9 of the Best Drugstore Mascaras For Any Lash Look | L'Oréal Paris

DISCOVER OUR NEW ARRIVALS. SHOP NOW

L'ORÉAL PARIS | THE DEVIL WEARS PRADA 2 SHOP THE LOOK

Go to content
Logo Bmag
  • Contact Us
  • Store Locator
My Account

No suggestion for your request

  • Choose your language:

    • EN
    • ES
  • Header
  • New
  • Makeup
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Eye Products
    • Mascara
    • Eyeliner
    • Eyebrow
    • Eye Shadow
    • All Lip Products
    • Lipstick
    • Lip Gloss
    • Lip Liner
    • All Face Products
    • Foundation
    • Powder
    • Concealer
    • Blush
    • Bronzer
    • Highlighter
    • BB Cream
    • Primer & Setting Spray
    Makeup Try-On | Try any makeup, before buying
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Makeup Virtual Try On
    • Find Your Skin Undertone
    • Mascara Finder
    • Lip Finder Quiz
    • Find Your Foundation Shade Quiz
    • Zodiac Makeup Look Quiz

    Our Makeup Brands

    • Age Perfect
    • Colour Riche
    • Infallible
    • Telescopic
    • True Match
    • Lumi
    • Unbelieva-Brow
    • Visible Lift
    • Voluminous
    VIEW ALL MAKEUP PRODUCTS
  • Skin Care
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Skin Products
    • Eye Care
    • Exfoliant
    • Face Serum
    • Facial Cleanser
    • Face Moisturizer
    • Night Cream
    • Self-Tanner
    • Sunscreen for Face
    • Men’s Skin Care
    • Anti-Aging
    • Dark Circles
    • Dark Spots
    • Dry Skin
    • Fine Lines & Wrinkles
    • Fragrance Free
    • Oily Skin
    • Sagging Skin
    • Niacinamide
    • Glycolic Acid
    • Hyaluronic Acid
    • Pure Retinol
    • Vitamin C
    • ALL INGREDIENTS
    Skin Genius | Analyze your skin like an expert
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Skin Analysis Tool
    • Skin Serum Finder
    • Ingredient Library
    • Skin Care Hub

    Our Skin Care Brands

    • Collagen Filler
    • Age Perfect Skin Care
    • Bright Reveal
    • Men Expert
    • Revitalift
    • Sublime Bronze
    • Wrinkle Expert
    VIEW ALL SKINCARE PRODUCTS
  • Hair Color
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Hair Color Products
    • Permanent Hair Color
    • Semi-Permanent
    • Root Touch Up
    • Hair Color Bleaches
    • Hair Color Removers/Faders
    • Hair Highlights
    • Temporary Hair Color
    • Toner
    • Color Care
    • Brown/Brunette
    • Blonde
    • Red
    • Black
    • Bold
    • Platinum Blonde
    • Gray Hair Coverage
    • Gray Coverage
    • Ammonia-Free
    • Men Expert Hair Color
    • Men Expert Beard
    Hair Color Try-On | Try on any color before buying
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Find Your Hair Color Shade
    • Find Your Colorsonic Hair Color Shade
    • Hair Color Concierge
    • Hair Color Virtual Try On
    • Men Expert Shade Finder

    Our Hair Color Brands

    • Colorsonic
    • Colorista
    • Feria
    • Magic Root
    • Superior Preference
    • Excellence Crème
    • Excellence Age Perfect
    • Le Gloss
    • Men Expert
  • Hair Care & Styling
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Hair Care & Styling Products
    • Shampoo
    • Conditioner
    • Hair Care Kits
    • Hair Serum
    • Hair Treatments
    • Hair Mask
    • Purple Shampoo
    • Hair Spray
    • Hair Styling
    • Blonde Hair Care
    • Blowouts
    • Bonding
    • Color Treated Hair
    • Breakage & Split Ends
    • Hair Straightening
    • Heat Protectant
    • Oily Roots/Dry Ends
    • Sulfate Free
    • Wavy Hair
    • Curly Hair
    • Dry Hair
    • Oily Hair
    • Damaged Hair
    • Frizzy Hair
    • Thin or Fine Hair
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Find Your Hair Care Routine

