Hi Desert_Netta! Thank you for reaching out with your question regarding a comparable shade of haircolor to Couleur Experte, 6.1-French Eclair/ Light Ash Brown. Superior Preference 6A-Light Ash Brown or Excellence Creme, 6A-Light Ash brown, are both appropriate for your root touch up!
Hair Color Try On
Try on hair color before you buy
PRODUCT DETAILS
Superior Preference Fade-Defying Shine Permanent Hair Color is a fade resistant and uniquely conditioning hair dye designed to deliver long-lasting hair color and shine for up to 9 weeks. The salon-inspired no-drip oil-in-gel formula offers superior hair adherence for precise application. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair. Each box contains the components needed for salon quality, at-home coloring, including developer cream, color gel, and Shine Protect Conditioner to help maintain silky, shiny hair after the coloring process. Available in over 45 luminous shades, this permanent hair color formula is suitable for all hair types, including gray hair.
Product Highlights:
- Fade-Defying Color: Provides vibrant, fade-resistant color for up to 9 weeks. 9 out of 10 women agree nothing last longer than Preference*.
- Glossy Shine: Formulated with Vitamin E to enhance shine and softness.
- Oil-In-Gel Texture: Offers precise application for even coverage and salon-quality results at home.
- Complete At-Home System: Includes developer cream, permanent hair color gel, and Shine Protect Conditioner for a professional finish.
- Elevated Fragrance: Subtle floral scent for a luxurious at-home coloring experience.
*in a consumer study.
This shine-enhancing permanent hair dye ensures a professional finish with vibrant results. Perfect for anyone wanting permanent salon-quality hair color at home with ease and precision. This fade-resistant formula is infused with a UV filter and Vitamin E for enhanced luminosity and rich, radiant color. Validate your look with long-lasting gray coverage, salon-quality results, and soft, silky hair.
What It Helps With:
- Vibrant Color: Shades crafted by expert colorists to achieve radiant, fade-resistant color with long-lasting shine.
- Gray Coverage: Expertly covers gray hair for a seamless, youthful look.
- Color Maintenance: Provides professional-quality results that last up to 9 weeks.
WHO SHOULD USE
Superior Preference Fade-Defying Shine Permanent Hair Color is perfect for anyone seeking salon-inspired hair color at home. It's specifically designed for color enthusiasts wanting vibrant, non-brassy, fade-resistant color and long-lasting shine. It also provides seamless gray coverage and works on all hair types.
WHEN TO USE
Use Superior Preference Fade-Defying Shine Permanent Hair Color every 4-6 weeks to refresh roots and enhance vibrant hair color. Color will last up to 9 weeks.
HOW TO FIND YOUR SHADE
Choosing your Superior Preference shade is simple with the shade guide included on the side of the box, showing color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
- Choosing between two shades: If you are in between two Superior Preference shades, we recommend choosing the lightest one.
- Choosing a shade for gray coverage: For the most natural gray coverage, choose a Superior Preference shade that is closest to your natural hair color or go one shade lighter.
If you need help selecting the best shade for you, please use our hair color finder.
Packaging may vary, what you see may not be reflected on site.
HOW TO USE
Using Superior Preference Fade-Defying Shine Permanent Hair Color is simple and allows you to achieve vibrant, salon-quality hair color at home. Follow the step-by-step instructions below for a first-time application or a root touch-up, depending on your specific needs. Always refer to the package insert for complete instructions specific to your selected shade.
How to Use L’Oréal Paris Superior Preference for First-Time Application
- Step 1: Apply All Over.
Start with dry, unwashed hair. Apply the prepared permanent hair color mixture at your roots and work it through to the ends of your hair, ensuring all strands are completely saturated. - Step 2: Develop.
Let the color mixture develop on your hair for 25 minutes. - Step 3: Rinse.
Rinse your hair thoroughly with warm water until the water runs clear. - Step 4: Condition.
Apply the included Color & Shine Conditioner generously to fully saturate your hair. Leave it on for 2–3 minutes to lock in color, hydrate hair, and add shine. Rinse thoroughly with warm water.
Step 1: Touch Up Root Area.
Using the applicator tip, create ¼” partings through dry, unwashed hair. Apply the permanent hair color mixture to the new growth at the roots, ensuring that all new growth is completely saturated. Leave the color on the root area for 20 minutes.
- Pro Tip:For resistant gray hairs, leave the mixture on your roots for an additional 5 minutes.
