Superior Preference Shine Protect Ultra Care Conditioner | L'Oréal Paris

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Superior Preference Shine Protect Ultra Care Conditioner for Color-Treated Hair

$9.99
071249711026 T1
  • 4 fl. oz.
  • 071249711026 T2
  • 071249711026 T3
  • 071249711026 T4
  • 071249711026 T5
  • 071249711026 T6
  • 071249711026 T7
  • 071249711026 T8
  • 071249711026 T9
  • 071249711026 T10
  • 071249711026 T11
  • 071249711026 T12
PRODUCT DETAILS
Superior Preference Shine Protect Ultra Care Conditioner by L'Oréal Paris is a moisturizing conditioner designed to protect and extend the life of color-treated hair. Infused with Vitamin E and a UV Filter, it helps shield hair from environmental aggressors and defies damage while locking in first-day color shine. This iconic after-care conditioner formula has long been cherished as the final step in L'Oréal Paris Preference hair color kits, and is now available individually in a full-size bottle. Paraben-free, sulfate-free, and suitable for all hair types, including sensitive scalps, it promotes shinier, softer hair with vibrant and long-lasting color.

Product Highlights:
  • Color Protection: Maintains radiant hair color and protects against fading.
  • Shine Enhancement: Creates visibly shiny hair and maintains that first-day shine.
  • Vitamin E + UV Filter: Provides extra defense against environmental damage while boosting shine.
  • Gentle Care: Paraben-free, sulfate-free formula designed for all hair types.
  • Refreshing Fragrance: Leaves hair with a fresh scent of warm amber resin, juicy ripe cantaloupe, and radiant jasmine.

Why Choose Shine Protect Ultra Care Conditioner?

This shine-enhancing, color-protecting conditioner offers a versatile solution for anyone with color-treated hair. Infused with Vitamin E and UV Filter to effortlessly maintain long-lasting radiance and silky-soft hair, it defies hair damage and extends color vibrancy as a weekly deep conditioning treatment.

What It Helps With:
  • Protects Shine: Helps keep first day high impact shine in your hair
  • Hair Color Fading: Extends vibrant, long-lasting hair color.
  • Dull Hair: Locks in dazzling first-day shine for colored hair.
  • Damaged Hair: Nourishes and strengthens hair, promoting softness and healthy texture.
WHO SHOULD USE

Superior Preference Shine Protect Ultra Care Conditioner is ideal for individuals with color-treated hair who want to maintain vibrant color and enhance their hair’s softness, shine, and hydration. It’s safe for all hair types and gentle enough for scalps, thanks to its paraben-free and sulfate-free formula.

WHEN TO USE

Use this conditioner weekly as part of your hair care regimen to extend the vibrancy of your color and amplify visible shine. Perfect for refreshing the softness and moisture of your freshly dyed hair or protecting shine for regularly color-treated hair.

HOW TO USE

For best results, use Superior Preference Shine Protect Ultra Care Conditioner weekly in your regular hair care routine to maintain vibrant color and shine, following these steps:

Step 1: Color.
Refresh and revitalize your multi-dimensional hair color every 4-6 weeks with Superior Preference Fade Defying Shine Permanent Hair Color. Follow the in-box instructions for application, and use the provided Caring Conditioner for deep hydration after coloring.

Step 2: Cleanse.
Use the sulfate-free EverPure Glossing Moisture Shampoo to gently cleanse away impurities while maintaining your color’s vibrancy and shine.

Step 3: Condition.
Once a week after shampooing, apply Superior Preference Shine Protect Ultra Care Conditioner generously to damp hair, focusing on the mid-lengths and ends. Leave it on for 2-3 minutes to deeply nourish and enhance shine. Rinse thoroughly.

Step 4: Boost.
If you wash more than once a week, use EverPure Glossing Moisture Conditioner in between treatments to ensure continued hydration and protection for your color-treated hair.

