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Color Concierge

Introducing Haircolor Concierge from the #1 at-home hair color brand. Our live experts, online tools and resources are here to help you color with confidence and ensure beautiful results.

Alternate Options Call us Call us: 8338-LOREAL
833-856-7325
Available Mon to Fri 9am-5:30pm EST

Available Mon to Fri 9am-5:30pm EST

Text us Text us: 8338-LOREAL
833-856-7325
Available Mon to Fri 9am-5:30pm EST / Sat to Sun 9am-6pm EST Msg & Data Rates May Apply

Available Monday – Friday 9:00AM – 5:30PM / Saturday – Sunday 9:00AM – 6:00PM ET Msg & Data Rates May Apply

Colorist Video Consultation
SCHEDULE NOW

TEXT "VIDEO" TO 833-856-7325 OR SEND "VIDEO" TO OUR LIVE CHAT AGENTS

TEXT "VIDEO" TO 833-856-7325 OR SEND "VIDEO" TO OUR LIVE CHAT AGENTS

 

Explore Hair Tools & Resources

Top Help Needs

  • Hair Color Tutorial: How To Color Your Hair with Celebrity Hairstylist, Jonathan Colombini

    Learn the basic techniques for how to color your hair at home from our L'Oréal Paris brand ambassador, celebrity stylist, Jonathan Colombini. From covering gray roots or covering all over grays, this video has the tips and tricks you need to achieve successful hair color.

  • How to Color Your Hair at Home featuring Superior Preference from L'Oréal Paris

    Learn how to get super-shiny, luminous haircolor at home with Superior Preference from L'Oréal Paris. This formula gives you fade-defying, radiant hair that lasts for weeks and weeks.

  • How to Color Your Hair at Home featuring Excellence Creme from L'Oréal Paris

    Learn how to color your hair at home with this step-by-step tutorial featuring Excellence Creme from L'Oréal Paris. This formula provides 100% gray coverage and the box comes equipped with all the essentials needed to switch up your color.

  • How to Color Your Hair at Home featuring Féria from L'Oréal Paris

    Get bold, vibrant color at home with Féria from L'Oréal Paris. These trendy, prismatic shades will turn heads with hair that is never dull or flat.

  • How to Gloss Your Hair at Home featuring Le Color Gloss from L’Oréal Paris

    Learn how to gloss your hair at home with this step-by-step tutorial featuring Le Color Gloss from L'Oréal Paris. Easily applied in the shower, this formula enhances color, boosts shine and deeply conditions. No damage, no mix.

  • Le Color Gloss 101 with Celebrity Hair Colorist & Stylist, Jonathan Colombini

  • How To Highlight Your Hair featuring L'Oreal Paris Frost & Design Kit

    Follow this step-by- step hair color application tutorial to give yourself beautiful highlights at home with the L'Oreal Paris Frost & Design Kit. To maintain your color and healthy hair, use Ever Pure Purple Shampoo and Conditioner. The salon-quality, sulfate-free shampoo & conditioner neutralizes brassiness for brighter, beautiful hair. Use 2-3 times a week.

  • Balayage Tutorial featuring Feria Extreme Platinum

    This step-by-step tutorial will help you use the balayage hair color application technique at home.

  • How to Cover Gray Roots at Home featuring Magic Root Cover Up from L'Oréal Paris

    In need of a touch up between colorings? Magic Root Cover Up by L'Oréal Paris provides instant, seamless root coverage that washes out in one shampoo. Works on all hair types and textures.

  • How To Cover Your Gray Roots at Home with Eva Longoria

    Eva Longoria shows you a hair color application to help you learn how to cover your gray roots at home with the L'Oreal Paris Root CoverUp Spray.

  • How-To Cover Gray Roots with Magic Root Rescue

    Say goodbye to gray roots with Magic Root Root Rescue. It's an easy to use solution to quickly dye gray roots. This L'Oreal Paris haircolor comes in 17 matching shades.

  • At Home Haircolor - How to Take Care of Your Hair Color w/Celebrity Hairstylist, Jonathan Colombini

    Celebrity Hairstylist, Jonathan Colombini provides his tips and tricks for maintaining your hair color at home with L'Oreal Paris Hair care shampoo & conditioners and hair treatments.

  • How to Lighten Your Hair at Home featuring Féria Absolute Platinum from L'Oréal Paris

    Lighten your hair with Féria Absolute Platinum from L'Oréal Paris. This tutorial will guide you through the process of achieving a fierce, platinum blonde look at home.

