Rated 1 out of
5 by
Marya from
Gloopy Mess Unfortunately this is a total waste of money. It kind of works once you wipe 95% of the product off of the applicator with a tissue. Otherwise you’ve got big gloopy clumps all over your brows.
PS this product annoyed me so much I created an account just to leave this review. I’d rather have my money back, but I do feel a bit better. Date published: 2025-12-08
Rated 1 out of
5 by
Janee from
DO NOT BUY! This product has a disgusting fromula, it is very sticky, and it makes my brows look wet. It does not keep them up at all either, like an ordinary brow gel. I am sad to say that I hate this product, although I was really looking forward to using it. Again, it was very low quality and I do not recommend. DO NOT BUY! Date published: 2025-01-05
Rated 5 out of
5 by
Annie from
Best new brow product!!! WOW!!! I just bought this product and absolutely love it!!! So easy to apply!! I am 77 and have hardly any brows of my own. I use my regular eyebrow pencil and then apply Infallible Brows on top and I’m done!!!! Looks Fabulous!!!! Date published: 2024-10-26
Rated 1 out of
5 by
Kathy from
Don't bother This product is not waterproof and flakes soon after it's applied. The only redeeming quality is the brush. "Unbelieva Brow" was a better product. Date published: 2024-09-27
Rated 4 out of
5 by
Suee from
Great brow look I have microbladed thin brows and greyhair. I used dark blonde. Product nicely fills in my brows. I do use the brush from another product before to smooth my brows and after to evenly distribute. Lasts all day with great appearance. Date published: 2024-05-03
Rated 1 out of
5 by
Lulu from
$20 for empty tube! Bought the product today and it is completely empty. I was so excited to try it from the reviews. Unfortunately I got a completely empty tube! Date published: 2024-04-06
Rated 2 out of
5 by
Beijay from
The applicator brush hurts my face This is my first time trying this brand of brow mascara because another brand stopped making a similar product. I was happy that Loreal had the exact color that I needed. The actual brow gel is fine for me....my issue is the applicator brush (and the reason for two stars). The bristles are very rough and hurt when I was trying to apply the brow mascara to my face and the bristles don't go around the entire brush. I ended up taking the applicator brush from the other brand's bottle and using it as well as closing the bottle up with it (I threw the one that came with this Loreal product away). That's how similar this product is to the other one I've been using for years. Date published: 2024-02-07
Rated 3 out of
5 by
Mimi from
Comes out thick and lumpy. This is an awesome concept. But the amount of product that gets on the brush always comes out thick and clumpy. Not a fan. Then I have to do extra steps to even the brow. Takes way to much time to make the brown look even. Date published: 2023-10-24
Rated 3 out of
5 by
Releme from
Please bring back the old applicator! The narrow spoolie brush on the previous version of this product was so much better. The new applicator is scratchy and doesn’t let you make a fine, precise line like the old one. I relied on the old version of this product for years. Date published: 2023-10-06
Rated 4 out of
5 by
AmandaC from
Great formula, but applicator needs some revisions I love this brow mascara, but the designers need to go back to the drawing board for the applicator. Maybe go with old school style bristles rather than plastic comb style. I tried what someone else recommended in the reviews and dabbed some of the product on the back of my hand with the wand and then used a spoolie to apply it to my eyebrows and it went on more smoothly and natural looking. Date published: 2023-10-05
Rated 4 out of
5 by
Joce from
Perfect It went on smoothly, no clumps, and lasted all day. No red eyes or smudging. Date published: 2023-09-13
Rated 5 out of
5 by
Ava from
Awesome! 10/10 would recommend Made my eyebrows appear fuller and love the formula, it goes on easy. I don't use the applicator it came with. I spread a little bit of the product on the back of my hand and then applied it with an angled brush and brush with a spoolie. Lasts all day! I swear on it! Date published: 2023-07-06
Rated 5 out of
5 by
LG from
Volumizing brow mascara I was sent a loreal infallible volumizing brow mascara to try and I was pleased. It does what I needed multiple products for previously. It tints my brows and holds my brows in place. All while not being flat to my face. Enhances my natural brows Date published: 2023-06-26
Rated 3 out of
5 by
Kristen from
