8 Summer Hair Color Trends to Try This Year - L'Oréal Paris

DISCOVER OUR NEW ARRIVALS. SHOP NOW

Go to content
Logo Bmag
  • Contact Us
  • Store Locator
My Account

No suggestion for your request

  • Choose your language:

    • EN
    • ES
  • Header
  • New
  • Makeup
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Eye Products
    • Mascara
    • Eyeliner
    • Eyebrow
    • Eye Shadow
    • All Lip Products
    • Lipstick
    • Lip Gloss
    • Lip Liner
    • All Face Products
    • Foundation
    • Powder
    • Concealer
    • Blush
    • Bronzer
    • Highlighter
    • BB Cream
    • Primer & Setting Spray
    Makeup Try-On | Try any makeup, before buying
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Makeup Virtual Try On
    • Find Your Skin Undertone
    • Mascara Finder
    • Lip Finder Quiz
    • Find Your Foundation Shade Quiz
    • Zodiac Makeup Look Quiz

    Our Makeup Brands

    • Age Perfect
    • Colour Riche
    • Infallible
    • Telescopic
    • True Match
    • Lumi
    • Unbelieva-Brow
    • Visible Lift
    • Voluminous
    VIEW ALL MAKEUP PRODUCTS
  • Skin Care
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Skin Products
    • Eye Care
    • Exfoliant
    • Face Serum
    • Facial Cleanser
    • Face Moisturizer
    • Night Cream
    • Self-Tanner
    • Sunscreen for Face
    • Men’s Skin Care
    • Anti-Aging
    • Dark Circles
    • Dark Spots
    • Dry Skin
    • Fine Lines & Wrinkles
    • Fragrance Free
    • Oily Skin
    • Sagging Skin
    • Niacinamide
    • Glycolic Acid
    • Hyaluronic Acid
    • Pure Retinol
    • Vitamin C
    • ALL INGREDIENTS
    Skin Genius | Analyze your skin like an expert
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Skin Analysis Tool
    • Skin Serum Finder
    • Ingredient Library
    • Skin Care Hub

    Our Skin Care Brands

    • Collagen Filler
    • Age Perfect Skin Care
    • Bright Reveal
    • Men Expert
    • Revitalift
    • Sublime Bronze
    • Wrinkle Expert
    VIEW ALL SKINCARE PRODUCTS
  • Hair Color
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Hair Color Products
    • Permanent Hair Color
    • Semi-Permanent
    • Root Touch Up
    • Hair Color Bleaches
    • Hair Color Removers/Faders
    • Hair Highlights
    • Temporary Hair Color
    • Toner
    • Color Care
    • Brown/Brunette
    • Blonde
    • Red
    • Black
    • Bold
    • Platinum Blonde
    • Gray Hair Coverage
    • Gray Coverage
    • Ammonia-Free
    • Men Expert Hair Color
    • Men Expert Beard
    Hair Color Try-On | Try on any color before buying
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Find Your Hair Color Shade
    • Find Your Colorsonic Hair Color Shade
    • Hair Color Concierge
    • Hair Color Virtual Try On
    • Men Expert Shade Finder

    Our Hair Color Brands

    • Colorsonic
    • Colorista
    • Feria
    • Magic Root
    • Superior Preference
    • Excellence Crème
    • Excellence Age Perfect
    • Le Gloss
    • Men Expert
  • Hair Care & Styling
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Hair Care & Styling Products
    • Shampoo
    • Conditioner
    • Hair Care Kits
    • Hair Serum
    • Hair Treatments
    • Hair Mask
    • Purple Shampoo
    • Hair Spray
    • Hair Styling
    • Blonde Hair Care
    • Blowouts
    • Bonding
    • Color Treated Hair
    • Breakage & Split Ends
    • Hair Straightening
    • Heat Protectant
    • Oily Roots/Dry Ends
    • Sulfate Free
    • Wavy Hair
    • Curly Hair
    • Dry Hair
    • Oily Hair
    • Damaged Hair
    • Frizzy Hair
    • Thin or Fine Hair
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Find Your Hair Care Routine

