Hi Ronnie. Thank you for reaching out to L'Oreal regarding the Voluminous Butterfly Mascara. We have discontinued the black/brown color. We have not changed the formula for this mascara.
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
BRING IT BACK!!!!
2 months ago
What the heck is wrong with you, Loreal Paris ?!? I hope this was only temporarily discontinued, perhaps a packaging refresh? I don’t know but to permanently remove this product from the shelves is a mistake. Nothing compares to a the unique wand/brush tip and to be quite honest, the rest of your mascara sucks. Wake up and bring it back!!!
39 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
One star because it's now discontinued
a month ago
The Butterfly waterproof mascara has been my go-to for YEARS! Why are you discontinuing this line? Please bring it back!!!!
11 people found this helpful
Show Reviews:
Customer Images and Videos
Filter Reviews
Rating
Age:
Gender:
My eye color:
My hair color:
My complexion:
My undertone:
Locale
Non-Incentivised Reviews
1 to 8 of 183 Reviews.
1 – 8 of 183 Reviews
Most Recent
Review 1
Votes 0
Age:55 to 64
Gender:Female
My eye color:Hazel
My hair color:Bleach Blonde
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
Amazing mascara!
4 days ago
I only use the butterfly mascara!!!! It is the best on the market. I hope you haven’t discontinued it! What a mistake it would be!
Would you purchase this again:Yes
Helpful?
Chicago
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Bleach Blonde
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.
So disappointed they discontinued
9 days ago
My poor rating is due to the discontinued product only. This is hands down the best mascara. The unique wand design made my lashes look amazing. L’Oréal has countless mascara, with the old school wand. Why remove this product that was the only one in your line. Such a disappointment. I will have to move to a different brand.
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
2 days ago
LeCare
Hi Dee1813! Thank you for sharing how you feel about the disappearance of Voluminous Butterfly Mascara. It is never easy to discontinue any of our products. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
kansas
Review 1
Votes 0
Age:55 to 64
Gender:Female
My eye color:Hazel
My hair color:Medium Blonde
My complexion:Light
1 out of 5 stars.
Mascara
10 days ago
I am so disappointed i requesting you bring back the Loreal volumous butterfly mascara. I have used this for years and it is the best as far as I am concerned on the market. I have not found a better product. I have tried other mascaras none match it.
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
2 days ago
LeCare
Hi Chris! Thank you for your interest in Voluminous Butterfly Mascara. We know how disappointed it can be when a favorite product is no longer available. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
Texas
Review 1
Votes 0
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Light
My undertone:Warm Undertone
5 out of 5 stars.
Bring it back!
11 days ago
I love this mascara and nothing else compared to it and believe me I have tried at least 15 other from all brands. Why discontinue a perfectly good product??
Would you purchase this again:Yes
Originally posted on Mascara Black Brown 869
Helpful?
Los Angeles, CA
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Fair
5 out of 5 stars.
How dare you
11 days ago
This has been my favorite mascara for probably a decade and the favorite of anyone I ever recommended it to. I’ve never found another mascara I liked nearly as much as this one, I would have bought all the stock I could find had I known it was being discontinued. I won’t be giving loreal any of my money as long as this product remains discontinued.
Would you purchase this again:Yes
Originally posted on Butterfly Mascara Blackest Black 868
Helpful?
Review 1
Vote 1
5 out of 5 stars.
Perfect
16 days ago
Can’t believe this is discontinued. Hope you put it back on the market.
Helpful?
California
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Light Brown
My complexion:Light
My undertone:Cool Undertone
5 out of 5 stars.
L’Oreal lost a customer.
