque, intense purple hue, far exceeding my expectation from using many other purple toning masks over the years. It's got a thick, creamy consistency, and just as claimed, it easily spreads and builds into a really lush lather that feels good to apply. Although each tube is supposed to be a single use, I've found that even with relatively long hair, I could get 2-3 uses from it. It is a bit messy and tends to get purple all over the shower, so I was careful to rinse it all away ASAP just to avoid any potential staining from the deep pigment remaining too long. Overall, my brassiness does appear toned down after just one use, so I'm interested to see what happens over more uses! I received this complimentary and all thoughts are my own.

Yes, I recommend this product.

Helpful?
Ridgeland, MS
Review 1
Votes 0

Great Hair Mask

5 years ago
This has helped keep my hair the blonde shine/color that it should be. I have found in the past that my hair has turned dull and full of bronze but this has kept that from happening. This is a great, easy addition to my shower routine!

Yes, I recommend this product.

  • Review photo 1
Helpful?
Portland, OR
Review 1
Votes 0

Amazing toner!

5 years ago
After having my first child my hair got darker and I started highlighting my hair. I tone a lot to keep an ashy blond looking fresh and sparkly. I have fairly long hair, but only needed half a tube to cover my hair, I've done three treatments so far. Definitely works, gives a great ashy tone. Plus it smells lovely and my hair feels amazingly soft afterwards. Definitely recommend this toner to all the blonds out there not wanting brassy strands.

Yes, I recommend this product.

Helpful?
Raleigh
Review 1
Vote 1

I love it!

5 years ago
I've always liked L'Oreal and this product did not dissapoint a bit! It really gets rid of that brassiness and it leaves your hair looking sooo good.

Yes, I recommend this product.

Helpful?
North Carolina
Review 1
Votes 0

Just as good

5 years ago
Just as good as purple shampoo and I think it's lasting longer. This took a lot of yellow out of my hair without making it have a purple tint.

Yes, I recommend this product.

Helpful?
NJ
Review 1
Votes 0

Great product great results

5 years ago
This mask is very nourishing for my hair. I always try to condition it well since it's highlighted very blonde and this mask helps tone and also make my hair feel great. I would definitely purchase this and I will be recommending it to all my blonde friends! This is my new go-to product!

Yes, I recommend this product.

Helpful?
Austin, TX
Reviews 2
Votes 0

Decent hair mask

5 years ago
These tubes have a lot of product in it! I have relatively thin hair so i was able to get multiple uses out of the small tubes however i do not use hair masks very often but i am not sure how much of a difference i noticed using this versus my normal purple shampoo

Yes, I recommend this product.

Helpful?
Las Vegas
Reviews 5
Votes 0

Amazing

5 years ago
I am obsessed with the L'Oreal Paris EVERPURE Sulfate-Free Anti Brass Purple Mask Treatment. I noticed my blonde come right back to life after using. It smells amazing and left my hair feeling silky smooth

Yes, I recommend this product.

Helpful?
San Diego
Reviews 4
Vote 1

It's okay

5 years ago
I used this mask treatment after using purple conditioner it helps to take the yellow color out and makes your hair soft . This comes with 3 little tubes, I didn't use the entire tube at once , one tube goes 4-5 times for me

Yes, I recommend this product.

Helpful?
California
Reviews 2
Votes 0

Loved It

5 years ago
My hair had been turning yellowish and this product got my hair looking fresh out the salon! I also think it has been better than most brands of purple shampoos I've tried.

Yes, I recommend this product.

Helpful?
Connecticut
Review 1
Vote 1

Works well

5 years ago
This product works very well to eliminate brassiness from bleached hair or hair dyed blonde. It is extremely pigmented so it will make a mess in your shower! Because it is so much more pigmented than some similar products I think it may work better and need to be used less.

Yes, I recommend this product.

Helpful?
Ny
Reviews 2
Votes 0

Really like it

5 years ago
Great product to keep your hair looking fresh after color and ensures that you don't turn brassy or gold.

Yes, I recommend this product.

Helpful?
Brandon
Review 1
Votes 0

Awesome!

5 years ago
This worked great on my blonde hair. My hair came out shiny and less brassy. Looked and felt healthier too! I would recommend this for blondes.

Yes, I recommend this product.

Helpful?
Florida
Review 1
Votes 2

Brassy Hair Savior

5 years ago
So after many bad hair dyes my hair was orange and brassy and I was really disappointed with my hair. I had already purchased three anti brass shampoos and non had help. After using it one time I noticed improvement in my hair. It is a bit strong to use every week but I use every other and I'm extremely satisfied!

Yes, I recommend this product.

Helpful?
Pennsylvania
Reviews 2
Votes 0

Worked ok

5 years ago
I put it on my hair and let it sit for almost an hour and only noticed a slight difference. A couple tips of my hair turned purple but not intense purple. Just wish it toned my hair better but it didn't dry out my hair and I did notice a little bit of a difference. Maybe after using it a few times in a week it would make more of a difference.

No, I do not recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
Consumer Care Center
Hi There, Thanks for reaching out! We appreciate your honest review on our Sulfate-Free Anti Brass Purple Mask Treatment. Thanks for giving it a try!
Ohio
Review 1
Votes 0

SO Potent

5 years ago
This stuff is super potent! I have blonde hair & the highlights that were more ashy are now purple after the treatment being left on my hair for 5 minutes. I actually liked that vibe for a few days before having to go back to my hair stylist to have it toned. Honestly, if you have brassy hair or severe yellow, you need this! I get my hair done religiously every 7 weeks so it isn't for me.

Yes, I recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
L'Oreal Consumer Care
Hi there DP11! Thank you for giving the Sulfate-Free Anti Brass Purple Mask Treatment a try! For best results, this product is best to use on stubborn brassiness. You may wish to shampoo, with a shampoo not for color-treated hair to help remove some of the color deposit. We value your honest review and your feedback will be shared with our product development team. We appreciate you giving L'Oreal a try!
Jersey shore
Review 1
Votes 2

Works great

5 years ago
I've always used an anti brass/"purple" shampoo and this worked wayyyyy better after just one use than my other stuff. Love it!

Yes, I recommend this product.

Helpful?
Response from L'Oreal:
5 years ago
Consumer Care Center
Hey There! Thank you for sharing your experience with our Sulfate-Free Anti Brass Purple Mask Treatment. We are happy to hear that you are enjoying this product. Feedback from our consumers are important and helps us improve our products. We hope you continue using this product with great satisfaction!
9 – 38 of 94 Reviews

Questions

  1. Sulfate Free Anti Brass Purple Mask Treatment

    Can this help with brassiness of natural blonde hair?

    0 answers
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EverPure
Sulfate-Free Anti Brass Purple Mask Treatment