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PRODUCT DETAILS
Reset your ultimate blonde in just 5 minutes with our EverPure Sulfate-Free Anti-Brass Purple Mask. This ultra-pigmented treatment with hibiscus utilizes extra toning power to neutralize stubborn brass and deeply nourish dry, colored hair.
Your beautiful blonde colored, bleached, or highlighted hair can turn brassy over time. Our EverPure Sulfate-Free Anti-Brass Purple Mask with hibiscus neutralizes stubborn brass and deeply nourishes hair for your brightest blonde in just 5 minutes. Blonde color-treated hair requires special care. Formulated with even more toning pigments than our purple shampoo and 100% free of sulfates, parabens, harsh salts and surfactants, our intense mask treatment helps correct your color without stripping your hair. Experience a rich, creamy texture, easy application, and powerful results in just 5 minutes! Because you’re worth it!
*No animal derived ingredients or by-products
*No animal derived ingredients or by-products
INGREDIENTS
AQUA / WATER / EAU CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE ORBIGNYA OLEIFERA SEED OIL PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE CI 60730 / ACID VIOLET 43 CI 42090 / ACID BLUE 9 HIBISCUS SABDARIFFA FLOWER EXTRACT LACTIC ACID SODIUM HYDROXIDE HYDROXYCITRONELLAL PHENOXYETHANOL ACETIC ACID TRIDECETH-5 TRIDECETH-10 SALICYLIC ACID DILAURYL THIODIPROPIONATE CHLORHEXIDINE DIGLUCONATE POLYQUATERNIUM-67 LINALOOL ISOPROPYL ALCOHOL AMODIMETHICONE PARFUM / FRAGRANCE SORBITOL CITRIC ACID BUTYLENE GLYCOL HEXYL CINNAMAL GLYCERIN
HOW TO USE
Step 1: After using EverPure Purple Shampoo, dispense contents of entire tube of EverPure Anti-Brass Purple Mask into hands.
Step 2: Apply to damp, towel-dried hair. Massage gently. Leave on for up to 5 minutes.
Step 3: Rinse thoroughly. Use as needed. To avoid over-toning, do not use more than 1x per week.
Step 2: Apply to damp, towel-dried hair. Massage gently. Leave on for up to 5 minutes.
Step 3: Rinse thoroughly. Use as needed. To avoid over-toning, do not use more than 1x per week.
Want to learn more about this product? Ask me anything!
What does Purple Shampoo do?
Purple pigments in our EverPure Purple formula neutralize brassiness and remove yellow and orange tones in hair.
What hair types and colors does this shampoo work on?
The EverPure Purple system is for all shades of blonde, highlighted brunette, silver, and gray hair colors.
Will this regimen dry my hair out?
No, the EverPure Purple system leaves hair feeling hydrated and moisturized.
I have gray, white or silver hair, what should my haircare regimen be?
Use EverPure Purple 1-3x per week. Between toning washes, use daily EverPure Silver Care Shampoo and Conditioner for hair that looks soft as silk.
My hair has a purple tint to it after using this product, why did that happen?
If your see purple hues in your hair, try decreasing the amount of product and the length of time you let it sit in your hair. You are likely leaving it on too long.
The packaging on this product looks different than before. Which is the right one?
We have undergone a few changes to package design. Packaging may vary. But it’s the same formula you know and love!
Ratings and Reviews
Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Hydrating and color-restoring
3 years ago
My hair was dry and looked orange. I used this mask yesterday, after shampooing and instead of conditioner, and my hair is soft, shiny, and the color is restored, looking like a nice shade of dark blonde. Really amazing product. (It is a bit messy so be careful and rinse everything well!)
10 people found this helpful
Show Reviews:
Most Helpful Critical Review
3 out of 5 stars.
Not better than salon toner
4 years ago
I preorder salon toner as it works Better and has a better smell. Salon toner however will turn your hair grey if you leave it in Too long. This however doesn't seem to have as strong of an effect.
3 people found this helpful
Show Reviews:
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Filter Reviews
Rating
Age:
Gender:
My eye color:
My hair color:
My complexion:
My undertone:
Locale
Non-Incentivised Reviews
1 to 8 of 93 Reviews.
