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Insider's Look: The Camila Cabello Havana Makeup Collection
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
Meet The Roots
Your Guide to Sulfate-Free Hair Care
ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Product Spotlight
Inspired by global fashion & color trends, crafted by L’Oréal Paris Experts. Superior Preference Rose Blonde: This year the iconic blonde transforms into a luminous rose blonde with warm gold tones. Intrigued?
Inspired by global fashion & color trends, crafted by L’Oréal Paris Experts. Féria Glam Grunge: The dirty cool grays of the 90’s are back, now infused with jeweled tones. Intrigued?
CHOOSE YOUR IDEAL COLOR
Achieve your most effervescent color with a variety of high-shine shades. From formulas that hydrate and highlight to color that covers greys and banishes brass, we’ll help you reveal your truest inner blonde.
Uncover rich, multi-dimensional blonde with shades that range from golden to sun-kissed to strawberry. Formulated to deeply condition and hydrate, this collection will infuse your strands with shine.
Our platinum shades provide the cutting edge in color for strands that make a statement. Our formulas restore damage from bleached hair and achieve fade-defying shine with UV filters that maintain first-day vibrancy.
Transform your style or reveal your inner red with a range of vibrant shades from auburn to copper. This fade-defying color and shine system brings out natural highs and lows for multi-faceted color that shines.
Discover your richest hair color ever with rich, radiant browns that range from light to dark. Our formulas deliver luminosity, shine and beautiful gray coverage with every application for a flawless hue.
Explore luminous, lasting color with our darkest collection and achieve this rich, flattering color at home. Soft blacks, pure midnights and sapphire-hued shades leave hair luminous for up to 8 weeks of multi-dimensional color and shine.
Bring professional hair color home with formulas that highlight or add just a hint of color with on-trend ombre. Get the hottest, most sought-after hair color trends at home. No matter what your style, there’s a salon-inspired shade for you.
Explore products and brands for a custom solution.
Feria
Excellence Age Perfect
Excellence Creme
Superior Preference
All Brands
Permanent Hair Color
Gray Coverage
Highlights
Ombre
Root Coverage
Bold Hair Color
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