Voluminous Washable Mascara | L'Oréal Paris

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Voluminous Voluminous Original Washable Mascara for Bold Volume and Color

$11.99
T1
Color
  • Carbon Black
  • Blackest Black
  • Black Brown
  • Cobalt Blue
  • Deep Burgundy
  • Deep Green
  • Deep Violet
  • Blackvoluminous-original-washable-bold-eye-mascara
  • Carbon Blackvoluminous-carbon-black-mascara
  • Blackest Blackvoluminous-original-washable-bold-eye-mascara-310-blackest-black
  • Black Brownvoluminous-original-washable-bold-eye-mascara-315-black-brown
  • Cobalt Bluevoluminous-original-washable-bold-eye-mascara-900-cobalt-blue
  • Deep Burgundyvoluminous-original-washable-bold-eye-mascara-950-deep-burgundy
  • Deep Greenvoluminous-original-washable-bold-eye-mascara-960-deep-green
  • Deep Violetvoluminous-original-washable-bold-eye-mascara-970-deep-violet
  • 071249749012 T2
  • 071249749012 T3
  • 071249749012 T4
  • 071249749012 T5
  • 071249749012 T6
  • 071249749012 T7
  • 071249749012 T8
  • 071249749012 T9
  • 071249749012 T10

MakeUp TryOn

Try Before you Buy

PRODUCT DETAILS
Discover your best lashes ever with L’Oréal Voluminous Mascara, a lightweight washable mascara that lengthens, separates, and builds up to 15x more volume. Infused with lash-conditioning Panthenol and Ceramide-R, it nourishes lashes over time, leaving them soft, supple, and clump-free. The Volume Maximizing Brush captures every lash, evenly building thickness for a dramatic, full-bodied look. Whether you're aiming for everyday elegance or bold glamour, this buildable mascara is your go-to for beautiful, thick lashes that demand attention.

Product Highlights:

  • Volumizing and Lengthening Formula: Achieve dramatic volumized lashes with up to 15x more thickness for effortless impact and a full, bold look.
  • Iconic Volume Maximizing Brush: Specially designed to evenly thicken and build lashes for an eye-catching effect without clumping.
  • Soft Conditioning Formula: Infused with the nourishing benefits of skincare superstars Panthenol and Ceramide-R, lashes are both conditioned and protected for a healthy, soft feel that lasts all day.
  • Smudge-Resistant Yet Washable: This lightweight, smudge-free, flake-free mascara ensures flawless wear throughout the day, but comes off easily with soap and water. Also available in a waterproof version.

Why Choose L’Oréal Voluminous Mascara?

Renowned for its high-performance thickening and lengthening formula, L’Oréal Voluminous Mascara is designed for those who desire thicker, bolder lashes that stand out. This clump-free and flake-resistant mascara is a must-have for instantly enhancing volume and showcasing long and luscious lashes. Infused with nourishing skincare ingredients, this washable mascara is perfect for everyday wear.

What It Helps With:

  • Superior Volume: Enhance your lash game by building up to 15x your natural lash volume for a bolder, fuller appearance.
  • Longer Lashes: Achieve stunning lash enhancement with a formula that adds noticeable length to every lash.
  • Clump-Free, Flake-Free Wear: The Volume Maximizing Brush ensures a smooth, flawless application for a polished, impactful look that won’t clump, smudge, or flake.
  • Softness and Protection: Fortified with Panthenol and Ceramide-R, this nourishing formula leaves lashes feeling soft and hydrated all day long.
HOW TO FIND YOUR SHADE

L'Oréal’s Voluminous Original Washable Bold Eye Mascara is available in 8 shades, designed to match a wide variety of natural lash colors as well as subtle fantasy tints like vivid green and blue.

Choose the shade that best matches your natural color, opt for a shade or two darker for a more dramatic look, or go with a fantasy color for a scene-stealing night out.

  • Black
  • Carbon Black
  • Blackest Black
  • Black Brown
  • Cobalt Blue
  • Deep Burgundy
  • Deep Green
  • Deep Violet

Use our Virtual Try-On tool to find your ideal match.

WHO SHOULD USE IT

This is the "Holy Grail" for anyone seeking thick eyelashes with a soft, natural feel. It is the perfect solution for users who have tried "growth serums" but want an immediate cosmetic boost for longer eyelashes. Its gentle, skincare-infused philosophy makes it ideal for those who prioritize lash health and easy evening removal.

Also available in a waterproof version.

HOW TO USE (ROUTINE STEPS)

Incorporate this Voluminous Original Washable Bold Eye Mascara into your daily routine as your go-to lash lengthener and volumizer, following these easy steps:

Step 1: Prime.
For maximum thickness and enhanced mascara wear, start your process with Voluminous Lash Primer, coating lashes from base to tip for maximum mascara adherence.

Step 2: Coat.
Position the Volume Maximizing Brush at the base of your lashes and gently sweep upward from root to tip, wiggling slightly for even and thorough coverage.

Step 3: Build.
For dramatically full and voluminous lashes, layer multiple coats while the mascara is still wet.

Step 4: Remove.
To take off the mascara, wash gently with soap and water or use a makeup remover like micellar water. For best results, soak a cotton pad in makeup remover, press onto closed eyes for 10–20 seconds to dissolve formula, and wipe gently downward.