1 – 8 of 93 Reviews
Most Recent
North Carolina
Review 1
Votes 0
Age:18 to 24
Gender:Female
My eye color:Dark Brown
My hair color:Light Brown
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
Love
2 months ago
Loved the scent of this. Made my hair so soft and healthy!!!
Would you purchase this again:Yes
Helpful?
Macon, ga
Review 1
Votes 4
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
Love it!!
a year ago
Love it!! Actually works, immediately made my gray in my brown hair look like highlights & made my hair so soft I wanted to use it every day. Warning though, I loved it so much that I later bought elvive purple conditioner, don't go there, it's very drying & awful feeling.
Would you purchase this again:Yes
Helpful?
NEW SMYRNA BEACH, Florida
Review 1
Votes 4
Age:65 or over
Gender:Female
My eye color:Hazel
My hair color:Medium Blonde
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
Excellent Product
2 years ago
Not only does this mask make my hair feel and look beautiful, it really does take out the brassy color. I get compliments every time I use it. Wish it lasted longer though but will keep using it every week.
Would you purchase this again:Yes
Helpful?
Review 1
Votes 10
5 out of 5 stars.
Hydrating and color-restoring
3 years ago
My hair was dry and looked orange. I used this mask yesterday, after shampooing and instead of conditioner, and my hair is soft, shiny, and the color is restored, looking like a nice shade of dark blonde. Really amazing product. (It is a bit messy so be careful and rinse everything well!)
Helpful?
Tx
Review 1
Votes 7
5 out of 5 stars.
Great product
4 years ago
I'm a licensed hairstylist. This product is very comparable to high end purple shampoos and brass fighting treatments
Yes, I recommend this product.
Helpful?
Response from L'Oreal:
4 years ago
CCC
Hi Hair1! Thank you for taking the time to share your feedback about EverPure Purple Anti-Brass Purple Mask. We appreciate you sharing that this product is comparable to other brass toning treatments! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback. Please do not hesitate to contact us again if you have more feedback to share!
New york
Review 1
Votes 3
3 out of 5 stars.
Not better than salon toner
4 years ago
I preorder salon toner as it works Better and has a better smell. Salon toner however will turn your hair grey if you leave it in Too long. This however doesn't seem to have as strong of an effect.
Yes, I recommend this product.
Helpful?
Response from L'Oreal:
4 years ago
Consumer Care Center
Hi Jennie2, Thanks for reaching out! We are sorry to hear about your experience using Sulfate-Free Anti Brass Purple Mask Treatment. We thank you for giving it a try!
Utah
Review 1
Votes 6
5 out of 5 stars.
Perfect color
4 years ago
This made my hair so smooth!!
I was worried that it would end up too blue because I have light blonde hair , but when I rinsed it off I was left with the perfect color!
Yes, I recommend this product.
Helpful?
Response from L'Oreal:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Anti-Brass Purple Mask Treatment. We are so happy you like the product! Visit lorealparisusa.com to see all the products we offer. Thank you for taking time to write a review.
Seattle,wa
Reviews 9
Votes 3
5 out of 5 stars.
Great!
4 years ago
I have used purple shampoo before and this stuff is the best. Purple shampoo helps with the brassiness that can come with blonde hair. This helps.with brassiness and left my hair feeling fresh and bright!
Yes, I recommend this product.
Helpful?
Response from L'Oreal:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment. We are so happy you like the product! Thank you for taking time to write a review.
1 – 8 of 93 Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
Hydrating and color-restoring
3 years ago
My hair was dry and looked orange. I used this mask yesterday, after shampooing and instead of conditioner, and my hair is soft, shiny, and the color is restored, looking like a nice shade of dark blonde. Really amazing product. (It is a bit messy so be careful and rinse everything well!)
10 people found this helpful
Show Reviews:
Most Helpful Critical Review
3 out of 5 stars.
Not better than salon toner
4 years ago
I preorder salon toner as it works Better and has a better smell. Salon toner however will turn your hair grey if you leave it in Too long. This however doesn't seem to have as strong of an effect.