INGREDIENTS

Vitamin E + UV Filter
What it does: Nourishes and strengthens hair, protecting it from environmental and UV damage while enhancing color vibrancy and shine.
Why it matters: Color-treated hair often needs extra care to maintain radiant color and resilience. These ingredients ensure that your hair stays soft, strong, and beautifully shiny.

Other Ingredients:
1217043 A - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • PARFUM / FRAGRANCE • PHENOXYETHANOL • SODIUM PCA • TRIDECETH-6 • TOCOPHERYL ACETATE • ETHYLHEXYL SALICYLATE • LINALOOL • HEXYL CINNAMAL • BENZYL ALCOHOL • CHLORHEXIDINE DIGLUCONATE • CETRIMONIUM CHLORIDE • LIMONENE • AMYL CINNAMAL • GERANIOL • BENZYL BENZOATE • CAMELINA SATIVA SEED OIL • CITRONELLOL (F.I.L. D255219/1).

CONSUMER STUDY RESULTS

Protects shine, extends hair color, and creates silky, soft, resilient hair.*

*Validated by an internal professional team of hair colorists with extensive in person testing.

FREQUENTLY ASKED QUESTIONS

Is the L'Oréal Paris Superior Preference Shine Protect Conditioner the same conditioner that comes in the Preference hair color box?

Yes! This is the same salon-quality conditioner included in the Superior Preference Fade Defying Shine Permanent Hair Color kit, designed to nourish, protect, and enhance color vibrancy for long-lasting shine.

What does a conditioner for color-treated hair do differently than a regular everyday conditioner?

A conditioner for color-treated hair is formulated to maintain vibrant color while protecting and nourishing hair fibers. It prevents fading, restores moisture, and enhances shine.

Can I use the Superior Preference Shine Protect Conditioner if I didn’t use Preference hair color?

Absolutely! While it’s designed to complement the Superior Preference Fade Defying Shine Permanent Hair Color, it works wonderfully on all color-treated hair to maintain vibrancy and shine.

How often should I use a hair dye conditioner to keep my color vibrant and shiny?

Use the conditioner weekly as part of your hair care routine to extend the life of your color, optimize shine, and keep hair soft and nourished.

Is this conditioner suitable for color-treated hair?

Yes, the Superior Preference Shine Protect Ultra Care Conditioner is specially formulated to repair and nourish hair damaged by coloring. Infused with Vitamin E and a UV filter, it promotes healthier-looking, soft, and silky hair while protecting against further damage.

Is this conditioner safe to use on all hair types?

Absolutely! This conditioner is designed for all hair types, including fine, thick, curly, and straight. Its gentle, sulfate-free and paraben-free formula makes it suitable even for sensitive scalps, while still providing the hydration and protection that color-treated hair needs.
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Ratings and Reviews

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5 starsstars

139
139 reviews with 5 stars.

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31 reviews with 4 stars.

3 starsstars

7
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2 starsstars

2
2 reviews with 2 stars.

1 starstars

0
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Overall Rating

4.7

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1 to 8 of 179 Reviews.
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Most Recent
KRUPAP
Reviews 2
Votes 0
5 out of 5 stars.

Love it

18 days ago
I recently tried the L’Oréal preference sign, protect ultra care conditioning treatment from L’Oréal and I was really impressed with the results. I left my hair, feeling soft, lightweight shiny and nourishing without waiting it down. The shine was noticeable after the first use. it also helped me with the reducing the dryness. and left my hair looking healthier.

Originally posted on influenster.com

AmyF
Reviews 2
Votes 0
5 out of 5 stars.

Another purchase soon!

a month ago
Overall a great product! Made my hair very manageable! Its consistency and lathering is on point! Rising out was a breeze. No residue was left behind. A definitely must try!

Originally posted on influenster.com

JenniferJ
Review 1
Votes 0
2 out of 5 stars.

Works like the ones in box hair dye .

2 months ago
This is very conditioning and I noticed I only needed to use it once or twice a month .It’s nice to have the option to buy the conditioner that is like the one in a hair box dye .I noticed instant detangling in the shower when I applied .Its has a decent scent and has a very nourishing feel when applied to my hair . I love how light and airy my hair felt after dried .

