Hello, Thanks for reaching out! Paraphenylenediamine PPD is in all hair color that contains color pigments.
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- Shampoo 6.80 fl.oz
- Shampoo 2.5 fl.oz
- Shampoo 23 fl.oz
PRODUCT DETAILS
EverPure Sulfate Free Purple Shampoo is a purple toning shampoo designed to help correct unwanted yellow and orange tones in blonde, gray/silver, and bleached or highlighted hair. The sulfate-free, color-safe formula gently cleanses while helping neutralize brassiness, leaving hair looking brighter after just one wash. Formulated for color-treated hair, this purple shampoo helps maintain vibrant blonde, highlighted brown, and silver hair while supporting hydration and shine. The formula includes hibiscus and purple dye to help brighten color while moisturizing strands, making it suitable for bleached hair and other color-treated hair types. EverPure Sulfate Free Purple Shampoo is vegan and formulated without sulfates, parabens, DMDM hydantoin, added phthalates, and gluten. Available in TSA-approved travel sizes, making it easy to maintain toned, vibrant hair while traveling.
Product Highlights:
- Corrects Brassy Tones: Infused with purple dye to brighten color, neutralizing yellow and orange tones for cooler blonde, bleached, and silver hair.
- Moisturizing Formula: This shampoo provides a smoothing, hydrating effect as it tones.
- Color-Safe Care: Vegan formula is free from sulfates, parabens, DMDM hydantoin, gluten, and added phthalates. Gently cleanses and protects hair while maintaining color vibrancy.
- Sophisticated Scent: An elegant fragrance of violet and thyme enhances your shower routine.
- Bottles in Multiple Sizes: Available in 23 fl oz, 6.8 fl oz, and TSA-approved travel size (2.5 fl oz) for on-the-go toning care.
Why Choose EverPure Sulfate Free Purple Shampoo?
This purple toning shampoo is the ultimate solution for post-salon maintenance of blonde, bleached, or silver hair. With a sulfate-free, vegan formula powered by science, it’s safe for color-treated. Its elegant violet and thyme scent enhances your shower routine while helping to maintain brass-free, vibrant hues.
What It Helps With:
- Brassy Hair: Purple dye tones and brightens color and neutralizes yellow and orange brassiness for cooler blonde, bleached, highlighted, and gray or silver hair.
- Dehydrated Hair: Gently hydrates hair while it tones, leaving hair moisturized.
WHO SHOULD USE IT
This purple shampoo for colored hair is perfect for:
- Blonde hair
- Silver/gray hair
- Bleached or lightened hair
- Brown hair with highlights
- Anyone struggling with unwanted brassy tones
It is ideal for people looking to maintain a vibrant, cool tone without using sulfates or harsh chemicals
WHEN TO USE
Use one to three times a week or as needed to neutralize brassy tones in your blonde, bleached, or silver hair. Consistent use helps balance tones for a brighter, cooler, and healthier-looking finish, leaving hair soft and refreshed. For best results, pair with EverPure Sulfate-Free Purple Conditioner.
HOW TO USE
For best results, use EverPure Sulfate Free Purple Shampoo in place of your regular shampoo 1–3 times a week by following these simple steps:
Step 1: Lather.
Apply a quarter-sized amount or more of EverPure Sulfate-Free Purple Shampoo to wet hair, focusing on the scalp and evenly distributing it through the strands.
Step 2: Tone.
Leave the shampoo in your hair for up to two minutes to let the purple pigments neutralize brassiness.
Step 3: Rinse.
Wash thoroughly and follow with the EverPure Sulfate-Free Purple Conditioner, focusing on mid-lengths and ends for added hydration and toning benefits.
Step 4: Maintain.
For daily maintenance between toning treatments, try EverPure Moisture Shampoo and Conditioner for hydrating your hair.
INGREDIENTS
Hibiscus + Purple Pigments
What it does: Neutralizes unwanted yellow and orange tones to refresh color and restore brightness to blonde, bleached, and silver hair.