INGREDIENTS

Panthenol
What it does: A derivative of Vitamin B5, this powerful humectant attracts and retains moisture, keeping lashes hydrated and conditioned and enhancing flexibility and softness.
Why it matters: Helps prevent dryness and brittle lashes, promoting a nourished and well-cared-for appearance. It also contributes to the smooth application of the mascara, ensuring that lashes remain soft and clump-free.

Ceramide-R
What it does: Ceramide-R is a lipid molecule designed to strengthen and repair the lash structure. It works by fortifying the layers of the lashes, enhancing their resilience and contributing to overall lash health.
Why it matters: Provides protective and conditioning benefits to your lashes, reducing the risk of breakage and helping them appear thicker and fuller.

Other Ingredients:
AQUA / WATER / EAU PARAFFIN POTASSIUM CETYL PHOSPHATE CERA ALBA / BEESWAX / CIRE DABEILLE COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA ACACIA SENEGAL GUM CETYL ALCOHOL GLYCERIN HYDROXYETHYLCELLULOSE PHENOXYETHANOL PEG/PPG-17/18 DIMETHICONE STEARETH-20 SILICA PHENETHYL ALCOHOL SODIUM POLYMETHACRYLATE HYDROGENATED JOJOBA OIL HYDROGENATED PALM OIL POLYQUATERNIUM-10 DISODIUM EDTA TIN OXIDE PANTHENOL BHT [+/- MAY CONTAIN / PEUT CONTENIR / ULTRAMARINES / MICA / CARMINE / TITANIUM DIOXIDE]

FREQUENTLY ASKED QUESTIONS

Does L'Oréal Voluminous mascara help with thick eyelashes?

Yes, Voluminous Original is uniquely formulated to resist clumping and build lashes up to 15x their natural thickness. The volume-building brush coats each lash evenly for a full, bold look that remains soft to the touch.

How does this washable mascara compare to waterproof formulas for lash health?

While waterproof formulas are great for longevity, our washable mascara is preferred for daily use to maintain lash integrity. It removes easily with soap and water, preventing the rubbing and tugging that can lead to lash loss, helping you maintain the appearance of longer eyelashes.

What makes the Voluminous brush different from other mascaras?

Our signature Volume-Maximizing Brush is designed to capture and thicken every single lash smoothly and evenly, leaving them supple and heart-stoppingly bold without the "spider-leg" effect found in budget alternatives.

Does this mascara have any caring benefits for my lashes?

Yes! L'Oréal Voluminous mascara contains Panthenol and Ceramide-R, ingredients that help protect and condition lashes.
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Ratings and Reviews

Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

5 starsstars

675
675 reviews with 5 stars.

4 starsstars

361
361 reviews with 4 stars.

3 starsstars

224
224 reviews with 3 stars.

2 starsstars

116
116 reviews with 2 stars.

1 starstars

277
277 reviews with 1 star.

Overall Rating

3.6

Review this Product

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Most Helpful Favourable Review

5 out of 5 stars.

Blue Beauty- Voluminous Original (Cobalt Blue)

9 years ago
I am a NYC freelance make-up artist. I have tried a million and one colored mascaras, and nothing has come close to this blue beauty. this Mascara gives my lashes a subtle pop! If your a Blue Mascara Bandit (like me) looking for the next hottest beauty look to steal- Look no further!
58 people found this helpful
Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Little product within these days

9 years ago
I have happily, faithfully used this in waterproof form for YEARS, since I was a teacher, then flight attendant in my twenties through mid-thirties, to now in my sixties. I now find so little in freshly-opened containers that it seems hopeless to continue buying it. I live in a lightly populated western U.S. county, but have purchased it in very populous city drug and department stores trying to make sure it had not been stored overly long. This past year I've found it now contains very little product regardless. What's become of this? I hate that I now have to search for another non-irritating, controllable, waterproof mascara that I can rely upon and apply tastefully in a reasonable amount of time.
74 people found this helpful
Show Reviews:

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1 to 8 of 1653 Reviews.
1 – 8 of 1653 Reviews
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Most Recent
Brogue, PA
Review 1
Votes 0
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Auburn
My complexion:Fair
My undertone:Warm Undertone
2 out of 5 stars.

Great product but not the color I expected

6 days ago
This product does great with adding length and not clumping. However I was disappointed that the green color is so dark that it appears as black when applied.
Would you purchase this again:Yes
  • Review photo 1

Originally posted on Original Washable Bold Eye Mascara 960 Deep Green

Helpful?
Colorado
Review 1
Votes 0
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

Unhappy

11 days ago
agree with the previous customer on this product. I too have used this for years and now find it unsatisfactory....application is time consuming....doesn't apply evenly and clumpy... how do i get my money back?
Would you purchase this again:No
Helpful?
new york
Review 1
Votes 0
Age:55 to 64
Gender:Female
My eye color:Light Brown
My hair color:Medium Blonde
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Color was disappointing

14 days ago
I am disappointed in the color, not green at all but black/grayish.
Would you purchase this again:Yes

Originally posted on Original Washable Bold Eye Mascara 960 Deep Green

Helpful?
Response from L'Oreal:
12 days ago
LeCare
Hello! Thank you for sharing your feedback on our Original Washable Bold Eye Mascara in 960 Deep Green. We are sorry to hear the shade was not the green tone you were expecting, and we have shared your comments with our team. We appreciate you taking the time to let us know, and we hope you continue to explore L'Oréal Paris to find a shade you love.
PNW
Review 1
Vote 1
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Dark Blonde
My complexion:Fair
My undertone:Neutral Undertone
1 out of 5 stars.

