makeup trends

7 TikTok Makeup Trends That Actually Work for Everyday Looks

From a new way to apply blush to a novel approach to getting glowy and dewy skin, here’s how to incorporate TikTok trends into your beauty routine.
March 03, 2023
Tiktok Makeup Trends That Work

One of the best parts of social media is the wealth of makeup inspiration, and a great number of those makeup ideas are coming from TikTok. TikTok makeup can include everything from glowy, super highlighted skin to bold, colorful eye looks but sometimes it can be hard to know how to translate those trends into an everyday makeup routine. To help you figure it out, we've compiled a list of the best makeup TikTok trends that will work with your favorite products — and they work for everyday, and every age.
{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }

“I’m Cold” Makeup

Cold girl makeup is all about putting together a flushed, pink makeup look that’s reminiscent of how your skin looks when you’re outside in the cold. To DIY the look, grab a blush like the L’Oréal Paris Age Perfect Makeup Radiant Satin Blush with Camellia Oil and apply the color to your cheeks, lips, and the tip of your nose to replicate the “just got in from a snow day” look.
{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }

Vampire Skin

While the name may make you think of dark, vampy makeup, TikTok’s vampire skin trend is all about getting a sparkly, highlighted look similar to those famous teen vampires. Choose a highlighter like the L’Oréal Paris True Match Lumi Glotion Natural Glow Enhancer, and mix it with the L’Oréal Paris True Match Super-Blendable Foundation. Apply your foundation like usual, and you’ll have a glowy, dewy look that’ll shine bright.


If you have trouble blending out your concealer, highlighter or contour, underpainting is the trend for you. The technique involves applying those three face products under foundation instead of over it, which leads to a more natural look and smooths out any potential harsh lines. 

Reach for the L’Oréal Paris Infallible Full Wear Concealer up to 24H Full Coverage in three shades: a shade that best matches your skin tone to use as concealer, a shade one or two levels deeper than your skin tone to contour with and a shade one or two lighter than your skin to highlight. Prep your skin with a primer like the L’Oréal Paris Prime Lab Up to 24H Pore Minimizer, then apply the trio to your skin. Blend the concealer, highlighter and contour out with a makeup sponge, then apply your foundation on top for a seamless look.

{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }

Supermodel Cheekbones 

Makeup trends from the ‘90s are still trending, and there’s nothing more ‘90s than a supermodel. The TikTok cheekbones trend is all about recreating the super chiseled cheekbones of our favorite runway models of that era, and all it takes is a slight change in your application technique. 

Take your makeup brush and apply L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Bronzer,  in a curved line from your cheekbone down to your chin. Then make another line with the bronzing powder on your jawline, extending it to meet the previous line you made at your chin (the shape will look like a slightly flattened square). Taking your makeup brush or a makeup sponge, blend out the two lines, and you’ll be left with beautifully contoured cheeks.

Lash Backcombing

Applying mascara is a pretty simple process, but it turns out slightly modifying the way you put on the product can transform your eyelashes. Lash backcombing involves putting mascara on the back of your lashes, not just the front like we’re all used to. Take the L’Oréal Paris Telescopic Instant Lift Washable Mascara and move your brush to the backside of your lashes — it may feel a little weird at first, but it’s a lot easier to reach the area if you tilt your head back and gently pull your eyelid upwards. After that, apply the mascara to the front of your lashes as usual, and you’ll notice your lashes will be even more lifted and lengthened than usual. 

W Blush Application

Instead of simply putting blush on the apples of your cheeks, try the W blush trend for a natural flush that will brighten the face. Take the L’Oréal Paris Age Perfect Makeup Radiant Satin Blush with Camellia Oil and a blush brush, and start applying it at your temple and down to your cheek. Then, apply the blush on top of your nose and about halfway up the bridge before continuing on to your other cheek and up to your temple. The shape should resemble a “W,” and you should notice your face and cheeks will look lifted.

{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }

Balletcore Makeup

Balletcore hair and outfits are trending, so it's no surprise that makeup trends are also being inspired by the dance form. Balletcore makeup features a lot of pink and shimmery tones, so after applying your base makeup, you should reach for the L’Oréal Paris Colour Riche Monos Eyeshadow in Mademoiselle Pink and apply it to the middle and outer corner of your eyes. 

For the inner corner, go for the same eyeshadow in the shade Matte Chill. Use the L’Oréal Paris Glow Paradise Balm-in-Lipstick with Pomegranate Extract on your lips, and L’Oréal Paris Age Perfect Makeup Radiant Satin Blush with Camellia Oil in Mauved will add a pink flush to your cheeks. Top off your look with L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Brown Denim to gently define your eyes.

Next: Blush Contouring Is Back and It’s Taking Over Your TikTok Feed

Photo Credit: IG/@mydiahm, Photo Design: Sarah Duvivier

{ "@context": "", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "" }
{ "@context": "", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "", "name": "Beauty Magazine" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "", "name": "Makeup Tips For Every Look" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "", "name": "Makeup Trends" } } , { "@type":"ListItem", "position": 5, "item": { "@id": "", "name": "tiktok-makeup-trends-that-work" } } ] }