    Our Hair Care & Styling Brands

    • Advanced Hairstyle
    • Ever
    • Elnett
    • Elvive
    • Studio Line
  • Virtual Beauty Tools
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Tools & Consultations
    • Beauty Genius
    • Makeup Virtual Try On
    • Find Your Skin Undertone
    • Mascara Finder
    • Lip Finder Quiz
    • Find Your Foundation Shade Quiz
    • Zodiac Makeup Look Quiz
    • Skin Genius Analysis Tool
    • Skin Serum Finder
    • Find Your Hair Color Shade
    • Find Your Colorsonic Hair Color Shade
    • Hair Color Virtual Try On
    • Find Your Hair Care Routine
    • Hair Color Concierge
    • Men Expert Shade Finder
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

  • Beauty Magazine
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • ALL MAKEUP TIPS
    • Eye Makeup
    • Face Makeup
    • Lip Makeup
    • Makeup Looks
    • Makeup Trends
    • ALL SKIN CARE TIPS
    • Anti-Aging
    • Self-Tanners
    • Skin Care Concerns
    • Skin Care Essentials
    • ALL HAIR COLOR TIPS
    • Gray Coverage
    • Hair Color Application
    • Hair Color Ideas
    • Hair Color Trends
    • Tutorials
    • ALL HAIR STYLE TIPS
    • Long
    • Medium
    • Short
    • Braids
    • Updos & Buns
    • Hairstyle Trends
    • ALL HAIR CARE TIPS
    • Color-Treated Hair
    • Damaged Hair
    • Dry Hair
    • Sulfate Free
    • All Hair Types
    • Frizzy
    • Thin Hair
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Beauty Tips

    • Beauty Looks
    • Beauty Trends
    • Men's Tips and Trends
    All Pro Ideas for Your Next Look
  • Explore
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • Our Purpose
    • History
    • Brand Ambassadors
    • Because You're Worth It
    • The Other Side
    • Ilon Specht
    • Stand Up Against Street Harassment
    • Women of Worth
    • Lessons of Worth
    • The Research behind our products
    • Our Digital Experiences
    • Cannes Film Festival
    • Paris Fashion Week
    • NFT Involvement
    • Global Ambassador Kendall Jenner
    • Global Ambassador Cara Delevingne
    • Global Ambassador Alia Bhatt
    • Global Ambassador Gillian Anderson
    • Global Ambassador Charles Leclerc
    • Because Our Planet is Worth It
    • Our Commitments and Progress
    • Our Product Improvement
    • Our Women and Climate Initiatives
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Discover

    • Tools and Consultations
    • Ingredient Library
    • Offers
    • Gift Guide
    • Quick Megamenu My Account Icon
      My Account
    • Contact Us Quick Link
      Contact Us
    • Store Locator Quick Link
      Store Locator

Choose your language:

  • EN
  • ES
Summer 2023 Hair Color Trends
  1. Beauty Magazine
  2. Bold Ideas From Hair Color Pros
  3. Hair Color Trends

8 Summer Hair Color Trends to DIY for Your Next Hair Makeover

This is your sign to try a new hue for the warm season.
By
  • Reece Andavolgyi
June 02, 2023
  • Facebook Share
  • Twitter Share
  • Copy LinkCopied
  • Mail Share


Summer beauty is all about the effortless, less-is-more and low-maintenance approach. We tend to wear less makeup and spend less time on our hair, which means this is not the time to adopt a new 12-step skin care routine or a high-maintenance hair color that needs constant upkeep. 


There’s an unwritten beauty rule about going darker with your hair in the winter and lighter with your hair in the summer. Summer is no doubt a great time to switch up your color, but you also want to keep things easy, right? Ahead, discover eight low-maintenance summer hair color trends (that are DIY friendly) from expensive brunette to strawberry blonde to soft ombré highlights. 

