Hair Color

EXPLORE OUR BEST HAIR COLOR PRODUCTS

For fade-defying color and shine.

A Superior Shade

Superior Preference

Shades for statement-makers.

Live in Féria

Féria

Timeless gray coverage, inspired by icons.

Legendary Looks

Excellence Age Perfect

Explore

CHOOSE YOUR IDEAL COLOR

Light
Blonde
Medium
Blonde
Platinum
Red
Brown &
Brunette
Black
Highlights & Ombre
Gray
Coverage

Light Blonde Hair

Achieve your most effervescent color with a variety of high-shine shades. From formulas that hydrate and highlight to color that covers greys and banishes brass, we’ll help you reveal your truest inner blonde.

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How to keep your blonde bright

Medium Blonde Hair

Uncover rich, multi-dimensional blonde with shades that range from golden to sun-kissed to strawberry. Formulated to deeply condition and hydrate, this collection will infuse your strands with shine.

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How to keep your blonde golden

Platinum Hair

Our platinum shades provide the cutting edge in color for strands that make a statement. Our formulas restore damage from bleached hair and achieve fade-defying shine with UV filters that maintain first-day vibrancy.

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How to keep your platinum radiant

Red Hair

Transform your style or reveal your inner red with a range of vibrant shades from auburn to copper. This fade-defying color and shine system brings out natural highs and lows for multi-faceted color that shines.

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How to keep your platinum radiant

Brown / Brunette Hair

Discover your richest hair color ever with rich, radiant browns that range from light to dark. Our formulas deliver luminosity, shine and beautiful gray coverage with every application for a flawless hue.

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How to get lasting browns

Black Hair

Explore luminous, lasting color with our darkest collection and achieve this rich, flattering color at home. Soft blacks, pure midnights and sapphire-hued shades leave hair luminous for up to 8 weeks of multi-dimensional color and shine.

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How to keep your black rich

Highlights & Ombre

Bring professional hair color home with formulas that highlight or add just a hint of color with on-trend ombre. Get the hottest, most sought-after hair color trends at home. No matter what your style, there’s a salon-inspired shade for you.

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How to keep your hair dynamic

Gray Hair

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How to keep your greys covered

DISCOVER MORE HAIR COLOR

Explore products and brands for a custom solution.

Brands Products

Feria

Excellence Age Perfect

Product Spotlight

Live in Color.
Live in Feria.

This is multi-faceted, shimmering color for the fearless. Our shades are custom-blended for color that hydrates, conditions and turns heads week after week—Violet, Red, Copper, Platinum, Black. Live in color. Live in Feria.

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