Volumizing Mascara

A volumizing mascara is specifically formulated to add thickness and bulk to each individual eyelash, creating the appearance of a fuller, denser fringe. Volumizing options like Voluminous Original Washable Mascara use richer formulas and densely packed brushes to deposit more product at the root, instantly making your lashes up to 15x their natural thickness and your eyes look more open.

Finding the right formula depends on the specific effect you want to achieve. If you are looking for soft, feathery fullness, Voluminous Lash Paradise Waterproof Mascara is a perfect option. Explore our Store Locator to easily find the best volumizing mascaras available at a store near you.

Absolutely. Many volumizing formulas also contain lengthening properties to give you the best of both worlds. For example, Telescopic Instant Lift Washable Mascara helps lift and load the lashes with volume while adding up to +5MM visible length. The key for short lashes is to start as close to the root as possible to build a strong, thick base before sweeping up through the tips to lengthen.

Volumizing mascaras can be a great choice for daily wear when you select one designed to care for your lashes. To help protect your delicate fringe from feeling stiff or brittle, look for a mascara formula that includes hydrating ingredients. For example, Voluminous Original Washable Mascara is infused with lash-conditioning Panthenol and Ceramide-R. It helps nourish lashes, leaving them feeling soft and supple in addition to volumized.

To achieve maximum volume without clumps, start by wiping any excess formula off the wand before application. Place the brush at the base of your lashes and wiggle it back and forth to deposit the most product at the roots. Then, gently sweep upward. Choosing a buildable volumizing mascara (like Paradise Big Deal Washable & Buildable Mascara) and layering while the mascara is still wet, helps build thickness smoothly and evenly.

Using a volume-building lash primer like Voluminous Lash Primer from L’Oréal Paris is an excellent way to boost the effects of any volumizing mascara. A good primer coats your lashes to create an even, smooth base, which helps the mascara adhere better and build even more dramatic thickness. Applying a primer first can also condition your lashes, supporting a softer, more comfortable wear throughout the day.