You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
Should You Wash Your Hair Before You Color It?
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Our 21 Best Hair Care Tips For Every Hair Type
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
The Best Bangs for Every Face Shape and Hair Type
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
There’s just something about platinum blonde hair that’s equal parts glam and laidback. So, it’s no wonder why this metal-inspired hair color is one of the biggest beauty trends of the moment. Bleach blonde hair is a sparkling icy blonde color that pairs well with any outfit and garners quite a lot of attention—meaning you’re sure to be remembered if you sport this hair hue. And since you want to be remembered for all the right reasons, it’s important to approach getting a platinum hair color the right way. Below, find everything you need to know about how to get platinum, icy blonde hair.
Before you take the icy hair color plunge and dye your hair platinum blonde, inform yourself with these helpful tips that will ensure your platinum blonde hue looks its best.
If you’ve ever had your hair colored, you will need to have that color stripped before you start the process of becoming a platinum blonde. You can strip hair color from your mane by using a hair color remover.
Depending on your original hair color, more steps may be necessary to process your old hair color out and your new hair color in. Whether you’re starting with black hair or blonde, platinum blonde hair involves taking most of the pigment out of your strands for a near-white look. Hopefully, this doesn’t come as too much of a surprise; after all, it is also called bleach blonde hair for a reason!
You should always have an inspo pic on hand to show your colorist. While platinum blonde hair seems pretty self-explanatory, there are actually different variations of the coveted shade. Whether you want an icy, bluish, or ivory white hue, be sure to bring a picture to the salon to serve as inspiration for your new hair color. This way, your colorist will be able to give you a platinum blonde shade that perfectly matches your vision.
Okay, so you found a picture of a gorgeous icy blonde hair color that you can’t wait to rock, but you currently have jet black hair—what do you do? Good thing you asked! It’s important to go into this process managing your expectations. The darker your starting hair color, the more work it’ll take to get your hair to a platinum blonde shade—you’re likely looking at quite a few sessions until you reach your desired icy blonde hair color. Taking it slow will minimize hair damage and breakage.
Don’t be too bummed out about having to wait for your icy strands; you’ll be able to rock some equally gorgeous blonde colors in-between! Hair color trends like golden blonde and ash blonde will help you transition to the platinum hue you’ve been dreaming of.
Platinum blonde hair doesn’t only require a complicated dyeing process, but it also takes lots of pampering to keep platinum hair looking and feeling its best. Hair care products like toning shampoo, hair masks, and serums are going to be your best friend.
Now that you’re armed with some very vital info, it’s time to dive in headfirst to your trendiest hair color application yet. Are you ready to be an eye-catching super-light blonde? Follow the platinum blonde hair color tutorial below!
If you’re making a dramatic hair color change—like going from black hair to platinum blonde hair—it’s a good idea to visit the salon. That way, you won’t have to worry about ending up with an orange-toned or brassy hue. Again, you might have to make multiple trips to the salon in order to reach your desired level of platinum blonde hair. A pro colorist will be able to walk you through the process from start to finish. If you decide to go to a salon, your work stops here! If you aren’t making a major change and want to attempt a DIY dye job, you’ll need to move along to the next step.
As we mentioned earlier, you’re likely going to need to bleach your mane before using a platinum hair dye. To do this step yourself, try using the L’Oréal Paris Colorista Bleach in All Over or L’Oréal Paris Féria Extra Bleach Blonding to lighten your strands.
You’re ready to color your hair now! There are a few at-home platinum blonde hair dyes to choose from, all you have to do is pick the one that works best for you. Once you have it in hand, make sure to follow the instructions included with your box of at-home hair color.
If you want a bold platinum blonde hair color…use the L’Oréal Paris Féria Absolute Platinum Extreme Platinum. This hair color will give you multi-faceted shimmering color.
If you want a subtler platinum blonde hair color…try the L’Oréal Paris Féria Ultra Cool Blonde or L’Oréal Paris Superior Preference in Extra Light Ash Blonde. Both hair colors will give you the bright blonde that you’re looking for with a slightly warmer hue.