Go Back to the Old Formula ASAP

18 days ago
I have used only this mascara for decades, and my daughters as well. What did you do to this formula? It is absolutely terrible now. It clumps and is impossible to remove now. If I wanted a waterproof mascara, I would buy the waterproof version. With so much push-back, you would be making a good business decision to go back to the former formula. It’s almost like the new Coke debacle. I won’t be wasting my money on this new, terrible version of my once beloved mascara. I am sad and disappointed, and apparently are so many other once loyal users.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
14 days ago
consumer care center
Hi there Sistermoon, we are truly sorry to hear about your disappointment. Hearing that a once-beloved product no longer meets your needs, especially after decades of loyalty from you and your daughters, is something we take very seriously. Please be assured that your detailed feedback regarding the clumping and removal process is being shared directly with our laboratory and product development teams. We truly value your long-term trust and are committed to listening to our community as we continue to evolve our products.
Review 1
Votes 2
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Dark Blonde
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.

I do not like the new formula

27 days ago
I do not like the new formula. It is clumpy & doesn’t wash off as well. I will no longer be buying this product after being a faithful 36 year customer.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
26 days ago
LeCare
Hello! We truly appreciate your remarkable 36-year loyalty to our Voluminous Original Mascara and are so sorry to hear that your recent experience with the formula has not met your expectations. We understand how disappointing it is when a long-time favorite feels different, especially regarding clumping and the ease of removal you have relied on for decades. At L'Oréal Paris, we are committed to continuous innovation, and we have shared your specific concerns directly with our product development team for future consideration. To help you discover a new lash look that provides the bold, clean results you love, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite match with L'Oréal Paris!
Missouri
Review 1
Votes 4
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Dark Blonde
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.

0 stars Terrible!

a month ago
Hate the new formula. It is thin but goes on clumpy, especially on ends. It does NOT lengthen lashes like it used to. Lashes look terrible and will age anyone 10-20 years. I have used this brand for many years.
Would you purchase this again:No
  • Review photo 1
Helpful?
Response from L'Oreal:
a month ago
LeCare
Hello! We truly appreciate your longtime loyalty to our Voluminous Original Mascara and are so sorry to hear that your experience with the recent update has not met your expectations. We understand how disappointing it is when a favorite formula evolves, especially when it affects the beautiful, bold look you have loved for years! At L'Oréal Paris, we are committed to continuous innovation, and we have shared your specific concerns regarding the texture and lengthening effect directly with our product development team for their consideration. To help you discover a new lash look that makes you feel sensational, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find your next favorite with L'Oréal Paris!
Review 1
Votes 3
1 out of 5 stars.

Changed formula now sucks

a month ago
I have used this mascara for years. The violet color. I recently bought a new tube and the color has completely changed. It used to be more purple and now it is burgundy with very reddish undertones. Also it now flakes off throughout the day and leaks mascara flakes in my under eye area. I even went out and bought another tube just thinking it was a fluke. I am so sad the formula has changed because now I won’t buy this mascara anymore.
Helpful?
Response from L'Oreal:
a month ago
consumer care center
Hello! Thank you for sharing your longtime loyalty to our Voluminous Original Mascara. We are so sorry to hear that the recent update hasn't provided the color or flake-free wear you've loved for years. At L'Oréal Paris, we are committed to continuous innovation, and while minor formula and pigment updates can occur, we have shared your feedback directly with our product development team for future consideration. To help you discover a new favorite that keeps your lashes bold and sensational all day long, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find your perfect lash match with L'Oréal Paris!
Review 1
Votes 4
2 out of 5 stars.

something is really wrong with this NEW formula!

2 months ago
I have been using the Volumizing in black for about 20 years & advised many of my friends to this because they loved my lashes showing so long as though they were fake and NOW I can't believe they changed the formula. The brush is the same but the mascara is really clumpy when it comes out of the tube even separating the bristles & on my eyes especially on my lower lashes. After buying 3 different tubes from 3 different stores to see if it was the mascara or the date on the tube or something else I have to say they all were the same. I will now be buying another brand.
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hello! We truly appreciate your amazing 20-year loyalty to our Voluminous Original Mascara and for being such a wonderful advocate for our brand. We are so sorry to hear that your recent experiences with the formula have not met your expectations, as we always strive to maintain the high-quality integrity of our most beloved products. While we have shared your specific feedback regarding the texture and clumping directly with our product development team, we understand how disappointing it is to feel you need to look elsewhere. We invite you to explore our other mascara collections or take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k to help you discover a new favorite that gives you those long, sensational lashes you love!
1 – 8 of 1653 Reviews
  • Next Reviews

Reviews

Rating Snapshot

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5 starsstars

675
675 reviews with 5 stars.

4 starsstars

361
361 reviews with 4 stars.

3 starsstars

224
224 reviews with 3 stars.

2 starsstars

116
116 reviews with 2 stars.

1 starstars

277
277 reviews with 1 star.

Overall Rating

3.6

Review this Product

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Most Helpful Favourable Review

5 out of 5 stars.

