Feria Power Toner, Long Lasting Anti Brass Toner

$13.99
896b447d64355923d413ac368c969f5f0a1d2b35

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PRODUCT DETAILS
Eliminates brass and adds cool tones to reduce unwanted warmth. Built-in conditioning for a softer, smoother, shinier, blonde result. High-speed technology delivers gorgeous, cool tone in as little as 5 minutes.

Say goodbye to unwanted orange and red tones with Feria PowerToner. Perfect for in-between salon visits, this hair toner eliminates brass for up to three weeks to keep your strands fresh and vibrant. The conditioning formula:
  • Eliminates brass and adds cool tones to reduce unwanted warmth
  • Includes built-in polymers to reinforce strands for a shinier, smoother result
  • Tones color in as little as 5 minutes and lasts for up to 3 weeks
  • Works with highlights, balayage, ombré or all over color
  • Is ammonia-free and vegan
INGREDIENTS
AQUA / WATER / EAULAURETH-2PEG-4 RAPESEEDAMIDEGLYCERINLAURETH-12OLETH-30SODIUM CETEARYL SULFATEPOLYQUATERNIUM-6PARFUM / FRAGRANCEERYTHORBIC ACIDCETYL HYDROXYETHYLCELLULOSEETHANOLAMINEEDTASODIUM SULFITETOLUENE-2,5-DIAMINEm-AMINOPHENOL4-AMINO-2-HYDROXYTOLUENE2,4-DIAMINOPHENOXYETHANOL HCLTETRASODIUM EDTATHIOGLYCERIN 1190012 AQUA / WATER / EAUHYDROGEN PEROXIDECETEARYL ALCOHOLTRIDECETH-2 CARBOXAMIDE MEACETEARETH-25GLYCERINPHOSPHORIC ACIDTETRASODIUM ETIDRONATETETRASODIUM PYROPHOSPHATESODIUM SALICYLATE
USAGE
Use Feria Toner, Long Lasting Anti Brass Toner, Vegan Formula whenever hair is brassy or in need of toning. Refer to the insert inside of the box for instructions.
Want to learn more about this product? Ask me anything!
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Ratings and Reviews

Reviews

Reviews

Rating Snapshot

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484 reviews with 5 stars.
139 reviews with 4 stars.
65 reviews with 3 stars.
21 reviews with 2 stars.
34 reviews with 1 star.

Overall Rating

4.4

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Most Helpful Favourable Review

Brass is gone!

4 years ago
Used this morning to undo the awful orange color my hair turned after attempting a blonde from Madison Reed. The orange is gone! Like the box says and multiple reviews say, this is not to lighten your hair but rather to tone out the unwanted color. If your hair isn’t bleached out to a level 11, you won’t look like the box. I left it on for roughly 10 minutes. My ends (which were light blonde) are a little on the purple/gray side, but I’m sure this will fade with time. I am a believer in this product!
62 people found this helpful
Show Reviews:

Most Helpful Critical Review

Don’t do it!!!

3 years ago
Turned my blonde hair an ugly dark gray color. I regret this ! Im ugly now!
38 people found this helpful
Show Reviews:

Filter Reviews

1 to 8 of 743 Reviews.
1 – 8 of 743 Reviews
Norwalk ohio
Review 1
Votes 6
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Copper
My complexion:Medium
My undertone:Neutral Undertone

Never again will I buy or use it again

3 months ago
L'Oreal Paris Feria Permanent Hair Color, 9V Pearl Blonde, 1 fl oz I got 2 bottles of this and instead of it turning my hair blonde it turned it dark brown
Would you purchase this again:No
  • Review photo 1
  • Review photo 2
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  • Review photo 4
  • Review video 1
Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hi Here2026. Thank you for reaching out to L'Oreal regarding the Feria Power Toner. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800- 631-7358, M-F, 9am-5:30pm, ET and provide us with your case #45756474. Please have the product with you when you call. Looking forward to hearing from you!
Boise ID
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone

Never use the toner

3 months ago
I loved how my hair looked after the highlighting process. But the Toner ruined it and made my highlights look brassy! Ive had this problem before and forgot NEVER to use the toner
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hi Bri89! We are sorry to hear about the experience you had with Feria Power Toner-Brunette. We are always looking for ways to improve our products and services. Your comments will be passed on to others in our company for consideration.
Reviews 5
Votes 0

Would try again

5 months ago
I had to dye my hair twice, just to get it light enough to tone. I used the toner and it did help the brassiness but I still didn’t care for the color and dyed over it.