Originally posted on influenster.com

Response from L'Oreal:
2 months ago
LeCare
Hi JenniferJ! Thank you for trying Preference - Hair Color Shine Protect Care Conditioner. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you will continue to explore more of our products with complete confidence and satisfaction!
MelissaE
Review 1
Votes 0
5 out of 5 stars.

Nice

3 months ago
Love how this makes my hair feel. My hair turns out so soft and feels so hydrated. Definitely something I will use in the future. It doesn't leave a greasy feeling after and the static stays down as well

Originally posted on influenster.com

ramrodette_5163
Reviews 5
Votes 0
5 out of 5 stars.

Perfect conditioner to use once in a while.

3 months ago
Anyone who has colored their hair at home can agree that one of the best parts is the conditioner. This makes my hair feel amazing and the size of the bottle will make this last many washes. I won’t use it every wash but it is nice to use when I feel my hair needs a really good condition.

Originally posted on influenster.com

marynas23_5750
Review 1
Votes 0
5 out of 5 stars.

My favourite mask

3 months ago
Really impressed with this conditioner! It makes my hair feel soft, smooth, and noticeably shinier without weighing it down. My hair looks healthier and more manageable after just one use. Great option for color-treated or damaged hair.

Originally posted on influenster.com

heathermarieland_4233
Review 1
Votes 0
3 out of 5 stars.

It was very good

3 months ago
The instructions were easy to understand and it was very good in value. And after rising my hair was soft to the touch and shiny and a very good texture

Originally posted on influenster.com

Response from L'Oreal:
3 months ago
LeCare
Hi heathermarieland_...! Thank you for taking the opportunity to try Preference Shine Protect Ultra Care Conditioner, and for sharing that it's very good! Please do not hesitate to contact us again if you have more feedback to share. We hope you will continue to explore more of our products with complete confidence and satisfaction!
monyn_1400
Reviews 2
Votes 0
4 out of 5 stars.

A nice boost to dry dull hair

4 months ago
I may have long hair, but it is very dry & coarse. So I was very pleased to receive this product. Creamy consistency. Very easy to use. You don't need a lot. Rinses out well & doesn't leave any residue. Doesn't weigh down my hair & no noticeable strong fragrance. Left my hair looking fresh, shiny, clean & healthy.

Originally posted on influenster.com

1 – 8 of 179 Reviews
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7 reviews with 3 stars.

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1 starstars

0
0 reviews with 1 star.

Overall Rating

4.7

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jamilanichole_8230
Review 1
Votes 0
5 out of 5 stars.

Nice

4 months ago
Keeps hair really hydrated and conditions well. Love that it doesn’t leave any film and works with my hear protectors without weighing the hair down.
  • Review photo 1
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  • Review photo 3

Originally posted on influenster.com

agathaevelynbenjami_9991
Review 1
Votes 0
5 out of 5 stars.

Glossy finish!!

4 months ago
This shine protect conditioner works beautifull on your hair with zero residue and feels so soft with manageability giving glossy effect on your hair .They are rinsable with minimum fragrance.
  • Review photo 1

Originally posted on influenster.com

blackpanthershay_5930
Review 1
Votes 0
4 out of 5 stars.

Smells great.

4 months ago
This Loreal Superior Preference Shine Ultra Care Conditioner was easy to apply and left my hair feeling soft. It smells great, and you dont need to apply a lot. I didn't notice any difference on the colour of my hair. Maybe that comes with usage over time.
  • Review photo 1

Originally posted on influenster.com

ivetaimage_238
Reviews 3
Votes 0
5 out of 5 stars.

The most restorative conditioner for colored hair

4 months ago
This is the most popular and coveted ultra care, post- color restorative conditioner, now in a bigger size! All hairdressers are raving!;the most moisturizing conditioner for colored hair
  • Review photo 1
  • Review photo 2
  • Review photo 3

Originally posted on influenster.com

angelaoxy80_7219
Review 1
Votes 0
5 out of 5 stars.

