face makeup Infallible Powder Celebrates Its Viral Anniversary — and TikTokers Are Still Hooked

One year later influencers are still singing the foundation’s praises.

February 07, 2022
Loreal Paris Infallible Powder Foundation


Finding a full-coverage foundation that blends with your skin while maintaining it’s natural appearance is like finding the perfect-fitting pair of jeans — it’s ultra satisfying when it happens, but realistically, it occurs less often than we’d like. 


For TikTok makeup enthusiasts and influencers, that’s exactly what happened when they discovered the L’Oréal Paris Infallible Up to 24H Fresh Wear in a Powder, matte finish one year ago. They turned on their cameras to testify about benefits of the affordable powder foundation to their followers and the rest is history. One year later, they're still raving about the makeup must-have and the coverage is just as incredible.