Why it matters: These ingredients brighten and tone hair while adding hydration and brightening color.
Other Ingredients:
AQUA / WATER / EAU COCO-BETAINE DISODIUM LAURETH SULFOSUCCINATE SODIUM COCOYL ISETHIONATE SODIUM LAURYL SULFOACETATE SODIUM LAUROYL SARCOSINATE GLYCOL DISTEARATE SODIUM CHLORIDE DECYL GLUCOSIDE PARFUM / FRAGRANCE POLYQUATERNIUM-10 SODIUM HYDROXIDE AMODIMETHICONE PPG-5-CETETH-20 CITRIC ACID PEG-55 PROPYLENE GLYCOL OLEATE PROPYLENE GLYCOL CARBOMER ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER CI 60730 / ACID VIOLET 43 BUTYLENE GLYCOL BENZOIC ACID TRIDECETH-6 LINALOOL SALICYLIC ACID MAGNESIUM NITRATE HEXYL CINNAMAL HYDROXYCITRONELLAL SODIUM BENZOATE CETRIMONIUM CHLORIDE TETRASODIUM EDTA SORBITOL HIBISCUS SABDARIFFA FLOWER EXTRACT METHYLCHLOROISOTHIAZOLINONE MAGNESIUM CHLORIDE METHYLISOTHIAZOLINONE
CONSUMER STUDY RESULTS
Recognized as America’s #1 purple shampoo (based on L’Oréal USA calculation for Hair Care & Styling Database, Purple Shampoo sales, 52 weeks ending 6/10/23).
FREQUENTLY ASKED QUESTIONS
What does Purple Shampoo do for hair?
Infused with purple dye, the EverPure Purple Shampoo is designed to neutralize brassy tones by removing unwanted yellow or orange hues, helping blonde, highlighted, silver/gray hair maintain its vibrant, cool-toned color.
Why is the formula purple?
Purple shampoo works by using color theory to neutralize unwanted brassy, yellow, or orange tones in blonde, bleached, silver, or lightened hair. It acts as a temporary, at-home toner, depositing hibiscus and purple pigments that cancel out warm yellow tones, resulting in a cooler, brighter appearance.
What hair types and colors can benefit from Purple Shampoo?
The EverPure Purple system is formulated for various hair types, working effectively on all shades of blonde, highlighted brunette, silver, gray, and white hair. It helps enhance and preserve a brilliant, salon-fresh look.
Will EverPure Purple Shampoo dry my hair out?
No, the EverPure Purple system is created with a gentle, sulfate-free formula that leaves your hair thoroughly hydrated and moisturized while neutralizing brassiness. For best results, pair with EverPure Sulfate-Free Purple Conditioner.
What’s the best hair care regimen for gray, white, or silver hair?
For an optimal hair care routine, use EverPure Purple Shampoo 1–3 times a week to neutralize brass tones. For daily maintenance between toning treatments, try the EverPure Silver Care Shampoo and Conditioner to help keep silver and gray hair bright and healthy.
Why does my hair have a purple tint after using Purple Shampoo?
A slight purple hue indicates that too much product may have been used, or it stayed on your hair for too long. To avoid this, try using a smaller amount and rinsing it out sooner to achieve perfect toning results.
Why does the packaging look different?
While the packaging design of the EverPure Purple Shampoo may have been updated, rest assured that the formula is the same trusted product you’ve come to know and love.
Can I use this purple shampoo on curly or textured hair?
Yes, this sulfate-free purple shampoo is suitable for all hair types, including curly and textured hair. Its gentle formula tones brassy hues while helping to hydrate and smooth strands, leaving curls defined and vibrant.
Want to learn more about this product? Ask me anything!
Ratings and Reviews
Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
A Miracle for grey hair.
5 years ago
My first shampoo with this product transformed my coarse grey hair, into soft, silky shine. I have naturally curly hair, with lots of grey. Now, it shimmers a vibrant silver. I had considered coloring my hair but after using Purple Shampoo, I'll keep my hair natural. I am so happy with this product and the price is makes it easily affordable.
