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PRODUCT DETAILS
- New and Improved Superior Preference Permanent Hair Color offers rich, luminous, fade-defying color that has beautiful gray coverage and is suitable for all hair types
- New fade defying system provides rich long-lasting tones and now up to 9 weeks of fade-defying color
- New, no-drip conditioning gel formula offers better hair adherence and a more precise application
- Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair
- Available in over 50 luminous shades
HOW TO FIND YOUR SHADE
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
INGREDIENTS
HOW TO USE
Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
How to use for the first time:
- Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
- Leave on for 25 minutes.
- Rinse-out until water runs clear.
- Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
- Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
- Apply to rest of hair. Apply remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
- Rinse-out until water runs clear.
- Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
Questions on how to apply Preference hair color? Text our Hair Color Concierge for expert advice: 833-856-7325
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