Blue Beauty- Voluminous Original (Cobalt Blue)

9 years ago
I am a NYC freelance make-up artist. I have tried a million and one colored mascaras, and nothing has come close to this blue beauty. this Mascara gives my lashes a subtle pop! If your a Blue Mascara Bandit (like me) looking for the next hottest beauty look to steal- Look no further!
58 people found this helpful
Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Little product within these days

9 years ago
I have happily, faithfully used this in waterproof form for YEARS, since I was a teacher, then flight attendant in my twenties through mid-thirties, to now in my sixties. I now find so little in freshly-opened containers that it seems hopeless to continue buying it. I live in a lightly populated western U.S. county, but have purchased it in very populous city drug and department stores trying to make sure it had not been stored overly long. This past year I've found it now contains very little product regardless. What's become of this? I hate that I now have to search for another non-irritating, controllable, waterproof mascara that I can rely upon and apply tastefully in a reasonable amount of time.
74 people found this helpful
Show Reviews:

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9 to 38 of 1653 Reviews.
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Review 1
Votes 5
1 out of 5 stars.

New formula.

2 months ago
I have used the voluminous mascara for years. The 5x wear. It is now 15x wear, and the application is drier and does not keep the lashes separated. Washing it off is not possible any longer with soap and water. Residue remains on the lashes and under the eye.L’Oreal have made it water resistant. Nothing about these changes are for the better. I will have to change product.
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hello! Thank you for sharing your feedback on the transition from our 5x to the 15x Voluminous formula. We are sorry that the drier application and more resistant wear have not met your expectations, as we always want our products to be easy and comfortable to use. We have passed your comments regarding the removal process and lash separation along to our team for future consideration. We invite you to explore our other washable mascara options to find a formula that removes easily with soap and water just the way you like!
Nc
Review 1
Votes 3
Age:18 to 24
Gender:Female
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Absolutely awful new formula

2 months ago
This used to be the only mascara I would use. It was absolutely amazing. I just bought a bottle because my last one was completely out and I was very sadly disappointed. It is no longer the same formula and is an absolute horror to get off. It’s so flakey and gets in my eyes. I’m absolutely devastated and am too scared to try any other mascaras because I already had my favorite one😭
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hello! We truly value your longtime loyalty and are so sorry to hear about your experience with the recent changes to our Voluminous Original Mascara. We understand how disappointing it is when a favorite formula evolves, and we have shared your specific concerns regarding the clumping, flaking, and removal process directly with our product development team for their consideration. While we are committed to continuous innovation, we always strive to maintain the high-performance integrity of our most beloved products. To help you discover a new lash look that makes you feel sensational, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k
Review 1
Votes 4
Age:35 to 44
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

GO BACK to OLD FORMULA

2 months ago
I have been using this same mascara for 26+ years. I used a daily combination of the original (grey tube), the carbon black and the white primer. I SWORE by these and refused to use or even try anything else. I referred so many to try these—and said that they’d never go back to another mascara again. This formula change was an EPIC fail. This mascara is not even close to what it used to be. In fact it doesn’t even deliver OK results. It clumps up horribly, doesn’t give any volume, and drys out so fast. So I’ve now jumped on the list of loyal users who are also searching to find another mascara. L’Oréal you have broken the millions of hearts of those who swore by this mascara. To sum this up—PLEASE go BACK to the old formula.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi there! We appreciate your 26 years of loyalty and are so sorry for the disappointment caused by our formula update. It is never our intention to break the hearts of our most loyal fans, and we have shared your request to return to the original 5x formula directly with our development team. We understand that finding a replacement after so many years is a journey, and we hope our Mascara Finder Quiz can help guide you toward a new L'Oréal Paris favorite: https://tinyurl.com/2yjal84k. Thank you for being such a wonderful part of our community!
Woodstock va
Review 1
Votes 3
Age:35 to 44
Gender:Female
My eye color:Green
My hair color:Medium Blonde
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.

Go back to the old formula.

2 months ago
I have used this mascara for years. Whatever this new formula is is absolutely awful. My eyes burn every time I put it on and within minutes, they are watering and causing tears to run out of my eyes and smudge the mascara.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hello! We're sorry to hear about your experience with our Voluminous Original Washable Bold Eye Mascara. We'd like to speak with you directly. Please call us at 800-322-2036 and provide the case number 45145282. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
Review 1
Vote 2
Age:18 to 24
Gender:Female
My eye color:Light Brown
My hair color:Darkest Brown
My complexion:Medium
My undertone:Neutral Undertone
5 out of 5 stars.

I love this product it is really amazing

2 months ago
it is my go to mascara and it is easy to just throw on and it will stay in place and it is easy to get off too
Would you purchase this again:Yes
  • the mascara
Helpful?
Evansville, IN
Review 1
Votes 5
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Medium Blonde
My complexion:Light
My undertone:Neutral Undertone
2 out of 5 stars.

Formula changes makes hard to remove now

3 months ago
Used this mascara for 20 years but I am going to have to start using something else. It’s too hard to wash off. It’s more like a water proof mascara now. I thought it was my face wash but I bought two other face washes before I realized that it really just was the mascara. Can you go back to making the old formula? Let us know if so, so we can start buying it again.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi there! Thank you for being a loyal user for 20 years. We are sorry for the frustration you have experienced with the removal of our updated formula! While we always strive to improve our products, we understand that the new wear-resistant properties feel more like a waterproof mascara to you. We have shared your feedback with our team and recommend trying an oil-based makeup remover for the most comfortable removal in the meantime. We hope you find a new L'Oréal Paris favorite that fits perfectly into your routine!
Kentucky
Review 1
Votes 5
Age:45 to 54
Gender:Male
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Fair
My undertone:Warm Undertone
1 out of 5 stars.