Originally posted on influenster.com

Review 1
Votes 0
Age:18 to 24
Gender:Male
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium

It turns your hair brown

6 months ago
This turned my boyfriends bright blonde bleached hair freaking brown after it took three sessions to get it how light it was before he used this toner
Helpful?
Response from L'Oreal:
6 months ago
consumer care center
Hi Derek666, We are sorry to hear about the experience you had with Feria Power Toner. We would like to speak with you about your experience, please give us a call @ L'Oreal 800-631-7358 M-F 9:00am-5:30pm ET for assistance and provide case #44350693. Please have the product with you when you call, we look forward to speaking with you.
Cicero, il
Review 1
Vote 1
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Medium Blonde
My complexion:Fair
My undertone:Warm Undertone

Should be called a darker color

8 months ago
I used the Feria Bleach and my hair was so light and lifted but just a little yellow and left this toner on for the minimum 5 minutes and it made my hair very very dark. Wish I didn’t tone at all!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Not provided! We are sorry to hear that Feria Power Toner darkened your bleached hair. Over time as you shampoo it will gradually lighten. The toner is primarily to cover any brassy, yellow/gold or orange tones after bleaching. It will gradually fade over time as you shampoo. Shampooing daily or every other day will fade it quickly! Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Review 1
Votes 0

Turned my hair brown

8 months ago
It actually turned my hair BROWN. I DONT WANT BROWN HAIR THANKS FOR NOTHIN
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Bonnie. Thank you for reaching out to L'Oreal regarding the Feria Power Toner. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43248925. Please have the product with you when you call. Looking forward to hearing from you!
Reviews 2
Votes 0

Easy to use!!

9 months ago
Definitely the one I would rather use than another store brand bleach or toner! Works nice, easy instructions. Doesn't give off a horrible smell like most toners or bleach do! Gave me the blond I was looking for!

Originally posted on influenster.com

Reviews 7
Votes 0

Smells great

11 months ago
This anti-brass toner works wonders! It quickly neutralized the unwanted yellow and orange tones in my hair, leaving it looking cooler and brighter. My hair felt soft and refreshed afterward, and the results were noticeable after just one use. Perfect for keeping blonde or highlighted hair fresh between salon visits

Originally posted on influenster.com

1 – 8 of 743 Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
484 reviews with 5 stars.
139 reviews with 4 stars.
65 reviews with 3 stars.
21 reviews with 2 stars.
34 reviews with 1 star.

Overall Rating

4.4

Review this Product

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Most Helpful Favourable Review

Brass is gone!

4 years ago
Used this morning to undo the awful orange color my hair turned after attempting a blonde from Madison Reed. The orange is gone! Like the box says and multiple reviews say, this is not to lighten your hair but rather to tone out the unwanted color. If your hair isn’t bleached out to a level 11, you won’t look like the box. I left it on for roughly 10 minutes. My ends (which were light blonde) are a little on the purple/gray side, but I’m sure this will fade with time. I am a believer in this product!
62 people found this helpful
Show Reviews:

Most Helpful Critical Review

Don’t do it!!!

3 years ago
Turned my blonde hair an ugly dark gray color. I regret this ! Im ugly now!
38 people found this helpful
Show Reviews:

Filter Reviews

9 to 38 of 743 Reviews.
9 – 38 of 743 Reviews
Review 1
Votes 2
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Fair
My undertone:Warm Undertone

If you like your blonde hair stay away

a year ago
I had a nice blonde color on my hair, and all I wanted to do was eliminate the brassy tones, and it completely colored my hair grey. I will never use this product again. Worst coloring mistake ever!
Helpful?
Reviews 3
Votes 0

Easy and affordable

a year ago
Affordable and easy to use to achieve the blonde or color you want. Packaging is nice and simple, and instructions are easy to understand and follow.
  • Review photo 1

Originally posted on influenster.com

Reviews 3
Votes 0

Great toner

a year ago
This color is great! It cuts brass easily. My hair is dark and it made my highlights look submitted and natural! Way better than salon toner that I’ve had over the years.

Originally posted on influenster.com

Review 1
Votes 5

Do Not Buy

a year ago
Actually intensified the red brass in my hair- terrible product. I was literally shocked to see how it ruined my hair.
Helpful?
Reviews 4
Votes 0

Color

a year ago
I feel like it did work I used it on my daughter and she loved the way it came out the value for the money is great as well the scent is a little too strong though

Originally posted on influenster.com

Reviews 3
Votes 0

Products Not Received

a year ago
Unfortunately, I have no product to review. I never received the products for this campaign. A few months ago I was supposed to receive a box of bleach and this Feria Power Toner Long Lasting Anti Brass Toner to test. Neither product arrived at my house. I am currently having this problem with 2 other campaigns as well. I have reached out to support many times and I've never received a response. I'm truly saddened by this because I have loved Influenster for a long time and really wanted to continue testing products.