24 days ago
I have thin, wonky, short eyelashes. There aren’t words to describe how frustrated I am that L’Oreal discontinued this mascara. It’s the only one, because of the brush, that I could use and have my eyelashes look decent. I always buy several at a time, and I have one unopened package left. And I’ve tried virtually every other L’Oreal mascara, and they don’t work for me. I can’t have a gigantic brush or a very thin brush, I need the butterfly mascara brush. L’Oreal has lost a customer because they were fools to get rid of this mascara. Tells me they don’t care about their customers. (I’ll eat my words if you can point me to this particular style brush ANYWHERE else on the market.)
Would you purchase this again:Yes
Helpful?
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Green
My hair color:Medium Blonde
My complexion:Light
My undertone:Warm Undertone
5 out of 5 stars.
Best 10/10
25 days ago
Best mascara hands down gets every lash! Won't do my beauty routine without it!
Would you purchase this again:Yes
Helpful?
1 – 8 of 183 Reviews
Reviews
Most Helpful Favourable Review
5 out of 5 stars.
BRING IT BACK!!!!
2 months ago
What the heck is wrong with you, Loreal Paris ?!? I hope this was only temporarily discontinued, perhaps a packaging refresh? I don’t know but to permanently remove this product from the shelves is a mistake. Nothing compares to a the unique wand/brush tip and to be quite honest, the rest of your mascara sucks. Wake up and bring it back!!!
39 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
One star because it's now discontinued
a month ago
The Butterfly waterproof mascara has been my go-to for YEARS! Why are you discontinuing this line? Please bring it back!!!!
11 people found this helpful
Show Reviews:
Customer Images and Videos
Filter Reviews
- effect on lashes
- satisfaction
- length
- brush
- purchase
- eyelashes
- water-resistance
- returns
Rating
Age:
Gender:
My eye color:
My hair color:
My complexion:
My undertone:
Locale
Non-Incentivised Reviews
9 to 38 of 183 Reviews.
9 – 38 of 183 Reviews
Most Recent
Wyoming
Review 1
Votes 2
Age:25 to 34
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Light
My undertone:Warm Undertone
5 out of 5 stars.
The best mascara brush in existence
25 days ago
I have used this mascara for over a decade. I'm so sad it's been discontinued. I've tried multiple other mascara's and none of the brushes compare. Super disappointing.
Would you purchase this again:Yes
Helpful?
Purvis, MS
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Hazel
My hair color:Light Brown
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
Voluminous Butterfly
26 days ago
Why was this mascara discontinued? It was the best. I cannot find anything comparable. I bought another L'Oreal mascara but it does not compare to the butterfly voluminous. I will not buy anymore L'Oreal products for fear if I like them, they would be discontinued as well.
Would you purchase this again:Yes
Helpful?
Boston, MA
Review 1
Vote 1
Age:25 to 34
Gender:Female
My eye color:Light Brown
My hair color:Medium Brown
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
Bring it back! I need it!
27 days ago
This is literally the best mascara I have ever used, and I’ve been using it for an extremely long time! I’m extremely upset that it has been discontinued. The wand was so effective in spreading my lashes and getting in the creases. Now, my only resort is saving the wand. I have left to see if it fits in another one of their products. PLEASE BRING THIS PRODUCT BACK!
Would you purchase this again:Yes
Originally posted on Butterfly Mascara Blackest Black 868
Helpful?
Review 1
Votes 2
5 out of 5 stars.
The best
30 days ago
This was the only brand I used and now it’s discontinued- why?! It’s the best. What can we get that is comparable?
Originally posted on Mascara Black Brown 869
Helpful?
Review 1
Votes 2
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.
Cannot believe you discontinued this mascara
a month ago
This is by far the best mascara I have ever used. Not only did it make my lashes look longer the wand really did sweep the lashes up and to the side. I cannot believe you discontinued it. It was the only mascara that did not cause my eyes to itch and dry out. I have been trying to find a replacement. At least I kept the wand. Shame on you…
Would you purchase this again:Yes
Originally posted on Butterfly Mascara Blackest Black 868
Helpful?
