Superior Preference Fade-Defying Permanent Hair Color for Salon-Quality Luminous Hair

Superior Preference Fade-Defying Shine Permanent Hair Color is a fade resistant and uniquely conditioning hair dye designed to deliver long-lasting hair color and shine for up to 9 weeks. The salon-inspired no-drip oil-in-gel formula offers superior hair adherence for precise application. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair. Each box contains the components needed for salon quality, at-home coloring, including developer cream, color gel, and Shine Protect Conditioner to help maintain silky, shiny hair after the coloring process. Available in over 45 luminous shades, this permanent hair color formula is suitable for all hair types, including gray hair.

Product Highlights:

• Fade-Defying Color: Provides vibrant, fade-resistant color for up to 9 weeks. 9 out of 10 women agree nothing last longer than Preference*.
• Glossy Shine: Formulated with Vitamin E to enhance shine and softness.
• Oil-In-Gel Texture: Offers precise application for even coverage and salon-quality results at home.
• Complete At-Home System: Includes developer cream, permanent hair color gel, and Shine Protect Conditioner for a professional finish.
• Elevated Fragrance: Subtle floral scent for a luxurious at-home coloring experience.
  *in a consumer study.

Why Choose Fade-Defying Shine Permanent Hair Color?
This shine-enhancing permanent hair dye ensures a professional finish with vibrant results. Perfect for anyone wanting permanent salon-quality hair color at home with ease and precision. This fade-resistant formula is infused with a UV filter and Vitamin E for enhanced luminosity and rich, radiant color. Validate your look with long-lasting gray coverage, salon-quality results, and soft, silky hair.

What It Helps With:

• Vibrant Color: Shades crafted by expert colorists to achieve radiant, fade-resistant color with long-lasting shine.
• Gray Coverage: Expertly covers gray hair for a seamless, youthful look.
• Color Maintenance: Provides professional-quality results that last up to 9 weeks.

Superior Preference Fade-Defying Shine Permanent Hair Color is perfect for anyone seeking salon-inspired hair color at home. It's specifically designed for color enthusiasts wanting vibrant, non-brassy, fade-resistant color and long-lasting shine. It also provides seamless gray coverage and works on all hair types.

Use Superior Preference Fade-Defying Shine Permanent Hair Color every 4-6 weeks to refresh roots and enhance vibrant hair color. Color will last up to 9 weeks.

Choosing your Superior Preference shade is simple with the shade guide included on the side of the box, showing color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

• Choosing between two shades: If you are in between two Superior Preference shades, we recommend choosing the lightest one.
• Choosing a shade for gray coverage: For the most natural gray coverage, choose a Superior Preference shade that is closest to your natural hair color or go one shade lighter.

If you want to see what your new hair color might look like, select the shade you want, and then select “Live Try On” to virtually try on your new shade.

If you need help selecting the best shade for you, please use our hair color finder.

Packaging may vary, what you see may not be reflected on site.

Using Superior Preference Fade-Defying Shine Permanent Hair Color is simple and allows you to achieve vibrant, salon-quality hair color at home. Follow the step-by-step instructions below for a first-time application or a root touch-up, depending on your specific needs. Always refer to the package insert for complete instructions specific to your selected shade.

How to Use L’Oréal Paris Superior Preference for First-Time Application

• Step 1: Apply All Over.
  Start with dry, unwashed hair. Apply the prepared permanent hair color mixture at your roots and work it through to the ends of your hair, ensuring all strands are completely saturated.
• Step 2: Develop.
  Let the color mixture develop on your hair for 25 minutes.
• Step 3: Rinse.
  Rinse your hair thoroughly with warm water until the water runs clear.
• Step 4: Condition.
  Apply the included Color & Shine Conditioner generously to fully saturate your hair. Leave it on for 2–3 minutes to lock in color, hydrate hair, and add shine. Rinse thoroughly with warm water.

How to Touch Up Roots with Superior Preference

Step 1: Touch Up Root Area.
Using the applicator tip, create ¼” partings through dry, unwashed hair. Apply the permanent hair color mixture to the new growth at the roots, ensuring that all new growth is completely saturated. Leave the color on the root area for 20 minutes.

• Pro Tip:For resistant gray hairs, leave the mixture on your roots for an additional 5 minutes.

Step 2: Refresh the Rest of Your Hair.
Apply the remaining hair color mixture to the lengths and ends of your hair to refresh previously colored strands. Let it develop for 5 minutes. The total application time is 25 minutes.

Step 3: Rinse.
Rinse your hair thoroughly with warm water until the water runs completely clear.

Step 4: Condition.
Apply the included Color & Shine Conditioner generously to your hair, ensuring it’s evenly distributed. Leave it on for 2–3 minutes to hydrate and lock in vibrancy. Rinse thoroughly with warm water.

Pro Tip: Want to further extend hair color and protect shine? Use the new Superior Preference Ultra Care Conditioner weekly to keep your color vibrant and your hair soft and deeply nourished between coloring sessions.

9 out of 10 women agree nothing lasts longer than Preference.