These days, once a beauty product goes viral on TikTok, you may be hard-pressed to find it in stores and online. We’re still reeling from the days of the drop, when beauty brands would release a limited number of a new product with so much buzz that it would be snapped up in minutes, leaving us eager to spend on the next one. Sure, you can claim that you’re no beauty hypebeast, but sometimes you just can’t help but get caught up in the allure of a viral BeautyTok moment, especially when it features a brand you love.
For L’Oréal Paris lovers this has happened time and time again. New products and old staples get discovered and rediscovered by TikTok creators, sparking a rush to buy these beloved must-haves. (Remember the powder foundation shortage of 2021?) Well, ICYMI, all those products are available at several retailers through the brand’s site. The best part? They all cost less than $20. Check out some of our favorite L’Oréal Paris TikTok products that went viral, so you can add them to your cart, stat (or at least while they’re still in stock).
If you didn’t catch all those TikTok videos of creators rushing into Target and Walmart, grabbing this powder foundation, trying it on immediately (gagging at the results) and leaving with an armful, you missed a moment. This compact had beauty lovers in a frenzy for months and for good reason; the sweatproof, waterproof, non-comedogenic formula glides on smooth like a liquid but dries down and stays put like a powder with a matte finish. You only need one swipe of the full-coverage foundation to cover blemishes. It barely stayed on shelves and in stock at that time, but you can get it now in all shades, just in time for the sweaty weather months.
This recently relaunched favorite is now equipped with a vegan formula that comes in a pump bottle (you asked, they listened). It has the same skin-like finish that made us all fall for it when it launched years ago, and the same lightweight feel for comfortable all-day wear. Available in 47 shades, the foundation offers a match for pretty much everyone and is infused with hyaluronic acid so every skin type can enjoy it, even those with sensitive skin.
For a foundation alternative that serves the needs of those who prefer less coverage or simply don’t want to bother with foundation when it gets really humid and sticky outside, reach for this viral tinted serum that had content creators wowed. The lightweight product can be applied with a damp sponge or with your fingers just like a skin care serum (note that this method is a lot messier though). And just like a skin care serum, it includes hyaluronic acid to help with hydration and moisture retention.
Another great way to get coverage in the summer without applying foundation, while giving your complexion some skin care TLC, is with a BB cream. This viral BB cream became popular for its ability to easily transform from a green primer to a flawless color match for all skin tones. The best part: It has a bare skin finish so even though your complexion will look radiant and flawless, no one ever has to know that you’re wearing makeup. It’s a no-brainer that people love this product.
We’ve known since 2013 that when you want sky high lashes without investing in the money or time it takes to apply false eyelashes, you reach for this cult classic. It gets the lengthened look you want every time and even gets to those tiny inner corner lash hairs that can be hard to grab with a thicker brush. This makeup bag must-have had a renaissance when TikTok creators discovered exactly what it can do — festival makeup will never be the same again.
Of course because it’s always one upping itself, L’Oréal Paris then dropped this new addition to the Telescopic mascara family. Offering length, volume and lift, this pick comes with a patented double hook bristle brush to load tons of formula onto the lashes while combing and separating them to avoid clumps.
As volumizing mascaras go, social media influencers can’t seem to get enough of this now viral drugstore favorite. It’s been called a dupe for a nearly $30 pick (making it less than half the price) because it performs just like a luxury mascara — and we totally get it. The formula is long-wearing, clump-resistant, smudge-resistant and conditions lashes while you wear it, so they don’t feel crunchy or hard when you take it off.
Influencer Alix Earle considers this a dupe of a luxury liquid highlighter but we just call it magic in a bottle. We especially love this affordable glow booster because it can be used on its own when you want a true no-makeup makeup look, but also worn under or on top of foundation to highlight certain parts of the face. You can even mix it into your foundation like many content creators do in order to add more radiance to your complexion.
Since no makeup look is complete without a good lippie, this matte lipstick should be added to your cart, instantly. Praised for its saturated color that wears comfortably all day (thanks to hyaluronic acid) and soft, powder finish, it doesn’t make your lips feel dry like some other matte lipsticks do, making it a true must when you need a budge-proof lip color that doesn’t make you sacrifice comfort for beauty.
* All social media posts have been shared from Instagram for site security purposes.
Photographer: Nelson Huang, Art Director: Hannah Packer, Producer: Becca Solovay, Beauty Content Director: Shalwah Evans, Visual Designer: Sarah Duvivier, Wardrobe Stylist: Alexis Badiyi, Wardrobe Assistant: Jazmine Alzado, Makeup Artist: Jonet Williamson, Hair Stylist: Akihisa Yamaguchi, Digi Tech: Jacky Jiang, Photo Assistant: Tyler Andrews, Model: Mecca Allah
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