Fantastic

4 months ago
I am guilty of using box hair dye. Loreal has the the best conditioner in those boxes and I was so excited to see this is the same! This smells so good and leaves my hair soft and tangle free. My hair is so shiny and healthy after using this
  • Review photo 1
  • Review photo 2

Originally posted on influenster.com

stefaniel54_2944
Review 1
Votes 0
3 out of 5 stars.

Good for the value

4 months ago
This product left my hair with a nice shine after the first use, smooth and no tangles in sight. The fragrance is nice and not overwhelming. Affordable product with good results.

Originally posted on influenster.com

Response from L'Oreal:
4 months ago
LeCare
Hi stefaniel54_2944! Thank you for trying Preference Ultra Care Conditioner. We appreciate hearing that it left your hair feeling smooth and with a nice shine! Your feedback is appreciated and will be shared with others in our company.
vanesab43_9809
Review 1
Votes 0
5 out of 5 stars.

Best color conditioner

4 months ago
WOW this product is so good! From the first wash, my color-treated hair felt noticeably softer, smoother, and healthier. The texture is rich and creamy lather but doesn’t weigh hair down. It spreads easily from roots to ends and rinses out cleanly without leaving any greasy feel behind — just soft, shiny, vibrant hair! I that it makes my hair super shiny. Helps protect my color so it stays vibrant longer, it smells amazing and detangling was so much easier. The smoother softer hair lasts up to a week for me making it durable.

Originally posted on influenster.com

76503a_3699
Reviews 2
Votes 0
5 out of 5 stars.

Makes your hair soft and detangled

4 months ago
L’Oréal Paris preference shine protect is a good product. You can definitely feel the product conditioning your hair. I didn’t get a ton of shine out of this product but did love how my hair felt after use. It was never too heavy or greasy residue left over. It’s also always available in the area where I live.
  • Review photo 1

Originally posted on influenster.com

candacec88_7127
Reviews 2
Votes 0
5 out of 5 stars.

Great!

4 months ago
I received L’Oréal Paris Preference Shine Protect Ultra Care Conditioner for Hair free to try for my honest opinion. I really liked how soft and smooth it made my hair feel after using it. The conditioner has a nice texture, spreads easily, and rinses out well without leaving my hair feeling heavy or greasy. After drying, my hair looked shinier and felt more manageable, especially on the ends. It also helped reduce frizz and made my hair easier to style. Overall, this conditioner worked well for my hair and felt like a good quality product.

Originally posted on influenster.com

deannaa9254_3463
Reviews 2
Votes 0
4 out of 5 stars.

Smells great

4 months ago
I received this product for free from influenster and I really liked it. Smells great and left my hair really soft. I would definitely recommend this product to all my friends and family

Originally posted on influenster.com

meganmarie472ccc34_4466
Reviews 2
Votes 0
5 out of 5 stars.

Amazing!!

4 months ago
This made my hair feel amazing. Super soft and silky!! Smelled great. Easy to use and open tube. Great for all kinds of damage and hair repair needs.

Originally posted on influenster.com

erskinebell_9877
Review 1
Votes 0
5 out of 5 stars.

I've already purchased again. This is amazing.

4 months ago
Great product for my chemical and heat damaged hair. My hair is chronically dry and damaged from years of styling and abuse. This made my hair feel soft and moisturized after one use. After a week of use it felt better than it has in years. My hair is shiny and soft again and we've since purchased another bottle. Ive been using this every 3-5 days and I love the results.

Originally posted on influenster.com

lorib54a5_2862
Reviews 2
Votes 0
4 out of 5 stars.

Great feel and shine

4 months ago
I liked this conditioner a lot in terms of feel and shine. Hair felt great, was very shiny, and smell was pretty nice. Came in a convenient tube so there wasnt a big bottle taking up more space in my shower. Hair felt very clean and a little goes a long way so it will last a while. Only thing I didnt love is my hair was so soft, it was a little hard to style and keep that style so not sure i would use routinely unless I know im not going anywhere

Originally posted on influenster.com

leslieeemakeup_5499
Review 1
Votes 0
5 out of 5 stars.

