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Can men wear makeup? 100 percent, yes. There’s a reason makeup for men is trending, after all. Long gone are the days of foundation, bronzer, and lipstick being reserved for women alone. Instead, we’re seeing men makeup looks all over social media, the latest runway shows, and in real life. Looking to add a few expertly applied products to your morning routine? Below, we’re sharing the best makeup products for men, how to apply them, and even a few makeup trends to take for a spin. Consider this your beginner’s men makeup guide.
There’s a tried-and-true makeup look for men, and it just so happens to fall under the “mine but better” category—a.k.a. it’s all about enhancing your features to create a flawless, photo-ready canvas. Think clear, glowing skin, defined eyebrows, and chiseled cheeks. Turns out that’s a look that’s universal. Here are a few products to add to your makeup bag, plus how you can apply them to get the look.
Makeup primer is a must for creating an even base and increasing the lifespan of your makeup look. For a natural yet glamorous complexion, be sure to use a primer with a radiant finish, like the L’Oréal Paris Infallible Pro-Glow Lock Makeup Primer, to boost your glow.
How to use it: Smooth it all over your face with your fingers as the first step in your routine.
You’ve likely heard of the wonders of concealer, but color-correcting concealer is a whole different ball game. This handy product can neutralize redness, disguise dark circles, and hide age spots, depending on the color used. Pick up the L’Oréal Paris True Match Color Correcting Crayon, which comes in five shades that tackle all of the above.
How to use it: Apply dots onto targeted areas with the crayon's point and use fingers or a makeup sponge to blend.
A full-coverage, lightweight foundation, like the L’Oréal Paris Infallible 24 Hour Fresh Wear Foundation, Lightweight, is a must. Bonus: The buildable formula resists sweat, water, and transfer.
How to use it: Apply dots of foundation all over your face using your fingers, then use the L’Oréal Paris Infallible Blend Artist Foundation Blender to buff and blend for a seamless finish.
Next up, you’ll want a full-coverage concealer to disguise under-eye bags. We love the L’Oréal Paris Infallible Full Wear Concealer Waterproof, Full Coverage. Pick up a color that’s one to two shades lighter than your skin tone.
How to use it: Apply it in an upside-down triangle under each eye, then blend any harsh lines with a makeup blender.
There’s just something about sculpted features that has us making instant heart-eyes. That’s where bronzer comes in. More specifically, the L’Oréal Paris True Match Lumi Bronze It Bronzer.
How to use it: Use a contour brush to apply bronzer to the hollows of your cheeks, temples, jawline, and sides of your nose. Make sure to blend well—the goal is to create shadows, not harsh lines.
If you think you don’t need to groom your brows, think again. Men, seriously, grooming and defining your eyebrows can make all the difference in your appearance. Aside from a pair of tweezers, we recommend adding a brow mascara, like the L’Oréal Paris Brow Stylist Boost & Set Brow Mascara, to your morning ritual.
How to use it: Start with clean brows. Use the angled skinny brush in short, upward strokes to boost volume and build your brows to your desired intensity and shape.
Yes, mascara is a must as well. Longer, defined lashes that frame your eyes can create a more awake, put-together appearance. We’re particularly fond of the L’Oréal Paris Bambi Eye Washable Mascara, Lasting Volume.
How to use it: Comb the wide-eyed mascara brush through your lashes, starting from the base and working your way to the tip of your lashes. Apply just a few swipes or build on additional layers to achieve your desired lash look.
A hydrated, colored, kissable pout doesn’t have to be reserved for females. Particularly in the winter months, swiping on a sheer lipstick can help add a bit of life to your overall look. Consider the L’Oréal Paris Colour Riche Plump and Shine Lipstick, Sheer Lipstick in Nectarine Plump, which also visibly plumps lips.
How to use it: Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the entire bottom lip.
Chances are, you wouldn’t want your perfectly applied makeup to stray throughout the day. A setting spray will help keep your makeup in place all day and night. We recommend the L’Oréal Paris Infallible Pro-Spray and Set Make-Up Oil-Free Setting Spray.
How to use it: Shake well. Hold eight to 10 inches away, close eyes, and spray four to six times in “X” and “T” motions. Avoid spraying it in your eyes.
Want to stray outside of a natural look with something a bit more trendsetting? We’ve seen men wearing makeup looks that are seriously bold across social media, too. Consider one of the following statement-making makeup trends for men.
Instead of leaving your lids bare, color them with a vibrant, pigmented eye shadow. To get the look, swipe the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup in Precious Lava onto your lid, then blend the color into your crease with a fluffy blending brush.
If you want your cheeks to be the star of the show, you’ll want to put the spotlight on them—quite literally. Pick up a dazzling highlighter, like the L’Oréal Paris True Match Lumi Shimmerista Highlighting Powder, and generously apply it to your cheekbones for a stunning glow. You can also apply it to the tip of your nose and cupid’s bow for an extra boost of radiance.
Last but not least, consider letting your lips be the center of your look. Rather than wearing a neutral lip, go for a statement metallic shade instead, like the L’Oréal Paris Rouge Signature Matte Lip Stain in I Magnetize.
Next: Let’s talk hair. Head over to our article, Trend Alert: Curly Perms For Men.
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