Why change from a good to a bad product??????

3 months ago
Well I purchased 10 packs of this for my wife for Christmas. I am now out well over $!00 because the formula has changed and is absolutely nothing like it use to be. Changed from 5x to 15x and I had no idea mascara could change that much. I don't understand why companies change a good product and only seem to make it horrible. If it is to save 10 cent per item in manufacturing I hope it worked out for them because it certainly didn't work out for me. I know a husband probably shouldn't buy a woman makeup but with what my wife has been through in the past 2 years I would do anything to help her. But unfortunately I failed miserably.
Would you purchase this again:No
  • Review photo 1
  • Really wish I had know how different 5x vs 15x would be.
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hello! We are so sorry to hear about the experience your wife had with her gift and truly appreciate your thoughtful gesture. It is disappointing when a trusted product feels completely different, and we have shared your feedback regarding the change from 5x to 15x volume directly with our product development team. We value your business and hope that you and your wife continue to explore L'Oréal Paris to find a new favorite mascara that she loves just as much!
Review 1
Votes 7
2 out of 5 stars.

Used to Be Great

4 months ago
I used the Voluminous Carbon Black for many, many years. Unfortunately, the formula has changed and the mascara is no longer what it previously was. It seems "dried" out and flakes terribly. I bought two separate tubes at stores thinking maybe they were old but that wasn't the case. I'll be looking for a new mascara as this product is not for me.
Helpful?
Response from L'Oreal:
2 months ago
consumer care center
Hi The Mose. Thank you for reaching out about Original Washable Bold Eye Mascara. We are sorry to hear about your experience with this mascara. Your feedback is important to us and we will be sure to share this information with our team.
Review 1
Votes 4
1 out of 5 stars.

1

4 months ago
I used to love this mascara but now it flakes off, clumps and just looks terrible! I don’t know what’s changed 😟
Helpful?
Response from L'Oreal:
4 months ago
consumer care center
We appreciate you taking the time to share your feedback on the Original Washable Bold Eye Mascara. We're sorry to hear it didn't meet your expectations and will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Los Angeles, CA
Review 1
Votes 8
Age:35 to 44
Gender:Female
My eye color:Green
My hair color:Light Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

PLZ BRING BACK THE OLD FORMULA. THIS SMELLS TOXIC

5 months ago
I have used this mascara for over 20 years now. I have tried every mascara on the market and this was my holy Grail. I am so so so disappointed that they have changed the formula. I can no longer use this brand or mascara because this new formula smells like gasoline, burns my eyes, it clumps, flakes all over my face, and inside my eyes, which irritates it, when I try to wash it off, it doesn’t come off and it flakes even more. I hate the waterproof formula and this is worse than that now my eyes become red, swollen and watery. They have ruined a perfectly good mascara. Have you never heard of the saying “if it ain’t broke, don’t fix it” I cannot believe you guys would change up a cult favorite on us like this. PLEASE go back to the old formula. PLEASE LISTEN TO YOUR CUSTOMERS. WE ARE ALL REVIEWING THE SAME THING AND SAYING THE SAME THING. This complaint is also all over Reddit forums and make up forums.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Tin r. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at M-F 9:00 am – 5:30 pm ET, M-F 9:00 am – 5:30 pm ET for assistance and provide the case number 44033003. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Pennsylvania
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Green
My hair color:Dark Brown
My complexion:Light
My undertone:Cool Undertone
2 out of 5 stars.

Pleased, then disappointed

5 months ago
I used to love Loreal Voluminous mascara but stopped using it over 8 years ago because of the parabens in it, which are known to disrupt the endocrine system. I was very pleased recently to discover that the formula had been updated to remove the parabens and eagerly purchased a tube. However, unfortunately, in just the first week, I counted 5 eyelashes that fell out while trying to remove the mascara. It is too difficult to remove. I am 53 and my lashes are getting more sparse in general, so I cannot afford to lose eye lashes at that rate. I need to stop using this mascara once again. Too bad.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Kim B! Thank you so much for sharing your feedback about the Original Washable Bold Eye Mascara. We are disappointed to hear that you were not impressed with the results you have gotten with your recent purchases. We want to understand what happened just as much as you do. If you would like to speak to us directly about your recent purchase, give us a call at 1-322-2036 M-F 9:00 am – 5:30 pm.
New Jersey
Review 1
Votes 7
Age:35 to 44
Gender:Female
My eye color:Dark Brown
1 out of 5 stars.

The new formula is TRASH!

