Hair Color Try On
Try on hair color before you buy
PRODUCT DETAILS
Superior Preference Fade-Defying Shine Permanent Hair Color is a fade resistant and uniquely conditioning hair dye designed to deliver long-lasting hair color and shine for up to 9 weeks. The salon-inspired no-drip oil-in-gel formula offers superior hair adherence for precise application. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair. Each box contains the components needed for salon quality, at-home coloring, including developer cream, color gel, and Shine Protect Conditioner to help maintain silky, shiny hair after the coloring process. Available in over 45 luminous shades, this permanent hair color formula is suitable for all hair types, including gray hair.
Product Highlights:
- Fade-Defying Color: Provides vibrant, fade-resistant color for up to 9 weeks. 9 out of 10 women agree nothing last longer than Preference*.
- Glossy Shine: Formulated with Vitamin E to enhance shine and softness.
- Oil-In-Gel Texture: Offers precise application for even coverage and salon-quality results at home.
- Complete At-Home System: Includes developer cream, permanent hair color gel, and Shine Protect Conditioner for a professional finish.
- Elevated Fragrance: Subtle floral scent for a luxurious at-home coloring experience.
*in a consumer study.
This shine-enhancing permanent hair dye ensures a professional finish with vibrant results. Perfect for anyone wanting permanent salon-quality hair color at home with ease and precision. This fade-resistant formula is infused with a UV filter and Vitamin E for enhanced luminosity and rich, radiant color. Validate your look with long-lasting gray coverage, salon-quality results, and soft, silky hair.
What It Helps With:
- Vibrant Color: Shades crafted by expert colorists to achieve radiant, fade-resistant color with long-lasting shine.
- Gray Coverage: Expertly covers gray hair for a seamless, youthful look.
- Color Maintenance: Provides professional-quality results that last up to 9 weeks.
WHO SHOULD USE
Superior Preference Fade-Defying Shine Permanent Hair Color is perfect for anyone seeking salon-inspired hair color at home. It's specifically designed for color enthusiasts wanting vibrant, non-brassy, fade-resistant color and long-lasting shine. It also provides seamless gray coverage and works on all hair types.
WHEN TO USE
Use Superior Preference Fade-Defying Shine Permanent Hair Color every 4-6 weeks to refresh roots and enhance vibrant hair color. Color will last up to 9 weeks.
HOW TO FIND YOUR SHADE
Choosing your Superior Preference shade is simple with the shade guide included on the side of the box, showing color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
- Choosing between two shades: If you are in between two Superior Preference shades, we recommend choosing the lightest one.
- Choosing a shade for gray coverage: For the most natural gray coverage, choose a Superior Preference shade that is closest to your natural hair color or go one shade lighter.
If you need help selecting the best shade for you, please use our hair color finder.
Packaging may vary, what you see may not be reflected on site.
HOW TO USE
Using Superior Preference Fade-Defying Shine Permanent Hair Color is simple and allows you to achieve vibrant, salon-quality hair color at home. Follow the step-by-step instructions below for a first-time application or a root touch-up, depending on your specific needs. Always refer to the package insert for complete instructions specific to your selected shade.
How to Use L’Oréal Paris Superior Preference for First-Time Application
- Step 1: Apply All Over.
Start with dry, unwashed hair. Apply the prepared permanent hair color mixture at your roots and work it through to the ends of your hair, ensuring all strands are completely saturated. - Step 2: Develop.
Let the color mixture develop on your hair for 25 minutes. - Step 3: Rinse.
Rinse your hair thoroughly with warm water until the water runs clear. - Step 4: Condition.
Apply the included Color & Shine Conditioner generously to fully saturate your hair. Leave it on for 2–3 minutes to lock in color, hydrate hair, and add shine. Rinse thoroughly with warm water.
Step 1: Touch Up Root Area.
Using the applicator tip, create ¼” partings through dry, unwashed hair. Apply the permanent hair color mixture to the new growth at the roots, ensuring that all new growth is completely saturated. Leave the color on the root area for 20 minutes.
- Pro Tip:For resistant gray hairs, leave the mixture on your roots for an additional 5 minutes.
Apply the remaining hair color mixture to the lengths and ends of your hair to refresh previously colored strands. Let it develop for 5 minutes. The total application time is 25 minutes.
Step 3: Rinse.
Rinse your hair thoroughly with warm water until the water runs completely clear.
Step 4: Condition.
Apply the included Color & Shine Conditioner generously to your hair, ensuring it’s evenly distributed. Leave it on for 2–3 minutes to hydrate and lock in vibrancy. Rinse thoroughly with warm water.
