- Conditioner 6.8 fl.oz
- Conditioner 23 fl.oz
- Conditioner 2.5 fl.oz
PRODUCT DETAILS
A purple toning conditioner that corrects brassy tones in hair. The formula is sulfate-free, paraben-free and vegan.
Tone and hydrate on the go with EverPure Sulfate-Free Purple Conditioner for Blondes, a conditioner that banishes unwanted brassiness in blonde, silver and bleached hair. After just one wash, expect brighter color and soft, moisturized hair. The formula:
- Corrects brassy yellow and orange tones
- Includes hibiscus and purple dye to deeply moisturize and brighten color
- Suits color-treated blonde, bleached, highlighted brown and silver hair
- Comes in TSA-approved travel sizes for easy packing
- Is free of sulfates, parabens, DMDM hydantoin
- No added phthalates, no gluten ingredients
INGREDIENTS
AQUA / WATER / EAU CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE AMODIMETHICONE PARFUM / FRAGRANCE ISOPROPYL ALCOHOL PHENOXYETHANOL GLYCERIN BENZOIC ACID TRIDECETH-6 CI 60730 / ACID VIOLET 43 POTASSIUM HYDROXIDE BUTYLENE GLYCOL LINALOOL CETRIMONIUM CHLORIDE HEXYL CINNAMAL HYDROXYCITRONELLAL SORBITOL HIBISCUS SABDARIFFA FLOWER EXTRACT
HOW TO USE
After washing with EverPure Purple Shampoo, apply a quarter-size amount of conditioner (or more if you have long or thick hair) to your palms and apply it an inch down from the roots through the length of the hair. Leave it on for two minutes, then rinse.
Want to learn more about this product? Ask me anything!
What does Purple Shampoo do?
Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair.
What hair types and colors does this shampoo work on?
The EverPure Purple system is for all shades of blonde, highlighted brunette, silver, and gray hair colors.
Will this regimen dry my hair out?
No, the EverPure Purple system leaves hair feeling hydrated and moisturized.
I have gray, white or silver hair, what should my haircare regimen be?
Use EverPure Purple 1-3x per week. Between toning washes, use daily EverPure Silver Care Shampoo and Conditioner for hair that looks soft as silk.
My hair has a purple tint to it after using this product, why did that happen?
If your see purple hues in your hair, try decreasing the amount of product and the length of time you let it sit in your hair. You are likely leaving it on too long.
The packaging on this product looks different than before. Which is the right one?
We have undergone a few changes to package design. Packaging may vary. But it’s the same formula you know and love!
Ratings and Reviews
Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Great Product
3 years ago
I've used a lot of toning conditioners. Some toners are better than others, but this product not only tones pretty well, but (most importantly) it leaves my hair feeling soft. It's an overall good conditioner. My hair is very colored and bleached so it's hard to find a conditioner that does an overall good job in both departments. I can't speak intelligently about the shampoo, but the conditioner is A-OK with me. I'll definitely buy it again.
20 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Can’t use it
2 years ago
I had an allergic reaction to this product. I have been using Shimmer Lights shampoo for years and decided to try L’Oréal. Hives really bad. How can I find out what is in it that is different from my other one? Thank you.
24 people found this helpful
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Non-Incentivised Reviews
1 to 8 of 2109 Reviews.
1 – 8 of 2109 Reviews
Most Recent
Review 1
Votes 16
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Bleach Blonde
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
Wonderful!
2 years ago
It's working for me. Little by little. Great product!
Would you purchase this again:Yes
Helpful?
Rapid City SD
Review 1
Votes 35
Age:65 or over
Gender:Female
My eye color:Hazel
My hair color:Light Blonde
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Can’t use it
2 years ago
I had an allergic reaction to this product. I have been using Shimmer Lights shampoo for years and decided to try L’Oréal. Hives really bad. How can I find out what is in it that is different from my other one? Thank you.
Would you purchase this again:No
Helpful?
Review 1
Votes 20
5 out of 5 stars.
Grand product
2 years ago
Love it! Not o
Not only does it color correct, but softens and smooths.
Helpful?
California
Reviews 2
Votes 18
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Medium Blonde
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.
Waste of money
2 years ago
One of the worst conditioners I’ve ever used. Makes my hair dried out brutal, damaged looking what a waste.
Would you purchase this again:No
Helpful?
Review 1
Votes 24
1 out of 5 stars.