5 months ago
OMG! It has been my favorite mascara for over 20 years! And now? THEY CHANGED THE FORMULA! WHY? I LOVED this product so much! This is really disappointing that all the Loreal products that I like for decades, they suddenly change their formula and turn them into a trashy product! It’s not the original mascara anymore! Why would they change an amazing product? I lost all my lashes since using this new formula! It’s sticky and impossible to remove even with makeup remover! It pulls out all your lashes! DON’T BUY! DON’T WASTE YOUR MONEY ON THIS NEW FORMULA!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Coline! Thank you for giving our Original Washable Bold Eye Mascara a try! We apologize that you did not end up liking this product and appreciate you sharing your experience! Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate the opportunity to be of service and hope you will continue to use our products with complete confidence and satisfaction !
Arizona
Review 1
Votes 5
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Not happy with the new formula

5 months ago
Please! Please bring back the original formula. I been loyal to this mascara for over 30 years and whatever changes you guys made is not good. I hope you consider all the reviews to make the changes needed for your customers.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Lizzy.. Thank you for reaching out about Original Washable Bold Eye Mascara. We are sorry to hear this mascara fell short of your expectations. We aim to provide the highest quality products to our consumers, and we will gladly pass your comments along to our team. It is our hope you can explore our current selection of mascara and find one you fully enjoy !
Boston,MA
Review 1
Votes 8
Age:55 to 64
Gender:Prefer not to answer
My eye color:Hazel
My complexion:Fair
My undertone:Neutral Undertone
1 out of 5 stars.

Poor results and almost impossible to remove.

5 months ago
This Voluminous Original in Black 305 is very hard to get off the eyelashes. I just opened a brand new tube, and the performance is abysmal: no volume whatsoever. Ideally, I’d like to send it back to L’Oreal, because they should be the ones responsible for recycling this hot mess. Never again.
Would you purchase this again:No
  • Review photo 1
Helpful?
Response from L'Oreal:
5 months ago
consumer care center
Hi there! Thank you for reaching out about our Original Washable Bold Eye Mascara. We are truly sorry to hear about your extremely disappointing experience with our Voluminous Original in Black 305 mascara, especially with a brand new tube. It's clear this product did not meet your expectations for volume and created significant frustration with its removal. We understand completely how disheartening it is when a product performs so poorly, and we sincerely regret that it turned out to be such a "hot mess" for you. Your feedback, particularly regarding the difficulty of removal and the lack of volume, is incredibly important to us. We truly value your past loyalty and are genuinely sorry to lose you as a customer.
Review 1
Votes 9
1 out of 5 stars.

Thumbs down

5 months ago
Horrible from the beginning to the end of the day. Gloopy, gloppy when applying and flaking, smudging when the day is done. Applicator is too bendy and brush bristles are too short. Don't waste your money. Totally disappointed in this product.

Originally posted on Original Washable Bold Eye Mascara 960 Deep Green

Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Not provided! Thank you for giving the Original Washable Bold Eye Mascara 960 Deep Green a try! We are very sorry that this product did not meet your expectations. We appreciate your honest feedback. Your comments will be shared with the rest of our team. We are committed to bringing our consumers high quality, innovative products that meet their needs and expectations.
Anonymous
Fort Wayne, IN
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Dark Brown
My complexion:Light
5 out of 5 stars.

Makes my blue eyes pop!! Fabulous product!!

6 months ago
This is the only mascara I wear!!! I get lots of compliments on it! I've worn blue mascara for years but this one really sets my blue eyes off and enhances them. It's on my Amazon subscription so I don't run out!! Best mascara!! My favorite!!!
Would you purchase this again:Yes

Originally posted on Original Washable Bold Eye Mascara 900 Cobalt Blue

Helpful?
Reviews 2
Vote 1
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone
5 out of 5 stars.

Very pleased

7 months ago
I am very, very happy with this. My lashes look perfect. Fluffy, defined, and fanned out. I don't notice quite as much irritation from this mascara as I do some others. However, when I try to remove this, I sometimes lose lashes, and that is concerning. I wish there were a way to mitigate this. This mascara is also easy to apply, and that's a very important factor when I choose a mascara.
Would you purchase this again:Yes
Helpful?
Reviews 2
Votes 12
1 out of 5 stars.

Flakes off and impossible to remove

8 months ago
Bring back the old formula. I have been a loyal customer for almost 30 years. The mascara is now impossible to get off my eyelashes. I actually thought that I accidentally bought waterproof mascara. Nope! I have tried several different eye makeup removal methods and plain soap and water. Nothing works. The mascara also flakes everywhere. It irritates my eyes and forget being able to wear contacts with it. I am so sad but I will have to change to a different brand.
Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Aggietwin1979. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference number 42608602. It would be helpful if you could have the product available when you call. Looking forward to speaking with you
Review 1
Votes 11
1 out of 5 stars.

Bring back the old formula!!!

8 months ago
I’ve been using this mascara since I started wearing mascara 15 years ago. I just bought a new tube and feel completely betrayed as they have changed the formula that I have come to rely on. Someone please let me know when they bring back the old formula, and in the mean time I’ll be looking for a new mascara :(
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Betrayed. There ! Thank you so much for sharing your experience with our Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We will share this with our teams and we hope that you will continue to try and use our products with satisfaction in the future.
Review 1
Votes 0
3 out of 5 stars.

Great color, weird scent.

8 months ago
Love the color!! Not quite as voluminous as I'd hoped unless I apply 2 coats. But the smell! Is there perfume in it?? That's all I can smell when I wear it, and I'm not usually sensitive to smells except tobacco & lavender.

Originally posted on Original Washable Bold Eye Mascara 970 Deep Violet

Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi there VIOLET KJP! Thank you for sharing your comments on the Original Washable Bold Eye Mascara 970 Deep Violet. We are so sorry to hear that the scent was too strong for you. Feedback from our consumers is very important to us and helps us improve all of our products !
Review 1
Votes 9
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Sucks

8 months ago
I’ve used this mascara since 1995. My most recent purchase Is very notably not the same. It’s awful. It hardly lengthens and it too wet and makes my lashes stick together. This is the opposite of how it used to work. This new formula sucks.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi there Steph. Thank you for sharing your experience with the Original Washable Bold Eye Mascara. Steph so sorry to hear that you did not see the results you have come to expect with this mascara. It should deliver clump free length and come off with soap and water. We will share this information with our teams and we hope that you will continue to explore our products with satisfaction in the future.
Review 1
Votes 6
Age:65 or over
Gender:Female
My eye color:Blue
My hair color:Dark Blonde
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.

