Black Friday shopping is known to get intense. Not only does it feature some of the longest lines of the year, but getting into an argument over grabbing the last product on the shelf isn’t totally out of the cards. This year, we don’t blame you if you’re looking to skip that whole situation. However, it would be a shame to miss out on the shopping, especially when you need to stock up on winter beauty essentials and holiday gifts for your makeup-loving friends. Well, that’s where online shopping comes in. L’Oréal Paris has Black Friday deals you can score with the click of a button, and they’re lasting longer than you might expect. Shop for one full week, from November 23rd to November 30th, and you can fill your vanity with beauty steals. Below, we’re sharing 11 beauty products to buy during Cyber Week 2020 and sharing our biggest discounts. Doesn’t that put you in the holiday spirit?
BLACK FRIDAY BEAUTY BUY #1: EYE MAKEUP
Now, more than ever, your eyes are the star of every makeup look you sport. They’re what everyone sees first, and they deserve the proper attention. This doesn’t mean you need to do complicated eye looks every day—although we love those, too. A few swipes of mascara and brow pencil are all you need to play up your eyes on the daily. Of course, it’s even better if you can snag those essentials while they’re on sale. During Cyber Week, customer-favorites L’Oréal Paris Lash Paradise Mascara in Mystic Black and L’Oréal Paris Brow Stylist Definer in Brunette are both 20% off.
BLACK FRIDAY BEAUTY BUY #2: POWDER PRODUCTS
Powder products tend to not expire as fast as other makeup products—like liquids and creams—so stock up on these while they’re on sale. We’re talking powder blushes, highlighters, and face powders. The general guideline is to toss old mascara every three months, liquid liner every six months, and lip gloss and foundation after one year. Powders, on the other hand, should last you for a few years before they expire, so you can pick up as many as your wallet will allow and not worry that the spoils of your shopping trip are about to, well, spoil.
BLACK FRIDAY BEAUTY BUY #3: SERUMS
Let’s be honest—while you may be willing to follow an in-depth, dedicated skin care routine, not every skin care product fits into your budget. A face serum may be one of those products you haven’t found the will to splurge on yet, so use Black Friday as an excuse to add a serum to your regimen. If you aren’t sure what type of serum is right for you, let us recommend the L’Oréal Paris Revitalift Hyaluronic Acid Serum, which is 35% off right now. You can read our article, L'Oréal Paris Revitalift Derm Intensives Hyaluronic Acid Serum Review, to learn why this serum is a match for your skin.
BLACK FRIDAY BEAUTY BUY #4: GIFT SETS
DIY gift sets for friends and family members are perfect for the holidays, but they can add up quickly. Instead of buying all the products you want to include at full price, snag all the necessary goods during Black Friday sales. For gift inspiration, check out our article, The Perfect Gift for Every Person in Your Life.
Of course, brand-curated gift sets—no DIY-ing required—will likely be on sale for Black Friday, too. Pick up a few to have on hand; they’ll make great last-minute gifts for anyone you forget to buy something for. And yes, if you've managed to hang onto them by the time the holidays are over, you can keep those unclaimed gift sets for yourself or, better yet, donate them!
BLACK FRIDAY BEAUTY BUY #5: HAIR-CARE PRODUCTS
Instead of purchasing tons of trendy products, which you may not really need, use Black Friday to stock up on essentials that you won’t want to pay full price for later on. Hair-care products like shampoo, conditioner, and hair treatments are necessities you probably feel like you’re always purchasing—since you can’t go too long without them—and this way, you’ll be able to go at least a few months without an emergency trip to the drugstore to grab more shampoo. If you have damaged hair, make sure to pick up L’Oréal Paris Elvive Wonder Water, which is 20% off during Cyber Week. Blondes should get L’Oréal Paris EverPure Purple Shampoo while it’s 20% off, too.
BLACK FRIDAY BEAUTY BUY #6: RED LIPSTICK
There’s nothing like red lipstick for the holidays. You’ll surely want to wear this color over the next month or so, and if there isn’t a red lippie already in your collection, now’s your chance to get one. We suggest opting for one with a long-wear formula, so your lip color can survive any mistletoe kisses that might be coming your way.
BLACK FRIDAY BEAUTY BUY #7: CONVENIENT HAIR COLOR
If you’ve recently cut trips to the salon out of your life (or budget) and don’t want to sport gray roots, we know just the thing. L'Oréal Paris Magic Root Cover-Up in Dark Brown is the perfect convenient option for quickly concealing roots. Even if you still use all-over color as well, spritzing new growth with the root spray can allow you to go longer between coloring sessions. And at 20% off, now is definitely the time to give it a try.
BLACK FRIDAY BEAUTY BUY #8: MASKS, MASKS, MASKS
After Thanksgiving, there’s a good chance you’ll be stuck in a food coma. Embrace a lazy long weekend by indulging in a face mask. Order a variety of masks during your Cyber Week shopping, so you have options for your post-Holiday self-care session. From sheet to bubble to clay masks—there are plenty of picks to choose from. Once you have your new stash of masks, if you can’t decide which to use first, we recommend multi-masking—an ultra-fun and effective masking technique.
BLACK FRIDAY BEAUTY BUY #9: WINTER MOISTURIZERS
The weather is changing, and with that, so should your skin care routine. This is perhaps most important when it comes to your moisturizer. If the face cream you adored for summer is simply no longer cutting it, gift yourself with something new during Black Friday—think of it as an early holiday present. We love L’Oréal Paris Collagen Moisture Filler Original, which is 30% off this week, and L’Oréal Paris Revitalift Triple Power Moisturizer (also 30% off).
Editor’s tip: The latter pairs perfectly with the hyaluronic acid serum we mentioned earlier, so you may want to make it a point to score both.
BLACK FRIDAY BEAUTY BUY #10: EYE SHADOW
You can never have enough eye shadow—especially with so many shades and finishes to choose from. Consider Black Friday your excuse to buy every shade your heart desires—and to try out some of the latest trends while you’re at it. Be on the hunt for shadows that will allow you to embrace the red eye makeup trend.
BLACK FRIDAY BEAUTY BUY #11: MAKEUP REMOVER
As much as we love a stunning makeup look, removing your makeup at the end of the night is an essential part of any skin care routine. It’s easy to go through makeup remover quickly, so fill your virtual cart up with your remover of choice, whether that’s makeup wipes or micellar water.