Apply the remaining hair color mixture to the lengths and ends of your hair to refresh previously colored strands. Let it develop for 5 minutes. The total application time is 25 minutes.
Step 3: Rinse.
Rinse your hair thoroughly with warm water until the water runs completely clear.
Step 4: Condition.
Apply the included Color & Shine Conditioner generously to your hair, ensuring it’s evenly distributed. Leave it on for 2–3 minutes to hydrate and lock in vibrancy. Rinse thoroughly with warm water.
Pro Tip: Want to further extend hair color and protect shine? Use the new Superior Preference Ultra Care Conditioner weekly to keep your color vibrant and your hair soft and deeply nourished between coloring sessions.
INGREDIENTS
Vitamin E + UV Filter
What it does: Vitamin E helps nourish and strengthen hair, providing long-lasting hydration and improving color vibrancy. The UV filter protects hair from damage caused by environmental aggressors, ensuring lasting shine and color protection.
Why it matters: Hair coloring can be damaging, but this formula works to keep your locks healthy, shiny, and vibrant while safeguarding your hair color for up to 9 weeks.
Other Ingredients:
AQUA / WATER / EAU • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • PARFUM / FRAGRANCE • AMMONIUM THIOLACTATE • p-PHENYLENEDIAMINE • HYDROXYBENZOMORPHOLINE • TETRASODIUM GLUTAMATE DIACETATE • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • 6-HYDROXYINDOLE • m-AMINOPHENOL • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • 2-AMINO-3-HYDROXYPYRIDINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • CITRIC ACID
CONSUMER STUDY RESULTS
9 out of 10 women agree nothing lasts longer than Preference.
FREQUENTLY ASKED QUESTIONS
What is permanent hair dye?
Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.
What does fade-defying color mean, and how does it work in a permanent hair color formula?
Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.
Does Superior Preference permanent hair color provide full gray coverage?
Yes, Superior Preference Fade-Defying Shine Permanent Hair Color offers seamless gray coverage from root-to-tip and delivers vibrant, fade-defying color that lasts for weeks. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.
How long does unopened permanent hair color last?
Unopened hair color typically lasts up to 3 years if stored correctly. To ensure the best results, check the product's expiration date before use.
How do you make at-home hair color last longer on gray hair?
To extend the life of your color, use sulfate-free shampoos and conditioners like the EverPure Glossing kit. Also, deep condition weekly with Superior Preference Ultra Care Conditioner, and avoid over-washing your hair.
Want to learn more about this product? Ask me anything!
Explore The Superior Preference Hair Color Shades
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LIGHT BLONDE SHADES
DARK/MEDIUM BLONDE SHADES
MEDIUM/LIGHT BROWN SHADES
BLACK/DARK BROWN SHADES
RED/COPPER SHADES
SUPERIOR PREFERENCE HAIR COLOR ROUTINE
Ratings and Reviews
Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
9 years ago
I usually use "professional" color from Sally's but tried 7-1/2A when I was away on vacation and wanted to apply lowlights to my platinum hair. I was VERY pleased! The scent is gentle compared to my old brand & even though I shampooed after processing (hotel towels), the color was exactly like on the front of the box and has lasted beautifully for three weeks now without fading. Best of all the ash is solid - no brassiness whatsoever (unlike what I was using before). Great hair color!!
338 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Not what I expected at all.
9 years ago
I got this cause it said no brassy tones. I had brown hair subtle natural low lights.. now I have strawberry blonde hair... not what I was looking for at all.
137 people found this helpful
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Non-Incentivised Reviews
1 to 8 of 4860 Reviews.
1 – 8 of 4860 Reviews
Most Recent
KrystalV
Review 1
Votes 0
5 out of 5 stars.
Best box hair dye
2 days ago
Great overall hair color dye , ultimate black color was so beautiful rich and dark . No strong smell and it left my hair silky and shiny . It left no residue on my hair .
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 1 Ultimate Black
Sacramento
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone
3 out of 5 stars.
Light ash brown.
3 days ago
I was not satisfied with this hair dye. The shade did not match, and it did not completely cover my gray hair.
Would you purchase this again:No
Originally posted on Fade Defying Shine Permanent Hair Color 6A Light Ash Brown
Helpful?
Response from L'Oreal:
a day ago
LeCare
Hi. Thank you for reaching out to L'Oreal regarding the Preference Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #46749246. Please have the product with you when you call. Looking forward to hearing from you!