Originally posted on influenster.com

Reviews 4
Votes 0

Easy to use

a year ago
Left my hair with no yellow and was very easy to file instructions in the box and get it done right. Great value for the amount you get. Would recommend extra box for long hair.

Originally posted on influenster.com

Reviews 3
Votes 0

So worth it

a year ago
The package was appealing. If I saw it in the store it would stand out to me. It did not have an overpowering or unpleasant smell. Worked great and didn't damage my hair like some other products tend to do.

Originally posted on influenster.com

Reviews 2
Votes 0

Started on black hair and reduced some

a year ago
This transformation began with a black human hair wig as the base. The toner successfully reduced some of the brassy tones but didn't fully neutralize them. The final color leans more towards a warm light to medium brown rather than a cool or ash blonde, indicating the toner couldn't completely counteract the residual warmth left by the bleaching process.
  • Review photo 1
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Originally posted on influenster.com

Reviews 2
Votes 0

Not Worth The Risk

a year ago
Didn’t receive product but had to do the review anyway so that I can continue to receive products. Seems like it leaves hair brassy and not ashy. Not worth the the risk.

Originally posted on influenster.com

Reviews 2
Votes 0

Not a product I would use on my hair

a year ago
Packaging is cute! I wasn’t able to try the product out though. I was recommended by a cosmetics professional to not use it for my hair so I wasn’t able to get a proper review out of it. She specifically didn’t want me using it on my hair, I am not sure if that would be the same for others. The application process looked simple and easy to follow though.

Originally posted on influenster.com

Reviews 3
Votes 0

If willing to.sacrifice hair health for.lighter ha

a year ago
Definitely did the job but my hair was way too light after use and felt very brittle. The toner did last longer than expected, but still got brassy. I know this is expected, and when bleaching the condition of my hair would impact the results, but would probably not do at-home again I'm the future.

Originally posted on influenster.com

Reviews 2
Votes 0

Good

a year ago
I tried the Féria Power Overlong Lasting Anti-Brass Toner, and it was really good! It worked well to neutralize the brassy tones in my hair and left it looking vibrant and fresh. The application process was simple, and the results lasted longer than I expected. My hair felt soft and healthy afterward, which was a nice bonus. If you’re looking for a toner that’s effective and long-lasting, this one is definitely worth trying!

Originally posted on influenster.com

Reviews 2
Votes 0

Undecided

a year ago
The toner worked better then the bleach, but nothing completely stood out to me when comparing this brand to other brands, but maybe that's just me.
  • Review photo 1

Originally posted on influenster.com

Review 1
Votes 2
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Medium
My undertone:Warm Undertone

10 Stars!

a year ago
10 Stars! It does what it says. Great for keeping my brass away between salon visits. Do as instructions say, Dry hair throughly before applying.
Would you purchase this again:Yes
Helpful?
Lawrence
Review 1
Vote 1

Not what I thought it would do

a year ago
I like how it went on, but I didn't see much difference in the color after it was applied.

No, I do not recommend this product.

Helpful?
Reviews 2
Votes 0

Average quality

a year ago
I don’t feel this toner is so good, I don’t see it’s noticeable when I apply it. My hair looks and feels like I hadn’t put anything on it. The professional ones (same brand) are way better.
  • Review photo 1

Originally posted on influenster.com

Reviews 2
Votes 0

Vibrant and Brass free

a year ago
The **Feria Power Toner Long Lasting Anti Brass Toner** is a game-changer for maintaining vibrant hair color! This toner effectively neutralizes unwanted brassiness, leaving my hair with a beautiful, cool tone. The application is simple, and I loved how my hair felt soft and hydrated afterward. It lasts well and keeps my color looking fresh longer. If you're looking to enhance your hair color while reducing brassiness, this toner is definitely worth a try!
  • Review photo 1

Originally posted on influenster.com

Reviews 2
Votes 0

Love it!

a year ago
If you have platinum or blond hair then you definitely need to try this Loreal Paris power toner to get the brassiness out. It really does work! Definitely recommend!
  • Review photo 1

Originally posted on influenster.com

Reviews 2
Votes 0

Easy instructions

a year ago
Unfortunately I was unable to get this on my own hair because I have temporary alopecia, but it looks promising! The packaging is simple with instructions that look easy to follow.

