If you need a one-stop shop for all of your beauty needs, let us direct you (and your empty shopping cart) to our L’Oréal bestsellers. The best L'Oréal products span makeup, hair color, hair care, and skincare, so you can build a full routine in one place. Keeping up with the latest trends can get expensive quickly, but we can help you stay in the loop while still being mindful of your budget.
Whether you are popping into your favorite drugstore or filling up an online shopping cart, it's time to stock up on L'Oréal Paris products. Keep reading to find our picks of the best L'Oréal Paris products in every category.
Social media is always tempting you to try new makeup, and many of L’Oréal Paris’ viral hits are now everyday staples in makeup bags everywhere. L'Oréal bestsellers look and feel luxurious while staying at a price point that is easy to love. Here are some of the most viral L'Oréal products:
This is the lengthening formula fans reach for when they want dramatic, defined lashes without clumps. Its slim, flexible wand grabs even the tiniest lashes for precise, even coverage, creating a fanned-out effect that stays lightweight and comfortable from day to night.
This is the internet-loved glow booster that takes skin from dull to lit-from-within in seconds. The hydrating, radiant formula with glycerin and shea butter wears well alone, under makeup, or mixed with foundation, making it one of the best products of L'Oréal's catalogue if you love a soft-focus, dewy finish.
If you enjoy a bold lip, do not miss this luxurious, satin lipstick in over 50 shades. The formula is infused with argan oil and vitamin E and doesn’t bleed, smear, smudge or feather. The creamy, vibrant pigment hangs on through coffee breaks and errands while keeping your lips feeling smooth and moisturized.
If your routine could use a refresh, these skincare L'Oréal essentials make it easy to build a simple, effective lineup. L'Oréal combines hardworking ingredients with comforting textures, so your self-care time feels like a treat instead of a chore.
Here’s the proof that a good hyaluronic acid serum does not have to come with a triple-digit price tag. The lightweight, quickly absorbing formula with 1.5% pure hyaluronic acid helps draw in moisture, so skin looks plumper and feels deeply hydrated over time. Many rank it among the best L'Oréal products for all skin types.
This lightweight cream wraps skin in moisture while combining pro-retinol, hyaluronic acid, and vitamin C for a well-rounded day and night routine, supporting skin renewal, hydration, and radiance. With consistent use, this rich yet smooth cream helpsimprove the look of wrinkles, firmness, and glow. It layers well under makeup when you want a cushioned, moisturized base.
This ultra-comforting cream is a favorite among women for its lightweight feel and powerful anti-aging actives. With our Antioxidant Recovery Complex, the formula repairs the skin barrier at night up to 1.5 times faster. You will love how deeply moisturized and smoothed your skin feels the next morning.
Maintaining gorgeous hair color doesn't have to be a pricey investment when you have the right at-home staples. Hair color L'Oréal bestsellers are designed to help you refresh roots, cover grays, and experiment with new shades on your own schedule.
If you have colored-hair, you will love this: The Magic Root Cover Up is a quick-drying spray that helps diffuse the look of grown-out roots in just a few mists. Reach for it between color appointments to softly blur grays and regrowth, choosing from a range of shades that blend in with everything, from light blonde to deep black.
This is a classic at-home color kit that offers 100% gray coverage in a wide shade range. The non-drip crème formula is designed to care for hair before, during, and after coloring, so you can maintain your signature shade or try something new with confidence.
If you’re a fan of DIY hair coloring, this is the dyeing kit you need to try. This is our gold standard in luxurious permanent hair color, dating back to 1973, now with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color in 50 different shades, featuring an exclusive Care Supreme Conditioner to help keep color vibrant for up to 9 weeks.
Keeping good hair days on repeat comes down to a few smart staples that protect your style and keep color looking fresh. These are some of the best L'Oréal products for hair that can easily slide into your routine.
This is a fan-favorite toning shampoo that helps neutralize brassy yellow and orange tones in lightened hair while being sulfate free to respect color-treated strands. Pair it withL'Oréal Paris EverPure Sulfate-Free Toning Purple Conditioner to add light moisture and help keep blonde, silver, or highlighted hair feeling soft. Used together a few times a week, they help your color look cooler and fresher between touch-ups.
When it comes to caring for dry hair, there’s nothing like this moisturizing shampoo inspired by skincare. The formula gently cleanses, instantly hydrates, locks in moisture, and replumps dry hair for up to 72 hours without weighing it down, achieving shinier, bouncier, free-flowing hair. Plus, you will love the fragrance: Indulge in a blend of bright berries, cherry blossom, sweet vanilla, and sandalwood.
If you want the sleekest hair, this is the hair mask you need. It’s formulated with glycolic acid to deliver up to five days of intense glass shine and 8 times smoother hair. This product instantly boosts hair shine by intensely smoothing hair fibers to beautifully reflect light. It works even better combined with the L’Oréal Paris EverPure Sulfate-Free Glossing Shampoo & Conditioner.
Across makeup, hair, and skin products, these picks highlight ingredients that have become everyday favorites, from hyaluronic acid and vitamin C to glycolic acid and strengthening peptides. Instead of focusing on a single “main” product, L’Oréal Paris products are best known for pairing familiar ingredients with approachable textures, so your routine feels both effective and easy to stick with.
There is no single answer to what the best L'Oréal products are, because the right choice depends on your hair type, skin needs, and makeup style. What unites these L'Oréal bestsellers is that they have earned loyal followings and consistently positive feedback, making them easy starting points for those new to the brand or reading L'Oréal reviews before making a purchase.
When it comes to value, these L'Oréal bestsellers show you can build a complete routine without sacrificing quality, from drugstore mascara to dermatologist-inspired skincare to salon-inspired hair color. L’Oréal Paris offers a broad range of price-accessible formulas that still feel thoughtful and refined.
Next Up: Affordable Makeup Stand-Ins for Everyday Glam
Photo courtesy of L’Oréal Paris
This site is intended for US consumers. Cookies and related technology are used for advertising. To learn more, or opt-out, visit AdChoices and our privacy policy.
Your Privacy Choices
Notice at Collection