Review 1
Votes 0
5 out of 5 stars.
Perfect color for me.
16 days ago
I finally found my perfect hair color with 9G Light Golden Blonde. It covers the grey totally and looks more natural than any other L’OREAL hair color I’ve tried over the last 15 years! Now I’ve been told it’s
being discontinued and I’m upset enough about it to write. Will there be something comparable to replace it?
Originally posted on Fade Defying Shine Permanent Hair Color 9G Light Golden Blonde
Helpful?
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Bleach Blonde
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
5A medium ash brown
a month ago
I always use the 5A medium ash brown hair dye in the past and it always turn into a nice ash medium brown. I recently bought the hair dye and my hair turned out ok, but it got the some red and copper undertones. I dont like the red/copper undertone color on my hair. Wished it was more ashy.
Originally posted on Fade Defying Shine Permanent Hair Color 5A Medium Ash Brown
Helpful?
Response from L'Oreal:
29 days ago
LeCare
Hi Pearl! We apologize you were not satisfied with the results you achieved with Superior Preference, 5A-Medium Ash Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
Hertford, NC
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Green
My hair color:Light Blonde
My complexion:Deep
My undertone:Neutral Undertone
5 out of 5 stars.
10Nb Ultra Natural Blonde Is Absolutely The Best.
a month ago
I need every six boxes of 10Nb Ultra Natural Blonde hair color immediately for my global long hair within my entire whole life.
Would you purchase this again:Yes
Originally posted on Fade Defying Shine Permanent Hair Color 10Nb Ultra Natural Blonde
Helpful?
Review 1
Votes 0
1 out of 5 stars.
NOT new and Improved
a month ago
I have been using Preference for years, and I finally will choose another brand. It is supposed to last 9 weeks according to Loreal, but the color washes out in two weeks. With each shampoo, (twice a week) the color comes off on the towel, and gone in two weeks. The hair has no body because the color does not penetrate. New and improved? I don't think so. Unacceptable. I am very disappointed.
Originally posted on Fade Defying Shine Permanent Hair Color
Helpful?
Response from L'Oreal:
a month ago
LeCare
Hi ELGato! Thank you for sharing how you feel about Superior Preference. We apologize for the inconvenience this change has caused. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
Carlsbad, CA
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
3 out of 5 stars.
Not interchangeable with other Loreal color dyes
a month ago
I am a long time user of Loreal Excellence. I needed to color my hair and when I went to CVS to get my color, they were out of the Excellence Dark Brown shade. In the past I had used the Preference dye so I figured I will get that. I paid more and bought two boxes of Preference (CVS Deal - buy 2 get something off). I came home used it and I was very disappointed that it wasn't the same shade as Excellence. You would think that the same company would have matching color shades and it could be interchangeable. I was very disappointed. I will now have to get Excellence and color over it in few days.
Would you purchase this again:No
Originally posted on Fade Defying Shine Permanent Hair Color
Helpful?
Response from L'Oreal:
17 days ago
LeCare
Hi VTS2026! Thank you for sharing how you feel about Superior Preference, 4-Dark Brown. Preference haircolor gives a sheer coverage, so it will look lighter than Excellence, which gives a more opaque or dense coverage. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
WV
Review 1
Votes 0
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Mahogany
My complexion:Light
My undertone:Warm Undertone
4 out of 5 stars.
Love it!
2 months ago
I've been using L'Oreal hair color for over 40 years. I started with golden blond colors in my 20's and 30's. I had light brown hair so the light colors worked well. In my later years I switched to level 6 reds and I love it. I'm 62 now and tried growing out the gray but I'm back to wanting the red again! My only issue is my hair soaks the color up so I need 2 boxes on hand if my hair is shoulder length.
Would you purchase this again:Yes
Originally posted on Fade Defying Shine Permanent Hair Color 6R Light Auburn
Helpful?
1 – 8 of 4860 Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
9 years ago
I usually use "professional" color from Sally's but tried 7-1/2A when I was away on vacation and wanted to apply lowlights to my platinum hair. I was VERY pleased! The scent is gentle compared to my old brand & even though I shampooed after processing (hotel towels), the color was exactly like on the front of the box and has lasted beautifully for three weeks now without fading. Best of all the ash is solid - no brassiness whatsoever (unlike what I was using before). Great hair color!!
338 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Not what I expected at all.
