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7 Products You Need to Create TikTok’s Latte Makeup Look

Think of it as a new name for bronzy makeup.


August 07, 2023


If you like your makeup like you like your coffee — hot, not too light but not too dark and easy to make — then you're going to love social media's latte makeup trend. A search for “latte makeup” on TikTok or Instagram will lead to a collection of different bronzy, monochrome makeup looks inspired by this fan-favorite morning pick-me-up. While it may just be another (albeit cute) name to describe neutral, bronzy makeup, it’s definitely enticing because it suits all skin tones and there’s a likely chance you can recreate it with products you already own. So, if you’re ready to indulge in TikTok’s latte makeup trend, you’ve come to the right place because we’re big fans. Below, we’re sharing all the products you’ll need to complete the look and a simple tutorial.

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What Is Latte Makeup?

As the name suggests, latte makeup is inspired by the morning-friendly caffeine treat made with the perfect mix of coffee and milk — think smudgy brown eyeshadow, glowy bronzed skin and glossy cocoa lips. This makeup look is done in shades of creamy cafe au lait to create a bronzy, sultry and monochrome look that can suit all skin tones. Even better, latte makeup is suitable for day or night. TikTok likes to name new beauty trends after food (ahem, glazed donut skin and milky nails) so you can think of it as a bronzy makeup look renamed after your favorite morning java fix.  

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7 Products to Shop for a Latte Makeup Look 

The theme for latte makeup is shades of bronze, taupe and light brown. Here are the products you’ll need to create this caffeine-inspired look. 


L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Bronzer

Bronzer is absolutely necessary to achieve latte makeup’s quintessential bronzy skin look. We love this long-wearing formula because the soft matte finish adds color and dimension to the skin without emphasizing texture. Each shade has a neutral undertone so you don’t have to worry about the skin looking orange or muddy. It can even be used on the eyelids as eyeshadow, too. 


L’Oréal Paris True Match Lumi Glotion Natural Glow Enhancer in Deep 

Fake bronzed, glowy skin with the help of TikTok’s favorite drugstore glow primer. Taking a cue from Alix Earle, use the Deep shade before you apply foundation to give your skin a sun-kissed-looking glow. It can also be used on the high points of the face like highlighter. 

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L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Brown Denim 

When you’re creating a latte makeup look, it only makes sense that you switch out your black eyeliner and mascara for shades of brown. This gel liner is perfect for creating smoky, dramatic eye looks as it includes a built-in smudger. It lasts for up to 36 hours and it’s waterproof so you don’t have to worry about fading or budging.


L’Oréal Paris Infallible Grip Precision Felt Waterproof Eyeliner in Brown

If you can’t be seen without a cat eye, update your signature look with a brown liquid eyeliner to keep up with the java-inspired color story that is latte makeup. This eyeliner also has a long-wear, waterproof formula, and the precise felt tip makes it easy to create sharp, detailed wings. 


L’Oréal Paris Telescopic Original Mascara in Black Brown

Continuing on with our theme of shades of brown, add some length to your lashes with this fan-favorite, lengthening drugstore mascara in the shade Black Brown. It’s still dark enough to add definition, but it’s a hint softer than classic black and it will tie your latte makeup look together effortlessly. Plus, for those with fair skin, brown mascara is a great choice as it appears more dialed-down and natural-looking on the eyes. 


L’Oréal Paris Colour Riche Pocket Palette Eye Shadow in Boudoir Charme

For eyes that resemble your morning oat milk latte fix, try this eyeshadow quad in shades of cream and brown. Go for a single color all over the lid, or use all the shades to create a cafe au lait smoky eye moment — the choice is up to you. Furthermore, this compact palette is great for traveling, and you can use it to make your latte makeup day-to-night friendly with a few simple steps.

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L’Oréal Paris Infallible 8 Hour Pro Lip Gloss, Hydrating Finish in Barely Nude 

If you get ‘90s vibes from latte makeup looks, that might have to do with the brown lipstick or lip gloss situation. We like this hydrating lip gloss in the bronzy shade, Barely Nude, for a luminous and perfectly on-theme latte lip look. Pair with a brown lip liner like the L’Oréal Paris Colour Riche Lip Liner in More Chocolate to add some definition.  


How to Create Latte Makeup 

Latte makeup describes the color of the look and typically includes smudgy brown tones and bronzed skin. Here’s a step-by-step routine for latte makeup to use as a guide. 


Step 1. Prime your face with your makeup primer of choice. If you need a recommendation, we like the L’Oréal Paris Prime Lab Up to 24H Pore Minimizer as it extends your makeup for up to 24 hours and minimizes pores. If you’re using the aforementioned True Match Lumi Glotion to prime the skin, apply it after makeup primer and before foundation. 


Step 2. Once your face is primed, apply your foundation of choice. Latte makeup looks typically include a light, glowy base so choose a foundation accordingly. We like the L’Oréal Paris True Match Super-Blendable Foundation for its natural skin finish and diverse shade range. 


Step 3. If you need more coverage, dot the L’Oréal Paris Infallible Full Wear Concealer up to 24H Full Coverage onto the areas that need it most. Blend it out with a damp makeup sponge or a stippling brush. 


Step 4. Use the aforementioned Infallible Bronzer to generously sculpt your face. An easy hack is to apply your bronzer in a “3” shape to get even color on the forehead, cheekbone and jawline. Feel free to add some bronzer to your eyelids, too. 


If you’re going to apply highlighter to the high points of your face, now is a good time to do it. 


Step 5. Next, the focus is on the eyes. If you used bronzer to color your lids, take a shade from the Colour Riche Pocket Palette Eye Shadow in Boudoir Charme to add some shimmery dimension. 


If you’re aiming for a latte smoky eye, use one of the darker shades to smoke out the upper and lower lash line. 

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Step 6. After your eyeshadow is complete, it’s time for eyeliner and mascara. If you’re adding a wing, opt for a brown liquid liner, and if you’re opting for some smoky blending and waterline eyeliner, use a gel formula like the Infallible Grip Mechanical Gel Eyeliner in Brown Denim. 


Once you’ve applied your eyeliner, curl your lashes and apply a generous amount of the Telescopic mascara in the black brown shade. This tube adds immense length without getting clumpy. 


Step 7. Finish the look with lips. Use a brown lip liner to add definition to your pout, and top it off with a cocoa-brown lip gloss like the Infallible 8 Hour Pro Lip Gloss, Hydrating Finish in Barely Nude. 


Next: 5 Ways to Brighten Your Eyes With Nude Eyeliner


Photo Credit: IG/@nataliesartistryy, Photo Design: Sarah Duvivier 

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