37 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Never again
3 years ago
Worst ever. Turned my snow white hair greyish purple and I can't wash the gray out. Might be ok for blonde but DO NOT use if your hair is white.
17 people found this helpful
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Non-Incentivised Reviews
1 to 8 of 2403 Reviews.
1 – 8 of 2403 Reviews
Most Recent
Review 1
Votes 4
1 out of 5 stars.
Gray hair purple
8 months ago
Turned my gray hair purple and would not wash out.
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Dseyffer! We are sorry to hear that Ever Pure Brass Toning Purple Sulfate Free Shampoo gave you purple discoloration. This shampoo in not recommended on hair that is gray or white. This shampoo is specifically for blondes with brassy/gold/orange tones. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Review 1
Votes 2
Age:45 to 54
Gender:Female
1 out of 5 stars.
Used to love it
a year ago
I have been using L’Oréal ever pure products for quite some time. It appears the formula has changed recently and I’m allergic to the new ingredients. If it ain’t broke don’t fix it.
Would you purchase this again:No
Helpful?
Troutdale, Oregon
Review 1
Votes 10
Age:65 or over
Gender:Female
My eye color:Hazel
My complexion:Light
My undertone:Cool Undertone
1 out of 5 stars.
Unpleasant smell
2 years ago
This shampoo has an unpleasant smell, which reminded me of tree tea oil. Used once, won't use again.
Would you purchase this again:No
Helpful?
Review 1
Votes 7
Age:65 or over
Gender:Female
My eye color:Green
My complexion:Fair
My undertone:Warm Undertone
5 out of 5 stars.
Excellent L'Oreal Purple shampoo
2 years ago
My hairdresser recommended purple shampoo and I chose L'oreal Ever Pure. I constantly receive compliments on my hair!
Would you purchase this again:Yes
Helpful?
Review 1
Votes 11
4 out of 5 stars.
Love it!
2 years ago
Works good growing out my white grey hair lots of compliments .I even add a little to my reg shampoo to alternative.
Helpful?
Review 1
Votes 14
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Fair
My undertone:Cool Undertone
5 out of 5 stars.
Amazing product
2 years ago
I recently bought a long blonde human hair wig and it came with a brassy yellow tone so I bought L’Oréal sulfate free purple shampoo and wash it and soaked it in it for 15 minutes and it came out BEAUTIFULLY! It’s all gone and I love it! The best purple shampoo I’ve ever tried.
Would you purchase this again:Yes
Helpful?
Review 1
Votes 11
5 out of 5 stars.
Excellent
2 years ago
I never write ratings however, I just used Loreal Ever Pure Purple Shampoo and I am amazed! I have highlighted blonde hair and bought the shampoo because I liked the idea of neutralizing any brassy tones. First, it was fun to use "purple" shampoo & I was not worried that I would end up with lavender hair color (on blonde). Also, did not need any after wash "color rinse" (although I would not have minded). I will definitely purchase this again!
Helpful?
Chattanooga TN
Review 1
Votes 8
Age:65 or over
Gender:Female
My eye color:Light Brown
My complexion:Light
My undertone:Warm Undertone
2 out of 5 stars.
Too thick
2 years ago
Although this did a good job of cleaning my hair, it is too thick and gooey. At least half of a squirt ends up on the shower floor before I can rub my hands together and get it in my hair.
Would you purchase this again:No
Helpful?
1 – 8 of 2403 Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
A Miracle for grey hair.
5 years ago
My first shampoo with this product transformed my coarse grey hair, into soft, silky shine. I have naturally curly hair, with lots of grey. Now, it shimmers a vibrant silver. I had considered coloring my hair but after using Purple Shampoo, I'll keep my hair natural. I am so happy with this product and the price is makes it easily affordable.
37 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Never again
3 years ago
Worst ever. Turned my snow white hair greyish purple and I can't wash the gray out. Might be ok for blonde but DO NOT use if your hair is white.
17 people found this helpful
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9 to 38 of 2403 Reviews.