No more damaged hair

4 months ago
"If you’re looking for that salon level shine, you have to try the L’Oreal Preference Ultra Care Conditioner. First off, it gives your hair so much volume and texture without feeling heavy or greasy on your scalp. It rinses out super clean, but you can immediately feel it repairing any damage. It literally brings your hair back to life and keeps your color looking fresh. Definitely worth adding to your routine .

Originally posted on influenster.com

gunslinger45611_7595
Review 1
Votes 0
5 out of 5 stars.

Silky smooth

4 months ago
The L'Oreal Paris Perfect Shine Protect Ultra Care Conditioner is amazing. The packaging allows for easy dispensing to the last drop. The conditioner is thick and creamy. The smell is so pleasant and it feels silky smooth on my hair. It rinses easily and my hair looked so much healthier after using it. I highly recommend this product.
  • Review photo 1

Originally posted on influenster.com

LisaF
Reviews 6
Votes 0
4 out of 5 stars.

Good for colored hair

4 months ago
I recently dyed my hair and this conditioner helped retained my hair color. It helped maintained my shine and vibrancy. I'd recommend this to any that color their hair.
  • Review photo 1

Originally posted on influenster.com

sullenxriot182_8716
Reviews 3
Votes 0
4 out of 5 stars.

Super hydrating

4 months ago
I thought it was cool that this is the same conditioner they give you with hair dye, only a bigger tube of it! It's super thick and completely hydrates dry hair. My hair feels so smooth after using it. The only downside is the INTENSELY floral scent. Don't get me wrong, I am someone who absolutely wants a scented hair product but this is almost too much for me.
  • Review photo 1

Originally posted on influenster.com

sallyp77_9766
Review 1
Votes 0
4 out of 5 stars.

Same stuff in hair color box but Full Size

4 months ago
I received this L’Oreal Paris Preference Shine Protect Ultra Care hair conditioner for free from @Influenster and @lorealparis in exchange for my honest review. This is the same conditioner that is included in the hair color box, BUT this is a full bottle version. After using this conditioner once a week for several weeks I have noticed that my color has lasted a little longer and my hair seems to look shinier, even without blow drying and flat ironing. The product is creamy and easy to apply to hair and rinse out. There is a slight pleasant scent. It’s not as awesome as some of the special conditioner I’ve used in other brands of hair color, but it still gave me good results. #complimentary #lorealParisHairColor
  • Review photo 1

Originally posted on influenster.com

AliciaP
Reviews 2
Votes 0
5 out of 5 stars.

Amazing

4 months ago
Absolutely noticeable difference, left hair soft, shinny and deathly for days. Will be purchasing more of this conditioner. I have thick curly hair this worked wonders.
  • Review photo 1

Originally posted on influenster.com

derisab1_8072
Review 1
Votes 0
5 out of 5 stars.

A great conditioner for color-treated hair that ad

4 months ago
I’ve been using the L’Oréal Paris Preference Shine Protect Ultra Care Conditioner on my color-treated hair and really like it. It has a creamy texture that adds density without weighing hair down. The scent is soft and pleasant. It’s easy to apply, rinses out well, and leaves no residue. From the first use, I noticed more softness, shine, and a positive impact on color protection. It feels safe for regular use.
  • Review photo 1

Originally posted on influenster.com

Keri M
Reviews 3
Votes 0
5 out of 5 stars.

First application already felt a difference, healt

4 months ago
I have jet black hair that is bleached blonde. My hair is very poor and it takes a lot of damage from going to such a light color . The photos go clockwise before using the L'Oreal shine, protect ultra. This conditioner is as good as the conditioner that comes in at home hair dye boxes. One of the things about the L'Oreal shine protect ultra is that there's plenty of product in the tube. The smell is pleasant and not overwhelming. I did not use a hairdryer or any form of heat. I just combed out my hair and I definitely can tell there was a difference in the frizz and texture of my damaged hair after just one use . I will definitely use products on this line again.
  • Review photo 1

Originally posted on influenster.com

kareny3_9511
Review 1
Votes 0
4 out of 5 stars.