Great for purple hair
3 years ago
I bought this product expecting it to brighten my gray hair. My beautician had sold me a quality purple shampoo to tone down a yellowish tint and brassy look. I just needed a conditioner so I did not buy the Loreal purple shampoo. The pictures on the conditioner tube show that it gets rid of brassy and yellowing tones and brightens your gray/silver. Well, I tried it, and guess what, I had lavender hair for a week. I shampood twice with a clarifying shampoo and it helped a little but my lovely silver/blonde was still lavender.
Helpful?
Review 1
Votes 27
5 out of 5 stars.
Great Product
3 years ago
I've used a lot of toning conditioners. Some toners are better than others, but this product not only tones pretty well, but (most importantly) it leaves my hair feeling soft. It's an overall good conditioner. My hair is very colored and bleached so it's hard to find a conditioner that does an overall good job in both departments. I can't speak intelligently about the shampoo, but the conditioner is A-OK with me. I'll definitely buy it again.
Helpful?
Hertford, NC
Reviews 4
Votes 18
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Deep
My undertone:Neutral Undertone
5 out of 5 stars.
EverPure Purple Conditioner On 6.8 FL OZ
3 years ago
Can i use 2-3 times a week after Purple Shampoo. Apply generously, leave in up to 5 minutes. Rinse. For more intense results, gradually increase leave-in time & frequency of use. For damaged, bleached hair, leave-in 1-2 minutes. In case of contact with eyes, rinse immediately?
Would you purchase this again:Yes
Helpful?
California
Review 1
Votes 9
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My complexion:Light
3 out of 5 stars.
Blah
3 years ago
I have not used this product long enough to notice any changes in the yellow in my grey hair... because it smells terrible. I smell men's deodorant, or something equally off, all day long.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
3 years ago
L'Oreal Consumer Care
Hello Lauralie! Thank you for giving the EVERPURE Sulfate-Free Brass Toning Purple Conditioner a try! We are sorry to hear this product was not the perfect match for your haircare regimen. We consider direct consumer feedback like yours is priceless. It helps us improve our products and deliver the best-in-market products we strive for! For more help toning gray, you may wish to try the Le Color Gloss Silvers offered in 4 tones for gray, silver or white hair. Le Color Gloss One Step In-Shower Toning Gloss ** is le secret to keeping your hair color glossy and gorgeous. It enhances hair color and tone, boosts shine, and deeply conditions in one step. We have provided the link below. We appreicate your interest in L'Oreal.
https://www.lorealparisusa.com/hair-color/hair-gloss/color-gloss-one-step-in-shower-toning-gloss-silver-white
1 – 8 of 2109 Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Great Product
3 years ago
I've used a lot of toning conditioners. Some toners are better than others, but this product not only tones pretty well, but (most importantly) it leaves my hair feeling soft. It's an overall good conditioner. My hair is very colored and bleached so it's hard to find a conditioner that does an overall good job in both departments. I can't speak intelligently about the shampoo, but the conditioner is A-OK with me. I'll definitely buy it again.
20 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Can’t use it
2 years ago
I had an allergic reaction to this product. I have been using Shimmer Lights shampoo for years and decided to try L’Oréal. Hives really bad. How can I find out what is in it that is different from my other one? Thank you.
24 people found this helpful
Show Reviews:
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Filter Reviews
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Age:
Gender:
My eye color:
My hair color:
My complexion:
My undertone:
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Non-Incentivised Reviews
9 to 38 of 2109 Reviews.
9 – 38 of 2109 Reviews
Most Recent
Texas
Review 1
Votes 7
Age:25 to 34
Gender:Female
Hair LengthLong
Hair TypeStraight
Hair TextureFine
1 out of 5 stars.
Highly disappointed-not even purple
4 years ago
I purchased the Ever Pure purple conditioner and I ALWAYS have to follow with a leave in, because it doesn’t leave my hair feeling silky, but my biggest complaint it the tone. My tube/bottle is not purple at all! If I use my imagination I might consider it an indigo, but really it is just a deep dark denim blue-which may be good for a lot of folks, but I purchased purple, because my hair requires an actual purple. This leaves my hair looking a bit dingy and it actually REMOVES the purple tone dye I like to use in my hair. I wanted to neutralize yellow- (not become green) and preserve the pop of color I normally add. Yellow and blue make green...
