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The non-sticky formula is alcohol-free, ammonia-free, peroxide free and made for all hair types and textures.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 3991 } } , { "@type": "Product", "position": 4, "name": "Crème Permanent Triple Care Hair Color", "description": "Your Excellence just got better. Introducing the New Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.5, "reviewCount": 1206 } } , { "@type": "Product", "position": 5, "name": "Fade-Defying Shine Permanent Hair Color", "description": "Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 9 weeks. Available in 50 luminous shades. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 3508 } } , { "@type": "Product", "position": 6, "name": "Colorista Hair Bleach & Lightener At Home Kit", "description": "Customizable looks: all over, ombré, or highlights. DIY looks inspired by the pros. Use with Colorista Semi-Permanent Color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 2.2, "reviewCount": 44 } } , { "@type": "Product", "position": 7, "name": "Hair Color Device", "description": "Only L’Oreal Paris, the inventor of permanent hair color, could reinvent it. Colorsonic, the next generation of at-home hair color, delivers the best color of your life at the press of a button. Pick your shade, pop it in the device, press for color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 522 } } , { "@type": "Product", "position": 8, "name": "Permanent Hair Color Cartridge", "description": "Only L’Oreal Paris, the inventor of permanent hair color, could reinvent it. Colorsonic, the next generation of at-home hair color, delivers the best color of your life at the press of a button. Pick your shade, pop it in the device, press for color. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 522 } } , { "@type": "Product", "position": 9, "name": "Hair Makeup Temporary 1-Day Hair Color Spray", "description": "A temporary hair dye that uses pure pigments to coat hair with vivid color. Its formula is ammonia-free and peroxide free, suitable for all hair types and textures, and requires no bleaching.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.3, "reviewCount": 981 } } , { "@type": "Product", "position": 10, "name": "Power Toner, Long Lasting Anti Brass Toner", "description": "Eliminates brass and adds cool tones to reduce unwanted warmth. Built-in conditioning for a softer, smoother, shinier, blonde result. High-speed technology delivers gorgeous, cool tone in as little as 5 minutes.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.4, "reviewCount": 735 } } , { "@type": "Product", "position": 11, "name": "Cool Supreme Permanent Gray Coverage Hair Color", "description": "100 percent gray coverage, even on stubborn grays. Triple protection Color with anti-brass technology protects during and after coloring for up to eight weeks. New gentle shampoo smooths the hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.3, "reviewCount": 173 } } , { "@type": "Product", "position": 12, "name": "Balayage At-Home Highlighting Kit", "description": "An at-home balayage kit that lets you get perfectly blended highlights on your own. The formula is suited for blonde and brunette hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.8, "reviewCount": 419 } } , { "@type": "Product", "position": 13, "name": "Cool Blonde Fade-Defying Shine Permanent Hair Color", "description": "Our gold standard in luxurious permanent hair color since 1973, with a new and improved floral fragrance. Delivers rich, luminous, fade-defying hair color. Our translucent gel hair dye formula and exclusive Care Supreme Conditioner help keep color vibrant for up to 8 weeks. Available in 50 luminous shades. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.2, "reviewCount": 22 } } , { "@type": "Product", "position": 14, "name": "Age Perfect™", "description": "Our 1st Haircolor for Mature Hair. Layered-Tones, Flattering Color. Fuller, Thicker-looking Hair.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.4, "reviewCount": 37 } } , { "@type": "Product", "position": 15, "name": "One Step In-Shower Toning Gloss", "description": "An in-shower at-home toning gloss that corrects brassy, faded tones, leaving hair with a glassy shine and luxurious feel. The vegan formula is keratin safe and ammonia-free, paraben-free, phthalate-free, sulfate-free, and mineral oil-free. ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.6, "reviewCount": 3100 } } , { "@type": "Product", "position": 16, "name": "Midnight Bold Multi-Faceted Permanent Hair Color", "description": "Feria Midnight Bold, Multi-faceted color with 4X Highlights transforms dark hair in 1 step to high impact, vibrant colour without bleach. Bold on color, gentle on hair. Formulated with 4 vibrant tones for a bold, warm violet in 1 step. Power Shimmer Conditioner seals and smooths for a deeply conditioned result. Never leaves hair dull or flat.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4, "reviewCount": 406 } } , { "@type": "Product", "position": 17, "name": "Colorista At Home Hair Bleach & Lightener", "description": "Customizable looks: all over, ombré, or highlights. DIY looks inspired by the pros. Use with Colorista Semi-Permanent Color.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.1, "reviewCount": 851 } } , { "@type": "Product", "position": 18, "name": "Semi-Permanent Hair Color", "description": "Dare to be bold with L'Oréal Paris Colorista! Our gentle 2-in-1 semi-permanent hair color conditioning hair mask delivers a supercharged bold look in one easy step, without the long-term commitment. The lighter the hair, the brighter the result.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 2.7, "reviewCount": 1885 } } , { "@type": "Product", "position": 19, "name": "Hyper Platinum Advanced Lightening System Bleach", "description": "Our most advanced hair lightening system provides crystal clear platinum blonde hair results for weeks Lighten your hair up to 8 levels- ideal for dark brown hair to light brown hair Anti-brass purple conditioner minimizes brass with each use while reinforcing care for strong hair", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.3, "reviewCount": 650 } } ] }

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