8 Summer Hair Color Trends to Try Now

If you’re craving a little hair makeover, here are eight hair color trends that we love for the summer months.


Lived-In Brunette

When you think of lived-in brunette color, think of dark roots and grown-out highlights that contribute to a soft, casual and lowkey appearance. Lived-in hair colors definitely evoke a low-maintenance vibe, which many appreciate for summer.


To give your brown strands a lived-in look, use the L’Oréal Paris Superior Preference Balayage At-Home Highlighting Kit in Medium Brown to Dark Brown. Instead of placing the balayage highlights near the roots, drop them a few inches down and use the pro-toning mask to blur the harsh lines for a natural-looking blend.  

 
View this post on Instagram
 

A post shared by COLOR & CO. BEAUTY SALON (@colorandco.salon)

Strawberry Blonde

Strawberry blonde is a mix of red, orange and golden blonde colors. It’s not surprising to see its popularity this summer when red hair has been a major trend for the past few seasons. Strawberry blonde is the lighter (and brighter) take on auburn or copper color and it’s perfect for those who wanna go blonder in the summer. 


Head to the drugstore (or make an online order) to get your hands on the L’Oréal Paris Excellence Crème Permanent Triple Care Hair Color in Medium Reddish Blonde. Follow the instructions on the box for a seamless, at-home hair color session. Color-treated red hair fades quickly, so keep your color vibrant with the L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss.


Dirty Blonde

Dirty blonde is a darker blonde shade with notes of brown that deepen the hue. It’s not golden or ashy, but it’s right in the middle, which means it looks good on almost all skin tones and is quite simple to maintain. If you have dark brown hair, you can achieve a dirty blonde hue with some highlights. If you have blonde hair and want a darker, dirtier shade, add some brown lowlights. For an all-over dirty blonde color, try the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Dark Blonde.


Soft Peach

Soft peach is a mix of pink and orange color with a dreamy pastel glow. It’s a great statement to make for a festival weekend, or as a simple hair color switch to add more color to your life. 


To rock soft peach strands for a weekend, use the L’Oréal Paris Colorista Semi-Permanent Hair Color in Soft Pink. This ammonia-free hair color works best on blonde or highlighted hair and fades in four to eight washes. For a single day of peach color, use the L’Oréal Paris Hair Makeup Temporary 1-Day Hair Color Spray in Rose Gold — it lasts until your next shampoo. 

 
View this post on Instagram
 

A post shared by 🤠 olivia (@oliviamilsom)

Expensive Brunette

Expensive hair color is a social media trend that we see season after season in different variations. This season, expensive brunette is an ashy brown hue with vibrance that rivals a salon glossing treatment — it boasts shine, gloss and vibrancy.


To DIY this hue, enlist the help of the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Cool Light Brown. To maintain the glossy vibrance, use an in-shower glossing treatment, like the L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss in Cool Brunette, once a week.


Platinum

Platinum is bright and light for summer, but if you don’t have naturally light hair it does require steady upkeep. That said, summer is a great time to go platinum so you can DIY this bright blonde shade with the L’Oréal Paris Féria Hyper Platinum Advanced Lightening System Bleach in Hyper Platinum. In an effort to cut down on routine maintenance, once your roots begin to show, use the L’Oréal Paris Magic Roots Concealer Spray, Blondes with Dark Roots to quickly cover them until your next shampoo.


Mushroom Bronde

Mushroom bronde is an ashy hue with blonde, beige, brown and gray tones that resemble the marbling of colors that make up the flavorful fungi. The mix of blonde and brown makes the color less prone to fading, so it’s not a shade that requires constant upkeep, which is always welcomed, especially for summer.


Grab the L’Oréal Paris Excellence Crème Permanent Triple Care Hair Color in Light Ash Brown or the L’Oréal Paris Féria Multi-Faceted Shimmering Permanent Hair Color in Downtown Brown to DIY this ashy bronde shade. 

