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A Complete Guide to Dyeing Your Hair Platinum Blonde

Plus, everything you need to know about the maintenance.
February 09, 2022


Beauty trends come and go, but platinum blonde hair is seemingly always in. Just take a look at your favorite celebrities and beauty influencers: Many of them have gone light at least once in their careers and still managed to make the striking color look effortless. 


Seriously, there’s just something about the icy color that’s so glam, alluring and eye-catching. What’s more, platinum blonde is the ultimate statement-making color and garners quite a lot of attention. So if you want to be remembered for all the right reasons, this beloved blonde hue is the one for you. But before you reach for the hair dye, it’s important to approach getting a platinum hair color the right way. Below, find everything you need to know about how to get platinum blonde hair, sans damage.


Best Tips For Going Platinum Blonde 

Before you take the icy hair color plunge, inform yourself with these helpful tips that will ensure your platinum blonde hue looks its best.


1. Color Does Not Cover Color

If you’ve had your hair dyed, you’ll need to have that color stripped before you start the process of becoming a platinum blonde. You can strip hair color from your mane by using a hair color remover.


2. Have Some Color Inspiration

If you’re going to leave your bleach job to the pros, screenshot an inspo pic ahead of your upcoming hair appointment. While platinum blonde hair seems pretty self-explanatory, there are actually different variations of the coveted shade. 


Whether you want an icy-bluish or ivory-white hue, be sure to bring a picture to the salon to serve as inspiration for your new hair color. Be sure to also keep your skin tone and undertones in mind to find the most complementary shade for you.


3. Be Patient When Bleaching Dark Hair

If you have dark hair, like a jet black color, it’s important to go into this process managing your expectations. The darker your starting hair color is, the more work it’ll take to get your hair to a platinum blonde shade. So, you’re likely looking at quite a few sessions until you reach your desired icy blonde hair color. 


The key here is taking it slow as this will minimize hair damage and breakage. Bonus: When you do this, you’ll be able to rock some equally gorgeous blonde colors — like golden blonde and strawberry blonde — in-between to help you transition to your dreamy platinum hue.


How To Get Platinum Blonde Hair

Getting a platinum hair color is as easy as going to the salon or trying the hair color application at home. If you’re ready to be a head-turning super-light blonde, follow our guide below.


1. Pro Colorist Vs. DIY Hair Color: Make A Choice

If you’re making a dramatic hair color change — like going from black hair to platinum blonde hair — it’s a good idea to put it in the hands of a professional. That way, you won’t have to worry about damaging your hair or ending up with an orange-toned or brassy hue. Just note that you might have to undergo a few hair color processes to reach your desired level of platinum blonde hair and it can get pretty pricey. 


A pro colorist will be able to walk you through it from start to finish. If you decide to go to a salon, your work stops here! If you aren’t making a major change and want to attempt a DIY dye job, move along to the next step.


2. Grab A Hair Color Bleach

Depending on your original shade, more steps may be necessary to process your old hair color out and your new hair color in. Whether you’re starting with black or blonde hair, platinum blonde hair involves taking most of the pigment out of your strands for a near-white look. So you’re going to need to bleach your mane before using a platinum hair dye. To do this step yourself, try using the L'Oréal Paris Colorista Bleach or the L’Oréal Paris Féria Hyper Platinum Advanced Lightening System Bleach to lighten your strands. 


3. And An At-Home Hair Color

After bleaching, you’re ready to color your hair. There are a few at-home platinum blonde hair dyes to choose from, all you have to do is pick the one that works best for you. If you need suggestions, you can consult with experts via the L'Oréal Paris Hair Color Concierge for pro tips and help. Once you have one in hand, make sure to follow the instructions included with your box of at-home hair color.


If you want a bold platinum blonde hair color, use the L'Oréal Paris Féria Platinum Bounce Bond Care Lightening System. This hair color will give you a multi-faceted shimmering shade.


If you want a subtler platinum blonde hair color, try the L'Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Ultra Natural Blonde or Extra Light Ash Blonde. Both hair colors will give you the bright blonde that you’re looking for with a slightly warmer hue.


If you want to go platinum blonde and cover grays use the L’Oréal Paris Excellence Crème Permanent Triple Protection Hair Color in Extra Light Natural Blonde. This at-home platinum blonde hair color will give you rich, radiant and gorgeous color while providing 100 percent gray coverage — even on those stubborn silver strands.


How To Take Care Of Platinum Blonde Hair

Whether your hair was colored by a professional colorist or you dyed your hair blonde at home, one thing’s for sure: Platinum blonde hair requires lots of love to keep it looking gorgeous and feeling nourished. Below are tips to get you started on your new hair care routine. Your future self (with a head full of healthy hair) will thank you!


1. Use A Blonde Hair Care System

Switch out your go-to shampoo and conditioner for a hair care system that’s formulated for blonde, color-treated hair, like the L’Oréal Paris EverPure Sulfate-Free Bond Strengthening Shampoo and the L’Oréal Paris EverPure Sulfate-Free Bond Strengthening Conditioner. In just six uses, this duo helps repair the strength of weak bonds caused by bleach.


Editor’s tip: Grab the L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss in Cool Blonde when you want to boost your hair’s color and shine without a salon visit.


2. Prepare For Regular Maintenance

When it comes to maintaining your blonde color, be prepared for regular touch-ups as your roots grow in. Platinum blonde hair isn’t low maintenance — it takes a lot of upkeep. Make sure to book follow-up appointments with your colorist or keep your vanity stocked with at-home hair color so that you can touch up your roots. In a pinch, you can use a root cover-up spray like the L’Oréal Paris Magic Root Cover Up in Light to Medium Blonde.


3. Keep Your Blonde Hair Brass-Free

Icy blonde hair tends to get brassier more than other blonde hues, which is why a purple shampoo and conditioner is a must for your hair care arsenal. Purple shampoo and conditioner help neutralize that unwanted yellow hue and take you back to the blonde color you wanted in the first place. 


When you notice your strands getting brassy, swap the aforementioned shampoo and conditioner recommendations for the L’Oréal Paris EverPure Brass Toning Purple Sulfate-Free Shampoo and L’Oréal Paris EverPure Brass Toning Purple Sulfate-Free Conditioner.


Editor’s tip: For added moisture and care, follow with the L'Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment once a week.


Next: 14 Ways to Rock Icy Blonde Hair in 2022


Written by: Sophie Dweck, Photo Credit: IG/@beautybybost

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