Superior Preference Fade-Defying Shine Permanent Hair Color

Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 8 weeks. Available in 50 luminous shades.

$11.99

Hair Color Try On

Try on hair color before you buy

PRODUCT DETAILS

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance.

  • Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
  • Translucent gel hair dye formula and exclusive Care Supreme Conditioner helps keep color vibrant and leave you with silky, shiny hair
  • Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
  • Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, antioxidant Vitamin E and UV filter
  • Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
HOW TO FIND YOUR SHADE

There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Packaging may vary, what you see may not be reflected on site.

INGREDIENTS
Formula 1236369 D PREFERENCE Dark Opal Blonde 7.21 INGREDIENTS
AQUA / WATER / EAU
TRIDECETH-2 CARBOXAMIDE MEA
PROPYLENE GLYCOL
HEXYLENE GLYCOL
PEG-2 OLEAMINE
POLYGLYCERYL-4 OLEYL ETHER
OLEYL ALCOHOL
ALCOHOL DENAT.
AMMONIUM HYDROXIDE
POLYGLYCERYL-2 OLEYL ETHER
OLEIC ACID
SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE
AMMONIUM ACETATE
PARFUM / FRAGRANCE
SODIUM METABISULFITE
EDTA
TOLUENE-2,5-DIAMINE
ERYTHORBIC ACID
4-AMINO-2-HYDROXYTOLUENE
HYDROXYBENZOMORPHOLINE
ALPHA-ISOMETHYL IONONE
EUGENOL
m-AMINOPHENOL
HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL
LINALOOL
CITRONELLOL
N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE
2,4-DIAMINOPHENOXYETHANOL HCL
THIOGLYCERIN

FIL CODE D237301/1

Formula 1152439 Oxydant Inter 20vol INGREDIENTS
AQUA / WATER / EAU

HYDROGEN PEROXIDE
CETEARYL ALCOHOL
TRIDECETH-2 CARBOXAMIDE MEA
CETEARETH-25
GLYCERIN
PHOSPHORIC ACID
TETRASODIUM ETIDRONATE
TETRASODIUM PYROPHOSPHATE
SODIUM SALICYLATE

FIL CODE D209745/14

Formula 1087166 K After Color Conditioner Préférence INGREDIENTS
AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
LINALOOL
HEXYL CINNAMAL
BENZYL ALCOHOL
CHLORHEXIDINE DIHYDROCHLORIDE
CETRIMONIUM CHLORIDE
BUTYLPHENYL METHYLPROPIONAL
LIMONENE
ALCOHOL DENAT.
GERANIOL
AMYL CINNAMAL
PPG-5-CETETH-20
BENZYL BENZOATE
CAMELINA SATIVA SEED OIL
OLETH-10
CITRONELLOL
DISODIUM COCOAMPHODIPROPIONATE
LECITHIN
PHOSPHORIC ACID
TOCOPHEROL
ETHYLHEXYL SALICYLATE

FIL CODE D192716/1
HOW TO USE

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.

How to use for the first time:

  1. Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
  2. Leave on for 25 minutes.
  3. Rinse-out until water runs clear.
  4. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

How to touch up roots:

  1. Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
  2. Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
  3. Rinse-out until water runs clear.
  4. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

Questions on how to apply Preference hair color? Text our Hair Color Concierge for expert advice: 833-856-7325

Btf1
Btf2


Frequently Asked Questions
What is L’Oreal Preference haircolor?​
Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair. ​
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?​
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence. ​
Which L’Oreal Preference shade should I choose?​
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. ​
What should I use to maintain my hair color?​
To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner.
{ "@context": "http://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is L’Oreal Preference haircolor?​", "acceptedAnswer": { "@type": "Answer", "text": "Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair. ​"} } , { "@type": "Question", "name": "What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?​", "acceptedAnswer": { "@type": "Answer", "text": "Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence. ​"} } , { "@type": "Question", "name": "Which L’Oreal Preference shade should I choose?​", "acceptedAnswer": { "@type": "Answer", "text": "There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. ​"} } , { "@type": "Question", "name": "What should I use to maintain my hair color?​", "acceptedAnswer": { "@type": "Answer", "text": "To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner."} } ] }
9½A Lightest Ash Blonde
Superior Preference
Fade-Defying Shine Permanent Hair Color
{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparisusa.com/hair-color", "name": "Hair Color" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.lorealparisusa.com/hair-color/permanent", "name": "Permanent" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.lorealparisusa.com/hair-color/permanent/superior-preference-fade-defying-shine-permanent-hair-color-91-2a-lightest-ash-blonde", "name": "Superior-Preference-Fade-Defying-Shine-Permanent-Hair-Color-91-2A-Lightest-Ash-Blonde" } } ] }
Live Chat