Superior Preference Fade-Defying Shine Permanent Hair Color

Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 8 weeks. Available in 50 luminous shades.

$11.99

Hair Color Try On

Try on hair color before you buy

PRODUCT DETAILS

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance.

  • Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
  • Translucent gel hair dye formula and exclusive Care Supreme Conditioner helps keep color vibrant and leave you with silky, shiny hair
  • Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
  • Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, antioxidant Vitamin E and UV filter
  • Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
HOW TO FIND YOUR SHADE

There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Packaging may vary, what you see may not be reflected on site.

INGREDIENTS
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1062429 PREFERENCE LES BLONDISSIMES EXTRA LIGHT NATURAL BLONDE INGREDIENTS OLEIC ACID AQUA / WATER / EAU COCAMIDE MIPA OCTYLDODECANOL BENZYL ALCOHOL ALCOHOL DENAT. ETHANOLAMINE AMMONIUM HYDROXIDE OLETH-30 HEXADIMETHRINE CHLORIDE MEA-LAURETH SULFATE PARFUM / FRAGRANCE AMMONIUM THIOLACTATE ISOPROPANOLAMINE EDTA ERYTHORBIC ACID RESORCINOL ALPHA-ISOMETHYL IONONE p-PHENYLENEDIAMINE EUGENOL LINALOOL CITRONELLOL p-AMINOPHENOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL 2,4-DIAMINOPHENOXYETHANOL HCl FIL CODE D32261/2 Formula 437047 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 25 VOLUME , REVELATEUR 25 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FULL INGREDIENT LABELLING (FIL) FIL CODE D12859/16
HOW TO USE

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.

How to use for the first time:

  1. Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
  2. Leave on for 25 minutes.
  3. Rinse-out until water runs clear.
  4. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

How to touch up roots:

  1. Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
  2. Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
  3. Rinse-out until water runs clear.
  4. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

Questions on how to apply Preference hair color? Text our Hair Color Concierge for expert advice: 833-856-7325

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Frequently Asked Questions
What is L’Oreal Preference haircolor?​
Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair. ​
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?​
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence. ​
Which L’Oreal Preference shade should I choose?​
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. ​
What should I use to maintain my hair color?​
To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner.
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