3 people found this helpful
Show Reviews:
Customer Images and Videos
Filter Reviews
Rating
Age:
Gender:
My eye color:
My hair color:
My complexion:
My undertone:
Locale
Non-Incentivised Reviews
1 to 8 of 93 Reviews.
1 – 8 of 93 Reviews
Most Recent
North Carolina
Review 1
Votes 0
Age:18 to 24
Gender:Female
My eye color:Dark Brown
My hair color:Light Brown
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
Love
2 months ago
Loved the scent of this. Made my hair so soft and healthy!!!
Would you purchase this again:Yes
Helpful?
Macon, ga
Review 1
Votes 4
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
Love it!!
a year ago
Love it!! Actually works, immediately made my gray in my brown hair look like highlights & made my hair so soft I wanted to use it every day. Warning though, I loved it so much that I later bought elvive purple conditioner, don't go there, it's very drying & awful feeling.
Would you purchase this again:Yes
Helpful?
NEW SMYRNA BEACH, Florida
Review 1
Votes 4
Age:65 or over
Gender:Female
My eye color:Hazel
My hair color:Medium Blonde
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
Excellent Product
2 years ago
Not only does this mask make my hair feel and look beautiful, it really does take out the brassy color. I get compliments every time I use it. Wish it lasted longer though but will keep using it every week.
Would you purchase this again:Yes
Helpful?
Review 1
Votes 10
5 out of 5 stars.
Hydrating and color-restoring
3 years ago
My hair was dry and looked orange. I used this mask yesterday, after shampooing and instead of conditioner, and my hair is soft, shiny, and the color is restored, looking like a nice shade of dark blonde. Really amazing product. (It is a bit messy so be careful and rinse everything well!)
Helpful?
Tx
Review 1
Votes 7
5 out of 5 stars.
Great product
4 years ago
I'm a licensed hairstylist. This product is very comparable to high end purple shampoos and brass fighting treatments
Yes, I recommend this product.
Helpful?
Response from L'Oreal:
4 years ago
CCC
Hi Hair1! Thank you for taking the time to share your feedback about EverPure Purple Anti-Brass Purple Mask. We appreciate you sharing that this product is comparable to other brass toning treatments! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback. Please do not hesitate to contact us again if you have more feedback to share!
New york
Review 1
Votes 3
3 out of 5 stars.
Not better than salon toner
4 years ago
I preorder salon toner as it works Better and has a better smell. Salon toner however will turn your hair grey if you leave it in Too long. This however doesn't seem to have as strong of an effect.
Yes, I recommend this product.
Helpful?
Response from L'Oreal:
4 years ago
Consumer Care Center
Hi Jennie2, Thanks for reaching out! We are sorry to hear about your experience using Sulfate-Free Anti Brass Purple Mask Treatment. We thank you for giving it a try!
Utah
Review 1
Votes 6
5 out of 5 stars.
Perfect color
4 years ago
This made my hair so smooth!!
I was worried that it would end up too blue because I have light blonde hair , but when I rinsed it off I was left with the perfect color!
Yes, I recommend this product.
Helpful?
Response from L'Oreal:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal EverPure Sulfate-Free Anti-Brass Purple Mask Treatment. We are so happy you like the product! Visit lorealparisusa.com to see all the products we offer. Thank you for taking time to write a review.
Seattle,wa
Reviews 9
Votes 3
5 out of 5 stars.
Great!
4 years ago
I have used purple shampoo before and this stuff is the best. Purple shampoo helps with the brassiness that can come with blonde hair. This helps.with brassiness and left my hair feeling fresh and bright!
Yes, I recommend this product.
Helpful?
Response from L'Oreal:
4 years ago
ConsumerCareCenter
Hi there! We appreciate you sharing your thoughts regarding L'Oreal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment. We are so happy you like the product! Thank you for taking time to write a review.
1 – 8 of 93 Reviews
-
Sulfate Free Anti Brass Purple Mask Treatment
Can this help with brassiness of natural blonde hair?
0 answers