    Our Hair Care & Styling Brands

    • Advanced Hairstyle
    • Ever
    • Elnett
    • Elvive
    • Studio Line
  • Virtual Beauty Tools
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Tools & Consultations
    • Beauty Genius
    • Makeup Virtual Try On
    • Find Your Skin Undertone
    • Mascara Finder
    • Lip Finder Quiz
    • Find Your Foundation Shade Quiz
    • Zodiac Makeup Look Quiz
    • Skin Genius Analysis Tool
    • Skin Serum Finder
    • Find Your Hair Color Shade
    • Find Your Colorsonic Hair Color Shade
    • Hair Color Virtual Try On
    • Find Your Hair Care Routine
    • Hair Color Concierge
    • Men Expert Shade Finder
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

  • Beauty Magazine
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • ALL MAKEUP TIPS
    • Eye Makeup
    • Face Makeup
    • Lip Makeup
    • Makeup Looks
    • Makeup Trends
    • ALL SKIN CARE TIPS
    • Anti-Aging
    • Self-Tanners
    • Skin Care Concerns
    • Skin Care Essentials
    • ALL HAIR COLOR TIPS
    • Gray Coverage
    • Hair Color Application
    • Hair Color Ideas
    • Hair Color Trends
    • Tutorials
    • ALL HAIR STYLE TIPS
    • Long
    • Medium
    • Short
    • Braids
    • Updos & Buns
    • Hairstyle Trends
    • ALL HAIR CARE TIPS
    • Color-Treated Hair
    • Damaged Hair
    • Dry Hair
    • Sulfate Free
    • All Hair Types
    • Frizzy
    • Thin Hair
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Beauty Tips

    • Beauty Looks
    • Beauty Trends
    • Men's Tips and Trends
    All Pro Ideas for Your Next Look
  • Explore
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • Our Purpose
    • History
    • Brand Ambassadors
    • Because You're Worth It
    • The Other Side
    • Ilon Specht
    • Stand Up Against Street Harassment
    • Women of Worth
    • Lessons of Worth
    • The Research behind our products
    • Our Digital Experiences
    • Cannes Film Festival
    • Paris Fashion Week
    • NFT Involvement
    • Global Ambassador Kendall Jenner
    • Global Ambassador Cara Delevingne
    • Global Ambassador Alia Bhatt
    • Global Ambassador Gillian Anderson
    • Global Ambassador Charles Leclerc
    • Because Our Planet is Worth It
    • Our Commitments and Progress
    • Our Product Improvement
    • Our Women and Climate Initiatives
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Discover

    • Tools and Consultations
    • Ingredient Library
    • Offers
    • Gift Guide
    • Quick Megamenu My Account Icon
      My Account
    • Contact Us Quick Link
      Contact Us
    • Store Locator Quick Link
      Store Locator

Choose your language:

  • EN
  • ES
Banner Best Drugstore Mascaras Desktop
  1. Beauty Magazine
  2. Makeup Tips For Every Look
  3. Eye Makeup

9 Drugstore Mascaras That Will Replace Your Luxury Faves

You don’t have to splurge to get gorgeous, fanned-out lashes.
By
  • Roberto Rodriguez
March 10, 2025
  • Facebook Share
  • Twitter Share
  • Copy LinkCopied
  • Mail Share

If you're searching for the best drugstore mascara, you're likely aware of how overwhelming the selection can be. Whether you’re after sky-high length, dramatic volume, or a little bit of both, there’s a budget-friendly mascara that can cater to your needs. Ahead, we’re breaking down the best affordable mascaras from L’Oréal Paris to help you find your perfect match—no splurge required.

