![](/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/hair-mask/everpure-sulfate-free-anti-brass-purple-mask-treatment/sulfate-free-anti-brass-purple-mask-treatment/071249628331_t1.png?rev=073ce290c5544ad1ae50bb664fb53d69)
- 3
Product details
Reset your ultimate blonde in just 5 minutes with our EverPure Sulfate-Free Anti-Brass Purple Mask. This ultra-pigmented treatment with hibiscus utilizes extra toning power to neutralize stubborn brass and deeply nourish dry, colored hair.
Your beautiful blonde colored, bleached, or highlighted hair can turn brassy over time. Our EverPure Sulfate-Free Anti-Brass Purple Mask with hibiscus neutralizes stubborn brass and deeply nourishes hair for your brightest blonde in just 5 minutes. Blonde color-treated hair requires special care. Formulated with even more toning pigments than our purple shampoo and 100% free of sulfates, parabens, harsh salts and surfactants, our intense mask treatment helps correct your color without stripping your hair. Experience a rich, creamy texture, easy application, and powerful results in just 5 minutes! Because you’re worth it!
*No animal derived ingredients or by-products
*No animal derived ingredients or by-products
Ingredients
AQUA / WATER / EAU CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE ORBIGNYA OLEIFERA SEED OIL PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE CI 60730 / ACID VIOLET 43 CI 42090 / ACID BLUE 9 HIBISCUS SABDARIFFA FLOWER EXTRACT LACTIC ACID SODIUM HYDROXIDE HYDROXYCITRONELLAL PHENOXYETHANOL ACETIC ACID TRIDECETH-5 TRIDECETH-10 SALICYLIC ACID DILAURYL THIODIPROPIONATE CHLORHEXIDINE DIGLUCONATE POLYQUATERNIUM-67 LINALOOL ISOPROPYL ALCOHOL AMODIMETHICONE PARFUM / FRAGRANCE SORBITOL CITRIC ACID BUTYLENE GLYCOL HEXYL CINNAMAL GLYCERIN
Usage
Step 1: After using EverPure Purple Shampoo, dispense contents of entire tube of EverPure Anti-Brass Purple Mask into hands.
Step 2: Apply to damp, towel-dried hair. Massage gently. Leave on for up to 5 minutes. Step 3: Rinse thoroughly. Use as needed. To avoid over-toning, do not use more than 1x per week.
Step 2: Apply to damp, towel-dried hair. Massage gently. Leave on for up to 5 minutes. Step 3: Rinse thoroughly. Use as needed. To avoid over-toning, do not use more than 1x per week.
![LOreal Haircare EverPure Purple Fullmg D 1 1A Min](/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-1-1a-min.png?w=260&rev=072c990c7af04c87aad31291a9655e0e&hash=57F89FC2ABE1C57DE84AD573094BDCD2AD8847DE 260w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-1-1a-min.png?w=320&rev=072c990c7af04c87aad31291a9655e0e&hash=D715B8422FE9CF137F0FC4BC70A916AAFA55A0CA 320w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-1-1a-min.png?w=660&rev=072c990c7af04c87aad31291a9655e0e&hash=210690A22F324A5FF48B1A302A674F0BB223CE89 660w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-1-1a-min.png?w=700&rev=072c990c7af04c87aad31291a9655e0e&hash=6FA57F19FAA300D592DBFA1A383EE9C629CD6E33 700w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-1-1a-min.png?w=810&rev=072c990c7af04c87aad31291a9655e0e&hash=DF897E121F5FB5CA9DF8E0F10C3B2F4A5070D40F 810w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-1-1a-min.png?w=910&rev=072c990c7af04c87aad31291a9655e0e&hash=5464A1998ACA7908EA98F195C749CE5D6F163395 910w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-1-1a-min.png?w=1170&rev=072c990c7af04c87aad31291a9655e0e&hash=7F8CA64F254F74374E1AF18A6BDA636184FE0AB0 1170w)
![LOreal Haircare EverPure Purple Fullmg D 2 2A Min](/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-2-2a-min.png?w=260&rev=8069363a773c4f968e0d2ab362d48b66&hash=164668D5CC0C5F9CFFAE165B79D5CFE168D39F53 260w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-2-2a-min.png?w=320&rev=8069363a773c4f968e0d2ab362d48b66&hash=1B093BADB2D8BBDFA654B903ABBCE4A01B3FB44D 320w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-2-2a-min.png?w=660&rev=8069363a773c4f968e0d2ab362d48b66&hash=55B60949F7228AF8BE3FAF7B5998E1103A49B286 660w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-2-2a-min.png?w=700&rev=8069363a773c4f968e0d2ab362d48b66&hash=574AEA6954E26BD0DA49AFEF84A521598B43E546 700w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-2-2a-min.png?w=810&rev=8069363a773c4f968e0d2ab362d48b66&hash=180FA8DD66D7BEF56216F93D7C6354B2F6FDDAB0 810w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-2-2a-min.png?w=910&rev=8069363a773c4f968e0d2ab362d48b66&hash=6AD526DD99A6572AAA1AB1DC3B97E1450A271B62 910w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-2-2a-min.png?w=1170&rev=8069363a773c4f968e0d2ab362d48b66&hash=66A06B187D49897B36C709BBF30F8BF6BBFF5D3C 1170w)
