PRODUCT DETAILS
Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 8 weeks. Available in 50 luminous shades.
Superior Preference Fade-Defying Shine Permanent Hair Color is a fade resistant and uniquely conditioning hair dye designed to deliver long-lasting hair color and shine for up to 9 weeks. The salon-inspired no-drip oil-in-gel formula offers superior hair adherence for precise application. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair. Each box contains the components needed for salon quality, at-home coloring, including developer cream, color gel, and Shine Protect Conditioner to help maintain silky, shiny hair after the coloring process. Available in over 45 luminous shades, this permanent hair color formula is suitable for all hair types, including gray hair.
Product Highlights:
- Fade-Defying Color: Provides vibrant, fade-resistant color for up to 9 weeks. 9 out of 10 women agree nothing last longer than Preference*.
- Glossy Shine: Formulated with Vitamin E to enhance shine and softness.
- Oil-In-Gel Texture: Offers precise application for even coverage and salon-quality results at home.
- Complete At-Home System: Includes developer cream, permanent hair color gel, and Shine Protect Conditioner for a professional finish.
- Elevated Fragrance: Subtle floral scent for a luxurious at-home coloring experience.
*in a consumer study.
This shine-enhancing permanent hair dye ensures a professional finish with vibrant results. Perfect for anyone wanting permanent salon-quality hair color at home with ease and precision. This fade-resistant formula is infused with a UV filter and Vitamin E for enhanced luminosity and rich, radiant color. Validate your look with long-lasting gray coverage, salon-quality results, and soft, silky hair.
What It Helps With:
- Vibrant Color: Shades crafted by expert colorists to achieve radiant, fade-resistant color with long-lasting shine.
- Gray Coverage: Expertly covers gray hair for a seamless, youthful look.
- Color Maintenance: Provides professional-quality results that last up to 9 weeks.
WHO SHOULD USE
Choosing your Superior Preference shade is simple with the shade guide included on the side of the box, showing color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
- Choosing between two shades: If you are in between two Superior Preference shades, we recommend choosing the lightest one.
- Choosing a shade for gray coverage: For the most natural gray coverage, choose a Superior Preference shade that is closest to your natural hair color or go one shade lighter.
If you need help selecting the best shade for you, please use our hair color finder.
Packaging may vary, what you see may not be reflected on site.
WHEN TO USE
Aqua / Water / Eau, Alcohol Denat., Peg-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, Parfum / Fragrance, Ammonium Thiolactate, Erythorbic Acid, Toluene-2,5-Diamine, Edta, 2-Methylresorcinol, M-Aminophenol, 2,4-Diaminophenoxyethanol Hcl, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, 2-Amino-3-Hydroxypyridine, Thioglycerin Fil D253374/2
HOW TO FIND YOUR SHADE
Using Superior Preference Fade-Defying Shine Permanent Hair Color is simple and allows you to achieve vibrant, salon-quality hair color at home. Follow the step-by-step instructions below for a first-time application or a root touch-up, depending on your specific needs. Always refer to the package insert for complete instructions specific to your selected shade.
How to Use L’Oréal Paris Superior Preference for First-Time Application
- Step 1: Apply All Over.
Start with dry, unwashed hair. Apply the prepared permanent hair color mixture at your roots and work it through to the ends of your hair, ensuring all strands are completely saturated. - Step 2: Develop.
Let the color mixture develop on your hair for 25 minutes. - Step 3: Rinse.
Rinse your hair thoroughly with warm water until the water runs clear. - Step 4: Condition.
Apply the included Color & Shine Conditioner generously to fully saturate your hair. Leave it on for 2–3 minutes to lock in color, hydrate hair, and add shine. Rinse thoroughly with warm water.
Step 1: Touch Up Root Area.
Using the applicator tip, create ¼” partings through dry, unwashed hair. Apply the permanent hair color mixture to the new growth at the roots, ensuring that all new growth is completely saturated. Leave the color on the root area for 20 minutes.
- Pro Tip:For resistant gray hairs, leave the mixture on your roots for an additional 5 minutes.
Apply the remaining hair color mixture to the lengths and ends of your hair to refresh previously colored strands. Let it develop for 5 minutes. The total application time is 25 minutes.
Step 3: Rinse.
Rinse your hair thoroughly with warm water until the water runs completely clear.
Step 4: Condition.
Apply the included Color & Shine Conditioner generously to your hair, ensuring it’s evenly distributed. Leave it on for 2–3 minutes to hydrate and lock in vibrancy. Rinse thoroughly with warm water.
Pro Tip: Want to further extend hair color and protect shine? Use the new Superior Preference Ultra Care Conditioner weekly to keep your color vibrant and your hair soft and deeply nourished between coloring sessions.
HOW TO USE
INGREDIENTS
CONSUMER STUDY RESULTS
FREQUENTLY ASKED QUESTIONS
Want to learn more about this product? Ask me anything!
What is L’Oreal Preference Haircolor?
L’Oreal Paris Superior Preference is a permanent hair color that provides up to 9 weeks of fade-defying, luminous long-lasting hair color, with natural-looking highs & lows, and beautiful gray coverage. The kit also includes a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.
How Do You Color Hair At Home With This Permanent Hair Color?
