Superior Preference Fade-Defying Permanent Hair Color for Salon-Quality Luminous Hair

Hi Babs! Thank you for your interest in Superior Preference. The instructions are to add warm water to your hair and lather, then rinse until the water runs clear, remove the excess water and condition for 2-3 minutes. You can shampoo, using your own, if you feel there is a need to!

I bought the Superior Preference in Natural Black but when I got home I noticed on the box it says "Not recommended for hair that has been previously colored Black". But loreal answered your question and said you can use it. How did it turn out? Did it work?

Hi DBA423, Thanks for reaching out! We suggest doing a strand test to preview your color. Follow the instructions mixing a few drops of developer and tint together, applying it on a section of your hair. We hope this helps! Thanks for your interest in L'Oréal!

Hi harmonics, Thanks for reaching out! Preference Hair Color shades from Black to Light Blonde has a 20% Volume of developer. Very light levels of blonde will have a 30% Volume of developer. Reach back out to us if you need additional information. Thanks for your interest in L'Oréal!

Hi Suze, We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at the number L'Oréal 800-631-7358 and provide the advisor answering your call with the reference number # 35957720.
We look forward to helping you!

Hi there! The L'Oréal Paris Superior Preference shade 9A is Light Ash Blonde which is the darkest of the shades you are asking about. The shade 9 1/2 A Lightest Ash Blonde is 1/2 shade lighter than the 9A and LB01 Extra Light Ash Blonde is the lightest shade we offer. Thank you for your interest in L'Oréal Paris products!

Hi Laylaboo! We are sorry to hear about the experience you had with Superior Preference Fade Defying Shine Permanent Hair Color. We want to speak with you directly about it. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference 33566442. It would be helpful if you have the product with you when you call. We look forward to hearing from you.

Hi Mimi, We apologize you were not satisfied with the results you achieved with . We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected.

There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. Shampoo with a clarifying shampoo to fade the color.

If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!

Hi Nonna, Thanks for reaching out! Preference #9 Light Blonde is one shade lighter. Hair color does not lighten another hair color. However we suggest using a clarifying shampoo to fade the Medium Blonde from your hair. When it fades you can use #9 Light Blonde. For additional information please call us @ L'Oréal 800-631-7358. Thanks for your interest in L'Oréal!

Hi there! Thank you for using our Superior Preference in the shade 8A Ash Blonde. As a brand, we’ve always been committed to improving our formulas; however the performance should meet or exceed previous results. We would like to speak with you directly regarding this matter. Please give us a call at
800-322-2036, M-F 9:00 am – 5:30 pm ET and provide the representative with the reference #32645397. We hope to hear from you soon!