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Color-Depositing Conditioner: What It Is and How To Use It

Keep your hair vibrant, toned, and glossy between color appointments.


By
  • Fernanda Farjeat
May 19, 2025

If you’ve ever felt stumped about how to keep your hair color vibrant, a color-depositing conditioner might be the game-changer you need. We’re all about sporting a vibrant hair color—until it begins to fade. The truth is, while colorful hues are fun to experiment with, they can be a bit high maintenance. You’ve likely already swapped out your shampoo for a formula for color-treated hair, but what about adding a color-depositing conditioner to your haircare routine? Below, we’re sharing everything you need to know about this trending haircare product, from what a color conditioner is to who should use it.

What Is Color-Depositing Conditioner?

A color-depositing conditioner is just what it sounds like: a hair-coloring conditioner that deposits pigment onto your hair. These conditioners contain color pigments that coat the hair to temporarily neutralize brassiness or boost color vibrancy. For the best results, it’s important to choose a formula suited to your hair type and specific shade. Brown color-depositing conditioners can help enhance brunette tones, while purple conditioners, such as the L'Oréal Paris EverPure Sulfate-Free Purple Conditioner, can help brighten bleached blonde hair. There are also options designed for red hair and fantasy hair colors—the best pick for you will depend on the shade you’re currently sporting.

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Key benefits of color-depositing conditioner

Adding a color-depositing conditioner to your haircare routine can have several benefits, including:

  • Extending the life of your color:Colored conditioners deposit a small amount of pigments on your strands, which can help to keep your color looking rich and vibrant between touch-ups.
  • Restoring faded tones: Over time, color can fade and lose its intensity. A color-depositing conditioner restores that vibrancy by delivering a gentle wash of color that perks up faded strands instantly.
  • Fighting brassiness: If you’re battling yellow or orange tones in lightened hair, a purple color conditioner can help tone things down and maintain your cool-toned look.
  • Adding a subtle tint: If you want to try a new hue but aren’t sure whether you’re ready to commit, a color-depositing conditioner can let you experiment with a new shade without having to dye your hair. 
  • Hydrating dry hair: Just like a traditional conditioner, color-depositing conditioners can help hydrate and smooth your hair.

Who Should Use Color-Depositing Conditioner?

As we mentioned above, color conditioners are typically meant for those with color-treated hair. They’re the perfect way to refresh, maintain, or magnify a vibrant hue. If you’re following one of the latest colorful hair trends—or simply trying to keep your brunette fresh as new—adding a hair color conditioner to your weekly regimen may be worth your while. Anyone with bleached blonde hair or cool-toned highlights, meanwhile, can benefit from using a purple color-depositing conditioner to help offset unwanted warmth.

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How Often Should You Use Hair Color Conditioner?

The product you choose determines how often you use a color-depositing formula. While some hair color conditioners can be used daily, others are meant for weekly touch-ups. Make sure you always follow the directions on your color conditioner packaging. Overusing a color-depositing conditioner can lead to uneven tones or changes to your shade.

How To Use Color-Depositing Conditioner

If you’re ready to refresh your hue with a colored hair conditioner, keep reading. We’ll explain how to incorporate this color-preserving staple into your routine, below. 

Step #1: Wash your hair

Before applying your color-depositing conditioner, you’ll want to ensure your strands are clean and free of buildup. Begin by lathering up with a shampoo formulated for color-treated hair, like the L’Oréal Paris EverPure Sulfate-Free Moisture Shampoo, which is designed to help keep your color pure for up to four weeks. If your hair is damaged due to bleaching or over-processing, try the L’Oréal Paris EverPure Sulfate-Free Bond Repair Shampoo.

Step #2: Apply your colored conditioner

Smooth your color conditioner onto your strands as you would a normal conditioner, massaging it into your hair thoroughly. Make sure to leave the formula on for the amount of time specified on the product’s packaging to avoid over- or under-correcting your color. The L’Oréal Paris EverPure Sulfate-Free Purple Conditioner, for example, should be left on your hair for about two minutes, but other formulas may need to sit longer to tint your strands. 

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More Ways To Make Your Hair Color Last Longer

Aside from using a color-depositing conditioner, there are other steps you can take to make sure your bold hue lasts as long as possible. Here are three ways to help your hair color stay vibrant.

Tip #1: Use a toning hair care system

The right shampoo and conditioner can make all the difference in maintaining your hair color. As we mentioned before, if you have blonde, silver, or highlighted hair prone to brassiness, consider incorporating a purple shampoo and conditioner into your routine. The L'Oréal Paris EverPure Sulfate-Free Purple Toning Shampoo and L'Oréal Paris EverPure Sulfate-Free Purple Conditioner work together to neutralize yellow and orange tones. Use this power duo up to three times a week when you notice unwanted brassiness.

If you aren’t blonde, other toning shampoo options include green (for red tones) and blue shampoo (for brassy brown hair). For darker shades, you can also find black color-depositing conditioners.

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In Article Color Depositing Conditioner EverPure Purple Anti Brass Shampoo

Tip #2: Try a color-boosting hair mask

If your color is extremely faded or in need of a quick boost, try swapping out your colored conditioner for a tinted hair mask instead. These tend to contain higher concentrations of color pigments and yield more vibrant results than daily-use conditioners. The L’Oréal Paris EverPure Sulfate-Free Anti-Brass Purple Mask Treatment is an excellent example—this concentrated formula deeply nourishes color-treated hair and neutralizes stubborn brass in as little as five minutes for a bright, vibrant-looking blonde. Note that you don’t need to—and shouldn’t—use this mask every day. We suggest using it once-weekly in place of your usual conditioner to help correct your color and brighten your blonde.

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In Article Color Depositing Conditioner EverPure Purple Anti Brass Mask

Tip #3: Opt for a color-preserving shampoo and conditioner

To truly extend the life of your hair color, integrating a color-preserving shampoo and conditioner into your daily routine is essential. These products are specifically formulated to maintain the color brilliance and protect it from fading. Consider using the L’Oréal Paris Elvive Color Vibrancy Protecting Shampoo and the L’Oréal Paris Elvive Color Vibrancy Protecting Conditioner to help lock in color and keep your hair looking vibrant and shiny. This duo, which is enriched with antioxidants and UV filters, also helps shield your hair from environmental damage, ensuring your hue remains fresh and luminous.

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Things you need to know about hair coloring conditioners

  • Because colored conditioners contain pigment, they can leave behind stains on your hands, towels, or even your shower. Be sure to wear gloves, protect your space, and rinse thoroughly to avoid any unwanted messes.
  • If your hair is extra porous or has been previously bleached, it might soak up pigment more quickly in certain areas. This can result in uneven color, so it’s best to apply carefully and monitor the results.
  • While it’s tempting to use colored conditioners often, applying them too frequently or leaving them on too long can subtly (or not so subtly) alter your color. Always follow the product instructions to stay in control of your tone.
  • Black color depositing conditioners tend to be especially potent. If you're using one, do a quick strand test first to avoid accidentally going darker than you intended.
  • To get the best results, match your conditioner to your hair’s needs—whether it's blonde and brassy or dark and dry. Picking the best color-depositing conditioner for your hair type, texture, and tone helps ensure smooth and predictable results.

Next Up: Can You Use Purple Toning Shampoo on Brown Hair?

Photos courtesy of L’Oréal Paris

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