![LOreal Haircare EverPure Purple Fullmg D 3 3A Min](/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-3-3a-min.png?w=260&rev=1af4fa9981f246a6b954a8b7ce61b911&hash=3F467B70C4728BB24D3FB99A5296C3590059B509 260w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-3-3a-min.png?w=320&rev=1af4fa9981f246a6b954a8b7ce61b911&hash=1CD160E5B24F3EFA10DF5D9B700A05715F2A2829 320w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-3-3a-min.png?w=660&rev=1af4fa9981f246a6b954a8b7ce61b911&hash=1A03E38AC487ACD04F82DB361E164BE1F268E602 660w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-3-3a-min.png?w=700&rev=1af4fa9981f246a6b954a8b7ce61b911&hash=B8C7C24F5517247A769337C24E4BA9008A06FC2A 700w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-3-3a-min.png?w=810&rev=1af4fa9981f246a6b954a8b7ce61b911&hash=EA4607B90E5BC84B901567CC285CAD11D0E152C4 810w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-3-3a-min.png?w=910&rev=1af4fa9981f246a6b954a8b7ce61b911&hash=8127CAFDC9D29D1B46E93346B374186F27771C72 910w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-3-3a-min.png?w=1170&rev=1af4fa9981f246a6b954a8b7ce61b911&hash=918A1300D49C60FFD78AD493919F9E6D11228439 1170w)
![LOreal Haircare EverPure Purple Fullmg D 4 4A Min](/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-4-4a-min.png?w=260&rev=9884fe7645ed4955bcc130ceb2f121dd&hash=B049F0C4D08706D8B8FCB99C7C0B76DC3217B1AD 260w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-4-4a-min.png?w=320&rev=9884fe7645ed4955bcc130ceb2f121dd&hash=C3DD16CEDC6C1E239EC1A34E4588162F2B918814 320w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-4-4a-min.png?w=660&rev=9884fe7645ed4955bcc130ceb2f121dd&hash=F523B81AC450C0926C768D25BB543221301D3A1D 660w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-4-4a-min.png?w=700&rev=9884fe7645ed4955bcc130ceb2f121dd&hash=AD5081C08633AFA1B3500828C7DAD54840020F44 700w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-4-4a-min.png?w=810&rev=9884fe7645ed4955bcc130ceb2f121dd&hash=6654CCB623A86A64466B59195B52EE61F9F3D1FB 810w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-4-4a-min.png?w=910&rev=9884fe7645ed4955bcc130ceb2f121dd&hash=C9F67DB1FDDEBEBE01A1A0D7B9BB177EE02C56D0 910w,/-/media/project/loreal/brand-sites/oap/americas/us/products/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/everpure-brass-toning-purple-sulfate-free-shampoo/btf-010224/loreal-haircare-everpure-purple-fullmg-d-4-4a-min.png?w=1170&rev=9884fe7645ed4955bcc130ceb2f121dd&hash=14DCE52B505DC14B6DBA51AC4B8ED8B718905447 1170w)
What does Purple Shampoo do?
Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair.
What hair types and colors does this shampoo work on?
The EverPure Purple system is for all shades of blonde, highlighted brunette, silver, and gray hair colors.
Will this regimen dry my hair out?
No, the EverPure Purple system leaves hair feeling hydrated and moisturized.
I have gray, white or silver hair, what should my haircare regimen be?
Use EverPure Purple 1-3x per week. Between toning washes, use daily EverPure Silver Care Shampoo and Conditioner for hair that looks soft as silk.
My hair has a purple tint to it after using this product, why did that happen?
If your see purple hues in your hair, try decreasing the amount of product and the length of time you let it sit in your hair. You are likely leaving it on too long.
The packaging on this product looks different than before. Which is the right one?
We have undergone a few changes to package design. Packaging may vary. But it’s the same formula you know and love!