Grab Your Pink Makeup and Try These Stunning Pink Eyeshadow Looks

In the beauty world, few makeup staples actually last through the generations, but when these makeup looks do they’re usually revamped in the form of micro-trends popularized on TikTok and Instagram. There’s the classic red lip and the everyday no-makeup makeup look that expert makeup artists and the occasional makeup-wearer are both familiar with. Next to these well-known beauty moments is flirty pink eyeshadow. 

Pink is ultra-wearable for all skin tones with endless beauty possibilities in varying shades. Pink eyeshadow looks can vary from a soft smoky eye to a bold glitzy cut crease all in shades that are easy to blend into other eyeshadow colors. Even those who hate the color pink have to admit that this versatile color makes a great eyeshadow for warm makeup looks that add a touch of softness. Here, discover 10 pink eyeshadow looks that makeup lovers of all skill levels will want to try, along with pink makeup products you can use to achieve a pink-centric look. 

10 Pink Eyeshadow Looks to Inspire Your Next Look

Pink Rose Glow

You don’t have to spend hours in the sun to get a sunkissed look. Instead, create a glowy makeup look with pink eyeshadow as the focal point. Lightly dust a sparkly pink eyeshadow like the L’Oréal Paris Infallible 24 HR Eye Shadow in Always Pearly Pink all over your eyelid and layer the color for a darker look if desired. Instead of lining your lower waterline with a dark eye pencil, use the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Nude to give the appearance of bigger eyes and keep the rose gold look. 

Strawberry Girl Makeup

Pink and red are the basis for the TikTok trending strawberry girl makeup. Emphasize the pink part by using a pink eyeshadow that best matches your undertones. The idea behind this trend is to create a flushed, natural makeup look so be sure to pick a pink shade based on your undertones. 

For warm skin tones opt for a pinky-nude shade like L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup in Diamond Drop. And for those with cooler skin tones, opt for a mauve or orange-based pink eyeshadow like L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup in Radiant Ruby. These liquid eyeshadows offer a layer of sparkle that isn’t overwhelming and adds a pretty, subtle shine.

Inner-Corner Pink

Apply your eyeshadow as you normally would. This could be as a cut crease, smoky eye, or just a colored graphic liner. Whatever the results are, you’re going to give it a pink spin with a small amount of pink eyeshadow applied to the inner corners of your eyes. Use L’Oréal Paris Infallible Metallics Eyeshadow in Rose Chrome to highlight the inner corner of the eye for that dramatic pop of color. For a more dramatic effect, blend a bright pink into a purple shadow for a bold ombré. 

Glitzy Pink Cut Crease

If you’re really into the color pink then you need to try a shimmering pink eyeshadow look. It feels like pink and glitter were made to be together, especially in makeup form. Paint the center of your eyelid with a glitzy pink eyeshadow like the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup in Blush Jewel and blend a hot pink eyeshadow around the sparkles for a halo effect. Finish your eye makeup with bold eyeliner, but instead of using traditional black, have fun with the pink vibe and use L’Oréal Paris Matte Signature Liquid Dip Eyeliner, Waterproof in Burgundy. 

Pink Smoky Eye

Traditional smoky eyes use black, brown and other dark eyeshadow shades to achieve a gradient of neutral colors for a sultry look. Replace those dark shadows with shades of pink and shimmery white and you have a bold pink eyeshadow look. You’ll start with a pink shade on the outer corners of the eyes and gradually blend white towards the inner corners. 

Pick up an eyeshadow palette that already has all the colors you need to achieve the look like the L’Oréal Paris Colour Riche Pocket Palette Eye Shadow in Avenue Des Roses which contains two matte shades (brown and champagne nude) and two shimmery shades (rosy pink and mauve). This look is ideal for brides or wedding guests who want a sophisticated look with a subtle sparkle that highlights the face. 

Pink Soft Glam

Take two pink shades — one slightly darker than the other — and color-block them by applying one color to half of your eyelid and the other color to the other half. Then, blend the colors for a simple eyeshadow look. If you’re not fully on the pink eyeshadow bandwagon yet, this look is the one for you since it only requires a small amount of color. 

Finish the rest of your makeup and don’t forget your mascara. Nothing says soft glam quite like wispy lashes that add a flirty flare to your look and can be easily achieved with L’Oréal Paris Telescopic Instant Lift Washable Mascara. The double-hook bristle brush coats every inch of lashes in its long-wear formula that lengthens and lifts eyelashes. 

Pink Graphic Liner

Graphic eyeliner is a fun way to explore your makeup skills. You don’t have to be an expert to recreate a look like this either, just give yourself time and if you mess up simply wipe it off and start again. If you’re nervous about going with a bold color, start by lining your lids with the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in White. This white liner allows you to (basically) sketch where you want to add color before going in with shadow. 

You can use a pink eyeliner but if you’ve only got eyeshadow use an angled brush and follow the lines you just created with the pink pigment. Continue the glam by adding gems near your browbone for a sparkly addition.

Hot Pink Under-Eyes

Bejeweled Pink

If you’re thinking about this list and think to yourself that these pink eyeshadow looks could use more rhinestones, you’re absolutely right. While not everyone loves a sparkly, diamond-studded look, there is a whole community of glitter lovers online who will gladly encourage you to bejewel your face. Seriously, just search “pink rhinestone makeup” on TikTok and you’ll end up with thousands of inspirations for your next look. 

Whatever eye look you create, add rhinestones to outline your eyeshadow or underneath for diamond faux freckles. When it comes to the glitzy pink portion, use the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup in Blush Jewel. 

Sunset Eyes

Blend your own sunset directly onto your eyelids with shades of pink, orange and purple. You can play around with the colors to make your pink eyeshadow look as dark or light as you want. Start with a purple shade on the outer corners of the eyes and slowly blend pink and champagne colors into the inner corner. 

Complete the look with a creamy brown eyeliner like L'Oréal Paris Grip Mechanical Gel Eyeliner in Brown Denim on your waterline to keep the natural look that emphasizes your eyelids. This liner allows you to slightly smudge the pigment into your lash line for a subtle smoky effect that adds definition to your makeup look.

Next: How to Get TikTok’s Viral “Strawberry Girl” Makeup Look in 5 Simple Steps

Photographer: Chaunte Vaughn; Art Director: Hannah Packer; Creative Producer: Becca Solovay; Digital Tech: Erik Dalzen; Photo Assistant: Sam Kang; Makeup Artist: Jonet Williamson; Hair Stylist: Mirna Jose; Hair Assistant: Keila Rivera; Wardrobe Stylist: Alexis Badiyi; Wardrobe Assistant: Jazmine Alzado; Model: Zlata Semenko