Pro Tip: Want to further extend hair color and protect shine? Use the new Superior Preference Ultra Care Conditioner weekly to keep your color vibrant and your hair soft and deeply nourished between coloring sessions.
INGREDIENTS
Vitamin E + UV Filter
What it does: Vitamin E helps nourish and strengthen hair, providing long-lasting hydration and improving color vibrancy. The UV filter protects hair from damage caused by environmental aggressors, ensuring lasting shine and color protection.
Why it matters: Hair coloring can be damaging, but this formula works to keep your locks healthy, shiny, and vibrant while safeguarding your hair color for up to 9 weeks.
Other Ingredients:
AQUA / WATER / EAU • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • PARFUM / FRAGRANCE • AMMONIUM THIOLACTATE • p-PHENYLENEDIAMINE • HYDROXYBENZOMORPHOLINE • TETRASODIUM GLUTAMATE DIACETATE • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • 6-HYDROXYINDOLE • m-AMINOPHENOL • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • 2-AMINO-3-HYDROXYPYRIDINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • CITRIC ACID
CONSUMER STUDY RESULTS
9 out of 10 women agree nothing lasts longer than Preference.
FREQUENTLY ASKED QUESTIONS
What is permanent hair dye?
Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.
What does fade-defying color mean, and how does it work in a permanent hair color formula?
Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.
Does Superior Preference permanent hair color provide full gray coverage?
Yes, Superior Preference Fade-Defying Shine Permanent Hair Color offers seamless gray coverage from root-to-tip and delivers vibrant, fade-defying color that lasts for weeks. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.
How long does unopened permanent hair color last?
Unopened hair color typically lasts up to 3 years if stored correctly. To ensure the best results, check the product's expiration date before use.
How do you make at-home hair color last longer on gray hair?
To extend the life of your color, use sulfate-free shampoos and conditioners like the EverPure Glossing kit. Also, deep condition weekly with Superior Preference Ultra Care Conditioner, and avoid over-washing your hair.
Want to learn more about this product? Ask me anything!
Explore The Superior Preference Hair Color Shades
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LIGHT BLONDE SHADES
DARK/MEDIUM BLONDE SHADES
MEDIUM/LIGHT BROWN SHADES
BLACK/DARK BROWN SHADES
RED/COPPER SHADES
SUPERIOR PREFERENCE HAIR COLOR ROUTINE
Ratings and Reviews
Reviews
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Non-Incentivised Reviews
1 to 8 of 89 Reviews.
1 – 8 of 89 Reviews
Most Recent
KatieK
Reviews 2
Votes 0
5 out of 5 stars.
Easy to use
29 days ago
This color was a little dark for me. It did make me look nice, but it washed me out for sure. It was very easy to use. I just followed step by step instructions. It wasn't as messy as it could have been, and the smell wasn't as harsh as I remembered. Overall, I would purchase from this brand, but I'd definitely go lighter with the shade.
Originally posted on influenster.com
SamanthaT
Review 1
Votes 0
4 out of 5 stars.
Would get again
a month ago
Gave to my sister in law since this is her color. Cover all her grays really well. Didn’t bother her. She has a sensitive scalp. Make her hail feel really soft. Says she might get again.
Originally posted on influenster.com
KindleM
Review 1
Votes 0
4 out of 5 stars.
Beautiful color & easy
a month ago
Absolutely love this hue and vibrant boxed color. It didnt dry my hair out at all and was so easy to use. Gloves are a must, or u will def stain urself...the smell was not horrible like in the past when I've used box hair dyes.
Originally posted on influenster.com
DawnaeC
Reviews 2
Votes 0
5 out of 5 stars.
Dark Vibes
2 months ago
The application process was easy. The color looked more black. The shade of blue should have came out more than it did. My hair line was stained even when using a grease so it wouldn’t. The color came out better when it was conditioned.
Originally posted on influenster.com
IlseS
Review 1
Votes 0
4 out of 5 stars.
Good grey coverage
2 months ago
This product was great for covering grey hairs but I don't really notice the blue, just the black. The dye itself does smell strong but the conditioner smells nice. I have not seen much fading after a few weeks.
Originally posted on influenster.com
StephanieJ
Reviews 2
Votes 0
5 out of 5 stars.
Go to drug store hair color
2 months ago
I love using L’Oréal Paris for a lot of products! Their hair color line is really good and it left my hair feeling very soft and shiny. Not to mention color.
Originally posted on influenster.com
BrittneyB
Reviews 4
Votes 0
4 out of 5 stars.
