New Product Alert: Infallible Brows 24H Volumizing Mascara

Brows are one of the most distinctive features of the face and there are endless possibilities when styling them. Maybe you’ve bleached your brows and never went back, or perhaps you’ve never even plucked them and let brow hairs grow naturally (good for you). Whatever your brow situation is there's always a need for a good brow mascara no matter the occasion or makeup look. Enter the newest product joining the brow family: The L’Oréal Paris Infallible Volumizing 24H Wear Brow Mascara, which makes fluffy full brows attainable in a few swipes of the mascara wand. Here, discover the newest brow innovation that’ll have your friends asking if you’ve been nanoblading your brows.

What Is Brow Mascara?

Getting down to the technicals, brow mascara is eyebrow makeup designed to coat brow hairs for a thicker more defined appearance. You probably have brow mascara already in the form of a brow gel. Most brow gels are brow mascaras since they both use a mascara wand, however, not all brow mascaras are made with a gel formula — some use powder, cream or even liquid formulations. Aptly named, brow mascara is similar to eyelash mascara with the precise application coming from the wand. Brow mascara wands are usually smaller to account for the smaller application area, and can be made with different bristle materials depending on the brand. 

The L’Oréal Paris Infallible Volumizing 24H Wear Brow Mascara has a wand applicator that is made with a durable 3D micro grip brush that won’t lose its flexibility, even with daily use. The fiber charged formulation is on the creamier side to fill brow hairs with pigment while the thin brow wand combs the product into the natural brow hairs, for added volume. No matter your brow shape or how thick or thin your brows are, this formulation will instantly thicken and lengthen brow hairs for a red carpet look that is smudge and transfer resistant. It’s also ophthalmologist and allergy tested so those with sensitive skin can safely use this brow mascara. 

How to Use Infallible Brows 24H Volumizing Mascara

Grab your brow mascara and follow the below steps for the best results.

Step 1. Start with a clean base by washing your face and brows with a cleanser. We like the L’Oréal Paris Radiant Smoothing Cream Cleanser that rids skin of oil, dirt and other impurities to get it ready for any skin care or makeup.

Step 2. Choose a brow mascara color from the seven available shades — brunette, dark brunette, soft black, light blonde, blonde, auburn or light brunette — that best matches your natural brow (or dyed brows if you’re into that). 

Step 3. Think about the shape you want for your brows. There are a lot of styles out there for different brow looks, from thin ‘90s brows to Gen Z-loved feathery bushy brows. It’s up to you.  Keep that shape in mind when applying the brow mascara so you can comb the hairs in the needed direction before they set for a 24-hour wear.

Step 4. Now you can apply your brow mascara. Swipe the 3D micro-grip brush in short, upward strokes on clean, dry brows to boost volume and density. 

Step 5. Live your best brow life! Complete your look with an equally transfer proof mascara and blush, or just rock the bold brow. 

And when it’s time to remove your makeup you won’t need to scrub at your face to get this brow mascara off. Simply use a makeup remover of your choice to gently wipe away the product. We like the L’Oréal Paris Ideal Clean All Skin Types Makeup Removing Towelettes, which won’t dry out skin or leave any makeup behind.

Next: A Guide to Eyebrow Makeup for Beginners

Photographer: Ted Cavanaugh, Producer: Becca Solovay, Art Director: Hannah Packer, Prop Stylist: Katrina Rozeville, Prop Assistant: Emily Ramirez, Photo Assistant: Ben Berkes, Digi Tech: Aaron Barton