Superior Preference Fade-Defying Shine Permanent Hair Color

New Pleasant Scent. We’ve elevated the hair dye experience with a new and improved floral fragrance.

Fade Resistant Color Up to 9 Weeks. This at-home hair color delivers rich, luminous, fade-defying hair color with the help of our exclusive Care Supreme Conditioner infused with a UV filter and Vitamin E.

Unique Conditioning Hair Dye Gel Formula. Our new no-drip translucent gel hair dye formula provides better adherence to the hair fiber for a more precise application.

Wide Selection of Rich Shades. Available in 50 luminous shades so you can find your perfect shiny hair color match or natural permanent hair color for gray coverage.

Superior Preference Fade Defying Shine Permanent Hair Color Benefits:

• Up to 9 weeks of rich, luminous, fade-defying color
• Permanent hair color for gray coverage that thoroughly and beautifully covers grays
• Suitable for all hair types and textures
• Fade defying system to provide rich, long-lasting hair color tones
• No-drip conditioning gel formula for better hair adherence and mess-free coloring experience
• Provides silky, resilient hair thanks to the Shine Protect Conditioner infused with a UV filter and Vitamin E
• Available in over 50 luminous shades

Superior Preference Fade Defying Shine Permanent Hair Color Key Features:

• Hair Types: All Hair Types, Gray Hair
• Scent: Floral
• Key Ingredients: Vitamin E
• Product Form: Translucent Oil-in-Gel
• Product Size: 6.3 x 3.55 x 2.25 inches
• Packaging: Box containing developer cream, color gel, and Shine Protect Conditioner

Choosing your Superior Preference shade is simple with the on-pack shade guide. There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

• Choosing between two shades: If you are in between two Superior Preference shades, we recommend choosing the lightest one.
• Choosing a shade for gray coverage: For the most natural gray coverage, choose a Superior Preference shade that is closest to your natural hair color or go one shade lighter.

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.

How to use L'Oreal Paris Superior Preference for the first time:

1. Apply All Over. Apply permanent hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
2. Leave on for 25 minutes.
3. Rinse-out until water runs clear.
4. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

1. Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
2. Apply to rest of hair. Apply remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
3. Rinse-out until water runs clear.
4. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

Use Superior Preference Fade-Defying Shine Permanent Hair Color whenever you want long-lasting, radiant color with beautiful gray coverage. Superior Preference Fade Defying Shine Permanent Hair Color lasts up to 9 weeks after a full hair color session, but recommended usage varies depending on application needs:

Full Color: Reapply every 4-6 weeks to keep your color fresh and cover new growth.

Touchups: Apply to just the roots every 2-3 weeks if needed for quick growth or persistent grays.

Superior Preference Fade-Defying Shine Permanent Hair Color is a great choice for anyone who wants long-lasting, radiant color at home. This fade-defying shine permanent hair color is especially suited for:

• Those seeking permanent hair color for gray coverage. Delivers beautiful, natural-looking gray coverage with rich, layered tones.
• Anyone wanting long-lasting, vibrant color. The fade-defying system helps maintain hair color for up to 9 weeks.
• People looking for shiny, resilient hair after coloring. The Shine Protect Conditioner with UV filter and vitamin E keeps hair silky and vibrant.
• All hair types and hair textures.