Iced Latte Makeup: How to Do the Viral TikTok Makeup Trend
Think of it as a new name for bronzy makeup.
August 08, 2024
If you like your makeup like you like your iced coffee, not too light but not too dark and easy to make — then you're going to love social media's latte makeup trend. A search for “latte makeup” on TikTok or Instagram will lead to a collection of different bronzy, monochrome makeup looks inspired by this fan-favorite morning pick-me-up. While it may just be another (albeit cute) name to describe neutral, bronzy makeup, it’s definitely enticing because it suits all skin tones and there’s a likely chance you can recreate it with products you already own. So, if you’re ready to indulge in TikTok’s latte makeup trend, you’ve come to the right place because we’re big fans. Below, you can watch our own makeup expert, Allan Avendaño, recreate the look.
What Is Iced Latte Makeup?
As the name suggests, iced latte makeup is inspired by the morning-friendly caffeine treat made with the perfect mix of coffee and milk — think smudgy brown eyeshadow, glowy bronzed skin and glossy cocoa lips. This makeup look is done in shades of creamy cafe au lait to create a bronzy, sultry and monochrome look that can suit all skin tones. Even better, latte makeup is suitable for day or night. TikTok likes to name new beauty trends after food (ahem, glazed donut skin and milky nails) so you can think of it as a bronzy makeup look renamed after your favorite morning java fix.
5 Must-Have Products to Shop for a Latte Makeup Look
The theme for latte makeup is shades of bronze, taupe and light brown. Here are the products you’ll need to create this caffeine-inspired look.
L’Oréal Paris Lash Paradise in Latte Brown
Indulge in luscious lashes and a soft, coffee-inspired look with the L’Oréal Paris Lash Paradise Mascara in Latte Brown. This warm brown hue adds definition without the harshness of black, perfectly complementing a latte makeup look. The volumizing formula creates feathery, full lashes while the brown shade provides a natural-looking enhancement, especially flattering for those with fair skin.
L’Oréal Paris Le Shadow Stick in Magnetic Bronze
For eyes that shimmer like a freshly brewed latte, try the L'Oréal Paris Le Shadow Stick in Magnetic Bronze. This creamy, bronze eyeshadow stick delivers a wash of warm, shimmering color that complements the latte makeup aesthetic. Effortlessly blendable and long-lasting, it's perfect for a quick swipe of color on the go or building a more intense, smoky eye for an evening look.
L’Oréal Paris True Match Lumi Glotion in Deep
Fake bronzed, glowy skin with the help of TikTok’s favorite drugstore glow primer. Taking a cue from Alix Earle, use the Deep shade before you apply foundation to give your skin a sun-kissed-looking glow. It can also be used on the high points of the face like highlighter.
L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Brown Denim
When you’re creating a latte makeup look, it only makes sense that you switch out your black eyeliner and mascara for shades of brown. This gel liner is perfect for creating smoky, dramatic eye looks as it includes a built-in smudger. It lasts for up to 36 hours and it’s waterproof so you don’t have to worry about fading or budging.
L’Oréal Paris Infallible 8 Hour Pro Lip Gloss in Barely Nude
If you get ‘90s vibes from latte makeup looks, that might have to do with the brown lipstick or lip gloss situation. We like this hydrating lip gloss in the bronzy shade, Barely Nude, for a luminous and perfectly on-theme latte lip look. Pair with a brown lip liner like the L’Oréal Paris Colour Riche Lip Liner in More Chocolate to add some definition.
How to Create Iced Latte Makeup
Latte makeup describes the color of the look and typically includes smudgy brown tones and bronzed skin. Here’s a step-by-step routine for latte makeup to use as a guide.
Step 1. Prime your face with your makeup primer of choice. If you need a recommendation, we like the L’Oréal Paris Prime Lab Up to 24H Pore Minimizer as it extends your makeup for up to 24 hours and minimizes pores. If you’re using the aforementioned True Match Lumi Glotion to prime the skin, apply it after makeup primer and before foundation.
Step 2. Once your face is primed, apply your foundation of choice. Latte makeup looks typically include a light, glowy base so choose a foundation accordingly. We like the L’Oréal Paris True Match Super-Blendable Foundation for its natural skin finish and diverse shade range.
Step 3. If you need more coverage, dot the L’Oréal Paris Infallible Full Wear Concealer up to 24H Full Coverage onto the areas that need it most. Blend it out with a damp makeup sponge or a stippling brush.
Step 4. Use the aforementioned Infallible Bronzer to generously sculpt your face. An easy hack is to apply your bronzer in a “3” shape to get even color on the forehead, cheekbone and jawline. Feel free to add some bronzer to your eyelids, too.
If you’re going to apply highlighter to the high points of your face, now is a good time to do it.
Step 5. Next, the focus is on the eyes. If you used bronzer to color your lids, take a shade or two from the L’Oréal Paris Le Shadow Stick to add some shimmery dimension.
If you’re aiming for a latte smoky eye, use one of the darker shades to smoke out the upper and lower lash line.
Step 6. After your eyeshadow is complete, it’s time for eyeliner and mascara. If you’re adding a wing, opt for a brown liquid liner, and if you’re opting for some smoky blending and waterline eyeliner, use a gel formula like the Infallible Grip Mechanical Gel Eyeliner in Brown Denim.
Once you’ve applied your eyeliner, curl your lashes and apply a generous amount of the Lash Paradise in the latte brown shade. This tube adds immense volume without getting clumpy.
Step 7. Finish the look with lips. Use a brown lip liner to add definition to your pout, and top it off with a cocoa-brown lip gloss like the Infallible 8 Hour Pro Lip Gloss in Barely Nude.