9 – 38 of 2403 Reviews
Most Recent
California
Reviews 2
Votes 18
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Medium Blonde
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.
Not worth it
3 years ago
One of the worst purple shampoos I’ve ever used. Makes my hair so greasy oily dirty.
Would you purchase this again:No
Helpful?
Review 1
Votes 11
5 out of 5 stars.
Amazing!!!
3 years ago
I use to use other purple shampoos that would dry my hair out, and I love this one it makes my hair so soft after using it and takes the brassiness out of my hair. 10/10 recommend!!
Helpful?
New York
Review 1
Votes 6
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
This is not purple. This is blue.
3 years ago
This is not purple conditioner. This is blue. Don’t waste your time and money.
Would you purchase this again:No
Helpful?
Review 1
Votes 10
5 out of 5 stars.
Does what it says it will do
3 years ago
This worked great for me. I used both the shampoo and conditioner as directed and got the results I wanted - my grey hair looks amazing - I wanted to have my grey hair stand out since I have salt/pepper hair and noticed it had started yellowing; I decided to give this brand a shot and was pleasantly surprised. My hair is also curly and my curls look great, it took the yellowing away. Definitely recommend
Helpful?
Review 1
Votes 6
5 out of 5 stars.
Works very well, does what it says it will do
3 years ago
Blonde streaks, works well to tone down brassiness
Helpful?
Winnfield, Louisiana
Review 1
Votes 8
Age:65 or over
Gender:Female
My eye color:Green
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
I love this
3 years ago
My hair is mostly white with a little brown and a little gray. I swim every day. I use this 3-4 times a week and it keeps my hair from turning yellow or green from the chlorine. I love this combo.
Would you purchase this again:Yes
Helpful?
Navarre, FL
Review 1
Votes 20
Age:65 or over
Gender:Female
My eye color:Hazel
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Never again
3 years ago
Worst ever. Turned my snow white hair greyish purple and I can't wash the gray out. Might be ok for blonde but DO NOT use if your hair is white.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
3 years ago
Consumer Care Center
Hi there! Our EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo is meant to erase yellow tones. It may have turned purple because of the violet pigment contained within the shampoo. We suggest using a clarifying shampoo to release the purple tone. We are sorry you had this experience and will be passing this along.
Placedo, Tx
Review 1
Votes 2
Age:25 to 34
Gender:Female
My eye color:Dark Brown
My hair color:Bleach Blonde
My complexion:Medium
1 out of 5 stars.
My hair is ruined, Lawsuit sounds good right now.
3 years ago
After using this product twice a week on bleached hair, for about two months. All of a sudden my hair started breaking off and I don't mean just a little. I have a area the size of my hand on the back of my head where my hair is maybe 2 in long now. My hair wasn't breaking off after being bleached, and since I stopped using this product it's no longer breaking off. I have to cut my all my hair off now. I'm extremely upset over this.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
3 years ago
LeCare
Hi Chey! We are sorry to hear about the experience you had with EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo. Shampoo is not known to cause hair breakage; however, bleaching can weaken the hair causing breakage. We would like to speak with you directly about it. Please give us a call at 1-800-, M-F, 9-5:30, ET. Please provide reference #23142925. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Gainesville, VA
Review 1
Votes 3
Age:65 or over
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Fair
My undertone:Neutral Undertone
1 out of 5 stars.
A mistake for me
3 years ago
This was a mistake for me. My hair was about half light brown and half white. This product made my hair look darker and overall more grey, which I hate. Will this color wash out? What should I do to get back to my original color?
Would you purchase this again:No
Helpful?
Response from L'Oreal:
3 years ago
Consumer Care Center
Hi Diana, Thank you for reaching out about our EverPure Brass Toning Purple Sulfate Free Shampoo. This tones down brassy hair you for apply on white hair it may cause a temporary discoloration. We suggest you shampoo with a non color safe shampoo to help speed up the discoloration. Feel free to contact if you should have any further questions @800-631-7358 M-F 9am to 5:30pm EST and use Reference #22270923
Magnolia TX
Review 1
Votes 4
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone
5 out of 5 stars.
