Hair Color

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Product Spotlight

Feria – Cool Amethyst

Inspired by global fashion & color trends, crafted by L’Oréal Paris Experts.
L’Oréal Paris Feria Multi-Faceted Shimmering Color with 3x the highlights delivers intensified, brilliant results.

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Holographic: This Year's Most Coveted Color

Product Spotlight

Preference – Dark Lilac Opal Blonde

Inspired by global fashion & color trends, crafted by L’Oréal Paris Experts.
Our true gold standard of hair color and shine since 1973.

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Holographic: The Year's Most Coveted Color

Product Spotlight

Colorista – Moonstone

Inspired by global fashion & color trends, crafted by L’Oreal Paris Experts.
L’Oréal Paris Colorista is not a hair dye – it’s makeup for hair!

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Holographic: The Year's Most Coveted Color

Expert Advice

Color with confidence and ensure beautiful results!

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Find the Best Hair Color to Dye Your Hair

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CHOOSE YOUR IDEAL COLOR

Light
Blonde
Medium
Blonde
Platinum
Red
Brown &
Brunette
Black
Highlights & Ombre
Gray
Coverage

Light Blonde Hair

Achieve your most effervescent color with a variety of high-shine shades. From formulas that hydrate and highlight to color that covers greys and banishes brass, we’ll help you reveal your truest inner blonde.

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How to keep your blonde bright

Medium Blonde Hair

Uncover rich, multi-dimensional blonde with shades that range from golden to sun-kissed to strawberry. Formulated to deeply condition and hydrate, this collection will infuse your strands with shine.

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How to keep your blonde golden

Platinum Hair

Our platinum shades provide the cutting edge in color for strands that make a statement. Our formulas restore damage from bleached hair and achieve fade-defying shine with UV filters that maintain first-day vibrancy.

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How to keep your platinum radiant

Red Hair

Transform your style or reveal your inner red with a range of vibrant shades from auburn to copper. This fade-defying color and shine system brings out natural highs and lows for multi-faceted color that shines.

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How to Keep Your Hair Color Looking Fresh

Brown / Brunette Hair

Discover your richest hair color ever with rich, radiant browns that range from light to dark. Our formulas deliver luminosity, shine and beautiful gray coverage with every application for a flawless hue.

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How to get lasting browns

Black Hair

Explore luminous, lasting color with our darkest collection and achieve this rich, flattering color at home. Soft blacks, pure midnights and sapphire-hued shades leave hair luminous for up to 8 weeks of multi-dimensional color and shine.

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How to keep your black rich

Highlights & Ombre

Bring professional hair color home with formulas that highlight or add just a hint of color with on-trend ombre. Get the hottest, most sought-after hair color trends at home. No matter what your style, there’s a salon-inspired shade for you.

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How to keep your hair dynamic

Gray Hair

Achieve your most effervescent color with a variety of high-shine shades. From formulas that hydrate and highlight to color that covers grays and banishes brass, we’ll help you reveal your truest inner blonde.

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