Good product, wish the brush was different I like the formula of this brow mascara a lot. The color is a perfect match for me and the holding power is decent without making my brows look laminated. However, my gripe is with the mascara brush. It's somewhat awkwardly shaped, large for brows, and too much product gets on the bristles and smears. Instead, I have been using a modified mascara spoolie that I cut to be shorter, and it works so well. I would repurchase this in the future when I run out because the formula works really well for my medium-density brows and it is easy to wash off at the end of the day. It would be great if they changed the brush.. Date published: 2023-06-23
Rated 4 out of
5 by
Halgal from
YESSS So so good so pigmented it lasted all day and went smoothly on Date published: 2023-06-22
Rated 3 out of
5 by
Gabrielle from
Didn't love The color match was pretty good but the product was a bit messy and left smudges and smears around my actual brow. Not sure if it was the formula or brush but didn't have a great experience. Date published: 2023-06-22
Rated 4 out of
5 by
Megan from
Great product! Need my correct color This product was great. I used it all day to go to work, run errands and just hang out at home. None of those days did the product smudge or come off. It stayed put and made sure my eyebrows looked put together. I would love to get this product in the right shade. I got it in a color that was too light for me. But overall great product for girls with thick eyebrows that don't want to fill them in but need something to tame them. Date published: 2023-06-21
Rated 3 out of
5 by
Jnshock from
Takes a lot of practice! I used this product on my brows. The brush is small to provide small additions to your brow line which is nice. Unfortunately, the product clings heavily to the brush and goes on too thick. It is almost impossible to remove excess product from the brush. With some practice, I was able to use a lighter hand to apply. I still felt the need to remove most of the product once it applied. I couldn't get the natural look that I like. If you need or want heavy brows, this might not be a problem for you. Date published: 2023-06-21
Rated 3 out of
5 by
D from
Just Okay! I wanted to like it but I felt like this brow mascara did nothing for my brows. I liked the size of the actual brow brush but the product itself was lack luster. It did hold my brows in place neither did it add any substantial color to my brows to make them look more prominent. I would have to stick with the current brand that I'm using. Sorry L'Oreal. Date published: 2023-06-16
Rated 5 out of
5 by
Magentared from
Perfect match! Infallible Brows twenty four hour volumizing mascara in 7.0 blonde by L'Oréal Paris keeps my brows shape all day. It's so hard to find the right colors for a red head. This color matches my eyes and hair perfectly. It lasts all day and gives me the shape I want. Date published: 2023-06-14
Rated 4 out of
5 by
Jess from
Like it! I got this in a package for free to try and then review.
I normally just use a brow gel and pencil but figured I would give this tinted brow mascara a go. It has a nice color and decent hold, it's not as strong as some other brow gels I've used but it's not marketed as a strong hold brow gel so I'm not holding that against them lol
If you like super defined brows this doesn't do that, you'll still need a pencil but I used it to fill in after I outlined my brows and it did a great job! It does smear a bit of you sweat a lot or touch your eyebrows. Would I buy this product if I just saw it on a store shelf? No probably not, I have my routine that works for me and I'm scared of change. Would I recommend this product to people who ARE looking for a change or something new? Yeah! I definitely would Date published: 2023-06-14
Rated 4 out of
5 by
Jess from
So so I only had a chance to try this out once but I wasn't too thrilled with it. It didn't go on evenly so I ended up smoothing it out with another eye brown brush I have. I'm currently on maternity leave so I don't have many opportunities to put makeup on but I definitely plan on try it again! Date published: 2023-06-14
Rated 4 out of
5 by
Ramsee from
Honest Review I used this product after using a mascara primer. I was excited to try it until I opened it up and realized that the brush was tiny! It would take a much longer time doing your mascara with this brush vs a regular sized one. It did all right with giving me volume, but I feel like it would be hard to work with without using the mascara primer beforehand. However, I decided to use it one night to do a few touch ups transforming my make up look from day to nighttime. It was very good and easy to use just to give my lashes a bit more volume and "va va voom." Would I use this as my regular mascara alone? No. But it's a decent mascara if you want a travel sized one or one for touch ups here and there. Highly recommend you use this with a primer. Date published: 2023-06-14