Phenix city Alabama
Review 1
Votes 4
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Fair
My undertone:Cool Undertone
5 out of 5 stars.
Bring it back
a month ago
This was the only mascara I could use and not have my eyes itchy or irritated. Bring it Back!!! Now I have to try to find something comparable.
Would you purchase this again:Yes
Helpful?
Review 1
Votes 8
5 out of 5 stars.
Bring back this product and wand!
a month ago
Please bring back L'Oreal Paris Voluminous Butterfly Waterproof Mascara!!! I have sensitive watering eyes and this is the only mascara that held up. In addition, the style of the wand is the best ever for my skimpy lashes.
Please, please, PLEASE bring this back!
Helpful?
Review 1
Votes 11
5 out of 5 stars.
BRING IT BACK
a month ago
STOP DISCONTINUING THE BEST PRODUCTS. I have used this mascara for a decade. No other type compares. I'm so unbelievably sick of this happening. It wasn't a one off gimmick product, it was a staple for me and many others. BRING IT BACK.
Originally posted on Mascara Midnight Black 872
Helpful?
Review 1
Votes 7
1 out of 5 stars.
BRING THIS BACK!
a month ago
BRING THIS BACK! I have been solely using this mascara for over 10 years. I cannot find another formula like this. I am so disappointed to hear it has been discontinued as a decade long customer. Please reconsider this decision.
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
a month ago
LeCare
Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you letting us know how much it has meant to your beauty routine over the past decade! We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
Review 1
Votes 6
Age:25 to 34
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Fair
My undertone:Neutral Undertone
1 out of 5 stars.
DISCONTINUED?!?!!!!
a month ago
PLEASE BRING THIS BACK. THE ONLY AND BEST MASCARA EVER.
Would you purchase this again:Yes
Helpful?
Response from L'Oreal:
a month ago
LeCare
Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you letting us know how much you miss it. We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
Review 1
Votes 11
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Medium Blonde
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.
One star because it's now discontinued
a month ago
The Butterfly waterproof mascara has been my go-to for YEARS! Why are you discontinuing this line? Please bring it back!!!!
Helpful?
Response from L'Oreal:
a month ago
consumer care center
Hello! We truly understand your passion for our Voluminous Butterfly Waterproof Mascara and appreciate you letting us know how much it has meant to your beauty routine over the years! We are sorry to inform you that this collection has been discontinued, but we have shared your enthusiastic request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
Review 1
Votes 9
1 out of 5 stars.
Best Mascara - DO NOT DISCONTINUE!
a month ago
One star to bring it back!!! This is the best mascara.
Helpful?
Response from L'Oreal:
a month ago
LeCare
Hello! We truly understand your passion for our Voluminous Butterfly Mascara and appreciate you sharing how much you miss it. We are sorry to inform you that this collection has been discontinued, but we have shared your request to bring it back directly with our product development team. To help you find a new favorite that provides that same winged-out, fluttery lash effect, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you discover your next holy grail mascara with L'Oréal Paris!
Review 1
Votes 8
1 out of 5 stars.
Heartbroken
a month ago
The one star is because I can’t find it any longer! After years of trying to find a mascara that worked for me I was so happy to find this one. Have been using it for past 3 years. Only mascara that stayed on my oily lashes and the brush was designed by a genius with the ability to comb and separate the lashes. I actually looked like I had full lashes using this mascara. I’m heartbroken I can’t buy it anywhere. Unfortunately other L’Oreal mascaras I’ve tried aren’t even comparable. The new search begins unless L’Oreal brings it back.
Helpful?
Response from L'Oreal:
a month ago
LeCare
Hello! We truly understand your heartbreak over our Voluminous Butterfly Mascara being discontinued, especially since the unique brush design and long-wear formula worked so perfectly for you. We have shared your request and your praise for the genius brush design directly with our product development team for future consideration. While we know other options may not feel comparable, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k to help guide your search for a new favorite that provides that same full, separated lash look. We hope you find a new holy grail with L'Oréal Paris!
