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Infallible Powder Celebrates Its Viral Anniversary — and TikTokers Are Still Hooked

One year later influencers are still singing the foundation’s praises.
February 07, 2022

Finding a
full-coverage foundation that blends with your skin while maintaining it’s natural appearance is like finding the perfect-fitting pair of jeans — it’s ultra satisfying when it happens, but realistically, it occurs less often than we’d like. 

For TikTok makeup enthusiasts and influencers, that’s exactly what happened when they discovered the L’Oréal Paris Infallible Up to 24H Fresh Wear in a Powder, matte finish one year ago. They turned on their cameras to testify about benefits of the affordable powder foundation to their followers and the rest is history. One year later, they're still raving about the makeup must-have and the coverage is just as incredible.
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For influencer @rocio.roses, her intro to the foundation was game-changing. “This is insane. Like whaaat? That is beautiful!” she says in her first video. After it received 5.5 million views, Rocio went on to make a second video to address a frequently asked question she received about the foundation: Is Infallible powder foundation good for dry skin? Rocio explained that she has a dry skin type and it looked beautiful on her. She then recommended that those with dry skin prep with a rich moisturizer before applying the foundation, and set it with setting spray after application. 

This time around, she wanted to reinforce that the foundation is waterproof — which she illustrates by sprinkling water on the compact and letting the beads just slide off of it before applying it to her face.

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It was also love at first swipe for Mikayla, (@mikaylanogueria) whose hilarious, expletive-filled rant (yep, the foundation is just that good) went viral last year. Soon after, the foundation was pretty much sold out everywhere — online and in store. Finding a compact of Infallible Fresh Wear in a powder became an internet game of sorts, with victors showing off their win via social media videos (most of them found one after ripping through several Targets, Walmarts, Walgreens and other stores).

Not only have the shelves been restocked since, but L’Oréal Paris has even released four new shades of the foundation — bringing the range up to 20 shades (available online).

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Who Should Use Infallible 24H Fresh Wear in a Powder Foundation  

That’s an easy answer: Everyone! While the buzz on TikTok surrounding Infallible powder foundation is entertaining and in many cases downright funny, it’s clear that the results are no joke. Here’s three reasons why everyone should keep this go-to stocked in their makeup bags if they haven’t already gotten in on the viral sensation.

It Covers Scars and Rough Texture

This light powder foundation provides a full-coverage, matte finish without looking cakey. It’s also waterproof (as Rocio demonstrated), heatproof, sweatproof and transfer-proof, so no need to be wary about masking up while wearing it. 

All Skin Types Can Use It

Even if you’re typically not a powder foundation kind of gal or guy, you’ll love that you won’t be able to feel the difference between this and a liquid foundation once it’s on. It’s suitable for all skin types, including dry skin, and acne-prone skin — it’s non-comedogenic.

You Can Give Your Filters A Break

Whether you’re a BeautyTok influencer or you post once in a while on any social media platform, this foundation is your filters’ worst enemy. In other words, the coverage is so flawless that there’s no need for correcting and brightening filters. Since the coverage is buildable, you can use it for a skinimalism-inspired look or for a full face of flawless glam.

You can get your hands on the Infallible Fresh Wear in a Powder foundation along with other Infallible must-haves and cash by entering in this sweepstakes. Be prepared for your DMs to be an all-time high.

Next: How To Pick The Right Type Of Foundation For Your Skin Type

Written by: Shalwah Evans and Alyssa Kaplan, Photographer: Chaunte Vaughn, Art Director: Hannah Packer, Associate Creative Producer: Becca Solovay, Prop Stylist: Katrina Rozeville

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