L'Oréal Paris, the official partner of the Festival de Cannes for
the past 26 years, continues to celebrate the art of cinema and
the remarkable women who bring it to life.
As official makeup artist to the Festival de Cannes, the brand invites actors and actress ambassadors from across cultures to represent beauty’s diversity at the film industry’s global gathering. From the opening to the closing ceremony, L’Oréal Paris reveals the new season in beauty at Cannes with 30 international beauty artists led by the brand’s Global Experts Val Garland and Stephane Lancien, to demonstrate beauty innovation, expertise, and the directional new trends on this international stage.
L’ORÉAL PARIS, A PARTNER IN CINEMA SINCE 1997
Supporting women in cinema for 26 years as official festival makeup partner, by uniting the brand’s global ambassadors on this most celebrated red carpet, L’Oréal Paris acts for a representation of beauty as inclusive as the women following around the world.
L’Oréal Paris also stands for women’s empowerment in cinema through a privileged relationship with actresses who embody the values of the brand.
Finally, the L'Oréal Paris’ Villa will open its doors in Cannes to welcome influencers from around the world and showcase the brand's iconic products and innovations. The presence of L'Oréal Paris in Cannes is about make-up and beauty, and directly linked to empower women in cinema and a desire to promote talent, diversity, and freedom of expression.
THIRD EDITION OF LIGHTS ON WOMEN AWARD, L’ORÉAL PARIS INITIATIVE FOR RISING FEMALE SHORT FILM DIRECTORS
The L'Oréal Paris’ Lights on Women Award was launched in 2022 to recognize and promote the talents of women short film directors, who hold only 17% of top-grossing film directorial positions and 25% of key behind-the-scenes roles. The winning short film, chosen from the Short Films Competition and la Cinef's selection at Cannes, receives a financial support and industry recognition. Kate Winslet, L’Oréal Paris ambassador and Lights on women juror, will announce the grand prize winner's name at the Jeune Cinema dinner on May 26, 2023.
THE POWER OF DIVERSITY ON A WORLD STAGE: L’ORÉAL PARIS AMBASSADORS ON THE RED CARPET
L'Oréal Paris’s Family will be gathered on the iconic Cannes red carpet to walk their worth. From Helen Mirren to Jane Fonda, and many more, these strong personalities embody the brand's commitment to women's empowerment and will carry, on the red carpet, the message of self-worth L’Oréal Paris is strongly dedicated to.
“As a feminist brand, L’Oréal Paris encourages each woman to express her own version of femininity while supporting others to assert their own. And Cannes is where we give that vision global expression.”
Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris.