Best For Gray Hair
4 years ago
I love the Purple Shampoo and Conditioner. I've been using it for about a year now. I've tried other brands but permanently back with Loreal. My gray is actually a beautiful, soft and shiny silver with regular use - about every other shampoo.
Would you purchase this again:Yes
Helpful?
Pittsburgh, PA
Review 1
Votes 10
Age:18 to 24
My eye color:Blue
My hair color:Light Blonde
My complexion:Fair
My undertone:Warm Undertone
5 out of 5 stars.
The best one I’ve used
4 years ago
I’m a natural light blonde but as I got older my hair began to darken a bit. I’ve used this shampoo for about a year now and I’m dead set on it. I’ve tried other brands and even high end ones but this shampoo is really good. It also doesn’t contain anything bad for your hair!! Highly recommend the shampoo and conditioner! I used both today and here’s how my hair looks!
Would you purchase this again:Yes
Helpful?
CA
Review 1
Votes 4
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Bleach Blonde
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
Finally
4 years ago
Finally have found a product for my Blonde..growing out to silver hair. Have used it only once..amazed at how it turned my silver hair into more of a steel gray and toned down my blonde weave which, is what I was hoping for. Hair is shining, full of body..very manageable. Have used many professional products that did not work this well. My hair is very long and very naturally curly.
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Brass Toning Purple Shampoo. We are glad you like the product! Your comments will be shared with the team. For days when you don't need to tone down brassiness, we recommend the L'Oreal EverPure Sulfate-Free Bond Strengthening Color Care Shampoo & Conditioner. Thank you for reaching out!
Pennsylvania
Review 1
Votes 3
Age:55 to 64
Gender:Female
My eye color:Blue
My complexion:Light
My undertone:Cool Undertone
2 out of 5 stars.
Left purple in my hair
4 years ago
I have long gray hair and wanted to remove the yellowing. No dyes in my hair. Used precisely as directed and thought I rinsed thoroughly. There is a streak of purple down the back of my hair. No biggie. Kinda cute. But it will not wash out.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal Paris EverPure Sulfate-Free Brass Toning Purple Shampoo. We are sorry the product did not meet your expectations. We know how disappointing it is when a product does not provide the expected results. We recommend using a clarifying or dandruff shampoo to remove the stain. Your comments will be shared with the team. Thank you for reaching out!
Oklahoma City
Review 1
Vote 1
Age:45 to 54
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
Great product
4 years ago
Use all the time and love it!!!!!! Recommend to anyone with bleached hair or highlights
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Brass Toning Purple Shampoo. We are glad you like the product! Your comments will be shared with the team. We recommend the L'Oreal EverPure Bond Strengthening Shampoo & Conditioner on days when you don't need to tone down brassiness. Thank you for reaching out!
Saint Louis
Review 1
Vote 1
Age:18 to 24
Gender:Female
My eye color:Blue
My hair color:Bleach Blonde
My complexion:Fair
My undertone:Neutral Undertone
3 out of 5 stars.
don't really suggest
4 years ago
I went to walmart and bought the L'oreal purple shampoo and conditioner. I love the shampoo and it does a great job of getting the brassiness out, however, the conditioner is awful. The conditioner smells good and feels great on my hair but it left hair with a nasty green tint. When my grandmother saw it she asked if I went swimming..... Now I've been doing this platinum blonde thing for a while and I just don't suggest this product.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
4 years ago
Consumer Care Center
Hi there! Thank you for sharing your feedback on our EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo. We are so glad to hear that it worked for you. We will be sure to pass your comments along to the team as we are always looking for ways to improve. We hope you will continue to use our products with greater success in the future!
atlanta, ga
Review 1
Votes 2
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Fair
My undertone:Warm Undertone
5 out of 5 stars.
Love what this shampoo does
4 years ago
I've been using this shampoo to grown my color dyed hair out to my natural brown/gray. It smells greats and really tones my hair.