Gummy and not easily removable

8 months ago
I’ve loved and used L’Oréal voluminous original for years but they have changed their formula. Now it’s gummy and I’m disappointed with it. Please change it back
Would you purchase this again:No
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi NMcD. We appreciate you providing us with your honest feedback on the Original Washable Bold Eye Mascara. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve our products. We hope you will continue to explore our products with confidence in the future.
Reviews 2
Votes 7
1 out of 5 stars.

Bring back the old formula!

8 months ago
I’ve used this product for decades, but have now switched to another brand. I’m not sure what happened to this formula, but it now flakes and is difficult to remove. I used to recommend it to others, and I’ve had many compliments on the length and fullness of my lashes. I’m sad that L’Oreal decided to change the formula, as I’m no longer a fan of this product.
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Suzy Q 2 ! Thank you for sharing your experience with our Original Washable Bold Eye Mascara. Original Washable Bold Eye Mascara sorry to hear that you don't love this product ! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
Review 1
Votes 3
3 out of 5 stars.

Formula change or something

8 months ago
I have used this product for years.. that said, they have changed the formula... its almost tubing like and I absolutely hate it... please bring back the original! Or the last formula... I have tried 3 since giving away my last tube of this... and nothing is as good!
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Sam2011 ! Thanks for reaching out. We are disappointed to hear that our Original Washable Bold Eye Mascara did not meet your expectations. We appreciate you providing us with your honest feedback and will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and give our products another try !
Review 1
Votes 10
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Copper
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

HORRIBLE MASCARA now.

8 months ago
After years of using the original Voluminous mascara and loving not only how great it looked, but thee compliments I received, I'm extremely disappointed in the new formulation. It is total junk and I'll be spending my money elsewhere and happily paying much more for GOOD washable mascara. There is nothing washable about this paste in a tube! You have foolishly alienated faithful followers and it will eventually catch up to you in profits. The only positive reviews I'm see for this were all given incentives. GO back to the REAL original formula. *** SHAME ON YOU! ***
Would you purchase this again:No
Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Very Disappointed ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to use our products with complete confidence and satisfaction !
Review 1
Votes 9
1 out of 5 stars.

Sorry I bought this

9 months ago
I've been using this mascara for years, and didn't realize they reformulated it. It flakes even when I just put it on, and the flakes get in my eyes - I consider this a health hazard. Plus, something in it makes my eyes burn. I bought this in a two-pack, and it will just go to waste. Wish they still made the old version - it was great.
Helpful?
Response from L'Oreal:
9 months ago
LeCare
Hi Melisma. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference number 41906994. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Memphis, TN
Review 1
Votes 9
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Revert back to the old formula!!!

9 months ago
Have you changed the formula back yet? As you can see by all of the negative reviews, it was a detrimental mistake to change formula when you have had loyal customers for 20+ years. Now we are all spending money on other brands trying to find our new holy grail mascara when I could have just continued to purchase my monthly tubes of voluminous!! LISTEN TO THE REVIEWS, CHANGE IT BACK!!! I won't be purchasing ANYTHING from Loreal until you fix this horrible mistake!!!
Would you purchase this again:No
Helpful?
Response from L'Oreal:
9 months ago
LeCare
Hi Britt ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to explore our products.
Review 1
Votes 9
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.

The worst

10 months ago
I have been using this product for 20+ years. Now it’s absolutely terrible. Not much in the tube and feels dried out. It also flakes off everywhere now. It used to glide on and lashes stayed in place. Now it flakes off in my eyes and lashes are flimsy so I’ve switched to a different brand. Voluminous blackest black used to be the best. I’m so disappointed you changed the formula.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
10 months ago
LeCare
Hi there. We're sorry to hear you didn't love our Original Washable Bold Eye Mascara. We'll be sure to pass your feedback to our team for consideration.
Review 1
Votes 5
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Medium Blonde
My complexion:Light
My undertone:Warm Undertone
3 out of 5 stars.

Bring back old formula

11 months ago
You claim it's the same original formula, however, the last two batches that I've gotten are a 1000% different and have fibers. It is a shame because your formula was incredible for so many years, did not need the fibers, I don't see a positive difference with the fibers just annoyance on removal and sometimes I just don't want the fibers on my lashes. So no benefit of adding them. please go back to the old formula or revise your marketing accordingly, as it's not the same original formula
Would you purchase this again:No
Helpful?
Response from L'Oreal:
11 months ago
LeCare
Hi there Chan. Thank you for sharing your experience with our Original Washable Bold Eye Mascara. We understand how frustrating it is when a mascara no longer delivers the same results you expected. We will share your feedback with the rest of our team and we hope that you will continue to explore our products in the future,
Review 1
Votes 8
1 out of 5 stars.