Our Best Drugstore Mascara for Lift and Separation

Clumpy lashes rank right up there with a cakey foundation as a beauty no-go, throwing off your entire look. If you’re looking for a mascara that can lift, lengthen, and volumize your lashes without those dreaded clumps, make the L’Oréal Paris Telescopic Instant Lift Washable Mascara your new go-to.

The mascara’s double-hook bristle brush does it all—one side lifts and defines, while the other separates for a clump-free finish. The result? Long, luscious-looking lashes—and up to 36 hours of wear, to boot.

Our Best Volumizing Drugstore Mascara

If you’re after buildable, dramatic volume—without a heavy or clumpy finish— the L'Oréal Paris Paradise Big Deal Washable Mascara might be just what you are looking for. The formula is designed to deliver endlessly buildable volume and length and provides an even, clump-free finish (no matter how many coats you apply). Plus, the ceramide-infused formula feels lightweight on the lashes—just another reason why we’re declaring it one of ourbest drugstore volumizing mascaras to try this year.

In Article Best Drugstore Mascaras Lash Paradise Big Deal Mascara

Our Best Drugstore Mascara for Lengthening

When longer lashes are your ultimate goal, reach for the L’Oréal Paris Telescopic Original Mascara. The flat side of the patented flexible precision brush coats your lashes and helps lengthen them up to 60 percent, while the comb side separates your fringe for a wispy, clump-resistant finish. Just a few strokes of the wand andeven your short, stubby lashes will look noticeably longer. Consider your search for the best drugstore mascara for length complete.

Our Best Drugstore Mascara for Length and Volume 

For a mix of volume and length, reach for the L’Oréal Paris Voluminous Lash Paradise Washable Mascara. This affordable mascara features a soft, wavy bristle brush that holds just the right amount of product and catches every lash for an instant volumizing effect. The result is long, dense-looking lashes that resists clumping, flaking, and smudging for up to 24 hours. What’s not to love?

In Article Best Drugstore Mascaras Voluminous Mascara

Our Best Drugstore Mascara for Thickening

If thick, luscious lashes are on your wishlist, reach for the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara. This classic mascara has a volume-maximizing brush that evenly coats every lash, leaving your fringe looking up to 15 times thicker. Bonus: It comes in classic black, plus some fun shades, like burgundy, green, and cobalt blue—perfect for any time you want to embrace a less traditional eye makeup look. 

Editor’s tip: Before applying mascara, prep your lashes with a mascara primer to condition them and create a smooth base for your application. Try the L’Oréal Paris Voluminous Lash Primer to help you with this step.

Our Best Drugstore Mascara for Swimming and Sweating

Before hitting the beach (or pool), swipe on the L'Oréal Paris Voluminous Lash Paradise Waterproof Mascara. The drugstore mascara’s waterproof formula is infused with floral oil and keeps lashes soft while delivering instant volume and length that lasts up to 36 hours—no clumps, smudging, or flaking. Plus, it’s ophthalmologist-tested and gentle enough for sensitive eyes.

Our Best Drugstore Mascara for a Doe-Eyed Look

You know the doe-eyed look—wide, bright eyes surrounded by lashes that seem to be never-ending. Even if you weren’t born with large, round eyes, you can get the look with the L'Oréal Paris Voluminous Panorama Washable Mascara. Its multi-level bristle brush evenly coats each lash for dramatic corner-to-corner volume that wears for up to 24 hours. Plus, it’s made with a 5% stretchflex complex and leaves the lashes looking soft and full—never stiff or crunchy.

In Article Best Drugstore Mascaras Panorame Mascara

Our Best Conditioning Drugstore Mascara

The L’Oréal Paris Voluminous Noir Balm Washable Mascara is a good drugstore mascara for those looking to green-ify their beauty routine. The caring formula contains 99% natural-origin ingredients, but volumizes, lifts, and lengthens just like any other lash-enhancing formula. Swipe it on when you’re after a natural finish for full, healthy-looking fringe that looks as good as it feels.