Rated 5 out of
5 by
Sarah from
Superb applicator wand and lasts all day! I've tried countless brow products from pomades to tinted gels to pencils, so it always impresses me when something unique is brought to the market. Two major aspects stand out to me about this brow mascara: the brush and the longevity. The brush has a combination of shorter and taller bristles that are decently spaced apart, which helps to coat all brow hairs and avoid clumping. You're able to use the brush to tame the brows as well as brush them upwards for a laminated effect. Often the brush picks up a lot of product, so I like to wipe some off back into the tube so that it still looks natural on me. If you're going for a more bold brow, you probably would like how much it picks up each time. Once applied to the brows, the mascara dries quickly and does not smudge, transfer, or flake off throughout the entire day. I highly recommend this to those who have light, barely visible brow hairs because the tint is very pigmented. The combination of the darkened color and brushing the brow hairs upwards definitely lives up to the claim of making the brows seem thicker and more voluminous. Date published: 2023-06-14
Rated 3 out of
5 by
Naomi from
I need to buy this product again! I Wish that I could have used this brow mascara, but unfortunately I got the wrong color. It was too dark for my eyebrows! That's the only reason I couldn't rate this product better, I do plan on buying again, but this time choose the right shade so I could actually get to use it. Date published: 2023-06-13
Rated 5 out of
5 by
Amers from
Love this brow mascara! I absolutely love this infallible 24hr volume zing brow mascara. I have lost a lot of my eyebrows due to thyroid cancer and I feel so confident wearing this. Date published: 2023-06-13
Rated 4 out of
5 by
Kaci Stardust from
Great for on-the-go touch-ups. Quickly gives brows great definition; and is easy to apply.
However, I did find that it smudges quiet easily. And quickly can be removed with a diaper wipe.
That being said, I am so thankful to gotten sent this for free to review! I will be keeping it in my make-up bag for on-the-go touch-ups. Date published: 2023-06-12
Rated 5 out of
5 by
Shawniee from
Easy On the Go Use The brow product matched my brows perfectly and it was easy to fill my brows without much product. This mascara is great and compact so it's nice to take with you on the go. Date published: 2023-06-12
Rated 3 out of
5 by
Mari from
A decent gel The gel worked great at making my brows appear dark but the consistency reminded me of mascara. It left clumps in my brows and I had to wipe a lot of it off. I'm not a massive fan of the formula. Date published: 2023-06-11
Rated 5 out of
5 by
Megera from
My brows love this mascara! I used this full size sample I got for free as a trial to test and review and I am SO HAPPY! First I fill my brows with a pencil, then bring in this mascara to define my brow hair. Its such a big different and so natural looking. My fiance was shocked at the before and after when I did a side by side of my left and right one together. I have not had 1 clump out of the weeks that I have been using it daily. Date published: 2023-06-11
Rated 5 out of
5 by
Tita from
Perfection I was amazed with this product. I left my eyebrows as if I had gone to the salon. Fabulous, I will really buy it because I love it. I recommend it Date published: 2023-06-11
Rated 4 out of
5 by
TB8904 from
Works Great It gives just enough color to fill in the brows. I do still have to use a pencil to fill in what I am missing, but it makes the fill easier. It also keeps my brows where they need to be! Date published: 2023-06-11
Rated 5 out of
5 by
AliciaB from
This is my new go To! This brow mascara was so amazing. The color complemented my brows so wonderfully. I had no clumps and it gave me my desired look. This is a great one and I will definitely be purchasing. Date published: 2023-06-11
Rated 5 out of
5 by
Mary from
Good Brow Product The infallible volumizing brow mascara worked better than what I thought it would. I am red head, you can barely see my brows, I got the color blonde, thought it was going to be too dark, but it matched my eyebrows better than expected. It made them fuller and actually gave me brows you could see. I would recommend getting it. Date published: 2023-06-11
Rated 4 out of
5 by
MaryQQ from