9 years ago
I got this cause it said no brassy tones. I had brown hair subtle natural low lights.. now I have strawberry blonde hair... not what I was looking for at all.
137 people found this helpful
Show Reviews:
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Filter Reviews
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Non-Incentivised Reviews
9 to 38 of 4860 Reviews.
9 – 38 of 4860 Reviews
Most Recent
VeronicaG
Reviews 4
Votes 0
5 out of 5 stars.
Makes hair feel fresh and shiny.
3 months ago
I love this shade of black hair dye. It’s not too dark nor on the brown undertones side. It makes my hair look healthy and shiny after dye and lasts a long time. The instructions and all equipment to dye hair are provided in box for a beautiful touch up.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 3 Soft Black
LynetteM
Review 1
Votes 0
5 out of 5 stars.
Great alternative for salon
3 months ago
I have some grey hair coming in and this came right on time, it brought back the shininess and covered all the grey hair I had growing in. Quick and simple application, comes with everything needed.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 3 Soft Black
Lori C
Reviews 4
Votes 0
5 out of 5 stars.
Very moisturizing and non drying
3 months ago
My daughter allowed me to play hair stylist. This is a non drying hair color with no mess and wonderful conditioning. She has sensitive skin and it didn’t itch her scalp. Left her hair with great volume and texture.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 3C Cool Darkest Brown
Talicia W
Review 1
Votes 0
5 out of 5 stars.
Easy and long lasting
3 months ago
I love L’Oreal hair color, I’ve been using it for years and will continue to use it for this premature grey hair that I have. The application is easy and it doesn’t damage my hair or alter the texture of my curls.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 1 Ultimate Black
Punta Gorda, FL
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.
Not Impressed
3 months ago
Used UL61 on medium brown hair with natural highlights and some grey. Did not cover the greys to the color shown, instead turned them purple. Do not use this product if you have grey. Does not advise that on the box.
Would you purchase this again:No
Originally posted on Fade Defying Shine Permanent Hair Color Ul61 Hi Lift Ash Brown
Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hi UL61! Thank you for trying Superior Preference, UL61- Hi Lift Ash Brown. This in not a gray coverage shade of haircolor. It is a lightener that takes dark hair and lightens it to a very light brown. On the front of the box it says "Design to lighten the darkest hair". Your feedback is appreciated and will be shared with others in our company.
Florida
Review 1
Votes 0
Age:55 to 64
Gender:Female
My hair color:Light Blonde
My complexion:Medium
My undertone:Neutral Undertone
4 out of 5 stars.
Discontinued?
3 months ago
Love 10NB. Now I can't find it anywhere. Is this color discontinued? If so what color replaces it?
Would you purchase this again:Yes
Originally posted on Fade Defying Shine Permanent Hair Color 10Nb Ultra Natural Blonde
Helpful?
Huntsville Texas
Reviews 3
Votes 0
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Fair
My undertone:Cool Undertone
5 out of 5 stars.
Radiant red light Aurburn
3 months ago
My on the go color ! It’s the best color ! L’Oréal preference light Aurburn !
Would you purchase this again:Yes
Originally posted on Fade Defying Shine Permanent Hair Color 6R Light Auburn
Helpful?
Review 1
Votes 2
2 out of 5 stars.
Old formula worked better for me
4 months ago
I have used LB01 Extra Light Ash Blonde for years and have loved the results. The new and improved formula did not lighten my hair (normally medium/dark blonde) hardly at all, left uneven color on the gray hairs, and had brassy results. So disappointed! I have been using a purple conditioner to try to mask the brassiness. For me, this is not an improvement.
Originally posted on Fade Defying Shine Permanent Hair Color Lb01 Extra Light Ash Blonde
Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hi Jomama! Thank you for sharing how you feel about the new Superior Preference formula, Le Blondissimes, LB01-Extra Light Ash Blonde. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Arlington VA
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.
Horrible product in every sense
4 months ago
Total waste of time and money. Did not cover my grays. Dried out hair; I’m now left with a patchy stringy mess.
Would you purchase this again:No
Originally posted on Fade Defying Shine Permanent Hair Color
Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hi MS77! We apologize for the inconvenience you have experienced after using Superior Preference, 5-Medium Brown. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company. For further assistance, please reach out to us at the 800 number on the box. Case #44948435
Cal
Reviews 2
Vote 1
My hair color:Light Blonde
My complexion:Light
My undertone:Neutral Undertone
3 out of 5 stars.