If you want to cover grays…use the L’Oréal Paris Excellence Crème in Extra Light Natural Blonde. This at-home platinum blonde hair color will give you rich, radiant, and gorgeous color while providing 100% gray coverage—even on those stubborn strands.
Like we mentioned earlier, there’s more than one platinum blonde shade to choose from—and more than one way to rock the color in your mane. Here are five platinum blonde hair color ideas if you need some inspo.
1. All-over platinum. You know what they say, go bold or go home! If you want a statement mane, give an all-over platinum hair color a try.
2. Silver platinum. If you love the look of icy blonde hair, you’ll love silver platinum. This cool-toned hue has a silvery cast that makes the color as cold as—you guessed it—ice!
3. Platinum blonde highlights. You don’t have to go fully platinum if you don’t want to. To ease into the icy hair color trend, add dimension to your mane with some platinum blonde highlights.
4. Cream platinum. Icy blonde not your thing? If you prefer a slightly warmer look, give a cream platinum hair color a try. As you can probably guess, this near-white hue has hints of yellow to create a creamy, beautiful platinum color.
5. Rooted platinum. By now, you know that platinum blonde hair is high maintenance—but what if it didn’t have to be? If you want to spread out the time necessary between root touch-ups, opt for a rooted platinum hair color. This look will leave you with a dark, smudged root that transitions into platinum strands. No need to worry about a harsh line of demarcation as your hair grows!
As you can tell, becoming a platinum blonde is no easy task. And whether your hair was colored by a professional colorist or you DIYed it at home, one thing’s for sure: Platinum blonde hair requires lots of love to keep it looking gorgeous and feeling nourished. Below are five tips to get you started on your new hair care routine. Your platinum blonde hair will thank you!
Switch your go-to shampoo and conditioner out for a hair care system that’s formulated for blonde, color-treated hair, like the L’Oréal Paris EverPure Blonde Shampoo and L’Oréal Paris EverPure Blonde Conditioner, which can help to neutralize the appearance of brassiness when used together.
Adding a hair mask to your weekly routine can give your locks extra TLC to keep them looking smooth, shiny, and healthy. Swap out the above conditioner for the L’Oréal Paris EverPure Blonde Shade Reviving Treatment once a week. Leave the hair mask on for three to five minutes, then rinse out thoroughly. This hair treatment is specifically formulated for blonde hair to neutralize brassiness, boost blonde color, and intensely nourish your mane.
When it comes to maintaining your blonde color, be prepared for regular touch-ups as your roots grow in. Platinum blonde hair isn’t low maintenance—it takes a lot of upkeep. Make sure to book follow-up appointments with your colorist or keep your vanity stocked with at-home hair color so that you can touch up your roots. In a pinch, you can use a root cover-up spray like the L’Oréal Paris Magic Root Cover Up.
Looking for ways to style your new hair color? Give your hair a break by ditching the heat tools and opting for heat-free hairstyles instead. There are certain heat-free hairstyling products we love for giving hair definition, shape, and texture in just a few minutes. The L’Oréal Paris Studio Line Overworked Hair Putty is a prime example. This hair putty gives your hair texture and thickness. Start with a dime-sized amount and apply it throughout dry hair. Add more product to build the shape and texture you desire.
Remember how we mentioned using the right shampoo and conditioner is a must for platinum hair? Well, icy blonde hair tends to get brassier more than other blonde hues, which is why a purple shampoo and conditioner is a must for your hair care arsenal. When you notice your strands getting brassy, swap the above for either the L’Oréal Paris Elvive Color Vibrancy Purple Shampoo for Color Treated Hair and L’Oréal Paris Elvive Color Vibrancy Purple Conditioner for Color Treated Hair or the L’Oréal Paris EverPure Brass Toning Purple Sulfate Free Shampoo and L’Oréal Paris EverPure Brass Toning Purple Sulfate Free Conditioner.
Not sold on platinum hair? Consider another blonde hue with the help of our article, The 50 Best Blonde Hair Colors for Every Skin Tone.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.