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How to Get TikTok’s Viral “Strawberry Girl” Makeup Look in 5 Simple Steps

This sweet trend offers inspo for the ultimate summer makeup look.
August 09, 2023

TikTok and its unwavering obsession with food-influenced beauty trends are always fun to follow because anything and everything is game for inspiration. We have the ever-so-trendy latte makeup and blueberry milk nails, the highly covetable glazed donut skin (and hair and nails), and now, the flirty and fresh “strawberry girl” makeup (aka strawberry makeup). 

This juicy and sweet summer fruit is known for its bright red hue and that’s exactly how it translates to the skin. Think luminous skin and shades of red and pink on the lids, cheeks and lips, paired with faux freckles and shimmery cheekbones. Now you don't have to be a girl to partake in this trend, after all, makeup is for everybody, and this trend looks great no matter your features, skin tone, or how you identify. Furthermore, you don’t need pricey products to achieve the look; L’Oréal Paris offers affordable makeup products (more on that later) that perform like luxury cosmetics to help you get this viral look with ease.

“Strawberry girl” makeup is a delicious upgrade for your summer beauty routine, so below, we’re sharing how you can recreate the look in five simple steps, plus all the products you’ll need. 

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What Is "Strawberry Girl" Makeup?

The name is fitting because strawberry makeup embodies the red and pink tones of this fan-favorite summer fruit. Plus, it’s an easy-to-recreate look that can beautifully suit all skin tones. Imagine glowy skin with pink flushed cheeks and glossy red lips — the result is fresh, flirty and natural-looking. If you have freckles, show them off and if you don’t, feel free to add some because it plays up the fresh-faced look. 

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How to Create "Strawberry Girl" Makeup

Craving a “strawberry girl” makeup look? Here’s how to achieve this viral TikTok trend in five simple steps.

1. Perfect the Skin

“Strawberry girl” makeup isn’t matte or dull, in fact, it’s glossy, glowy and luminous, so your base must reflect that. We suggest a lightweight foundation like the L’Oréal Paris True Match Super-Blendable Foundation — the skin-like finish is buildable, and it creates the perfect base for your strawberry glam. If you want something a little lighter, try the L’Oréal Paris True Match Hyaluronic Tinted Serum, it works like skin care and makeup in one to deliver light to medium coverage.

2. Add Blush to the Cheeks 

Blush is an integral part of “strawberry girl” makeup. Start with the L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Blush in Confident Pink and build it up the cheekbones, bringing it upward to lift the face. Then, layer the L’Oréal Paris Age Perfect Makeup Radiant Satin Blush with Camellia Oil in Marigold in the center of the cheeks to create the red-meets-pink strawberry flush. Feel free to apply some blush across the bridge of your nose to amplify the flushed, almost sunburnt look. 

Editor’s tip: If you want to add fake freckles, use the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Brown Denim to lightly dot the tiny spots across your cheeks and nose after you’ve applied your blush. The waterproof, smudge-proof formula makes this gel eyeliner more than ideal for the job. 

3. Layer on Highlighter

After your cheeks are giving strawberry goodness, add some highlighter to enhance the glow factor. We like the L’Oréal Paris True Match Lumi Glotion Natural Glow Enhancer — it gives the skin a lit-from-within glow, and the formula is infused with glycerin to provide 24-hour hydration. Plus, TikTok It girl, Alix Earle, loves it so we consider it a must for any TikTok-inspired makeup look. 

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4. Add Minimal Eye Makeup

“Strawberry girl” makeup leans more natural than glam but that doesn’t mean you have to leave the eyes bare. Swipe on a couple of coats of L’Oréal Paris Telescopic Instant Lift Washable Mascara to lift and lengthen your lashes. To fake the illusion of brighter, wide-awake eyes, you can apply the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Nude to the waterline.  

5. Go for a Glossy Lip 

Last is the lips, and a shade of pink or red gloss is the most obvious choice to finish the look. For a comfortable, hydrating formula that provides color and glow, try the L’Oréal Paris Glow Paradise Balm-in-Lipstick with Pomegranate Extract in Ecstatic Mulberry or the L’Oréal Paris Glow Paradise Lip Balm-in-Gloss Pomegranate Extract in Angelic Daydream. If you’re looking for something with shimmer, try the L’Oréal Paris Infallible 8 Hour Pro Lip Gloss, Hydrating Finish in Cherry Flash.

Next: The 9 Best Tips on Where to Put Blush

Photo Credit: Carrillosa IG/@michellecarrillosa, Photo Design: Sarah Duvivier

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