Great box color Bring back E.L.. Beige Blonde
4 months ago
I have been using Loreal 10NB for years. This time doing my roots I noticed my hair had more of an orange tint to it. I was wondering if I got a defective box..I'm usually satisfied with the hair color and never have an issue. I want a cooler shade. ash seems to give it an ugly grayish color so I tend to stick with the Neutrals. I used to LOVE Extra light Beige blonde, it was discontinued. Any chance of its return?
Would you purchase this again:Yes
Originally posted on Fade Defying Shine Permanent Hair Color 10Nb Ultra Natural Blonde
Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hi MissMissy! Thank you for sharing how you feel about LB03-Extra Light Beige Blonde. We do not have a comparable shade to suggest. If you have dark roots the ash shade is the tone that minimizes the brassiness. We recommend just a root touch up.
Fort Worth TX.
Review 1
Votes 2
Age:18 to 24
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone
4 out of 5 stars.
First blonde color in my hair.
4 months ago
So I bought this product as a brunette girly, and the difference was not really noticeable. However! I’ve always been scared to try lighter colors because I was afraid of hair damage, and this product did amazing! No hair damage! Just treat the hair gently and it came out nice and soft! I wpuld recommend if you wanna do a touch up or a slightly brighter color if you have the same hair color as mine.
Would you purchase this again:Yes
Originally posted on Fade Defying Shine Permanent Hair Color 8 Medium Blonde
Helpful?
tiffybtiffy_3951
Review 1
Votes 0
5 out of 5 stars.
Works
4 months ago
This is the color I got because I didn’t bleach my hair I guess. However I love it and it compliments my skin well. My hair still feels the same and I don’t see breakage after use.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 81 2A Champagne Blonde
pennyl40_3836
Review 1
Votes 0
5 out of 5 stars.
If you want to color your hair and it look natural
4 months ago
The overall process and application was easy to follow. My scalp didn't feel dry or itch like some other products!
The end result looked very natural and blended very well!
I would recommend this product as the overall process and results were great
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 4 Dark Brown
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
WHY THE HORRIFIC FORMULA CHANGE?
5 months ago
I have a few grays in my hair, but mainly concentrated at my temple area and a little along my hairline. I have been using Loreal Preference 5G on only these areas for years and it has blended perfectly with the rest of my natural color. My hairdresser even commented many times about
how perfect the color was for me. I have now used the new formula two times and to my horror it's a completely
different color and no longer a match to my natural color. There is now a definite and odd looking line of demarcation from where I just color the small gray areas. There is so much orange to this new color that it's ridiculous. I gave it a second chance and I had the exact same experience. I am begging you to revert back to your previous formula shade in this new line! When I read that
another user's experience with ash brown had also produced the orange tones, I have sadly decided it's time
to look for a different brand. Also, the smell of this new and "improved" line is frighteningly strong and harsh. I am
BEGGING you to revert back to the previous formula, otherwise I feel that you'll lose a lot more of your product users than just me.
Would you purchase this again:No
Originally posted on Fade Defying Shine Permanent Hair Color
Helpful?
Response from L'Oreal:
4 months ago
LeCare
Hi thunter! Thank you for reaching out to express your feelings about Superior Preference, 5G-Medium Golden Brown. We are sorry to hear that your color result is warmer/orange tones that expected. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company. We would like to recommend using Excellence Creme, 5-Medium Brown for complete gray coverage.
herbiesreviews_6226
Reviews 2
Votes 0
3 out of 5 stars.
Okay
5 months ago
I found that the color was vibrant and rich but it did not last long for me and noticed it would rinse out heavily over time. The smell during application was also a bit strong and I found that the formula is very runny. This made the process a bit difficult. I would choose a different hair dye.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 2 Natural Black
Response from L'Oreal:
5 months ago
LeCare
Hi herbiesreviews_6226! Thank you for trying Superior Preference, 2-Natural Black. We appreciate you sharing that the color result was vibrant, but faded quickly for you, also about the texture and odor! Your feedback is appreciated and will be shared with others in our company.
nora9851_5073
Review 1
Votes 0
5 out of 5 stars.