Columbus, OH
Review 1
Votes 11
Age:25 to 34
Gender:Female
My eye color:Green
My hair color:Dark Blonde
My complexion:Light
My undertone:Warm Undertone
5 out of 5 stars.
BRING BACK THE BUTTERFLY EFFECT
a month ago
I have absolutely loved this mascara for probably over 10 years and now it is seemingly discontinued. PLEASE hear our reviews and bring this specific mascara back!!!!!!
Would you purchase this again:Yes
Originally posted on Butterfly Mascara Blackest Black 868
Helpful?
Review 1
Votes 11
Age:25 to 34
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Fair
My undertone:Warm Undertone
5 out of 5 stars.
BEST MASCARA, BRING IT BACK
2 months ago
I have been using this mascara for at LEAST 10 years, probably more. It is the ONLY mascara that I have bought- time and time again. Without fail, in High School, College, and now 5 years into my career, I re-buy this mascara. So you can imagine my HORROR when I went to multiple stores looking for it, only to find out that it is seemingly discontinued. PLEASE PLEASE BRING IT BACK.
Would you purchase this again:Yes
Helpful?
Review 1
Votes 15
Age:35 to 44
Gender:Female
My eye color:Green
My hair color:Medium Blonde
My complexion:Light
My undertone:Neutral Undertone
5 out of 5 stars.
BRING IT BACK
2 months ago
I have tried many other mascaras over the years and none, NONE have been as good as this. I’ve tried expensive “premium” brands and I’ve tried other drug store brands with similar looking brushes and they’ve all disappointed. They run, the clump, they’re messy to apply. The applicator brush for this mascara is unmatched and I never had issues with smudging or running, and I didn’t even use the waterproof. I have been all over town looking for this and it’s gone. WHY ON GOD’S GREEN EARTH WOUKD YOU DISCONTINUE THIS!?!?
Would you purchase this again:Yes
Helpful?
Review 1
Votes 16
5 out of 5 stars.
Discontinued??? Are you kidding me, L'Oreal???
2 months ago
I am sickened by the fact that you chose to discontinue your Voluminous Butterfly mascara! Hands down the BEST mascara EVER! And the wing brush applicator applies it perfectly. There is no other mascara on the market with an application brush like it. Out of all your other crappy mascaras, this is the one you chose to discontinue?!?!? Who ever made that decision, should immediately be terminated. BRING IT BACK!!!!
Helpful?
Review 1
Votes 13
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Light
My undertone:Neutral Undertone
5 out of 5 stars.
Best mascara there is! Don't discontinue!!
2 months ago
Please bring this back!! I have been using this mascara for over 10 years, and it is the best I have ever used! Seriously please do not discontinue this product!
Would you purchase this again:Yes
Helpful?
Review 1
Votes 9
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.
Bring it back
2 months ago
Bring it back!!! Why did you discontinue this product?best mascara ever.
Would you purchase this again:Yes
Helpful?
San Antonio Texas
Review 1
Votes 12
Age:25 to 34
Gender:Female
My eye color:Light Brown
My hair color:Light Brown
My complexion:Light
My undertone:Neutral Undertone
5 out of 5 stars.
Best MASCARA EVER!!
2 months ago
I have been using this mascara since I was 14, I am 27. Please bring it back!! I love it so much. Nothing compares to it
Would you purchase this again:Yes
Helpful?
Review 1
Votes 13
5 out of 5 stars.
Don't discontinue!
2 months ago
I have been using this mascara since it came out! Please don't discontinue!
Helpful?
No no New York Florida Georgia Cali
Review 1
Votes 39
Age:35 to 44
Gender:Prefer not to answer
My eye color:Light Brown
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone
5 out of 5 stars.
BRING IT BACK!!!!