Would you purchase this again:No
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal:
4 years ago
Consumer Care Center
Hi There, Thank you for giving the Brass Toning Purple Sulfate Free Conditioner a try! We consider direct consumer feedback like yours is priceless. It helps us improve our products and deliver the best-in-market products we strive for!
Alabama
Review 1
Votes 0
Age:65 or over
Gender:Female
Hair LengthMedium
Hair TypeWavy
Hair TextureThick
1 out of 5 stars.
Didn't work well
5 years ago
The conditioner turned my hair blue even though I left it on just less than a minute.
Would you purchase this again:No
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal:
5 years ago
Consumer Care Center
Hi there! Thank you for using our L'Oreal Paris EverPure Blonde Conditioner. We are sorry to hear that this blonde conditioner did not work best for you, and we know this must be frustrating. We appreciate you reaching out, and we will be passing your comments along. We recommend you try our new Elvive Color Vibrancy Anti-Brassiness Purple Shampoo. Once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes - For best results, follow with elvive color vibrancy anti-brassiness purple conditioner. We hope you give it a try!
Roger's, ark
Review 1
Votes 0
Age:45 to 54
Gender:Female
Hair LengthLong
Hair TypeWavy
Hair TextureFine
2 out of 5 stars.
First time use
5 years ago
The shampoo was decent but the conditioner made it difficult to comb my hair out, made my hair feel tangled instead of easy to comb like a good conditioner would.
Would you purchase this again:No
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal:
5 years ago
Consumer Care Center
Hi there! Thank you for using our L'Oreal Paris EverPure Blonde Shampoo. We are sorry to hear that this blonde shampoo did not work best for you, and we know this must be frustrating. We appreciate you reaching out, and we will be passing your comments along. We recommend you try our new Elvive Color Vibrancy Anti-Brassiness Purple Shampoo. Once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes - For best results, follow with elvive color vibrancy anti-brassiness purple conditioner. We hope you give it a try!
Wisco
Review 1
Votes 6
Age:45 to 54
Gender:Female
Hair LengthLong
Hair TypeWavy
Hair TextureThick
1 out of 5 stars.
Extremely drying and damaged my hair
5 years ago
I generally love L’Oreal products and trust they not only work, but they’ll enhance your hair... I have healthy brunette hair with highlights that were a bit brassy. This shampoo literally fried my hair and 6 weeks later my hair smells burnt, is dried out like straw despite dropping $$ more n multiple hair masks and deep conditioner to repair it. I threw this in the garbage! If you value healthy hair beware of this product!!
Would you purchase this again:No
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L'Oreal:
5 years ago
ccc
Hi there! We are sorry your results were not what you were expecting and we want to help you. Please call our hair professionals at 800-631-7358 and provide the reference number 11209642. We look forward to hearing from you!
Anonymous
Carlisle, PA
Review 1
Votes 6
Age:55 to 64
Gender:Female
Hair LengthMedium
Hair TypeWavy
Hair TextureFine
5 out of 5 stars.
Game changer!
5 years ago
Solved my brassiness! After years of trying many many brands of purple shampoos and conditioners to reduce brassiness, finally, this one really does the job...and at a great price. Have been using it every other day and it leaves my hair smooth and soft without feeling heavy or overly conditioned. I'd been depending on my hairdresser to tone out the brassiness, I hope she doesn't mind that I can do it myself now!
Product works well for:Blonde Hair Care
Would you purchase this again:Yes
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
marriedtoeric
Reviews 2
Votes 0
4 out of 5 stars.
5 years ago
This is a really nice conditioner. I gave it four stars instead of five because its a pain to clean purple splashes off my shower walls. But it works great and leaves my (colored) blonde hair looking great.
Originally posted on influenster.com
ashleylamm213
Review 1
Votes 0
5 out of 5 stars.
6 years ago
I was able to sample this product with an Influenster Vox Box. I loved the way my hair looked after using it. My hair was very soft and it helped that brassy hue chill out! I did not love the smell, it was almost medical but the product really works great!! Would definitely use again.
Originally posted on influenster.com
tatiel0u
Review 1
Votes 0
5 out of 5 stars.
6 years ago
I absolutely loved this product. I have been trying to follow CGM and at the very least stay sulfate free so this was perfect. I am naturally brassy and this keeps my blonde it's intended color! My hair feels so soft and clean after!