Originally posted on influenster.com

Response from L'Oreal:
a year ago
le care
Hi gracie2brooke, Thanks for sharing your experience. We are sorry to hear you were not able to use our Feria Power Toner Long Lasting Anti Brass Toner. We appreciate your feedback!
Reviews 4
Votes 0

Yes!

a year ago
My brother told me that he used this toner right after bleaching his hair and it lightened it up and lifted all the brassy tones that were in his hair from the first step. It does a great job leaving hair looking even

Originally posted on influenster.com

Reviews 2
Votes 0

Okay for at home box

a year ago
Not very effective. Not much change on light colored hair. Strong smell. The packaging was cool, and made me intrigued to try. This was good for my teen daughter to try and use. Not really impressed.

Originally posted on influenster.com

South Carolina
Review 1
Votes 5
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Light
My undertone:Cool Undertone

Hard to Find but Now it’s Mine!!!!!

a year ago
Smell is extreme but worth every minute of it. The conditioner is amazing also. My orange strands are now blonde and my brown is a nice cool tone. Warning if you have thick hair or porous hair, get two boxes because I needed a bit more for shoulder length hair.
Would you purchase this again:Yes
  • After
  • Before
Helpful?
Texas
Review 1
Votes 10
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Bleach Blonde
My complexion:Light
My undertone:Cool Undertone

NOT BLONDE! CREATES DIRTY BLONDE EVEN ON HIGH LIFT

a year ago
My hair WAS very light blonde but had some yellowish tones. I bought this with the hopes of achieving close to platinum as I was almost there with the exception of the yellow. I put it on as instructed with the intention of checking it at the 5 minute mark. At 4 minutes I got kinda nervous because the nixie was dark brown but I told myself to "trust the process" since I know that toners can look deceiving. However, at the 5 minute mark when I removed product from a strand of hair, it was brown!!! I know that hair does look darker when wet but I felt this might be too dark. I was right. I rinsed my hair, then dried it. My hair is now mousey brown and not near the level of lightness it should be!!! I'm scared to do anything else to "fix" it because I'm not sure what any other products might do when combined with this colour. I have a very high profile event in 3 weeks and this is NOT a good look!!!
Would you purchase this again:No
  • Review photo 1
  • Before and After
Helpful?
Reviews 3
Votes 0

Very nice toner

a year ago
When you say you want a bleach and tone, this is the kind of tone super pretty and light left my hair, feeling soft and luxurious highly recommend 

Originally posted on influenster.com

Reviews 2
Votes 0

Did a good job

a year ago
This was a super easy toner to add after I had added highlights into my hair. It smelled nice and did a good job toning the hair color to make it look nicer.
  • Review photo 1

Originally posted on influenster.com

Reviews 2
Votes 0

Good Price

a year ago
Smells wonderful! Very cute packaging with directions and not pricey at all. It worked on my light blonde hair and was very good at improving overall lighter color.

Originally posted on influenster.com

Reviews 5
Votes 0

Great for in between hair appointments

a year ago
I actually get my hair done at a salon by my hairstylist and I have blonde hair hair. He does put bleach in it, but this intensified the white look very much and I really enjoyed the turnout. I got with this toner!

Originally posted on influenster.com

Reviews 3
Votes 0

Works well!

a year ago
This definitely helps keep those brassy colors out of your blond for a long lasting bright beachy blond! It was super simple to use and easy to follow directions!

Originally posted on influenster.com

Reviews 4
Votes 0

Toner to the rescue ✨️

a year ago
Okay so bleaching your hair is one thing but when ir comes to toning it most common over the counter dyes don't have a corresponding toner and it's hard to get those brassy tones out. I definitely give kudos to loreal because they are ahead of the game here and it facilitates people being able to successfully do their hair right at home.
  • Review photo 1
  • Review photo 2

Originally posted on influenster.com

9 – 38 of 743 Reviews

Questions

1–10 of 12 Questions  
  1. Power Toner Long Lasting Anti Brass Brunette Toner

    What volume is the developer in this product line?

    1 answer
    1. Hi SeaTaylor! Thank you for you interest in Feria power Toner. This developer is a 10V. This is a toner for minimizing brassiness, it is not haircolor! We appreciate your interest in our brand and thank you for reaching out.

      Helpful?