Good initial color - careful on cleanup
2 months ago
Color wise - I'm impressed at how dark this went, especially in my hair! As for cleanup - definitely do this in a stainless steel sink, not a porcelain one or in the shower!! And the skin staining went away after a few days like all loreal hair dyed have in my experience. Don't know yet how much this will fade after washes - this is brand new fresh color.
Originally posted on influenster.com
ValenciaA
Reviews 2
Votes 0
4 out of 5 stars.
More time needed
2 months ago
I don’t think I let stay on long enough, it looks different in the sun though, package is mess proof and clear instructions although I did less time.
Originally posted on influenster.com
1 – 8 of 89 Reviews
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9 to 38 of 89 Reviews.
9 – 38 of 89 Reviews
Most Recent
CindyB
Reviews 6
Votes 0
3 out of 5 stars.
Good hair color
2 months ago
This product was messy, I got it on my wall and body. I didn't notice a strong scent. I have gray hair and now they are blue! I don't mind that, but with other products, that doesn't happen. It was a short 25 minutes for it to cure. Overall I would only purchase this when my usual hair color is out of stock.
Originally posted on influenster.com
Response from L'Oreal:
2 months ago
LeCare
Hi CindyB! Thank you for trying Superior Preference, 2BL-Blue Black. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
AlexandraL
Reviews 4
Votes 0
2 out of 5 stars.
Meh
3 months ago
Used the color on my mom and it didnt take to her hair the way we thought it made her hair oily so probably wont use it again l. It’s really heavy for thin hair so i wouldnt recommend
Originally posted on influenster.com
Response from L'Oreal:
2 months ago
LeCare
Hi AlexandraL! Thank you for taking the opportunity to try Superior Preference, 2BL-Blue Black. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
LanetteS
Review 1
Votes 0
4 out of 5 stars.
Great color
3 months ago
This hair dye worked very well. I really like the color and the consistency. It was pretty easy to apply It didn’t leave my hair feeling dry, left it shiny.The only downside side for me was the smell
Originally posted on influenster.com
MelissaH
Review 1
Votes 0
5 out of 5 stars.
Highly recommend
3 months ago
I recently tried L’Oréal Paris Preference Shade 2 Blue Black, and I’m honestly impressed with the results. The color is a rich, deep black with cool blue undertones that really catch the light without looking unnatural. It gives my hair a glossy, almost mirror-like shine.
The application process was straightforward and easy to follow. The formula wasn’t overly drippy, and it distributed evenly through my hair. I appreciated that the scent wasn’t overpowering compared to some other at-home dyes I’ve used.
After rinsing and conditioning, my hair felt soft and looked noticeably smoother. The color payoff was intense and covered my hair evenly, leaving no patchiness. So far, the shade has stayed vibrant and hasn’t faded into a dull tone.
Originally posted on influenster.com
WendyR
Review 1
Votes 0
5 out of 5 stars.
Great hair color!
3 months ago
The instructions were simple and straightforward. The consistency was smooth and not terrible drip. So it wasn’t too messy. My hair looked conditioned and healthy. I recommend.
Originally posted on influenster.com
AubreyC
Reviews 2
Votes 0
5 out of 5 stars.
Great color!!
3 months ago
This L’Oreal Paris blue black hair dye did such a good job coloring my hair!! It was easy to apply. Very easy to mix!! It did tingle a little on my scalp. Didn’t smell too terrible either. It rinsed well out of my hair too!!
Originally posted on influenster.com
Response from L'Oreal:
2 months ago
LeCare
Hi AubreyC! Thank you for taking the opportunity to try Superior Preference, 2BL-Blue Black! We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you'll keep exploring and discovering more with L'Oreal!
AprilR
Reviews 4
Votes 0
5 out of 5 stars.
Great coverage for gray
3 months ago
I'm so pleasantly surprised that I didn't make a big giant mess doing my hair. I love that it covered my gray hair giving me back years in my look...I look younger with darker hair. The formula was not horrible and chemically smelling it was tolerable and covered very well. I'm a huge fan of this color blue black and it really looks great!!
This is an easy to use at home color treatment that goes on easily and is not super drippy if you apply it eventually thru your hair.
I like my hair after throughoughly washing and rinsing well before styling. It looks great and didn't leave it dry feeling at all.
Originally posted on influenster.com
MelissaB
Reviews 3
Votes 0
5 out of 5 stars.
Easy
3 months ago
I love how easy this system is all in 1 box. I don’t have to make sure I have developer and gloves at home to dye my hair. I dyed the underside of my hair and it covered perfectly and added demension.
Originally posted on influenster.com
KimS
Reviews 2
Votes 0
5 out of 5 stars.
I would use it again.