I would definitely buy this product again I received this product for free in exchange of writing this review. I really love the pigment of the brow mascara. My only issue is that the brush is a bit to rough and stiff. Other than that this brow mascara is a 10/10 compared to others I tried. Date published: 2023-06-10
Rated 3 out of
5 by
Cheyenne from
A bit messy I like the product once I get it in place and it has a nice applicator but it's super messy (maybe I'm just not skilled). It gets on my skin above my brow when I try to brush them up and it's a bit of a pain to apply and you have to be careful until it dries. Once you get it right and it dries it looks nice but not worth it to me. Date published: 2023-06-10
Rated 3 out of
5 by
Natalie from
Good for touch ups, not great alone I used this product after using a mascara primer. I was excited to try it until I opened it up and realized that the brush was tiny! It would take a much longer time doing your mascara with this brush vs a regular sized one. It did all right with giving me volume, but I feel like it would be hard to work with without using the mascara primer beforehand. However, I decided to use it one night to do a few touch ups transforming my make up look from day to nighttime. It was very good and easy to use just to give my lashes a bit more volume and "va va voom." Would I use this as my regular mascara alone? No. But it's a decent mascara if you want a travel sized one or one for touch ups here and there. Highly recommend you use this with a primer. Date published: 2023-06-10
Rated 5 out of
5 by
Soniabellab from
I love it I loved it, it's super natural and your eyelashes look groomed and with a super nice color. Date published: 2023-06-10
Rated 3 out of
5 by
Lauren S from
Decent but not amazing I was given a free sample of this product from L'Oreal in return for an honest review.
This is not the best brow mascara I have ever used but it is decent. First, the color matching is good and blends well, the brush takes a lot of practice to use and does not end up clumpy and overly pigmented so plan on needing to train and experiment with it.
I did not get a lot of volume from the brush but there was good coverage.
I have oily skin and did find that by the end of my work day in a humid area, it would begin to smear if I touched it or wiped my face
I will continue to use the rest of the tube I received but I don't think I would buy it again due to the brush style and not lasting into the evening for me. Date published: 2023-06-10
Rated 5 out of
5 by
Angie from
Worth a try I tried this mascara trying to be careful not to put too much pigment. I may need a dark tone but it went on pretty easily. The application is easy and simple to use to lay the brows down. It's cost effective and fast to use. Date published: 2023-06-10
Rated 3 out of
5 by
Sevyn from
Could be good for someone of a cooler skin tone The product would be better suited for someone with a lighter complexion and the hair color to match. I'm a makeup artist and wasn't a huge fan of the product color compared to the name and packaging Date published: 2023-06-09
Rated 4 out of
5 by
Nikki from
I like, but don't love I really like L'Oreal's Infallible 24HR Volumizing Brow Mascara (Blonde) but didn't love it. PROS: Great brush, the color matched my eyebrows very nicely, it did indeed provide volume to my brows and it was very easy to apply. CONS: I felt that it left my brows a little bit stiff as if I had used hair gel on them. I'm assuming this is how they're able to last for 24 hours but that feel just isn't for me. Date published: 2023-06-09
Rated 5 out of
5 by
Theresa L. from
Definitely defined I really love how detailed my brows look after using this product. The applicator smoothly applies product to my natural brows and teases them to be uniform. The texture of the product adheres well to my brows and doesn't clump or have patches of unevenness. Date published: 2023-06-09
Rated 5 out of
5 by
Ashley from
Works amazing I really enjoy this brow product! It fills the in and locks them in place all day! Date published: 2023-06-09
Rated 5 out of
5 by
Best brush from
Love this brush Use it everyday and went and bought my daughter their own Date published: 2023-06-09
Rated 5 out of
5 by
Dee from
This product is awesome for filling in your eyebrow This couldn't have came in a better time for me! I wax my eyebrow and I gave my self a little bald spot right in the middle of my eyebrow! I know how does that happen right! I was so upset but I used some of the L'Oréal volumizing brow mascara and it filled out my brows so nice! I would always just use pencil to draw in my eyebrow but I'm not going back! This product leave a nice natural stain unlike the harsh line a eyebrow pencils can leave. Date published: 2023-06-09