Terrible

11 months ago
Very disappointed with the new formula. I have been using this mascara for 20 years, it was perfect. The new formula leaves clumps upon clumps, it’s sticky, difficult to remove, and leaves eyes itchy and burning. Please bring back the old formula!
Helpful?
Response from L'Oreal:
11 months ago
LeCare
Hi Bentley03. We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We want to speak with you directly about it. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference 41226611.
9 – 38 of 1653 Reviews
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Questions

1–10 of 112 Questions  
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  1. Original Washable Bold Eye Mascara
    · a year ago  

    is the mascara a tubing mascara or just regular?

    1 answer
    1. Consumer Care Center
      · a year ago  

      Hello christie! Voluminous Original Washable Bold Eye Mascara does not claim to be a tubing mascara. If you are looking for a tubing mascara, we suggest checking out our Double Extend Beauty Tubes Mascara. We hope this information is helpful and you give it a try and love your results!

      Helpful?

  2. Original Washable Bold Eye Mascara
    · a year ago  

    Is the Voluminous Orginal Mascara ophthalmologist approved?

    1 answer
    1. Consumer Care Center
      · a year ago  

      Hello! Currently our Voluminous Original Washable Mascara is not ophthalmologist approved. Currently only our Voluminous Noir Balm Washable Mascara is ophthalmologist approved.

      Helpful?

  3. Original Washable Bold Eye Mascara
    · 2 years ago  

    I have been using this for decades and noticed with this last purchase, the formula has changed. Will you be bringing back the old formula? I like the old so much better.

    1 answer
    1. Consumer Care Center
      · 2 years ago  

      Hello Whit...Thank you for sharing your feedback about our Voluminous Original Washable Mascara. We are sorry to hear you don't see the same great results you have come to expect with this classic mascara! We understand how disappointing and frustrating it may be when a product that has worked so well for you in the past is no longer available. We will be sure to pass along your feedback about your

      Helpful?

  4. Original Washable Bold Eye Mascara
    · 2 years ago  

    I've been using the original Voluminous mascara for years and the recent one I bought does not wash off like the old version.  Did something change with the product or did I get a bad mascara this time?  This one should not be advertised as washable. 

    1 answer
    1. Consumer Care Center
      · 2 years ago  

      Hello TinaC! Thank you for reaching out to us about the Voluminous Original Washable Bold Eye Mascara! We're sorry to hear you were having difficulties removing the mascara. We suggest using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this and love the results.

      Helpful?

  5. Original Washable Bold Eye Mascara
    · 2 years ago  

    did Loreal recently change the Voluminous Original Mascara formula recently? If so, are you able to tell consumers how we can purchase the old formula, is there a difference between the bottles (label, etc..)?

    1 answer
    1. Consumer Care Center
      · 2 years ago  

      Hi there catherine, We wish you were seeing the results you were hoping for with the Voluminous Original Volume Building Mascara. While it is possible that minor changes have been made in the formula, the performance should meet or exceed previous results and may not be noticeable at all. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F

      Helpful?

  6. Original Washable Bold Eye Mascara
    · 2 years ago  

    I'm with Jenn. Jenn · 7 days ago I am with Jenn. The new Voluminous Mascara is awful. Just blobs of mess in the tube! No way to put it on smoothly!

    1 answer
    1. Consumer Care Center
      · 2 years ago  

      Hi there JoJo, we want to understand what happened just as much as you do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F

      Helpful?

  7. Original Washable Bold Eye Mascara
    · 2 years ago  

    Will you please please please bring back Voluminous original mascara? It's been my favorite for decades and the new formula is terrible! Please tell me where I can find the old one.

    1 answer
    1. Consumer Care Center
      · 2 years ago  

      Hi Jenn! Thanks for reaching out to us regarding Voluminous mascara. We're sorry that you are not satisfied with the current product formula. Consumer feedback is very important to us and we will be sharing your comments and concerns with our teams.

      Helpful?

  8. Original Washable Bold Eye Mascara
    · 2 years ago  

    Is this mascara hypoallergenic?

    1 answer
    1. Consumer Care Center
      · 2 years ago  

      Hello Sherry 46, we appreciate your interest in our Voluminous Original Washable Bold Eye Mascara. This product does not make any specific claims of hypoallergencity, although we believe our product can be safely used by most people. L'OREAL PARIS has made every effort to eliminate from its products as many of the known common sensitizing ingredients as possible. We hope this was helpful :)!

      Helpful?

  9. Original Washable Bold Eye Mascara
    · 2 years ago  

    Why did you change the formula?  I have been using this mascara for 20+ years.  My most recent purchase has proven to be a big mistake.  The mascara is thick gloppy and might as well be waterproof since it is so hard to get off.  I'm so disappointed!

    1 answer
    1. Loreal Consumer Care USA
      · 2 years ago  

      Greetings! Thank you for reaching out about our Voluminous Original Washable Bold Eye Mascara. We appreciate honest feedback from our customers, whether it's positive or negative. Your input helps us improve our brand and create products that meet the needs and desires of our customers. Your feedback is valuable, and we will certainly share it with our internal team regarding this product. Thank you for taking the time to share your thoughts with us.

      Helpful?

  10. Original Washable Bold Eye Mascara
    · 2 years ago  

    Is it waterproof 

    1 answer
    1. Loreal Consumer Care USA
      · 2 years ago  

      Hi Madalyn. Thank you for reaching out to L'Oreal regarding the Voluminous Original Washable Bold Eye Mascara. Unfortunately, at this time this mascara does not come in a waterproof version,

      Helpful?

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