  2. Power Toner Long Lasting Anti Brass Toner

    How long after dying my hair should I use this power toner? like if I color my hair right now should I use it directly after or should I wait a few days or what? I've looked everywhere on the box, in the instructions and here and it doesn't say

    1 answer
    1. Great question. I had the same. If you bleach your hair and completely dry if after, you can use the toner on the same day. Hence, at the salon, it is referred to as double process (bleach out pigment first, then add the right color tone/shade). Keep in mind that your current color has everything to do with which product to use, so be mindful of that. The darker your natural hair, the more shades you have to bleach upward. I am light brown and Nordic in type, and I use the hyper platinum bleach. Once that has dried completely, I put the ice blond power toner onto the roots first, and then a tiny bit on the rest of the hair. The toner is a matter of between 2 and 5 minutes. Leave it longer, and you run the risk of getting the gray-ish/purple/brown shade, so leave the water running, race through the toning process, and the second you see it turn the right shade, that icy Park-Avenue-Blonde, run and rinse!!! This has taken me YEARS to perfect. At the salon, it costs around $600, so once you get the hang of it, it's worthwhile. SIDEBAR: if your hair is brown or dark brown, I would consult with an expert first bc you need to know how many shades you have to bleach up. If your hair is very dark, my advice is don't do it yourself. Anything from light brown and up, you are good. Again, bleaching first and must be completely dry, then add the toner and watch it like a hawk. Be ready to rinse. Good for the people who travel a lot.

      Helpful?

  3. Power Toner Long Lasting Anti Brass Brunette Toner

    How can I figure out whether my power toner is expired?

    1 answer
    1. Hi there! Thank you for reaching out about the Feria Power Toner Long Lasting Anti Brass Brunette Toner. Our products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature, during which they will retain their integrity and perform as expected. If your product looks and smells the way it normally does, it is good to use. Certain products, for example sunscreens, may have an expiration date printed on the product. If you have further questions or concerns feel free to call us directly at 1-800-322-2036, M-F 9am to 5pm.

      Helpful?

  4. Power Toner Long Lasting Anti Brass Brunette Toner

    What volume developer is included with the product?

    1 answer
    1. Hi there! The L'Oréal Paris Feria Power Toners contain a 10-volume developer. Thank you for your interest in L'Oréal Paris products!

      Helpful?

  5. Power Toner Long Lasting Anti Brass Toner

    I lost the insert with instructions. So I apply this to dry hair? And how long should I leave it in before rinsing? Do I shampoo or go straight to the conditioner?

    1 answer
    1. Hi Katiekat! Thank you for your interest in Feria Power Toner. It should be applied to clean dry hair, left in 5 - 10 minutes.
      With gloves on, add a small amount of warm water to the hair
      and gently work mixture into lather. Rinse thoroughly until all of
      the toner mixture is removed and the water runs clear.
      Follow with your regular conditioner.

      Helpful?

  6. Power Toner Long Lasting Anti Brass Toner

    What comes in the box

    1 answer
    1. Hello Tonya, Thanks for reaching out! This is what comes inside the Feria Power Toner Kits:
      Gloves
      Instructions
      Demi Permanent Toning Color
      Toning Developer Creme
      We hope this is helpful!

      Helpful?

  7. Power Toner Long Lasting Anti Brass Toner

    The instructions refer to clean hair before you apply. Does that mean I could wash and dry my hair and them proceed with applying this product Feria Power Toner?

    1 answer
    1. Hi Cindy! Thank you for your interest in Feria Power Toner. The product is recommended to be applied to clean dry hair. Please read the insert for instruction for use.

      Helpful?

  8. Power Toner Long Lasting Anti Brass Toner

    i colored my hair last night with feria #100 and it is a little too yellow for my taste. i am more of a beige or ash blonde girl but those were discontinued :-( my question is can i use the feria power toner on it or will it bleach my hair more?

    1 answer
    1. Hi Breezy6583! Thanks so much for your interest in the FÉRIA® Power Toner. Our ammonia free demi-permanent toner helps eliminate brass and adds cool tones to reduce unwanted warmth for a long lasting anti brass result and help you maintain your multi-faceted shimmering blonde color. For all hair types and textures with blonde including salon highlights, bleach, balayage, and ombré- does not lift or shift haircolor, results will vary depending on color and condition of hair. We hope you try it soon and we appreciate you choosing L'Oreal!

      Helpful?

  9. Power Toner Long Lasting Anti Brass Toner

    I lost the instructions, would someone be able to help me?

    1 answer
    1. Hi there! We are so sorry for the delayed response. We see that this was taken care of via chat. We hope you like the L'Oreal Feria Power Toner product. Thank you.

      Helpful?

  10. Power Toner Long Lasting Anti Brass Brunette Toner

    What happens if you use it on gray hair ?

    0 answers
1–10 of 12 Questions  
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Ice Blonde
Feria
Power Toner, Long Lasting Anti Brass Toner