Great coverage
5 months ago
L'Oreal permanent hair color was easy to use it was mess free the only thing I did do was protect the counter. I used two kits for my medium size hair and let it process for 25 minutes rinsing was just as easy with Luke water and used their conditioner for step 3 results were beautiful full coverage and even tone and no damage to hair.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 4Sm Dark Soft Mahogany Brown
MD
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
New formula is terrible
5 months ago
I've used this dye monthly for many years. I stocked up my supply and recently realized they've changed the formula. The old formula made my hair heavenly soft, but after using the new formula, my hair is dry and unruly. I can barely comb through it and I have to use so much conditioner and leave in detangler that my hair requires more frequent washing, which fades the color faster. I'm researching other hair color brands now because I can't continue to use this L'Oreal product. It's a shame, as the old formula was fantastic and the color was amazing for me.
Would you purchase this again:No
Originally posted on Fade Defying Shine Permanent Hair Color 4Sm Dark Soft Mahogany Brown
Helpful?
Response from L'Oreal:
5 months ago
consumer care center
Hi Vespertilo, We are sorry to hear about the experience you had with Feria Hair Color. We would like to speak with you about your experience, please give us a call @ L'Oreal 800-631-7358 M-F 9:00am-5:30pm ET for assistance and provide case #44359105. Please have the product with you when you call, we look forward to speaking with you.
Boston/MA
Review 1
Votes 6
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Darkest Brown
My complexion:Fair
My undertone:Warm Undertone
1 out of 5 stars.
Formula change, ruined this color.
5 months ago
have used this shade for years and the NEW formula is awful. My hair turned brassy and reddish/orange instead of ash brown. It looks nothing like the box or the old version. I wasted my money and now I have to fix my hair. Please bring back the old formula , this one does NOT deliver an ash tone.
Would you purchase this again:No
Originally posted on Fade Defying Shine Permanent Hair Color 5A Medium Ash Brown
Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Lilly! We are sorry to hear that you are achieving brassy tones with Superior Preference, 5A-Medium Ash Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Your feedback is appreciated and will be shared with others in our company.
schmamy324_2305
Reviews 2
Votes 0
3 out of 5 stars.
Nice floral smell, but coverage left a lot to be d
5 months ago
The best thing about this product was that it didn’t have the harsh ammonia smell like other dyes. However, the grey coverage was not great and the color faded after a week. I wouldn’t buy this again.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color
Response from L'Oreal:
5 months ago
LeCare
Hi schmamy324_2305. Thank you for reaching out to L'Oreal and sharing your comments on the Preference Hair Color. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. Since your color faded so quickly it is safe to re-color 48 hours after your last application if your hair feels healthy. We recommend trying our Excellence Creme #5 instead. We hope you continue using our products!
elizabeth1982_7752
Review 1
Votes 0
4 out of 5 stars.
Aaaaaamazing
6 months ago
I picked the wrong shade, therefore did not personally use this product, but I did give assistance using it on a friend. The mixing phase was very simple, it created the perfect creamy texture. It was very easy to apply, there was no runny mix, it enveloped every strand perfectly. It was way easier to rinse out than a lot of hair dyes I've used, didn't take forever. When all was said and done the color looked amazing on my friend. Over time there was very little fading, the color lasted longer than I expected. After using this on my friend, I had to go get my own box of the shade that works best for me. I 100% recommend.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 81 2A Champagne Blonde
captivated406_5735
Review 1
Votes 0
3 out of 5 stars.
Easy to use
6 months ago
Easy to apply! Great at covering roots. The product had a low odor and the ending color had a good shine. The products color faded somewhat quickly however.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 2 Natural Black
Response from L'Oreal:
6 months ago
LeCare
Hi captivated406_5735! Thank you for taking the opportunity to try Superior Pfererence, 2-Natural Black. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Review 1
Votes 2
1 out of 5 stars.
Awful, left my hair dry, brittle and green
6 months ago
I used 8c. It turned my blonde and silver hair green. Attempted to use the text help feature. That was useless. You have to send them a pic of the box, of your receipt, your home address and before and after pics of hair. After I sent everything they said they couldn't open my pics for some reason. Huge waste of time.
Originally posted on Fade Defying Shine Permanent Hair Color
Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Mmpavfc! Thank you for reaching out. We are so sorry to hear that you did not achieve the expected results with the Fade Defying Shine Permanent Hair Color. We would love to help. There could be many reasons why your color results are different from what you had hoped for. Please call us at 833-856-7325 M-F 9:00 am – 5:30 pm ET and give the reference number 43835826 so that we can further assist you. We look forward to speaking with you!