3 months ago
The instructions were very easy to understand. My scalp is not the color of the dye. It had a nice consistency it didn't run everywhere. As far as texture I'm sure anyone can use it. As you see in the before and after the dye took really good.
Originally posted on influenster.com
AngelD
Reviews 3
Votes 0
4 out of 5 stars.
Decent
3 months ago
This is decent hair dye. This was easy to apply, just like most where you mix two of the products together and put on your hair. I left it on my hair for 25 minutes like it said to and that seemed to be fine. My hair was dye during rinsing but that is to be expected. The conditioner provided did a great job bringing my hair back to life. This didn't hurt my scalp or anything and the scent was decent, maybe a little less strong smelling than most.
The color wasn't as true as I was hoping. I like my blue black hair dye to be a bit bluer, but it's decent.
Originally posted on influenster.com
CocoD
Reviews 3
Votes 0
2 out of 5 stars.
Will be for a lighter hair type
3 months ago
I think the box is cute and eye catching. But I now know that this formula isn’t good for my hair. I didn’t experience any irritation or fallout but it left my hair brittle even after the step 3 of conditioning. I didn’t see the blue within this blue/black but I’ll try it again in a different brand.
Originally posted on influenster.com
Response from L'Oreal:
2 months ago
LeCare
Hi CocoD! Thank you for taking the opportunity to try Superior Preference, 2BL-Blue Black. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you will continue to explore more of our products with complete confidence and satisfaction!
CadienB
Review 1
Votes 0
5 out of 5 stars.
I love the color
3 months ago
I love the color payoff of the big dye. It is gentle on the scalp, it is durable and it does not irritate my skin. I will definitely be purchasing more in the future.
Originally posted on influenster.com
ginad78_5765
Reviews 2
Votes 0
5 out of 5 stars.
Quality
3 months ago
I received that black hair dye from influencer today I use one of the two and it made my hair look all natural covered all my gray would definitely limit recommend it to anybody
Originally posted on influenster.com
freebie01_6196
Reviews 2
Votes 0
3 out of 5 stars.
Strong ammonia odor during application
3 months ago
L’Oreal’s 2BL Black Sapphire is the gold standard for a dramatic "raven" look. It’s perfect if you want high shine and a cool, midnight-blue tint rather than a flat, natural black.
The Deep, inky black that reveals a sharp navy shimmer in direct sunlight.
It is great for grays; the gel formula provides saturated, even pigment.
The pacakage Includes a "Shine Protect" conditioner that creates a high-gloss, glass-hair finish.
I do not like is the strong ammonia smell during application, so make to keep a window open. Keep in mind that
the blue tones are the first to wash out, usually settling into a standard black after 3–4 weeks.
Originally posted on influenster.com
Response from L'Oreal:
2 months ago
LeCare
Hi freebie01_6196! Thank you for taking the opportunity to try Superior Preference, 2BL-Blue Black, and for reaching out to share your feedback. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you will continue to explore more of our products with complete confidence and satisfaction!
marshaw12_3250
Reviews 3
Votes 0
5 out of 5 stars.
Lasts long!
3 months ago
I’ve been coloring my hair for years however it’s been increasingly difficult to cover my gray without the color washing out so quickly. I tried them all in this one lasted about five weeks which is almost about two weeks longer than the others. I definitely will buy this brand from now on.
Originally posted on influenster.com
Kristin B
Reviews 2
Votes 0
4 out of 5 stars.
Nice
3 months ago
I like L'Oreal products, and this box of hair dye was easy to mix, and apply. I have long hair, and was able to color it completely with a single application. It does have a strong smell. The color last for weeks without fading.
Originally posted on influenster.com
Kristi M
Reviews 2
Votes 0
5 out of 5 stars.
Love it!!!
3 months ago
Feels luxurious after using, easy application, no staining to clothes or skin. Does not burn or irritate scalp. I keep this on hand always for easy touch ups.
Originally posted on influenster.com
Ashlee S
Review 1
Votes 0
5 out of 5 stars.
Love the shade
3 months ago
While the shade blue black is harder to see on darker colored hair I can say I’m still able to see some of that blue tint. I love the overall look and the color. Everything needed came in the box including a bottle for easy application
Originally posted on influenster.com
Daiane C
Reviews 2
Votes 0
4 out of 5 stars.
Very nice color
3 months ago
Very good permanent color, not a strong frag, easy to use, easy to wash after apply the product. The consistency was great, cover the gray hairs. Good appearance after application. It’s pretty dark color if this is what you are looking for.
Originally posted on influenster.com
Guadalupe R
Review 1
Votes 0
5 out of 5 stars.