2 months ago
What the heck is wrong with you, Loreal Paris ?!? I hope this was only temporarily discontinued, perhaps a packaging refresh? I don’t know but to permanently remove this product from the shelves is a mistake. Nothing compares to a the unique wand/brush tip and to be quite honest, the rest of your mascara sucks. Wake up and bring it back!!!
Would you purchase this again:Yes
Helpful?
Pasadena, CA
Review 1
Votes 13
Age:25 to 34
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone
5 out of 5 stars.
PLEASE BRING THIS BACK!
2 months ago
The butterfly mascara in waterproof has been part of my daily makeup routine since 2014/2015 and I am heartbroken to see it has been discontinued. Yes, I’ve tried the other mascaras within L’Oreal and yes, I’ve branched out to other brands as well- even high end ones, but NONE have compared to the brush and formula of butterfly in waterproof. It gave my lashes lift, lengthening, separating, and was totally clump-free. PLEASE consider bringing this back.
Would you purchase this again:Yes
Helpful?
OHIO
Review 1
Votes 9
Age:35 to 44
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Light
My undertone:Cool Undertone
5 out of 5 stars.
Great volumizing and lengthening mascara!!
2 months ago
Loved this mascara, the waterproof was superior! Please bring it back!!!! As someone who's eyes watered for no reason, this was a life saver!!! I miss it so much, nothing compares!!!
Would you purchase this again:Yes
Originally posted on Mascara Black Brown 869
Helpful?
Review 1
Votes 7
5 out of 5 stars.
Best EVER!!!
2 months ago
Just found out this is discontinued!! Why? NO!!! NO!!! This is awful. There's nothing like it, literally blows away the competition. The lengthening, thickening and the wand is fabulous. Most others don't have the same quality and they are so goopy and messy, leaving clumps or just don't work nearly as well. : (
Helpful?
Review 1
Votes 7
5 out of 5 stars.
Amazing
2 months ago
Please bring this back. This is the best mascara I have ever tried
Originally posted on Mascara Midnight Black 872
Helpful?
Review 1
Votes 6
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Dark Blonde
My complexion:Fair
My undertone:Warm Undertone
5 out of 5 stars.
Please don’t discontinue this!
2 months ago
WHY IS THIS DISCONTINUED?! It is the best mascara I have ever used! Been using for 10+ years. Idk what I’m gonna use now, this really sucks. Please bring it back
Would you purchase this again:Yes
Originally posted on Butterfly Mascara Blackest Black 868
Helpful?
Ohio
Review 1
Votes 3
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Dark Blonde
My complexion:Light
My undertone:Neutral Undertone
5 out of 5 stars.
PERFECTION
3 months ago
my all time favorite mascara ! , I’ve been using this since 2013 ! 🤍 the only product I’ve used since then !!
Would you purchase this again:Yes
Helpful?
Review 1
Vote 1
5 out of 5 stars.
The BEST Brush!
4 months ago
I've loved this mascara since 2014 because it has the BEST Brush ever! One side of the brush lengthens my lashes and other side thickens my lashes.
Originally posted on Butterfly Mascara Blackest Black 868
Helpful?
St. George Utah
Review 1
Votes 2
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Light
My undertone:Cool Undertone
1 out of 5 stars.
Don’t like the brush/wand
2 years ago
I do not recommend this product. The engineering of the brush attached to the wand is the worst I’ve ever experienced. Instead of the brush/wand being one firm piece, the brush bends every time it touches my lashes … and I’m being very gentle. The result is uneven product and clumped lashes which are impossible to separate afterwards. I’ve used mascara for 50 years but the overall result looked like a novice applied my makeup.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi There CasaBella. We are so sorry to hear that you were not fan of our Voluminous Butterfly Mascara. Your feedback is very important to us because it helps our company make improvements. We will be sure to pass along your feedback to others on our team. We hope you get the chance to explore our other mascara products we have to offer in the future with great success!
9 – 38 of 183 Reviews