Review 1
Votes 5
Age:25 to 34
Gender:Female
My eye color:Dark Brown
My hair color:Black
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.
LOREAL SHAME!!!!
6 months ago
Shame that loreal changed formula and cheating loyal customers. Hair color which has been working for years but no longer works. Stop cheating and read all the customer feedback in the recent months.SHAME!!!
Would you purchase this again:No
Originally posted on Fade Defying Shine Permanent Hair Color
Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Kathy! Thank you for reaching out about the Superior Preference Fade Defying Shine Permanent Hair Color. As consumers ourselves, we understand how frustrating it can be when you have high hopes for a product and result in being disappointed. We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We invite you to give us a call for a personal recommendation based on your individual hair needs. Feel free to give us a call at 800-322-2036, M-F 9:00am – 7:00pm ET. We apologize for any inconvenience this may have caused.
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Auburn
My complexion:Light
My undertone:Cool Undertone
3 out of 5 stars.
Color didn't last
6 months ago
I love the color but it within three days, the gray showed through. It's now been three weeks and I need to color my hair again. I usually use Excellence Creme my color was sold out so I decided to try Preference. I'm going to stick with Excellence Creme. It usually lasts six weeks.
Would you purchase this again:No
Originally posted on Fade Defying Shine Permanent Hair Color
Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Marianne! Thank you for contacting L'OREAL PARIS. We are sorry you did not receive the color results you were expecting from the Superior Preference. While Preference can cover gray, our recommended hair color for coverage on resistant, hard-to-cover gray hair is our Excellence Creme. We suggest that you try Excellence to get a better longevity of your color result!
sophiek58_1254
Reviews 3
Votes 0
3 out of 5 stars.
Average
6 months ago
I received the L’Oreal Paris Preference Permanent hair color. The results were great when I first colored it but soon after the color faded fast from the sun and my hair had a lot of red and orange hues which I did not care for. The color did not hold for long. The process was easy and straight forward but hoping for better results.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 4 Dark Brown
Response from L'Oreal:
5 months ago
LeCare
Hi sophiek58_1254! Thank you for taking the opportunity to try Superior Preference, 4-Dark Brown. We are committed to bringing our consumers products that meets their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
Los Angeles, CA
Review 1
Vote 1
Age:65 or over
Gender:Female
My eye color:Light Brown
My hair color:Mahogany
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
Perfect for me
6 months ago
Love this color. Easy to apply. I get a lot of compliments on this color.
Would you purchase this again:Yes
Originally posted on Fade Defying Shine Permanent Hair Color 4M Dark Mahogany Brown
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chelseym50_9650
Reviews 3
Votes 0
5 out of 5 stars.
Great product
6 months ago
Great product that left my hair feeling Suprisingly conditioned after a color. This left my hair feeling soft and didn’t seem to act like a box dye. I would absolutely use this again.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 91 2A Lightest Ash Blonde
arelyp22_2902
Review 1
Votes 0
5 out of 5 stars.
I want to try it again!
6 months ago
Wow! I was not expecting these results! My hair is so shiny! My husband helped me apply it but I think I could have done on my own. There was absolutely no mess, it was so easy and the payoff is incredible! I love it! The texture is not runny and it didn’t feel runny. It was a thicker formula but easy to work with.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 4 Dark Brown
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Auburn
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
Please don’t get rid of it! Or change it!
6 months ago
Bring this shade back! Quit discontinuing shades!!
Would you purchase this again:Yes
Originally posted on Fade Defying Shine Permanent Hair Color 51 2Am Medium Copper Brown
Helpful?
msminx_2086
Reviews 3
Votes 0
5 out of 5 stars.
Nice soft color
6 months ago
I liked the non-chemical smell of this product. The application was easy and color was true to the photos. I intentionally applied this over some blonde highlights as I wanted the highlight parts to fade over time to bring dimension into the look. The color holds well for a box dye. The conditioner definitely made it feel soft and not overly dyed.
Originally posted on influenster.com
Originally posted on Fade Defying Shine Permanent Hair Color 6 Light Brown
9 – 38 of 4860 Reviews
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Fade Defying Shine Permanent Hair Color 6A Light Ash Brown
I use Colour Experte in 6.1; I love this base color. If I just want to touch up the base color, will Superior Preference in 6A be a good match? Or, should I use one of your other formulas?
1 answer-
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Fade Defying Shine Permanent Hair Color
The box states to use the included conditioner after rinsing the color out, however, it says nothing about shampooing. Do you use your own shampoo after rinsing the color out?