 
View this post on Instagram
 

A post shared by Joie Wallace (@joiewallacehair)

Sombré Highlights

Ombré hair color is lauded for its low maintenance upkeep à la dark roots that make it a lived-in hair color that doesn’t need monthly root touch-ups. Sombrè has all of those qualities with a lighter gradient to give it an overall subtler look. Use the L’Oréal Paris Superior Preference Balayage At-Home Highlighting Kit to DIY the sombrè ribbons of color. This at-home balayage kit includes a pro toning mask to blur color near the roots for a seamless, natural-looking blend. 


Next: 6 Ways to Sport a Delicious Milk Tea Hair Color


Photographer: Chaunte Vaughn, Associate Creative Director: Melissa San Vicente-Landestoy, Art Direction: Hannah Packer, Associate Creative Producer: Becca Solovay


Skip the slider: Default related articles

Discover more tips & tricks

  • Header-fresh-wear-foundation-swatches1-desktop

    Infallible Foundation: How To Find Your Perfect Shade and Texture

  • Glycolic Acid Serum Review

    The Glycolic Acid Serum Your Skin Care Routine Needs

  • Banner Should You Wash Hair Before Coloring Desk

    Should You Wash Your Hair Before Dyeing It?

  • Banner How To Lighten Dark Brown Hair Desktop

    How To Go From Black to Brown Hair at Home

  • Header-purple-shampoo-on-brown-hair-desktop

    Purple Shampoo and Brown Hair: The Secret to Cooler, Richer Tones

See all articles
Related Content:
  • 26 Cute Hair Color Ideas For 2020 And Beyond
  • The Best Low-Maintenance Hair Color Ideas For Summer
  • 13 Must-Try Hair Colors For End Of Summer
  1. home /
  2. articles /
  3. hair-color /
  4. hair-color-trends /
  5. 8 Summer Hair Color Trends to DIY for Your Next Hair Makeover
Beauty Genius
Beauty Genius
Hi, I'm Beauty Genius, your new AI Beauty Assistant
Powered by Generative AI, I'll help you build a personalized routine and find the perfect products for you.
OR ASK ME ANYTHING ON WHATSAPP
whatsapp-icon
Beauty Genius
Hi, I'm Beauty Genius, your new AI Beauty Assistant
Powered by Generative AI, I'll help you build a personalized routine and find the perfect products for you.
OR ASK ME ANYTHING ON WHATSAPP
whatsapp-icon

Beauty Genius

BECAUSE YOU'RE WORTH IT
L'Oréal Paris
  • About us
  • Beauty Magazine
  • The Other Side
  • Virtual Try-On
  • Skin Genius
  • All Articles
  • Makeup Articles
  • Skincare Articles
  • Hair Color Articles
  • Hair Style Articles
  • Hair Care Articles
  • Contact Us
  • My Account
DON't miss a thing !
Sign up for our newsletter to get the latest beauty news, trending looks, exclusive promotions and offers.

By submitting this form, I confirm I am a US resident, and (1) agree to L'Oreal Paris' Terms of Use (which includes an arbitration provision) and Marketing Disclosure; and (2) have read and acknowledge the L'Oreal Paris' Privacy Notice and Notice of Financial Incentives.

    Thank you for signing up for our newsletter

    • Facebook icon Facebook
    • Instagram icon Instagram
    • YouTube icon YouTube
    • Twitter icon Twitter
    • Pinterest icon Pinterest
    • Snapchat icon Snapchat
    • Tiktok icon Tiktok
    America-en
    • TikTok Shop Terms and Conditions
    • Consumer Health Data Notice
    • Privacy Policy
    • Accessibility Statement
    • Cookie Settings
    • Terms of Use
    • User Generated Content Permission Terms
    @ 2026 L'Oréal Paris

    This site is intended for US consumers. Cookies and related technology are used for advertising. To learn more, or opt-out, visit AdChoices and our privacy policy.

     

    Your Privacy Choices L'Oreal Privacy IconNotice at Collection