Rated 4 out of
5 by
Chawkins8 from
Great brow gel! I really like this brow gel. The color is a good match and is opaque. I with the brush was just a tad bit smaller for the tail area of my brows, but it still works well and evenly distributes the product throughout my brows. The formula is on the wetter side which doesn't bother much. My brows stay in place but I don't have unruly brows or anything so I'm not sure how well this would work for people who have longer hairs and thicker brows. Date published: 2023-06-08
Rated 5 out of
5 by
Toshiibee from
Favorite brow product ever!!! I received L'Oreal Infallible 24HR Volumizing Brow Mascara in the color blonde for free to try and my opinion is my own. The first time I tried it I didn't use a primer or any other form of makeup except the brow mascara. I went outside immediately and started mowing the grass in hot, humid 90 degree sunshine. I expected some or most of the brow mascara to have sweat off my face and even used my arm to wipe my brow from sweat and it DIDNT BUDGE!!!! Then I went inside and my son told me I looked pretty! The color is perfect for my brows, the wand is the perfect size as is the little bristle brush. It is extremely easy to make your brows look how full or sparse as you want with accuracy. It definitely stays on and doesn't smear, smudge or flake and at the same time it's simple to remove once you're ready. My brows looked healthy and natural which is my goal. I've gotten a lot of compliments now on my skin or brows and I think overall it's given me a lot more confidence. Date published: 2023-06-08
Rated 4 out of
5 by
KayJay from
Very Nice Brow Mascara The L'Oreal Infallible 24HR Volumizing Brow Mascara in Black was very nice. It didn't go on super thick or clumpy like other brow products and the black color was nice- it didn't flake off or was patchy. I don't think it volumized as much as I would have expected and it did last a pretty long time. I got tons of compliments on my brows. Date published: 2023-06-08
Rated 4 out of
5 by
Perla from
Pretty good product I have tried this product over a few weeks now and I am really enjoying it. I live in az and i get really sweaty so I need make up that will hold throughout the day. So far this has held up nicely for me. I will purchase again in the future. Date published: 2023-06-08
Rated 4 out of
5 by
Shawnee from
Fresh Face I used the Infallible 24hr mascara and it was great. My lashes were noticeably longer and instantly drew attention to my face. Date published: 2023-06-08
Rated 5 out of
5 by
Jennie from
Using it every single day!!!! Not going to lie, I didn't think I'd love this product so much! I was an eyebrow pencil type of girl and had never really thought about trying anything different. BUT I HAVE BEEN CONVERTED! This brow mascara is so easy to use, even for a first timer like me, and it takes less than a minute to get both of brows done. On a regular day, I just use the brow mascara for a natural look, but on special occasions, I apply the brow mascara and fill in my brows with pencil. This thing is amazing!!!! Date published: 2023-06-08
Rated 3 out of
5 by
Sarah from
It's okay It's an okay brow product that has good lasting power but I don't think I like it as much as other similar brow products. Date published: 2023-06-08
Rated 5 out of
5 by
Cat from
Pleasantly Surprised! I got this product from L'Oreal to review, and I do have to say I wasn't sure what to expect, but I was pleasantly surprised! It didn't feel thick or clumpy on my brows, and it left them looking so nice all day long. I loved the applicator brush, and how it was angled perfectly for seamless application. I feel like the formula was perfect, and honestly I would say that it's better than some higher end brow mascara I've tried in the past! Date published: 2023-06-08
Rated 5 out of
5 by
Amanda from
Great product I would recommend this brow mascara to anybody I loved and would definitely get it again Date published: 2023-06-08
Rated 2 out of
5 by
j9 from
Too much pigment! i tried several different times & different ways to use this product & i just couldn't get it right. the pigment loads heavily on the brush which makes it leave clumpy spots instead of smooth strokes. i even tried to wipe some off before applying & it still didnt look clean, it was very messy. i personally prefer the pencil type of brow makeup because in a way you can control the pigment with lightly making the strokes or filling in gently. unfortunately, with this product i sampled, it didnt work out. im not sure if maybe its the brush thats the issue, in my opinion if it were similar to a mascara brush then it would have worked better. Date published: 2023-06-07
