Superior Preference Fade-Defying Shine Permanent Hair Color

$13.99
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Hair Color Try On

Try on hair color before you buy

PRODUCT DETAILS
L'Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color is our gold standard in luxurious permanent hair color since 1973. This salon-inspired hair color delivers rich color with up to 9 weeks of radiance and beautiful gray coverage and is suitable for all hair types and textures.

New Pleasant Scent. We’ve elevated the hair dye experience with a new and improved floral fragrance.

Fade Resistant Color Up to 9 Weeks. This at-home hair color delivers rich, luminous, fade-defying hair color with the help of our exclusive Care Supreme Conditioner infused with a UV filter and Vitamin E.

Unique Conditioning Hair Dye Gel Formula. Our new no-drip translucent gel hair dye formula provides better adherence to the hair fiber for a more precise application.

Wide Selection of Rich Shades. Available in 50 luminous shades so you can find your perfect shiny hair color match or natural permanent hair color for gray coverage.

Superior Preference Fade Defying Shine Permanent Hair Color Benefits:

    • Up to 9 weeks of rich, luminous, fade-defying color
    • Permanent hair color for gray coverage that thoroughly and beautifully covers grays
    • Suitable for all hair types and textures
    • Fade defying system to provide rich, long-lasting hair color tones
    • No-drip conditioning gel formula for better hair adherence and mess-free coloring experience
    • Provides silky, resilient hair thanks to the Shine Protect Conditioner infused with a UV filter and Vitamin E
    • Available in over 50 luminous shades

Superior Preference Fade Defying Shine Permanent Hair Color Key Features:

    • Hair Types: All Hair Types, Gray Hair
    • Scent: Floral
    • Key Ingredients: Vitamin E
    • Product Form: Translucent Oil-in-Gel
    • Product Size: 6.3 x 3.55 x 2.25 inches
    • Packaging: Box containing developer cream, color gel, and Shine Protect Conditioner
HOW TO FIND YOUR SHADE

Choosing your Superior Preference shade is simple with the on-pack shade guide. There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

  • Choosing between two shades: If you are in between two Superior Preference shades, we recommend choosing the lightest one.
  • Choosing a shade for gray coverage: For the most natural gray coverage, choose a Superior Preference shade that is closest to your natural hair color or go one shade lighter.

If you want to see what your new hair color might look like, select the shade you want, and then select “Live Try On” to virtually try on your new shade.
Packaging may vary, what you see may not be reflected on site.

INGREDIENTS
AQUA / WATER / EAU • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • PARFUM / FRAGRANCE • AMMONIUM THIOLACTATE • p-PHENYLENEDIAMINE • HYDROXYBENZOMORPHOLINE • TETRASODIUM GLUTAMATE DIACETATE • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • 6-HYDROXYINDOLE • m-AMINOPHENOL • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • 2-AMINO-3-HYDROXYPYRIDINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • CITRIC ACID
HOW TO USE

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.

How to use L'Oreal Paris Superior Preference for the first time:

  1. Apply All Over. Apply permanent hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
  2. Leave on for 25 minutes.
  3. Rinse-out until water runs clear.
  4. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

How to touch up roots with Superior Preference:
  1. Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
  2. Apply to rest of hair. Apply remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
  3. Rinse-out until water runs clear.
  4. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

Pro Tip: If you need more conditioner, check out the new Superior Preference Ultra Care Conditioner .

WHEN TO USE

Use Superior Preference Fade-Defying Shine Permanent Hair Color whenever you want long-lasting, radiant color with beautiful gray coverage. Superior Preference Fade Defying Shine Permanent Hair Color lasts up to 9 weeks after a full hair color session, but recommended usage varies depending on application needs:

Full Color: Reapply every 4-6 weeks to keep your color fresh and cover new growth.

Touchups: Apply to just the roots every 2-3 weeks if needed for quick growth or persistent grays.

WHO SHOULD USE

Superior Preference Fade-Defying Shine Permanent Hair Color is a great choice for anyone who wants long-lasting, radiant color at home. This fade-defying shine permanent hair color is especially suited for:

  • Those seeking permanent hair color for gray coverage. Delivers beautiful, natural-looking gray coverage with rich, layered tones.
  • Anyone wanting long-lasting, vibrant color. The fade-defying system helps maintain hair color for up to 9 weeks.
  • People looking for shiny, resilient hair after coloring. The Shine Protect Conditioner with UV filter and vitamin E keeps hair silky and vibrant.
  • All hair types and hair textures.

Want to learn more about this product? Ask me anything!

Explore The Superior Preference Hair Color Shades

  • LIGHT BLONDE SHADES

  • DARK/MEDIUM BLONDE SHADES

  • MEDIUM/LIGHT BROWN SHADES

  • BLACK/DARK BROWN SHADES

  • RED/COPPER SHADES
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L'Oreal Fade Defying Shine Permanent Hair Color FAQs

What is L’Oreal Preference Haircolor?
L’Oreal Paris Superior Preference is a permanent hair color that provides up to 9 weeks of fade-defying, luminous long-lasting hair color, with natural-looking highs & lows, and beautiful gray coverage. The kit also includes a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

How Do You Color Hair At Home With This Permanent Hair Color?
To apply Superior Preference Fade Defying Shine Permanent Hair Color, follow the instructions below and consult the instructions on the box for any variations by shade.
  1. Apply the permanent hair color mixture to dry, unwashed hair. Apply the hair dye gel to your root area and through ends until completely saturated. The hair dye gel formula will ensure a smooth, even application for professional results at home.
  2. Leave on for 25 minutes.
  3. Rinse out your hair until the water runs clear.
  4. Apply enough Color & Shine Conditioner to thoroughly saturate your hair. Leave on for 2-3 minutes, then rinse.