Smells Good/Nice Shine

4 months ago
This smells really good and smooths my hair. It gives my hair a nice shine and my hair looks a lot healthier. I love a good conditioner because I have a lot of hair to manage and this works well.
  • Review photo 1

Originally posted on influenster.com

debrasworld_2069
Review 1
Votes 0
5 out of 5 stars.

Great Conditioner

4 months ago
Finally can get it with out buying the hair dye. Lovd the texture and how it leaves my hair soft and smooth and color treated hair safe. Easy to work into my hair and helps keep my hair tangle free

Originally posted on influenster.com

mbtroy2_958
Reviews 2
Votes 0
4 out of 5 stars.

Soft & shiny

4 months ago
This conditioner leaves my hair feeling soft and shiny. It rinses out without leaving residue. The scent is a bit more floral than I like but otherwise good.
  • Review photo 1

Originally posted on influenster.com

battybabs_8587
Reviews 2
Votes 0
4 out of 5 stars.

Great for smoother stronger hair

4 months ago
Almost weightless left my hair felling smooth rinsed out clean and my hair was easier to brush. My scalp was undefeated by this product and it felt better after using it. My hair feels better as well.

Originally posted on influenster.com

sarahr155_1252
Reviews 2
Votes 0
5 out of 5 stars.

Hair Dye Kit Conditioner!

4 months ago
This is the perfect conditioner, like the kind you usually only get with a hair dye kit! It made my wavy hair look so shiny & defined. Smells amazing too 💕
  • Review photo 1

Originally posted on influenster.com

CindyB
Reviews 6
Votes 0
3 out of 5 stars.

Okay conditioner

4 months ago
This was easy to spread throughout my hair and rinses off easily too. It didn't give me any volume, but did weigh my hair down which I hated! It left my hair feeling greasy. I did like the scent of the conditioner.
  • Review photo 1
  • Review photo 2
  • Review photo 3
  • Review photo 4

Originally posted on influenster.com

Response from L'Oreal:
4 months ago
LeCare
Hi cinbu13_7138! Thank you for taking the opportunity to try Preference Hair Color Shine Protect Ultra Care Conditioner. We are committed to bringing our consumers products that meets their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
NicoleE
Reviews 3
Votes 0
5 out of 5 stars.

Awesome for deep conditioning

4 months ago
This is just as good as the conditioner included in a box of hair dye. I’ve always wanted to buy more to use as a deep conditioner. It leaves my hair so nice and soft. The scent is light and leaves my hair and scalp so nice, soft and clean feeling.
  • Review photo 1

Originally posted on influenster.com

karens565_9657
Reviews 2
Votes 0
5 out of 5 stars.

Hair feels amazing

4 months ago
My hair color always fades quickly after coloring. I love the conditioning product in the Loreal Paris hair color and now you can purchase it separately! My hair always feels amazing after using this conditioner and it helps my color last longer in between coloring sessions. It also smells incredible! My hair is shiny, less frizzy and more manageable, and has a bit more volume.
  • Review photo 1
  • Review photo 2
  • Review photo 3

Originally posted on influenster.com

bubblzbazaar_253
Reviews 2
Votes 0
5 out of 5 stars.

Thick Creamy Conditioner For Smooth Long Lasting V

5 months ago
L”Oreal Paris Preference Shine Protect Ultra Care Conditioner has been one of my favorite conditioners for after care of color treated hair. Thanks to Influenster for sending this my way and renewing my love for this tried and tested product! It is a rich creamy texture with a strong perfume scent. A little goes a long way and it glides on hair smoothly with just a little touch of water. Coats the hair strands leaving them instantly smooth and glossy after washing off. Once you try it you will need this in your har care as a staple! Affordable hair care that works like magic!

Originally posted on influenster.com

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