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L'Oréal Paris x Isabel Marant Collection
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
Meet The Roots
Your Guide to Sulfate-Free Hair Care
ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
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Feeling bored with your current hair color? Consider giving one of the trendiest shades of the moment—ash blonde hair—a try. There’s a reason why everyone from celebrities to your next-door neighbor is rocking this cool-toned hue—it’s flattering on almost everyone. Here, learn all about how to achieve an ash blonde hair color, including how to use our best blonde hair dyes to get the look and how to care for your newly-colored mane with the right hair care and hair styling products post-dye job.
We get it – there are a lot of hair color trends to keep up with these days. Basically, ash blonde hair is blonde with a tint of gray (ash) to it. On the surface, it looks a lot like platinum blonde hair, but darker roots are left to add dimension and a natural feel. It’s technically a cool-toned color, which means it tends to look more flattering on people with cool-toned skin (lighter complexions with blue or green eyes, for example). But the good news is, ash blonde is also totally customizable—more on that coming up.
Think ash blonde hair is for you? Here’s how to get this pretty hue:
A good starting point for any hair color change is first finding an inspiration photo to use as a reference (we love Pinterest!). If you’re planning on heading into the salon to achieve ash blonde hair, having a picture is a great way to show your colorist what look you’re going for. If you’re planning to DIY, it’s still important you have an end goal in mind while you’re coloring.
Depending on your starting base color, getting ash blonde hair may be a major change and could require bleaching. In that case, visiting a professional colorist is probably your best bet. That’s because bleach can do a number on your hair, and it’s also a pretty potent chemical to handle at home. Also, if you’re starting with darker locks, it could require multiple bleaching sessions to achieve your desired hue. You can still get there! It will just take a bit more time and effort, so it’s usually best if a professional colorist guides you through the process.
Maybe you’re a pro at at-home hair coloring, or you just don’t want to shell out for a trip to the salon, and that’s fine too! If you’re going to DIY, use the L’Oréal Paris Super Preference in Ash Blonde, Medium Ash Blonde, or Dark Ash Blonde, depending on how light or dark you want your blonde hair to be. Just remember to follow the included directions to a tee, and keep in mind that the formula is a permanent hair color, which means it will require some mixing. If you have darker hair at the moment, you’ll also want to pick up the L'Oréal Paris Colorista Bleach. Stick to the directions and be sure to read and follow these tips.
Unless you’re going for a super dramatic look (which is also fine!), you’ll probably want to keep your ash blonde looking as natural as possible. Using your natural eyebrow color as a reference, never bleach your hair more than two to three shades lighter in a single session.
When we say virgin, what we mean is, have you ever colored your strands before? If so, it’s no problem, but it could affect the final outcome of your color. In general, the best coloring results are attained on hair that’s never been colored before. Previously colored locks are also more prone to damage from the bleaching process, so you may be wise to reconsider visiting a professional colorist for this part of the process.
We fully understand the excitement that a new hair color brings, but whatever your base color is, take caution to not rush through the process. Even medium-toned brunettes could need a few at-home bleaching sessions to achieve a light enough blonde tone—and then you still have to add in the ash blonde permanent color! If you do need a few bleaching sessions, you’ll also need to wait at least two to three weeks between each one. In other words, remember that if you’re going to do this yourself, the process takes some time. If you rush through it, it could cause serious damage to your hair and scalp, so go slow.
Blondes might have more fun—but they definitely require special hair care. Especially when you’ve put in a lot of effort (or time in the salon chair!) to achieve your new hue, it’s important to take care of it in order to maximize the lifespan of your color. Read on for our top tips on how best to take care of your new ash blonde hair color.
Bottom line: When you have color-treated hair, you should use shampoo and conditioner that will help protect your color, not make it fade faster! Reach for a shampoo and conditioner system that’s formulated to preserve colored hair—or better yet, colored, blonde hair! We love the L’Oréal Paris EverPure Blonde Shampoo and the L’Oréal Paris EverPure Blonde Conditioner. When used over time, the EverPure Blonde system can help neutralize unwanted brass tones while hydrating over-processed hair. Gently massage the shampoo onto wet hair, then rinse and follow up with the conditioner. Leave the conditioner on for one to two minutes before rinsing.
Once or twice a week, swap out your conditioner for a nourishing hair mask that will help revive your color, like the L’Oréal Paris EverPure Blonde Shade Reviving Treatment. To use, apply onto towel-dried hair after shampooing. Leave it on for just three to five minutes before rinsing, then dry and style your hair as per usual. For another way to nourish your hair and pamper yourself while you’re at it, swap in a hair sheet mask, like the L'Oréal Paris EverPure Intense Repair Hair Sheet Mask or the L'Oréal Paris EverPure Deep Moisture Hair Sheet Mask, every once in a while. These hydrating treatments are activated by the steam from your shower and are also sulfate free.
Let’s be real: You’re not always going to have the time to book it to the salon when your roots start growing in. It’s all good—you can temporarily hide gray roots with the L’Oréal Paris Magic Root Cover Up, which is available in light to medium blonde and dark blonde shades. This temporary root spray is lightweight, dries quickly, and lasts one shampoo. To use, shake the can well, hold it four to six inches away from your hair, and spray color onto new growth and partly through the length of your hair to blend in the color.
You’ve heard it before, but it bears repeating: If you use heat on your hair every day, consider air drying your hair a few times a week instead. Not only can it help preserve your new hue, but it will also look super chic! Ash blonde hair + beachy waves with natural texture = one of our favorite pairings! Instead of reaching for your curling iron, try creating effortless-looking waves without a heat tool to save your strands from unnecessary damage. Spritz the L’Oréal Paris Advanced Hairstyle AIR DRY IT Wave Swept Spray onto towel-dried hair and braid your hair, then undo the braid(s) once your hair has dried. Create a single braid for looser waves or multiple braids for tighter waves. It’s up to you!
Of course, you don’t have to give up heat styling altogether! But whenever you’re planning to use your blow-dryer, curling wand, or flat iron, remember to spritz a bit of heat protectant onto damp strands beforehand. We love the L'Oréal Paris Advanced Hairstyle SLEEK IT Iron Straight Heatspray, which protects hair from hot tool damage at temperatures up to 450 degrees. It’ll also help to seal in shine and block humidity from causing your strands to frizz.
Ash blonde hair has smoky tones that make it a little bit edgy. So, why not pair your new hue with a new ‘do? If you’re coloring your hair blonde during the summer months, consider switching to a short hairstyle! Pixie cuts are totally in fashion these days, as are lobs and bobs. Regardless of what style you choose, wear your ash blonde hair proudly! And don’t forget about your makeup. Try pairing your ash blonde hair with a classic cat eye and red lipstick—like the L’Oréal Paris Colour Riche Shine Lipstick in Enamel Red—for a seriously sophisticated look.
Think you might prefer a warm-toned blonde? Here’s How to Get Golden Blonde Hair.