Hair Color Concierge

Introducing Haircolor Concierge from the #1 at-home hair color brand. Our live experts, online tools and resources are here to help you color with confidence and ensure beautiful results.

Get in Touch with our L'Oréal Hair Color Experts

  • COLORIST VIDEO CONSULTATION

    By appointment only

  • Call us: 8338-LOREAL

    833-856-7325

    CALL US
  • Text us: 8338-LOREAL

    833-856-7325

    TEXT US

EXPLORE HAIR TOOLS & RESOURCES

  • Try On Our Shades

    Experience L'Oréal hair colors with our virtual try on tool.

    Try On
  • Watch Tutorials

    Helpful tutorials that will show you how to dye your hair at home

    WATCH TUTORIALS

TOP HELP NEEDS

  • How To Color Your Hair with Celebrity Hairstylist, Jonathan Colombini

    WATCH NOW
  • How to Color Your Hair at Home featuring Superior Preference

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  • How to Color Your Hair at Home featuring Excellence Creme

    WATCH NOW
  • How to Color Your Hair at Home featuring Féria

    WATCH NOW

 

COMPARE L'ORÉAL HAIR COLOR PRODUCTS

COMPARE L'ORÉAL HAIR COLOR PRODUCTS
PRODUCT TYPE PERMANENT
Format CRÈME
COLOR RESULT COLOR WITH INCREDIBLE DIMENSION AND LUMINOSITY
ADDITIONAL BENEFITS Color defies fading for up to 8 weeks
PRICE $10.99
Shades 48 shades
  • Color: #CDA883
  • Color: #080A12
  • Color: #010101
  • Color: #292F39
  • Color: #443436
  • Color: #1F1817
  • Color: #3D2E25
  • Color: #3F3632
  • Color: #4C3D36
  • Color: #49201C
  • Color: #682A32
  • Color: #40261D
  • More shades are available
PERMANENT
Satin
100% GRAY COVERAGE, EVEN ON STUBBORN GRAYS
Triple Protection System
$9.99
38 shades
  • Color: #DBC2A3
  • Color: #DFB78C
  • Color: #0E0B0D
  • Color: #201B1A
  • Color: #16120F
  • Color: #32231C
  • Color: #56463F
  • Color: #81695A
  • Color: #79553E
  • Color: #554340
  • Color: #422F20
  • Color: #614C30
  • More shades are available
PERMANENT
CRÈME
100% GRAY COVERAGE
Cool color that lasts week after week Salon-inspired regimen featuring Purple Technology
$9.99
5 shades
  • Color: #AF8F79
  • Color: #493A31
  • Color: #392B20
  • Color: #D4B6A0
  • Color: #2A1A0D
Average rating:
3/5

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PERMANENT
LIQUID
GRAY COVERAGE WITH LAYERED-TONE FLATTERING COLOR
Specifically formulated for mature hair to provide color full of highs and lows
$9.99
0 shades
PERMANENT
LIQUID
MULTI-FACETED SHIMMERING COLOR
Power shimmer conditioner seals and smooths for silkier hair
$10.99
17 shades
  • Color: #28211F
  • Color: #5F483A
  • Color: #3D2E25
  • Color: #564235
  • Color: #594135
  • Color: #44261E
  • Color: #725E4F
  • Color: #77593D
  • Color: #705848
  • Color: #000000
  • Color: #533C2B
  • Color: #7F6450
  • More shades are available
Average rating:
4/5

View Product

PERMANENT
LIQUID GEL
100% GRAY COVERAGE
Formula seamlessly blends with your hair color
$7.99
7 shades
  • Color: #403A3B
  • Color: #66473D
  • Color: #744837
  • Color: #8D6959
  • Color: #B48257
  • Color: #AB7E6B
  • Color: #991B37

WATCH HAIR COLOR HOW TO’S

  • Balayage Tutorial featuring Feria Extreme Platinum

    WATCH NOW
  • How To Highlight Your Hair featuring L'Oreal Paris Frost & Design Kit

    WATCH NOW
  • Le Color Gloss 101 with Celebrity Hair Colorist & Stylist, Jonathan Colombini

    WATCH NOW
  • How to Cover Gray Roots at Home featuring Magic Root Cover Up

    WATCH NOW

Get in Touch with our L'Oréal Hair Color Experts

  • COLORIST VIDEO CONSULTATION

    By appointment only

  • Call us: 8338-LOREAL

    833-856-7325

    CALL US
  • Text us: 8338-LOREAL

    833-856-7325

    TEXT US

FREQUENTLY ASKED QUESTIONS

When to re-color

The hair grows about half an inch each month therefore we suggest re-coloring every 4-6 weeks. Unless you are coloring virgin hair or have not colored your hair in over 5 months make sure to follow the touch up application timing for best results.