Originally posted on influenster.com
elysa
Reviews 2
Votes 0
4 out of 5 stars.
6 years ago
Good compliment to the LOral Purple Shampoo. Left my hair feeling soft. Affordable. I liked the conditioner better than the shampoo, but the set is worth trying.
L'Oral Paris Brass Toning Purple Sulfate Free Shampoo
Originally posted on influenster.com
astoldbycoral
Reviews 2
Votes 0
3 out of 5 stars.
6 years ago
I really didnt notice a different to be honest. It works but not better than others. Its got a good price, but its an average product.
Originally posted on influenster.com
Response from L'Oreal:
6 years ago
L'Oreal Paris
Thanks for giving our EverPure Brass Toning Purple Conditioner a try. We are sorry that you did not get the results that you expected.
nikkiidalee
Reviews 2
Votes 0
5 out of 5 stars.
6 years ago
Amazing follow to the shampoo, I absolutely love this stuff! It smells amazing, leaves my hair super soft and keeps my blonde nice and bright! Definitely going to keep buying this set!!
Originally posted on influenster.com
kellymarincuervo
Reviews 2
Votes 0
5 out of 5 stars.
6 years ago
I had just bought a purple conditioner that was doing absolutely nothing compared to this product. It leaves your hair feeling silky smooth, has this fresh tropical smell to it and doesn't leave the purple gunk in your hair that the other one did. It revives the my blonde highlighted hair after using the purple shampoo to go with it too. I also love the cool containers.
Originally posted on influenster.com
alainakay
Reviews 3
Votes 0
5 out of 5 stars.
6 years ago
Loved it! It definitely helps keep the brassy tones out of my color-treated blonde hair. A little goes a long way. Be aware it does splatter on your shower wall a bit, you dont need to use a whole lot.
Originally posted on influenster.com
leakhat
Reviews 2
Votes 0
4 out of 5 stars.
6 years ago
Love that there is a purple conditioner in this set. Makes such a difference to have two purple products to keep the purple tone lasting. Great conditioner, leaves my hair very soft and has a very nice scent.
Originally posted on influenster.com
angie710
Reviews 2
Votes 0
5 out of 5 stars.
6 years ago
I LOVED this conditioner! It smells great and definitely does the job of taking out the yellow tones. I actually use the conditioner first then shampoo because my scalp gets oily pretty quickly.
Originally posted on influenster.com
annadlg
Reviews 2
Votes 0
5 out of 5 stars.
6 years ago
I totally loved this conditioner, the brass toning works perfect and for the fraction of the price compared to other products Ive used. The smell is amazing, and I love that I dont have to use much product to quench my hair. I dont ever get that with other purple conditioners. Definitely recommend.
Originally posted on influenster.com
megt1
Reviews 2
Votes 0
1 out of 5 stars.
6 years ago
I have balayaged blonde hair and rely on purple shampoos and conditioners to keep it from looking too golden. Unfortunately this just didnt do the trick.
Originally posted on influenster.com
Response from L'Oreal:
6 years ago
L'Oreal Paris
So sorry to hear that our EverPure Brass Toning Purple Conditioner was not a great match for your needs. We will be happy to share your feedback with the team.
mistih8567
Review 1
Votes 0
4 out of 5 stars.
6 years ago
Although this felt a little more moisturizing than the shampoo, I still dont feel it toned as much as Id hoped. I do feel it was a good product, but not exactly what I hoped when I received this voxbox.
Originally posted on influenster.com
meganz2
Review 1
Votes 0
5 out of 5 stars.
6 years ago
This conditioner smells amazing!! It also keeps my highlighted hair nice and light, not yellow! When used with the shampoo it is most effective. I have an oily scalp and this product clowns my hair without drying it out.
Originally posted on influenster.com
hannahh18
Reviews 2
Votes 0
4 out of 5 stars.
6 years ago
Its deep in color which is great for toning. My only issue is that I have alot of hair and it gets very very tangled. I normally use a detangling conditioner and switching to this conditioner made my hair my knottier. I think this should work if you dont have that issue!
Originally posted on influenster.com
brittanycda8e
Reviews 2
Votes 0
5 out of 5 stars.
6 years ago
Loved the smell and how soft my hair was after I used it. It lasts long also as a little goes a long way.
Originally posted on influenster.com
babyplastique
Reviews 2
Votes 0
4 out of 5 stars.