Our Best Drugstore Mascara for a Winged-Out Effect

If you haven’t mastered winged eyeliner yet, try giving your lashes a winged-out effect instead. To get the look, use the L’Oréal Paris Voluminous Butterfly Mascara. The brush has an asymmetrical lash line shape to extend and lift the outer corner lashes, creating a winged-out effect without liner. It also gives your lashes volume from the roots to the tips while stretching them outward to create intense length. 

Which Drugstore Mascara Should I Use?

With so many beauty products out there, finding the perfect mascara can feel overwhelming. The truth is, no single formula works for everyone—your lashes, preferences, and routine all play a role. Want a little help? Take L'Oréal’s Mascara Finder Quiz! This quick and easy quiz will help you discover the best drugstore mascara for your unique lash needs.

Next Up: How to Do Natural Eye Makeup for Every Skin Tone

Photo courtesy of L’Oréal Paris

Skip the slider: Default related articles

Discover more tips & tricks

  • Banner Fresh Wear Foundation Swatches Desktop

    How To Find Infallible Foundation Shades That Match Your Skin Tone

  • Glycolic Acid Serum Review

    The Glycolic Acid Serum Your Skin Care Routine Needs

  • Banner Should You Wash Hair Before Coloring Desk

    Should You Wash Your Hair Before Dyeing It?

  • Banner How To Lighten Dark Brown Hair Desktop

    How To Go From Black to Brown Hair at Home

  • Can You Use Purple Toning Shampoo on Brown Hair?

See all articles
Related Content:
  • L'oréal Mascara: Find The Perfect Match For Your Lashes
  • Our Best Volumizing Mascaras For Stunning, Full Lashes
  • The Best Brown Mascara For Every Eye Color
  1. home /
  2. articles /
  3. makeup /
  4. eye-makeup /
  5. 9 Drugstore Mascaras That Will Replace Your Luxury Faves
Beauty Genius
Beauty Genius
Hi, I'm Beauty Genius, your new AI Beauty Assistant
Powered by Generative AI, I'll help you build a personalized routine and find the perfect products for you.
OR ASK ME ANYTHING ON WHATSAPP
whatsapp-icon
Beauty Genius
Hi, I'm Beauty Genius, your new AI Beauty Assistant
Powered by Generative AI, I'll help you build a personalized routine and find the perfect products for you.
OR ASK ME ANYTHING ON WHATSAPP
whatsapp-icon

Beauty Genius

BECAUSE YOU'RE WORTH IT
L'Oréal Paris
  • About us
  • Beauty Magazine
  • The Other Side
  • Virtual Try-On
  • Skin Genius
  • All Articles
  • Makeup Articles
  • Skincare Articles
  • Hair Color Articles
  • Hair Style Articles
  • Hair Care Articles
  • Contact Us
  • My Account
DON't miss a thing !
Sign up for our newsletter to get the latest beauty news, trending looks, exclusive promotions and offers.

By submitting this form, I confirm I am a US resident, and (1) agree to L'Oreal Paris' Terms of Use (which includes an arbitration provision) and Marketing Disclosure; and (2) have read and acknowledge the L'Oreal Paris' Privacy Notice and Notice of Financial Incentives.

    Thank you for signing up for our newsletter

    • Facebook icon Facebook
    • Instagram icon Instagram
    • YouTube icon YouTube
    • Twitter icon Twitter
    • Pinterest icon Pinterest
    • Snapchat icon Snapchat
    • Tiktok icon Tiktok
    America-en
    • TikTok Shop Terms and Conditions
    • Consumer Health Data Notice
    • Privacy Policy
    • Accessibility Statement
    • Cookie Settings
    • Terms of Use
    • User Generated Content Permission Terms
    @ 2026 L'Oréal Paris

    This site is intended for US consumers. Cookies and related technology are used for advertising. To learn more, or opt-out, visit AdChoices and our privacy policy.

     

    Your Privacy Choices L'Oreal Privacy IconNotice at Collection