To apply Superior Preference Fade Defying Shine Permanent Hair Color, follow the instructions below and consult the instructions on the box for any variations by shade.
If you need more tips on dyeing your hair, check out our at-home hair coloring guide.
- Apply the permanent hair color mixture to dry, unwashed hair. Apply the hair dye gel to your root area and through ends until completely saturated. The hair dye gel formula will ensure a smooth, even application for professional results at home.
- Leave on for 25 minutes.
- Rinse out your hair until the water runs clear.
- Apply enough Color & Shine Conditioner to thoroughly saturate your hair. Leave on for 2-3 minutes, then rinse.
If you need more tips on dyeing your hair, check out our at-home hair coloring guide.
What Has Changed With the New Superior Preference Formula?
The new and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying shiny hair color, and the new, no-drip texture of the hair dye gel formula allows for a more precise application.
What is the Difference Between L’Oreal Preference and L’Oreal Excellence Haircolor
Superior Preference and L’Oreal Excellence both provide permanent hair color and gray coverage, but the two different hair color lines focus on different priorities.
• L'Oréal Superior Preference is a liquid hair dye gel that provides fade-defying color for up to 9 weeks. Superior Preference is designed to deliver luminous, multi-dimensional color with natural-looking highs and lows. It is specifically formulated for fade-defying color that resists fading, dullness, and brassiness. The hair color kit includes Shine Protect Conditioner to maintain vibrancy. While it provides good gray coverage and conditioning benefits, its primary focus is on radiant, salon-inspired results and fade resistance.
• L'Oréal Excellence has a rich, non-drip crème formula. Its core strength lies in providing 100% gray coverage, even for stubborn grays, making it an excellent choice for those whose main concern is completely concealing gray hair. Excellence features a Triple Protection System designed to protect hair before, during, and after coloring. While Excellence hair color delivers long-lasting, rich color, its emphasis is more on protective care and complete gray coverage with a uniform color result.
If you're seeking luminous, multi-dimensional, fade-defying shine permanent hair color with a more translucent finish, choose Superior Preference. If your priority is 100% stubborn gray coverage hair color and a protective coloring process, Excellence would be the more suitable option.
• L'Oréal Superior Preference is a liquid hair dye gel that provides fade-defying color for up to 9 weeks. Superior Preference is designed to deliver luminous, multi-dimensional color with natural-looking highs and lows. It is specifically formulated for fade-defying color that resists fading, dullness, and brassiness. The hair color kit includes Shine Protect Conditioner to maintain vibrancy. While it provides good gray coverage and conditioning benefits, its primary focus is on radiant, salon-inspired results and fade resistance.
• L'Oréal Excellence has a rich, non-drip crème formula. Its core strength lies in providing 100% gray coverage, even for stubborn grays, making it an excellent choice for those whose main concern is completely concealing gray hair. Excellence features a Triple Protection System designed to protect hair before, during, and after coloring. While Excellence hair color delivers long-lasting, rich color, its emphasis is more on protective care and complete gray coverage with a uniform color result.
If you're seeking luminous, multi-dimensional, fade-defying shine permanent hair color with a more translucent finish, choose Superior Preference. If your priority is 100% stubborn gray coverage hair color and a protective coloring process, Excellence would be the more suitable option.
Which L’Oreal Preference Shade Should I Choose?
The best L’Oréal Preference shade for you depends on your natural hair color, undertone, and desired result. Superior Preference offers more than 50 fade-defying shine permanent hair color shades, so you can choose a tone that enhances your look while delivering long-lasting vibrancy and beautiful gray coverage.
When choosing your shade, start by identifying your current base color and your undertone (warm, cool, or neutral). Warm shades tend to have golden or copper tones, while cool shades lean ashy. If you’re aiming for a natural result, select a shade within one to two levels of your current color. For dramatic change, consider staying within three levels and consult the shade guide included on the back of each box to show the color results depending on your starting hair color.
If you’re coloring gray hair, shades closest to your natural color tend to provide the most seamless, blended gray coverage. For subtle brightness, choose a shade slightly lighter than your natural tone.
To choose the best shade for your desired look, check out our hair color quiz or choose any Superior Preference shade on this page and select “Live Try On” to virtually preview your new color.
When choosing your shade, start by identifying your current base color and your undertone (warm, cool, or neutral). Warm shades tend to have golden or copper tones, while cool shades lean ashy. If you’re aiming for a natural result, select a shade within one to two levels of your current color. For dramatic change, consider staying within three levels and consult the shade guide included on the back of each box to show the color results depending on your starting hair color.
If you’re coloring gray hair, shades closest to your natural color tend to provide the most seamless, blended gray coverage. For subtle brightness, choose a shade slightly lighter than your natural tone.
To choose the best shade for your desired look, check out our hair color quiz or choose any Superior Preference shade on this page and select “Live Try On” to virtually preview your new color.
What Should I Use to Maintain my Hair Color?
To maintain your salon-inspired results, we recommend using sulfate-free, color-safe formulas like L’Oreal Paris Everpure Bonding Shampoo and Bonding Conditioner. For additional hair color maintenance, incorporate the Superior Preference Ultra Care Conditioner into your routine.