 

WATCH HAIR COLOR HOW TO’S

How to Color Your Hair at Home featuring Excellence Creme

Learn how to color your hair at home with this step-by-step tutorial featuring Excellence Creme from L'Oréal Paris. This formula provides 100% gray coverage and the box comes equipped with all the essentials needed to switch up your color.

How to Color Your Hair at Home featuring Féria

Get bold, vibrant color at home with Féria from L'Oréal Paris. These trendy, prismatic shades will turn heads with hair that is never dull or flat.

How to Color Your Hair at Home featuring Superior Preference

Learn how to get super-shiny, luminous haircolor at home with Superior Preference from L'Oréal Paris. This formula gives you fade-defying, radiant hair that lasts for weeks and weeks.

How to Cover Gray Roots at Home featuring Magic Root Cover Up

In need of a touch up between colorings? Magic Root Cover Up by L'Oréal Paris provides instant, seamless root coverage that washes out in one shampoo. Works on all hair types and textures.

How to Gloss Your Hair at Home

Learn how to gloss your hair at home with this step-by-step tutorial featuring Le Color Gloss from L'Oréal Paris. Easily applied in the shower, this formula enhances color, boosts shine and deeply conditions. No damage, no mix.

How To Highlight Your Hair

Follow this step-by- step hair color application tutorial to give yourself beautiful highlights at home with the L'Oreal Paris Frost & Design Kit.

Shop The Look

Frost & Design

View Product

How To Cover Your Gray Roots at Home with Eva Longoria

Eva Longoria shows you a hair color application to help you learn how to cover your gray roots at home with the L'Oreal Paris Root CoverUp Spray.

Shop The Look

Cover Up

View Product

How-To Cover Gray Roots

Say goodbye to gray roots with Magic Root Root Rescue. It's an easy to use solution to quickly dye gray roots.

Shop The Look

Root Rescue 10 Minute Root Hair Coloring Kit

View Product

How to Take Care of Your Hair Color with Jonathan Colombini

Celebrity Hairstylist, Jonathan Colombini provides his tips and tricks for maintaining your hair color at home with L'Oreal Paris.

Shop The Look

Brass Toning Purple Sulfate Free Shampoo

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Brass Toning Purple Sulfate Free Conditioner

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8 Second Wonder Water Lamellar Hair Treatment

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Satin Extra Strong Hold, Light Hairspray Unscented

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Dream Lengths Restoring Shampoo for Long, Damaged Hair

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Dream Lengths Conditioner for Long, Damaged Hair

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Dream Lengths No Haircut Cream Leave In Conditioner

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How To Color Your Hair

Learn the basic techniques for how to color your hair at home from our L'Oréal Paris brand ambassador, celebrity stylist, Jonathan Colombini.

Shop The Look

Créme Permanent Triple Protection Hair Color

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Fade-Defying Shine Permanent Hair Color

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Root Rescue 10 Minute Root Hair Coloring Kit

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2020 Hair Color of the Year - Holographic Hair featuring Feria

This multifaceted shimmering permanent hair color delivers a bold holographic effect with color that shimmers at every turn.

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Multi-Faceted Shimmering Permanent Hair Color 521 - Cool Amethyst

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Balayage At Home

This step-by-step tutorial will help you use the balayage hair color application technique at home.

Shop The Look

Féria® Absolute Platinum Extreme Platinum

View Product

Blonde Root Touch Up

Follow this step-by-step hair color application to touch up your blonde roots at home with Feria Extreme Platinum hair color.

Shop The Look

Féria® Absolute Platinum Extreme Platinum

View Product

Read Hair Tips & Tricks

How To Dye Your Hair Blonde At Home

Going blonde just got more fun.

A DIY Guide To Using Semi-Permanent Hair Color At-Home

Color with little commitment.

10 Tips To Hide Roots Between Hair Color Touch-Ups

At least until your next appointment.

Why You Should Try Temporary Wash Out Hair Color Before Committing

All the color without the commitment.

Gray Hair: 7 Hacks to Hide It

Your grays are going undercover.

How to Use a Temporary Hair Color Spray

Give yourself a (temporary) mane makeover.

Our Best Hair Dye for Gray Hair

Say goodbye to grays with our best hair dye for gray hair.

8 Fun Ways to Change Up Your Brunette Hair Color

Blondes aren't the only ones who get to have fun!

8 Ways to Keep Your Hair Color Looking Fresh

You don't need to rush to the salon.

