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", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 459 } } , { "@type": "Product", "position": 3, "name": "Universal Nudes", "description": "An easy-to-use, at-home hair color kit that offers 100% gray coverage and rich, radiant hair color with an ammonia-free, paraben-free, phthalate-free and mineral oil-free formula. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.5, "reviewCount": 1138 } } , { "@type": "Product", "position": 4, "name": "Fade-Defying Shine Permanent Hair Color", "description": "Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 9 weeks. Available in 50 luminous shades. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.1, "reviewCount": 1460 } } , { "@type": "Product", "position": 5, "name": "Multi-Faceted Shimmering Permanent Hair Color", "description": "A brilliant permanent hair color that never leaves hair dull or flat. The shimmering formula is long-lasting and suitable for all hair types.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.8, "reviewCount": 847 } } , { "@type": "Product", "position": 6, "name": "Cover Up", "description": "A temporary root touch up spray that quickly covers gray hair with no mixing or mess. The non-sticky formula is alcohol-free, ammonia-free, peroxide free and made for all hair types and textures.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.9, "reviewCount": 3334 } } , { "@type": "Product", "position": 7, "name": "Hair Makeup Temporary 1-Day Hair Color Spray", "description": "A temporary hair dye that uses pure pigments to coat hair with vivid color. Its formula is ammonia-free and peroxide free, suitable for all hair types and textures, and requires no bleaching.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.3, "reviewCount": 978 } } , { "@type": "Product", "position": 8, "name": "Power Toner, Long Lasting Anti Brass Toner", "description": "Eliminates brass and adds cool tones to reduce unwanted warmth. Built-in conditioning for a softer, smoother, shinier, blonde result. High-speed technology delivers gorgeous, cool tone in as little as 5 minutes.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.4, "reviewCount": 732 } } , { "@type": "Product", "position": 9, "name": "Cool Supreme Permanent Gray Coverage Hair Color", "description": "100 percent gray coverage, even on stubborn grays. Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks. New gentle shampoo smooths the hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.3, "reviewCount": 173 } } , { "@type": "Product", "position": 10, "name": "Balayage At-Home Highlighting Kit", "description": "An at-home balayage kit that lets you get perfectly blended highlights on your own. The formula is suited for blonde and brunette hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.8, "reviewCount": 419 } } , { "@type": "Product", "position": 11, "name": "Cool Blonde Fade-Defying Shine Permanent Hair Color", "description": "Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 8 weeks. Available in 50 luminous shades. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.3, "reviewCount": 21 } } , { "@type": "Product", "position": 12, "name": "Age Perfect™", "description": "Our 1st Haircolor for Mature Hair. Layered-Tones, Flattering Color. Fuller, Thicker-looking Hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.4, "reviewCount": 36 } } , { "@type": "Product", "position": 13, "name": "Midnight Bold Multi-Faceted Permanent Hair Color", "description": "Feria Midnight Bold, Multi-faceted color with 4X Highlights transforms dark hair in 1 step to high impact, vibrant colour without bleach. Bold on color, gentle on hair. Formulated with 4 vibrant tones for a bold, warm violet in 1 step. Power Shimmer Conditioner seals and smooths for a deeply conditioned result. Never leaves hair dull or flat.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 404 } } , { "@type": "Product", "position": 14, "name": "Colorista At Home Hair Bleach & Lightener", "description": "Customizable looks: all over, ombré, or highlights. DIY looks inspired by the pros. Use with Colorista Semi-Permanent Color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.1, "reviewCount": 851 } } , { "@type": "Product", "position": 15, "name": "Colorista Hair Bleach & Lightener At Home Kit", "description": "Customizable looks: all over, ombré, or highlights. DIY looks inspired by the pros. Use with Colorista Semi-Permanent Color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 2.1, "reviewCount": 38 } } , { "@type": "Product", "position": 16, "name": "Semi-Permanent Hair Color", "description": "Dare to be bold with L'Oréal Paris Colorista! 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