6 years ago
The texture works great in your hair , its easy to use. The smell is great and it did leave my hair really shiny but you cannot leave this soaking in your hair unless you want a grey color . I do wish it left my hair more soft . But overall its good.
Originally posted on influenster.com
kaylaz2a94
Reviews 3
Votes 0
4 out of 5 stars.
6 years ago
I was very surprised as to how well this product worked! I have had my highlights since October and once I started using this product I could definitely tell the color was more vibrant and there was less brassiness.
Originally posted on influenster.com
isalam
Reviews 2
Vote 1
1 out of 5 stars.
6 years ago
The conditioner was difficult to work with because of its odd texture. It wasn't smooth so instead of it spreading on the hair, it sometimes would drop onto the tub and it would stain
Originally posted on influenster.com
Response from L'Oreal:
6 years ago
Consumer Care Center
Hi there! Thank you for sharing your experience with our Brass Toning Purple Conditioner. We understand how frustrating it is when a product has an odd texture. We want to make it right! Please call us at 800-631-7358 M-F 9am-7pm EST and provide reference # 09589587. We look forward to speaking with you!
wesann7
Reviews 3
Votes 0
5 out of 5 stars.
6 years ago
The conditioner was great! Not only did it smell amazing but it truly conditioned my hair without weighing it down plus the added bonus of the blonding aspect of it.
Originally posted on influenster.com
dominiquelb831
Reviews 2
Votes 0
2 out of 5 stars.
6 years ago
Ive never used a purple condition before, my hair dresser told me its normally only recommended for total blondes, not just highlights. But the scent was just a little to cologne like. It was incredibly blue! So if you werent careful it got EVERYWHERE, stained parts of my shower curtain. But my hair became incredibly dry after just a few weeks, and I only wash my hair twice a week and my hair because brassy just as quickly as it wouldve had I not been using a purple shampoo/conditioner. Just proved my theory that if you want to keep up your salon hair you need to buy salon grade products
Originally posted on influenster.com
Response from L'Oreal:
6 years ago
L'Oreal Paris
Thanks for giving our product a try! We are sorry that it was not a great match for your hair. We will share your feedback with the rest of the team.
christinac09a4
Reviews 2
Votes 0
5 out of 5 stars.
6 years ago
Love that its sulfate free! Effective, smells great, and leaves my hair super soft. I wish the texture was a little creamier but other than than that I wouldnt change a thing!
Originally posted on influenster.com
jaclyng3
Reviews 2
Votes 0
3 out of 5 stars.
6 years ago
I didnt think this shampoo was all that great for removing brassiness. I liked the texture, smell and that it didnt dye my hands, but I didnt notice a difference I. The overall color of tone of my hair.
Originally posted on influenster.com
Response from L'Oreal:
6 years ago
ccc
Hi there! Thanks for sharing some feedback with us on our Brass Toning Purple Shampoo! We appreciate you sharing your personal experience and will be sharing it with others on our team. We hope you keep trying our products in the future!
annieg17
Reviews 2
Votes 0
3 out of 5 stars.
6 years ago
Compliments the brass toning shampoo. Smells great. I personally thought it was much more of a blue-ish pigment in the conditioner versus the purple of the shampoo. Nonetheless, it still did the job.
Originally posted on influenster.com
Response from L'Oreal:
6 years ago
ccc
Hi there! Thanks for sharing some feedback with us on our product! We appreciate your positive comments. We hope you keep trying our products in the future!
lizhendler
Reviews 2
Votes 0
5 out of 5 stars.
6 years ago
Loved this conditioner - super smooth texture, purple on contact, massages into a lighter purple/white color, and rinses out easily. Ive noticed that my color feels brighter & stronger!
Originally posted on influenster.com
9 – 38 of 2109 Reviews
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Brass Toning Purple Sulfate Free Conditioner
Why is the Loreal Ever Pure Purple Conditioner - blue? The purple shampoo is purple, but not the conditioner. Do you offer an actual purple conditioner?
0 answers -
Brass Toning Purple Sulfate Free Conditioner
Can the purple conditioner included in the box of cool supreme light ash brown excellence cream be used on gray hair that was colored the light ash brown? Step 4 in coloring kit says do not use on gray hair.
0 answers -
Brass Toning Purple Sulfate Free Conditioner
Is the purple conditioner supposed to be blue? The shampoo comes out purple, but the conditioner is blue in color.
0 answers