Rated 5 out of
5 by
TSA01 from
Love this product! I absolutely adore this brow mascara! It effortlessly blends with my brows, creating a flawless match. Applying it after grooming my eyebrows with gel results in an incredibly natural look. Date published: 2023-06-07
Rated 5 out of
5 by
Pheolynx from
Color matched, long lasting, natural look It was so easy to apply to my eyebrows and the color matched my eyebrows perfectly. I was nervous it wouldn't look natural but it did! I didn't need to use a lot of product either which is very cost effective. I've been using it in humid, moist and dry weather and it stays looking freshly applied. Date published: 2023-06-06
Rated 5 out of
5 by
SamJam from
Fabulous I really love this brow gel. It perfectly coats my brow hairs and lays them down, without making them feel hard or crunchy. You still get that nice groomed fluffy look. I also really like the color of this brow gel. Date published: 2023-06-05
Rated 5 out of
5 by
Destiny from
Finally an easy brow product Thanks to L'Oreal Paris for offering me a free product to try the Infallible 24HR Volumizing Brow Mascara in Brunette. I am not the most skilled with makeup so trying regular line pencil type products is very challenging. This brow wand to add thickness and help position brow hair has proven to be extremely easy for me and fills in an area I have slight thinness perfectly! Date published: 2023-06-05
Rated 4 out of
5 by
Kim from
A nice easy quick product If you're someone who doesn't like spending a lot of time on their brows and want a nice look; this is for you. It's easy to use and gives you a groomed look without a lot of hassle. Date published: 2023-06-03
Rated 4 out of
5 by
Jess from
Good hold The hold on the eye brow gel was good. Would reccomend Date published: 2023-06-03
Rated 5 out of
5 by
Beba20 from
Brown mascara I used the product on my eyebrows great product.i love this product will be my go to eyebrow mascara never used before I recieved it's amazing there is nothing I would change of this product amazing Date published: 2023-06-03
Rated 4 out of
5 by
Thereddirtbeauty from
Has potential to he great So I really liked this brow mascara, but it takes some trial and error to get a feel for how to apply it. The half-dome plastic porcupine-like applicator is a great design. The formula, however, is a bit on the thin side. Because the applicator is so well designed, it picks up a lot of product. If your brows are thin or sparse, it'll be easy to get too much clumped into the inner brow (which is where most of us typically start applying). And as the product is an ink formula as opposed to a cream, it is difficult to evenly spread. After some trial and error, I discovered if you start applying mid-brow, then from center outward toward your cheekbone, then center inward toward your nose, you get a nice gradation of color. The formula sets fantastically- somewhere between a brow gel and a laminator. It's long-lasting. The color is perfect. I am really enjoying it! Date published: 2023-06-03
Rated 5 out of
5 by
Vrishti from
Great Finish on Eye Lashes I have been using it for few weeks now. It's absolutely stunning mascara. The Application is easy and simple. Doesn't irritate my eyes at all and stayed for long time. After applying I can clearly see my eye lashes are looking clean and natural. Date published: 2023-06-03
Rated 5 out of
5 by
Chevygurl89 from
Awesome brows I received infallible 23hr volumizing brow mascara free for a honest non bias review. I have never used brow mascara before I was shocked on how I liked it and how the finish look had looked. It goes on nice and easy and smooth. The color matched my brows perfectly adding volume to them. It made made my look look even better. Easy to apply and use. I will use the product again. Date published: 2023-06-02
Rated 4 out of
5 by
Sab from
Lasted all day and covered well I liked this formula but it was a lot darker than I expected. The brush was nice and it left a good amount on my eyebrows. I liked the texture of it also. There was minimal smell and it didn't irritate my skin. Overall a great product. Date published: 2023-06-02
Rated 5 out of
5 by
A Court from
Great product for the every day look! I wear this brow mascara every day, and I have not had any issues with flaking, bleeding, or fading. I love the natural look it provides, while also giving great definition.
I will definitely buy this again, it is worth the price paid. Date published: 2023-06-02