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Brass Toning Purple Shampoo. We are glad you like the product! Your comments will be shared with the team. We recommend the L'Oreal EverPure Bond Strengthening Shampoo & Conditioner on days when you don't need to tone down brassiness. Thank you for reaching out!
Sacramento CA
Review 1
Votes 0
Age:55 to 64
Gender:Female
My eye color:Hazel
My hair color:Light Blonde
My complexion:Fair
2 out of 5 stars.
Blue NOT Purple!!
4 years ago
I got this and expected it to be dark purple like other purple hair toning products I’ve used, but it is a very vivid BLUE! I compared it to purple shampoo and it’s not purple at all. Purple is opposite of yellow, so it balances and tones yellow, brassy tones from dyed or natural blonde hair. Blue, on the other hand, is opposite orange, and balances and tones orange brassy tones in darker hair or hair that has been bleached but still has orange brassy tones. If your hair is light or bleached blonde and has yellow brassy tones, using a blue yo er conditioner or shampoo will give it a GREENISH tone! Very upsetting! I cannot use this, I tried it once and it made my hair look greenish!
The company may not know the difference, but if you need to neutralize yellowish brassy tones from light hair, don’t use this as it is NOT PURPLE! It’s BLUE!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
3 years ago
Consumer Care Center
Hi Venusprime! We are so sorry to hear you didn't love our EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo as much as we do. We take our customer feedback very seriously and will be sharing this information with the rest of our team. This product is a product meant to tone not only yellow tones, but orange tones as well. We appreciate you taking the time to share your experience and we apologize for any inconvenience this may have caused. We hope you will try some of our other products in the future!
West Columbia, SC
Reviews 2
Votes 0
Age:25 to 34
Gender:Female
My eye color:Hazel
My hair color:Light Blonde
My complexion:Fair
My undertone:Cool Undertone
5 out of 5 stars.
Great Toning Shampoo
4 years ago
I absolutely love EverPure-Brass-Toning-Purple-Sulfate-Free-Shampoo! It keeps my highlights looking fresh and free of any ugly brassy tones. It works so well and is reasonably priced! The fragrance is amazing. 5/5 stars I highly recommend it for blondes!
Would you purchase this again:Yes
Helpful?
Fl
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Green
My hair color:Dark Blonde
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.
Ok, I was so excited to try this!
4 years ago
I have blonde hair with silver and white streaks. I’ve been using a purple shampoo and thought I’d try a good purple conditioner. Well. I used it once and noticed no change ( brassy yellow in my white streak). Used it a second time (following the directions exactly), and yikes! Dry hair revealed still brassy yellow white streak and LILAC streaks at the sides (previously white). Now I totally understand those little lavender haired old ladies! I’ve washed x3 with “regular” shampoo and conditioner, and still purple. Hoping it resolves before my son’s wedding in 3 weeks.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
3 years ago
Consumer Care Center
Hi Isabelle27, We are sorry to hear about the experience you had with with L'Oreal EverPure Brass Toning Purple Sulfate Free Shampoo. Shampooing with a non color safe shampoo will allow the temporary discoloration to washout.
Boca Raton FL
Review 1
Votes 5
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Bleach Blonde
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
It Works!
4 years ago
I bought this shampoo with no expectations and was overwhelmed with the results. I left the shampoo on dry hair for 20 minutes, rinsed and followed with the conditioner. The picture says it all!
Would you purchase this again:Yes
Helpful?
Review 1
Vote 1
Age:25 to 34
Gender:Female
Hair LengthMedium
Hair TypeWavy
Hair TextureThick
2 out of 5 stars.
Would not use again
4 years ago
This shampoo and conditioner seems to leave a film on my hair and makes it really stringy and greasy looking, even after blow drying and styling.
Would you purchase this again:No
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 2.0 out of 5
Response from L'Oreal:
4 years ago
ccc
Hi, Feedback from our consumers is very important to us and we appreciate you sharing your experience. We are sorry to hear Brass Toning Purple Shampoo made your hair feel greasy. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
Indiana
Review 1
Votes 5
Age:25 to 34
Gender:Female
Hair LengthLong
Hair TypeWavy
Hair TextureThick
5 out of 5 stars.