1 answer-
Hi Babs! Thank you for your interest in Superior Preference. The instructions are to add warm water to your hair and lather, then rinse until the water runs clear, remove the excess water and condition for 2-3 minutes. You can shampoo, using your own, if you feel there is a need to!
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Fade Defying Shine Permanent Hair Color
Hello I was using L’Oréal excellence natural black for my hair but it fades quickly. Can I use L’Oréal superior in soft black. I last used L’Oréal excellence 4 weeks ago.. Thanks,
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I bought the Superior Preference in Natural Black but when I got home I noticed on the box it says "Not recommended for hair that has been previously colored Black". But loreal answered your question and said you can use it. How did it turn out? Did it work?
Helpful?
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Hello Lee5, Thanks for reaching out! We are sorry to hear Excellence Creme Hair Color fades so quickly. Superior Preference Permanent Hair Dye is fade-defying hair color with dimension. Yes you can apply Preference Soft Black. We thank you for your interest in L’Oréal!
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Fade Defying Shine Permanent Hair Color 5Cg Iced Golden Brown
I bought Preference Medium Copper Brown but the picture on top of the box is different. How do know if I should use it?
1 answer-
Hi DBA423, Thanks for reaching out! We suggest doing a strand test to preview your color. Follow the instructions mixing a few drops of developer and tint together, applying it on a section of your hair. We hope this helps! Thanks for your interest in L'Oréal!
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Fade Defying Shine Permanent Hair Color 51 2Am Medium Copper Brown
What volume is the developer that comes with L'Oreal Preference? I know Excellence has 30 vol and was hoping to find a dye with lower than that.
1 answer-
Hi harmonics, Thanks for reaching out! Preference Hair Color shades from Black to Light Blonde has a 20% Volume of developer. Very light levels of blonde will have a 30% Volume of developer. Reach back out to us if you need additional information. Thanks for your interest in L'Oréal!
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Fade Defying Shine Permanent Hair Color
What do I buy to strip too dark color. Made big mistake
1 answer-
Hi Suze, We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at the number L'Oréal 800-631-7358 and provide the advisor answering your call with the reference number # 35957720.
We look forward to helping you!Helpful?
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Fade Defying Shine Permanent Hair Color Lb01 Extra Light Ash Blonde
What is the difference in shade between Lightest Ash Blonde, Extra Light Ash Blonde, and Light Ash Blonde?
1 answer-
Hi there! The L'Oréal Paris Superior Preference shade 9A is Light Ash Blonde which is the darkest of the shades you are asking about. The shade 9 1/2 A Lightest Ash Blonde is 1/2 shade lighter than the 9A and LB01 Extra Light Ash Blonde is the lightest shade we offer. Thank you for your interest in L'Oréal Paris products!
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Fade Defying Shine Permanent Hair Color
I have used the same hair color for years. 7 Dark Blonde. Since coloring last week my scalp is red and there are definitely red tones at my root. Is this a new formula or is it possible for the hair color to go bad on the shelf?
1 answer-
Hi Laylaboo! We are sorry to hear about the experience you had with Superior Preference Fade Defying Shine Permanent Hair Color. We want to speak with you directly about it. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference 33566442. It would be helpful if you have the product with you when you call. We look forward to hearing from you.
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Fade Defying Shine Permanent Hair Color
A two-month old perm left my hair "washed out" and I wanted my natural hair color back. I used L'Oreal Excellence Creme, medium brown and it came out almost black! NOT as good color on me. Help!
1 answer-
Hi Mimi, We apologize you were not satisfied with the results you achieved with . We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected.
There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. Shampoo with a clarifying shampoo to fade the color.
If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!
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Fade Defying Shine Permanent Hair Color 8 Medium Blonde
I have used 8 Medium Blonde in Superior Preference for years but would like to go lighter. The lighter shade -9N, I believe?- box, however says not to use if I’ve used 8 medium prior. What lighter shade can I use that’s NOT ash?
1 answer-
Hi Nonna, Thanks for reaching out! Preference #9 Light Blonde is one shade lighter. Hair color does not lighten another hair color. However we suggest using a clarifying shampoo to fade the Medium Blonde from your hair. When it fades you can use #9 Light Blonde. For additional information please call us @ L'Oréal 800-631-7358. Thanks for your interest in L'Oréal!
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