Covers My Stubborn Grey's Near My Ears.
3 months ago
I've used this product before and this is one of the only brands that covers the greys near the area behind my ear where my glasses sit. The color result is accurate to what is shown on the box as well. I love the black gloves. This color also works great on my eyebrows. My only thing is that it does have some splash back so my kitchen pillow has a little blue in it. Conditioner that it comes with is also great.
Originally posted on influenster.com
Lori C
Review 1
Votes 0
5 out of 5 stars.
Love this color
3 months ago
Excellent coverage of gray hair! I wasn’t sure if I’d like the color but I’m loving it and have received several compliments. Super easy to apply, process and rinse out. It left my hair feeling silky and soft. I’m definitely going to be purchasing L’Oréal blue black hair color again.
Originally posted on influenster.com
Danielle B
Reviews 3
Votes 0
5 out of 5 stars.
Love the color
3 months ago
I received this product free of charge for my own opinion and review!! I like this hair color, used to be blonde and adding this color maid my hair a beautiful blue black color.
Originally posted on influenster.com
Tracey J
Review 1
Votes 0
5 out of 5 stars.
Rich beautiful color
3 months ago
I have 4c hair and this was so easy to apply, the instructions were very clear, rinsing was easy without a lot of staining, the results were absolutely perfect, my hair was soft and shiny and the color is so deep and rich, after several washes the color has not faded, I am beyond satisfied
Originally posted on influenster.com
Nicole R
Reviews 7
Votes 0
4 out of 5 stars.
Great color
3 months ago
I like this blue black shade. It’s dark and shiny. When the light hits it right it gives a bluish color. It was easy to apply and not too messy. My hair felt great after dying.
Originally posted on influenster.com
tweebee_5988
Review 1
Votes 0
5 out of 5 stars.
Great Shine and Sheen
3 months ago
My hair is naturally black and I’ve been letting it grow out. It’s been pretty dull due to previous bleaching and dying, but this hair dye has given it so much sheen/shine. I can’t see the blue tint too much but it makes my hair look healthier.
Originally posted on influenster.com
miszdianee_8559
Review 1
Votes 0
5 out of 5 stars.
Beautiful
3 months ago
Absolutely love this color. The blue black tone is beautiful. The product did not have a strong odor and no dripping with wash amazing. Color is true to the package, it had all of the items you need to complete the process.
Originally posted on influenster.com
majdoulino_6820
Reviews 2
Votes 0
5 out of 5 stars.
Love it
3 months ago
First time using Preference. Always had my hair professionally colored, but the place i go has increased price tremendously. It is always hard to find the perfect red shade. They are all either too bright, too dark, or just too red. I found Luis interesting color and decided to give it a shot. It is very easy to apply. Don't over think doing the back. I just squeezed lined and rubbed into roots all around then pulled color through the rest of my hair. I have thin hair down to my waist. I wasted a new box because I thought I would need two boxes. I only used one. Followed all instructions to the T. Rinsed, conditioned and used a hair dryer to dry it fast so I could see end result. I was amazed. Yes, it blue black No more spending hundreds on hair color. And I'll be able to keep up with it. Thank you Loreal for this specific color!!!
The color didn’t fade even after my third wash.
Originally posted on influenster.com
BonnieG
Reviews 8
Votes 0
3 out of 5 stars.
New look
3 months ago
Incentavised.
This hair coloring kit was easy to apply with great instructions. The mixture was too strong smelling for me when applying it to my hair.
Upon rinsing, my hair felt damaged but as soon as applying the conditioner and rinsing that out my hair felt softer and better.
I have a lot of greys so at times it's really hard to cover them all. This product did an okay job at covering mine.
I do love the new look and my hair is not as boring now.
Originally posted on influenster.com
lil_sunshine08_9940
Reviews 2
Votes 0
3 out of 5 stars.
Good product
3 months ago
I was nervous to use this because my hair was damaged and growing out from a bad bleach job. I was very pleased with the outcome first the color is very strong and stands out and have not had a lot wash out since doing this 7 days ago: also the glossing solution did magic on my dead hair it is so shiny and removed the frizz i was shocked. i cut dead ends off and receive so many compliments daily a
Originally posted on influenster.com
lebaneserose785_1188
Reviews 3
Votes 0
5 out of 5 stars.
I trust loreal brand more than others
3 months ago
It's more like jet black for me after doing my hair. It was covering all my grey hairs which is amazing because that's all I see now a days after turning 40. Instructions are easy and I did it all by myself. Love that it comes with a conditioner too. It was a good black texture and rinsing it was easy to do.
Originally posted on influenster.com
9 – 38 of 89 Reviews