My absolute favorite
5 years ago
I started using this 3 weeks ago. This is by far the best shampoo/ conditioner I have ever used. My hair doesnt get greasy at all. Also my scalp feels the cleanest it has ever been. It feels like it stripped my hair of all the bad products I have ever used and repaired all the damage I've ever done.
Product works well for:Damaged Hair, Hair Breakage & Split Ends, Frizzy Hair, Oily Roots / Dry Ends, Color Treated Hair, Thin or Dry Hair, Dry Hair, Anti-Dandruff
Would you purchase this again:Yes
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Braselton, GA
Review 1
Votes 12
Age:35 to 44
Gender:Female
Hair LengthLong
Hair TypeWavy
Hair TextureThick
5 out of 5 stars.
It's the smell for me
5 years ago
Even if I didn't need to use violet shampoo for my highlights, I could easily bathe in this shampoo/conditioner set every single day. It smells so good and clean. Even though it comes out like a cream, it lathers up very nicely so you still feel like you're getting a deep cleanse.
Product works well for:Frizzy Hair, Color Treated Hair, Blonde Hair Care
Would you purchase this again:Yes
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Portland, Oregon
Review 1
Votes 42
Age:65 or over
Gender:Female
Hair LengthMedium
Hair TypeCurly
Hair TextureThick
5 out of 5 stars.
A Miracle for grey hair.
5 years ago
My first shampoo with this product transformed my coarse grey hair, into soft, silky shine. I have naturally curly hair, with lots of grey. Now, it shimmers a vibrant silver. I had considered coloring my hair but after using Purple Shampoo, I'll keep my hair natural. I am so happy with this product and the price is makes it easily affordable.
Would you purchase this again:Yes
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Chicago,Illinois
Review 1
Votes 19
Age:25 to 34
Hair LengthLong
Hair TypeWavy
Hair TextureDense
5 out of 5 stars.
My favorite purple shampoo
5 years ago
I love how it takes out the brassy color and really lets the blonde shine! I really love it and hydrated my hair too
Product works well for:Damaged Hair, Hair Breakage & Split Ends, Frizzy Hair, Oily Roots / Dry Ends, Color Treated Hair, Dry Hair, Blonde Hair Care
Would you purchase this again:Yes
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Hertford, NC
Reviews 5
Votes 4
Age:35 to 44
Gender:Female
Hair LengthLong
Hair TypeWavy
Hair TextureThick
5 out of 5 stars.
My Purple Shampoo
5 years ago
I'm Rid Of Brassy Tone Everyday And Night For The Rest Of My Whole Life..............
Product works well for:Curly Hair, Damaged Hair, Hair Breakage & Split Ends, Frizzy Hair, Oily Roots / Dry Ends, Color Treated Hair, Thin or Dry Hair, Dry Hair, Anti-Dandruff, Blonde Hair Care
Would you purchase this again:Yes
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Mason, OH
Review 1
Votes 2
Age:45 to 54
Gender:Female
Hair LengthLong
Hair TypeStraight
Hair TextureThick
3 out of 5 stars.
Did not meet expectations
5 years ago
Gave my hair a slight red shade.I'll keep using my generic Paul Mitchell shampoo and conditioner for colored hair. I've used it for years.
Product works well for:Color Treated Hair
No, I do not recommend this product.
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 3.0 out of 5
Response from L'Oreal:
5 years ago
ccc
Hi there! Thanks for sharing some feedback with us on our Purple Shampoo! We appreciate you sharing your personal experience and will be sharing it with others on our team. We hope you keep trying our products in the future!
Baltimore, Maryland
Review 1
Votes 3
Age:55 to 64
Gender:Female
Hair LengthShort
Hair TypeWavy
Hair TextureFine
5 out of 5 stars.
The best!
5 years ago
It is fantastic and really helps my hair color stay for much longer before I need to visit my hairdresser!!