L’OREAL EXPERTISE ASSISTANCE

Hair Color Concierge at your service for the ultimate at-home hair color experience.
Alternate Options Call us Call us: 8338-LOREAL
833-856-7325
Available Mon to Fri 9am-5:30pm EST

Available Mon to Fri 9am-5:30pm EST

Text us Text us: 8338-LOREAL
833-856-7325
Available Mon to Fri 9am-5:30pm EST / Sat to Sun 9am-6pm EST Msg & Data Rates May Apply

Available Monday – Friday 9:00AM – 5:30PM / Saturday – Sunday 9:00AM – 6:00PM ET Msg & Data Rates May Apply

SCHEDULE NOW
SCHEDULE NOW

TEXT "VIDEO" TO 833-856-7325 OR

SEND "VIDEO" TO OUR LIVE CHAT AGENTS

FREQUENTLY ASKED QUESTIONS

When to re-color

The hair grows about half an inch each month therefore we suggest re-coloring every 4-6 weeks. Unless you are coloring virgin hair or have not colored your hair in over 5 months make sure to follow the touch up application timing for best results.

GOING DARKER

As long as your hair is not pale white like the inside of a banana you can color your hair as dark as you please. If your current haircolor is pale white please give us a call for assistance.

Going lighter

Haircolor can only lighten virgin hair. It cannot lighten color treated hair. We recommend you shampoo your hair as often as you can with a strong shampoo. This will allow the darker pigments in your hair to gradually lighten. The pigments will lighten up about half a shade. Being exposed to the sun and hot tools accelerate the fading process. After about 4-6 weeks, you may color with one shade lighter. For example: If you were coloring with 6 light brown you may now color with 7 Dark Blonde. Make sure to follow the touch up application timing even though this is a new shade. If you are unsure, as to which shade to choose we recommend our hair color quiz. You can locate it here: http://tinyurl.com/yxau7g2o

Consumers wanting to mix shades – we do not recommend

We do not recommend mixing shades. Our products were not tested to be mixed; therefore we are unable to guarantee your results.

Can I color over color treated hair?

Results shown on the box are on virgin hair. Haircolor cannot lighten color treated hair. If your hair is color treated, you may chose a similar shade with different undertones. For example: If your hair is colored with 5 Medium brown you could successfully color with 5RB Medium Reddish brown or anything darker. We recommend preforming a strand test to preview your results.

How to mix Superior Preference

Pour the entire Color Gel (Bottle #2) Into the Color Optimizing Crème (Bottle #1).

How to mix Excellence Crème

Squeeze the Permanent Color Crème (Tube #2) into the Developer Crème (Bottle #1)

How to mix Feria?

Pour Shimmering Conditioning Colour Gel Bottle (Bottle #1) and Aromatic Shimmer Serum (Ampoule #3) Into the Shimmering Conditioning Developer Crème (Bottle #2)

My shade is discontinued, what is the best alternative?

As consumers ourselves, we understand how disappointing it can be when an all-time favorite is no longer available for purchase. We suggest visiting the product page to find the closest match. If you have any further questions please feel free to reach out to our customer service team for assistance.

Can I save the mixture after use?

Once mixed the color cannot be saved. Also, once the color tint tube has been opened it cannot be saved for future use.

Difference between Excellence, Preference, Feria

Preference, Excellence and Feria are permanent haircolors that must be mixed with crème developer. Superior Preference with patented fade-defying color and shine system is a gel consistency. The Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Even though it provides gray coverage your results with Superior Preference will still be dimensional and multi tonal. Excellence Pro-Keratine Triple Protection Color Crème is a non-drip crème consistency. Excellence provides 100% gray coverage. It is our most opaque and full coverage formula. Feria is inspired by fashion. It offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color. Feria should not be applied over natural gray or white hair because it does not cover grays. For more information on which Haircolor product is right for you, refer to our product comparison chart here (insert link anchor to product comparison chart)

Best product for gray coverage

The best product for gray coverage is Excellence Crème. No permanent hair color protects better or covers grays better (compared to each leading competitor’s top selling brand)! For touching up your gray roots, you may also like to try our Magic Root products that offer anything from a temporary spray to a permanent root touch-up.

Which conditioner is closest to the product in the boxes?

Although we do not sell the kit components separately, our Elvive Color Vibrancy Protecting Conditioner would be the closest conditioner! You can locate it here: http://tinyurl.com/ycs5baab

How to add warmth

If you are looking to add warmth to your hair, we suggest coloring with gold and reddish tones. If your hair pulls red / brassy tones and you want to suppress the redness, we suggest choosing a shade that has ash and cool tones.

L'Oreal Paris Products