If you need more tips on dyeing your hair, check out our at-home hair coloring guide.

What Has Changed With the New Superior Preference Formula?
The new and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying shiny hair color, and the new, no-drip texture of the hair dye gel formula allows for a more precise application.

Does Permanent Hair Color Fade?
Yes, all permanent hair color can fade over time, but a formula like Superior Preference Fade Defying Shine Permanent Hair Color is designed to lock in shiny hair color and vibrancy for up to 9 weeks. Several factors contribute to this fading process, including exposure to sunlight, frequent washing, and using shampoos with harsh sulfates, which means that protecting your hair and choosing color-safe hair care products can help your hair color to last longer. For more help on keeping your hair color looking fresh, learn more tips on how to keep your hair from fading.

How Long Does Superior Preference Permanent Hair Color Last?
Superior Preference provides rich, fade-resistant color and shine for up to 9 weeks with proper hair care. To help your shiny hair color last, use color-safe hair products like color-protecting shampoo and color-protecting conditioner.

How Long Does Unopened Shiny Hair Color Last?
Unopened boxes of Superior Preference permanent hair color typically last up to 3 years when stored in a cool, dry place. For exact dates, check the packaging for expiration dates or batch codes.

How Do You Make At Home Hair Color Last Longer On Gray Hair?
To make at-home hair color last longer on gray hair, both the type of permanent hair color for gray coverage that you choose as well as your after-color maintenance are important. Gray hair can be more resistant to color, so opt for permanent hair color formulas like Superior Preference that are specifically designed for gray coverage. During application, ensure thorough and even saturation, particularly on resistant areas.

After coloring your hair, switch to sulfate-free shampoos and conditioners formulated for color-treated hair, and wash with cooler water to prevent premature fading. Minimizing sun exposure and heat styling can also significantly prolong your color’s vibrancy. Regular root touch-ups can help you maintain a fresh look between full coloring sessions.

What is the Difference Between L’Oreal Preference and L’Oreal Excellence Haircolor
Superior Preference and L’Oreal Excellence both provide permanent hair color and gray coverage, but the two different hair color lines focus on different priorities.

• L'Oréal Superior Preference is a liquid hair dye gel that provides fade-defying color for up to 9 weeks. Superior Preference is designed to deliver luminous, multi-dimensional color with natural-looking highs and lows. It is specifically formulated for fade-defying color that resists fading, dullness, and brassiness. The hair color kit includes Shine Protect Conditioner to maintain vibrancy. While it provides good gray coverage and conditioning benefits, its primary focus is on radiant, salon-inspired results and fade resistance.
• L'Oréal Excellence has a rich, non-drip crème formula. Its core strength lies in providing 100% gray coverage, even for stubborn grays, making it an excellent choice for those whose main concern is completely concealing gray hair. Excellence features a Triple Protection System designed to protect hair before, during, and after coloring. While Excellence hair color delivers long-lasting, rich color, its emphasis is more on protective care and complete gray coverage with a uniform color result.

If you're seeking luminous, multi-dimensional, fade-defying shine permanent hair color with a more translucent finish, choose Superior Preference. If your priority is 100% stubborn gray coverage hair color and a protective coloring process, Excellence would be the more suitable option.

Which L’Oreal Preference Shade Should I Choose?
The best L’Oréal Preference shade for you depends on your natural hair color, undertone, and desired result. Superior Preference offers more than 50 fade-defying shine permanent hair color shades, so you can choose a tone that enhances your look while delivering long-lasting vibrancy and beautiful gray coverage.

When choosing your shade, start by identifying your current base color and your undertone (warm, cool, or neutral). Warm shades tend to have golden or copper tones, while cool shades lean ashy. If you’re aiming for a natural result, select a shade within one to two levels of your current color. For dramatic change, consider staying within three levels and consult the shade guide included on the back of each box to show the color results depending on your starting hair color.

If you’re coloring gray hair, shades closest to your natural color tend to provide the most seamless, blended gray coverage. For subtle brightness, choose a shade slightly lighter than your natural tone.

To choose the best shade for your desired look, check out our hair color quiz or choose any Superior Preference shade on this page and select “Live Try On” to virtually preview your new color.

What Should I Use to Maintain my Hair Color?​
To maintain your salon-inspired results, we recommend using sulfate-free, color-safe formulas like L’Oreal Paris Everpure Bonding Shampoo and Bonding Conditioner. For additional hair color maintenance, incorporate the Superior Preference Ultra Care Conditioner into your routine.
6A Light Ash Brown
Superior Preference
Fade-Defying Shine Permanent Hair Color