Would you purchase this again:Yes
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
New York, NY
Reviews 2
Votes 12
Age:55 to 64
Gender:Female
Hair LengthMedium
Hair TypeWavy
Hair TextureFine
4 out of 5 stars.
great shampoo and conditioner
5 years ago
I've been using this for about 3 weeks. I honestly haven't noticed the brassyness toning down, but my hair looks fabulous!! It's soft and full of body. I'm a bit disapointed about not helping the tone (which is why I'm giving a 4 instead of 5 star rating), but I'll continue to use this regardless.
Product works well for:Curly Hair, Color Treated Hair, Dry Hair
Would you purchase this again:Yes
No, I do not recommend this product.
Helpful?
Quality of Product, 4.0 out of 5
Value of Product, 4.0 out of 5
Rhode Island, USA
Review 1
Vote 1
Age:45 to 54
Gender:Female
Hair LengthLong
Hair TypeCurly
Hair TextureThick
5 out of 5 stars.
About time!!!!
5 years ago
My ends are always warm, as in I can start fires with the tip of my pony because DANG it’s HOT! One use and it cooled those ends right off! It’s a game changer. No staining, just calming tone. It works. As advertised and better. I’m going to always keep extra on hand. Thank you L’Oréal!
Product works well for:Curly Hair, Damaged Hair, Hair Breakage & Split Ends, Frizzy Hair, Color Treated Hair, Dry Hair
Would you purchase this again:Yes
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
9 – 38 of 2403 Reviews
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Brass Toning Purple Sulfate Free Shampoo
Does this product contain PPD?
1 answer-
Helpful?
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Brass Toning Purple Sulfate Free Shampoo
Does this work to keep purple hair purple?
1 answer-
Hi there! The L'Oreal EverPure Brass Toning Purple Shampoo will not keep purple hair purple. The shampoo helps tone down red, orange, gold in the hair but does not deposit enough purple pigment for it to be noticeable. Thank you!
Helpful?
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Brass Toning Purple Sulfate Free Shampoo
Can I use the purple shampoo everyday?
1 answer-
Hi Nene0131, Brass Toning Purple Sulfate Free Shampoo should be used as needed to reduce unwanted brassy tones in the hair. It is gentle enough to be used daily however daily use may not be needed. Thanks for your interest in Loreal!
Helpful?
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Brass Toning Purple Sulfate Free Shampoo
Can I use the purple shampoo/conditioner on my natural blonde/grey 61 year old hair?
1 answer-
Hi there! We appreciate your interest in the EverPure Brass Toning Purple Sulfate Free Shampoo. L'Oreal Paris EverPure Purple Sulfate Free Shampoo neutralizes brassy yellow and orange tones in hair, leaves hair brighter. This Hair Care system with shampoo and conditioner for color-treated hair - for all Blonde Hair, Bleached Hair, Highlighted Brown Hair and Silver Hair. Our moisturizing hair shampoo is infused with Hibiscus and Purple Dye, tones brassy hair and leaves hair deeply moisturized. Thanks so much for choosing L'Oreal!
Helpful?
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Brass Toning Purple Sulfate Free Shampoo
I used the one for brass hair and now my hair is purple how do I get it out of my hair not happy never again
0 answers -
Brass Toning Purple Sulfate Free Shampoo
Colored hair medium blonde turned grayish brown what product to use
0 answers -
Brass Toning Purple Sulfate Free Shampoo
Can this be used on natural gray hair? What can I expect that would change?
0 answers -
Brass Toning Purple Sulfate Free Shampoo
I bought the conditioner and it not purple it's blue! Is it safe to put on my golden blonde hair ? I want to remove the brassiness, but a retired hairdresser told me blue is for brunettes and she wouldn't use it, I don't want to ruin my hair
0 answers -
Brass Toning Purple Sulfate Free Shampoo
My hair has blonde highlights, some bold red streaks, and red underneath in the back. I want to make the blonde less yellow/brassy, but need something that won't change the red portion of my hair. Will this shampoo affect the red?
0 answers