GOING DARKER

As long as your hair is not pale white like the inside of a banana you can color your hair as dark as you please. If your current haircolor is pale white please give us a call for assistance.


Going lighter

Haircolor can only lighten virgin hair. It cannot lighten color treated hair. We recommend you shampoo your hair as often as you can with a strong shampoo. This will allow the darker pigments in your hair to gradually lighten. The pigments will lighten up about half a shade. Being exposed to the sun and hot tools accelerate the fading process. After about 4-6 weeks, you may color with one shade lighter. For example: If you were coloring with 6 light brown you may now color with 7 Dark Blonde. Make sure to follow the touch up application timing even though this is a new shade. If you are unsure, as to which shade to choose we recommend our hair color quiz. You can locate it here: http://tinyurl.com/yxau7g2o


Consumers wanting to mix shades – we do not recommend

We do not recommend mixing shades. Our products were not tested to be mixed; therefore we are unable to guarantee your results.


Can I color over color treated hair?

Results shown on the box are on virgin hair. Haircolor cannot lighten color treated hair. If your hair is color treated, you may chose a similar shade with different undertones. For example: If your hair is colored with 5 Medium brown you could successfully color with 5RB Medium Reddish brown or anything darker. We recommend preforming a strand test to preview your results.


How to mix Superior Preference

Pour the entire Color Gel (Bottle #2) Into the Color Optimizing Crème (Bottle #1).


How to mix Excellence Crème

Squeeze the Permanent Color Crème (Tube #2) into the Developer Crème (Bottle #1)


How to mix Feria?

Pour Shimmering Conditioning Colour Gel Bottle (Bottle #1) and Aromatic Shimmer Serum (Ampoule #3) Into the Shimmering Conditioning Developer Crème (Bottle #2)


My shade is discontinued, what is the best alternative?

As consumers ourselves, we understand how disappointing it can be when an all-time favorite is no longer available for purchase. We suggest visiting the product page to find the closest match. If you have any further questions please feel free to reach out to our customer service team for assistance.


Can I save the mixture after use?

Once mixed the color cannot be saved. Also, once the color tint tube has been opened it cannot be saved for future use.


Difference between Excellence, Preference, Feria

Preference, Excellence and Feria are permanent haircolors that must be mixed with crème developer. Superior Preference with patented fade-defying color and shine system is a gel consistency. The Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Even though it provides gray coverage your results with Superior Preference will still be dimensional and multi tonal. Excellence Pro-Keratine Triple Protection Color Crème is a non-drip crème consistency. Excellence provides 100% gray coverage. It is our most opaque and full coverage formula. Feria is inspired by fashion. It offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color. Feria should not be applied over natural gray or white hair because it does not cover grays. For more information on which Haircolor product is right for you, refer to our product comparison chart here (insert link anchor to product comparison chart)


Best product for gray coverage

The best product for gray coverage is Excellence Crème. No permanent hair color protects better or covers grays better (compared to each leading competitor’s top selling brand)! For touching up your gray roots, you may also like to try our Magic Root products that offer anything from a temporary spray to a permanent root touch-up.


Which conditioner is closest to the product in the boxes?

Although we do not sell the kit components separately, our Elvive Color Vibrancy Protecting Conditioner would be the closest conditioner! You can locate it here: http://tinyurl.com/ycs5baab


Which conditioner is closest to the product in the boxes?

Although we do not sell the kit components separately, our Elvive Color Vibrancy Protecting Conditioner would be the closest conditioner! You can locate it here: http://tinyurl.com/ycs5baab


How to add warmth

If you are looking to add warmth to your hair, we suggest coloring with gold and reddish tones. If your hair pulls red / brassy tones and you want to suppress the redness, we suggest choosing a shade that has ash and cool tones.