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Shop hair color in the store or online: choose your best place to buy hair dye. Discover your ideal hair color when you explore our range of shades, products, and formulas. Bold to subtle, temporary to permanent, and dark to light; buy hair dye that delivers exactly what you're looking for.
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100 percent gray coverage, even on stubborn grays. Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks. New gentle shampoo smooths the hair.
Introducing L’Oreal’s 1st at-home gloss you use in the shower that enhances tone, boosts shine and deeply conditions to keep your hair color looking gorgeous and glossy.
Temporary gray concealer quickly covers scattered grays.
Eliminates brass and adds cool tones to reduce unwanted warmth. Built-in conditioning for a softer, smoother, shinier, blonde result. High-speed technology delivers gorgeous, cool tone in as little as 5 minutes.
100 percent gray coverage, even on stubborn grays. Triple protection system protects before, during and after coloring for up to eight weeks. Pre-color treatment protects and primes hair.
3 Seconds to Flawless Roots. Temporary Root Touch Up Spray. Quickly covers gray roots.
Colorista Semi Permanent Hair Color for light blonde or bleached hair. Hair color created with pure direct dyes in a conditioning hair-mask. No ammonia, no peroxide.
Use Colorista 1 Day Hair Color Spray for all hair types and colors. Temporary hair color with pure pigments. Quick spray application, color is more visible as it dries.
Multi-Faceted Shimmering Color. Never dull or flat. Never wrecks or ravages.
Our true gold standard of hair color and shine since 1973. Fade-Defying Color For Up To 8 Weeks And Shine System. Available In Over 50 Luminous Shades.
Our 1st Haircolor for Mature Hair. Layered-Tones, Flattering Color. Fuller, Thicker-looking Hair.
Temporary Dark Root Concealer Spray for blondes. For Blondes with Dark Roots, flawlessly conceal dark roots in seconds.
L’Oréal Paris Feria Multi-Faceted Shimmering Color with 3X the highlights delivers intensified, brilliant results. Never leaves hair dull or flat. Seals and smooths hair, never wrecks or ravages hair.
Colorista 1-day temporary hair color makeup. Hair color makeup shades designed for blondes and designed for brunettes.
Customizable looks: all over, ombré, or highlights. DIY looks inspired by the pros. Use with Colorista Semi-Permanent Color.
Remove unwanted permanent hair color. Colorist secret hair color remover. Salon inspired.
Brush-on, quick & easy highlights. Luminous at home highlights. Expert Brush for blended highlights.
L’Oréal Paris Magic Root Rescue permanent root kit provides a quick fix between salon appointments or at-home colorings. 100 percent gray coverage matches any shade, even professional salon colors.
Fingertip applicator for customizable coloring. Precise at home touch-on highlights. Quick & easy kit.
Reduce brassy tones and unwanted warmth. Ammonia free. Works in 5 minutes.
Blonding even on dark hair. Luminous light blonde hair. It’s bleach blonde made simple.
Cap & hook highlights for short hair. Easy pull-through cap. Blonde hair color highlights.
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